You Searched For "Meaningful Brands" and got 20 results
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3 mins read
Less than half of brands are seen as trustworthy by consumers across the world today: Havas’ Meaningful Brands Report 2021
The survey finds that consumers are today desperately seeking transparency & tangibility but brands…
4 mins read
Brands who stand by their employees in the time of crisis, have a higher chance of being valued by consumers: Report
Consumers also value the brands who contribute to their mental and emotional well-being
3 mins read
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
3 mins read
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
Almost all the top brands saw an increased association with Personal and Collective benefits
3 mins read
Havas Creative launches Havas CX, an international network dedicated to delivering meaningful brand experiences across the entire customer journey
The new network already boasts clients including Reckitt Benckiser, Renault, Tesco, Maersk, Club Me…
2 mins read
Havas Group India brings branding and design group Conran to Mumbai
Conran Design Group opens its third global office in Mumbai
8 mins read
Trends 2022: Advertising experts tell us what to expect from 2022
Advertising leaders weigh in on trends and themes they feel will dominate the media buying and sell…
3 mins read
The CMO of HP says marketers should aim to bring a divided country back together
This holiday season, those with different viewpoints, lifestyles, and ideologies will invariably …
Antonio Lucio, HP Inc.
2 mins read
'You should not focus on engagement baiting': Here's how Facebook is explaining its sweeping News Feed change to advertisers
The tech giant said that it was going to increase the weight it puts on friend interactions and pri…
Tanya Dua
1 min read
The 10 most powerful Chinese export brands
The ranking was based on each company's "BrandZ" measure of consumers' predisposition to choose a p…
Lara O'Reilly
1 min read
The world is turning on American fast food, from McDonald's to Starbucks, amid Middle East unrest
McDonald's is the latest big American brand to report that boycotts related to Israel's invasion of…
Alex Bitter
1 min read
The top 5 brands millennials love
In a study of 500 millennials, Moosylvania.com said that millennials look for high-quality products…
Brittany Kriegstein
2 mins read
Victoria's Secret's parent company stock is 'so bad, it's good' according to one Wall Street analyst
With the fourth-quarter estimate well below expectations and 2020 guidance set to disappoint, it is…
Carmen Reinicke
3 mins read
Marketing in the times of Covid-19: Motorola India
How brands are navigating the new normal
4 mins read
After more than 20 years working for brands like Dove, Ben & Jerry's, and Hershey, I'm convinced the key to business growth is the same in any industry
Much like I did at Unilever, it is part of my personal mission to integrate purpose into everything…
Todd Tillemans, Contributor
3 mins read
upGrad's latest ad seeks to shake working professionals out of their career inertia and position itself as a viable option
upGrad's ad shows how you can Fast Forward Your Career with online courses
2 mins read
Kantar Marketplace hits $100 million revenue milestone
The newest solution suite on Kantar Marketplace is designed to support the innovation and product d…
2 mins read
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International has named ex-cricketer Anand Yalvigi as the Director of this new vertical for …
6 mins read
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
2 mins read
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace is a market research platform that empowers insights professionals, marketers an…