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"Tried my best but missed out on a medal": Mirabai Chanu after finishing 4th in women's weightlifting at Olympics

After finishing fourth in the women's 49kg weightlifting event at the Paris Olympics, Indian weight…

ANI   


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Mirabai Chanu to lead India's contingent at World Weightlifting Championships

This will be Chanu's second competition this year. The 28-year-old lifter from Manipur had undergon…

ANI   


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Paris Olympics: Indian men's hockey team wins bronze medal, repeat their feat from Tokyo Olympics

The medal comes as a soothing salve, as India nurses a series of brunts, following Vinesh Phogat's …

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India's Jhilli Dalabehera wins silver in Commonwealth Weightlifting Championship

She finished second in the Commonwealth nations, behind Nigeria's Peter Stella Kingsley, who…

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Mirabai Chanu becomes the first Indian weightlifter to win a silver medal at the Olympics

Chanu -- who hails from India’s Manipur state -- was seen as one of the strongest medal contende…

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Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Dail…

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Mirabai Chanu and Bajrang Punia to be the faces of Amrutanjan’s pain management range

The Olympic champions will endorse the company's portfolio of Advanced Body pain management products

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Rohit Sharma, Vinesh Phogat among four recommended for Rajiv Gandhi Khel Ratna Award

This is only the second time that four athletes have been recommended for the top sporting accolade.

PTI   


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15 mins read

Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves

How to get your moment marketing right without taking away the focus from the trend

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PM Narendra Modi applauds Indian contingent at 2020 Tokyo Olympics in his Independence Day speech

In his 88-minute address, the Prime Minister made a pointed reference to the way the Olympics ha…

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Mary Kom enters Olympic pre-quarters, outwits spirited Garcia from Dominica

The 38-year-old, who is a 2012 Olympic bronze-medallist, prevailed 4-1 against a rival who is 1…

PTI   


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Tokyo Olympics: PV Sindhu wins opening match against Ksenia Polikarpova

India's Rio Olympics silver medallist PV Sindhu started her campaign in Tokyo without breaking a sw…

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adidas signs an endorsement contract with Indian footballer Sandesh Jhingan to inspire young football players

With the partnership, the brand aims to inspire the youth and work towards building football from t…

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7 mins read

Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?

How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …

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Adidas encourages women of all ages to participate in sports

adidas aims to encourage increased participation of women in sport.

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The Tokyo Olympics are a hive of NFT activity — from pins to moments to artwork

Olympic memorabilia has always been a big thing amongst collectors, but 2021 comes with a twist. Th…