scorecard

You Searched For "McDonalds marketing" and got 19 results


Sort By:


Business Insider Latest Story Image
2 mins read

McDonald's sales dropped for the 2nd quarter in a row as customers keep tightening their belts

Global sales at the Golden Arches fell 1.5%, driven by international markets, especially France, th…

Nora Redmond   


Business Insider Latest Story Image
4 mins read

How McDonald's can learn from other fast-food giants in recovering from the deadly E. coli outbreak

Chipotle faced a similar food-safety crisis in 2015 and 2016, but managed to bounce back less than …

Kelsey Vlamis,Amanda Goh   


Business Insider Latest Story Image
1 min read

McDonald's is reportedly spending $100 million to help lure customers back after the E. coli outbreak

A memo seen by CNN said $35 million is being spent on marketing, with another $65 million going to …

Nora Redmond   


Business Insider Latest Story Image
3 mins read

This is how important the Quarter Pounder is to McDonald's — and why it will want to address E. coli issues quickly

McDonald's Quarter Pounder is part of a "classics" menu that drives huge sales. That's why the Gold…

Erin Snodgrass   


Business Insider Latest Story Image
3 mins read

McDonald's explains why it doesn't think its E. coli outbreak will be like Chipotle's in 2015

McDonald's executives were asked about Chipotle's 2015 E. coli outbreak while giving an update Wedn…

Dominick Reuter   


Business Insider Latest Story Image
2 mins read

Stock market today: futures drop after Starbucks and McDonald's misses

US stock futures slid on Wednesday as Amazon's evidence of strong AI demand was tempered by signs o…

Theron Mohamed   


Business Insider Latest Story Image
1 min read

McDonald's new marketing: Billboards that smell like its French fries

The fast-food giant launched a series of yellow and red billboards in the Netherlands that emit the…

Nathan Rennolds   


Business Insider Latest Story Image
2 mins read

McDonald's says fast food sales are suffering most in California

McDonald's CEO Chris Kempczinski discussed the impact that California's $20 fast food minimum wage …

Grace Dean   


Business Insider Latest Story Image
2 mins read

McDonald's is extending its $5 deal again, and it's a sign that Americans still feel strapped

McDonald's is extending its $5 meal deal through December and adding more discounts. It's a sign Am…

Alex Bitter   


Business Insider Latest Story Image
2 mins read

McDonald's says its $5 meal deal is just the tip of the iceberg

McDonald's CEO discussed its $5 value meal and its plans to address the chain's value problem amid …

Mary Hanbury   


Business Insider Latest Story Image
2 mins read

Elon Musk is $100 billion richer than in April thanks to Tesla's stock surge — and worth more than McDonald's or Pepsi

Tesla CEO Elon Musk has staged a $100 billion comeback after a $65 billion wealth drop in the sprin…

Theron Mohamed   


Business Insider Latest Story Image
2 mins read

McDonald's has started selling an even bigger burger — the 14-ounce Big Arch

McDonald's has launched trials of a bigger, "more satiating" burger in Canada and Portugal, its CEO…

Grace Dean   


Business Insider Latest Story Image
2 mins read

McDonald's just admitted that it's too expensive, and it's driving some customers away

McDonald's global comparable sales dropped 1%. CEO Chris Kempczinski said the company hadn't homed …

Grace Dean   


Business Insider Latest Story Image
2 mins read

The reason why McDonald's stock is soaring despite a big earnings miss: Value meals

McDonald's turned in what looked like a weak earnings report. But investors liked what they heard a…

Kelly Cloonan   


Business Insider Latest Story Image
2 mins read

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…

Grace Dean   


Business Insider Latest Story Image
5 mins read

China is Starbucks' 2nd biggest market, but sales are slumping. Here's why.

China is Starbucks' second-biggest market but analysts question how well its format and prices work…

Grace Dean   


Business Insider Latest Story Image
8 mins read

The stock market is entering a prolonged period of chaos — and that's a good thing

Wall Street is worried about a recession, which means investors are paying closer attention to what…

Linette Lopez   


Business Insider Latest Story Image
2 mins read

Morgan Stanley just added these 3 safe stocks to their 'buy' list with the market expected to stay choppy

Morgan Stanley suggested PEG, ABBV, and NOC as stocks to buy amid market uncertainty.

Filip De Mott   


Business Insider Latest Story Image
1 min read

Huge government spending is undermining the Fed's inflation battle, markets guru Larry McDonald warns

"Washington is stepping on the gas and the brakes at the same time," the Bear Traps Report founder …

George Glover