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India is celebrating <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> today, even as the public remains cautious about adding gold's glitter to their portfolios, given the metal's sky-high prices. <keyword id="19910265" type="General" weightage="100" keywordseo="gold-prices" source="keywords">Gold prices</keyword> went past the Rs 81,000 mark today in Delhi. Per IBJA (<keyword id="20397944" type="General" weightage="20" keywordseo="India-Bullion-and-Jewellers-Association" source="keywords">India Bullion and Jewellers Association</keyword> Ltd.), the cost of 24K gold stood at Rs 7,885/gram today, while 22K gold was priced at Rs 7,695/gram. While jewelers anticipate some increase in customer footfall today, between afternoon and late evening, the All India Gem and Jewellery Domestic Council expects sales volumes to remain steady at around 20 tons. However, per their estimates, sales this year might be down by 5% compared to last year. The <keyword id="19921618" type="General" weightage="20" keywordseo="Confederation-of-All-India-Traders" source="keywords" meta.keywordsubtype="org" meta.entityname="Confederation of All India Traders" meta.hostid="261" meta.entityid="Confederation of All India Traders">Confederation of All India Traders</keyword> (CAIT) projects nationwide retail trade worth Rs 50,000 crore during this Dhanteras. Even quick-commerce companies are cashing in on the Dhanteras sentiment. While Blinkit has partnered with Joyalukkas and Malabar Gold and Diamonds to deliver gold and silver coins in 10 minutes, Zepto has teamed with Augmont and Malabar for the same. Per media reports, Swiggy Instamart has partnered with Muthoot Exim and Malabar, while BigBasket has tied up with Tanishq. Legend has it that it was on this day that Lord Dhanvantari, the deity of health, appeared today, making brass utensils particularly auspicious for purchase. People also seek blessings from Lord Ganesha, Goddess Lakshmi, and Lord Kuber, and it is considered auspicious to buy gold and silver jewelry, utensils, kitchenware, vehicles, garments, and electronics on this day. <h2>The appreciation of gold</h2> Gold has had a great run this year, having a YTD (yield-to-date) of 24%. Despite high prices, the demand for gold this festive and wedding season is expected to remain buoyant in India. The yellow metal's demand as a haven has jumped up significantly in recent times, owing to <keyword id="19955176" type="General" weightage="20" keywordseo="geopolitical-tensions" source="keywords">geopolitical tensions</keyword> like the ongoing Israel-Hamas conflict. Moreover, with governments across the world trying to tame inflation and boost spending by way of rate cuts, gold is increasingly being seen as an effective hedge against inflation. Experts suggest that the demand is set to remain elevated for the times to come. "The immediate outlook for gold remains robust, supported by the recent import duty reduction from 15% to 6%, which has already stirred significant market activity with imports doubling year-over-year. Despite price changes, the traditional festive and wedding seasons continue driving strong demand, with consumers adapting their purchasing patterns," says Vikas Singh, Managing Director &amp; CEO of MMTC-PAMP. "Looking ahead, multiple structural factors paint a positive long-term picture. There is an overall trend of increasing gold holdings providing sustained price support. While physical gold remains paramount, there's increasing interest in gold investments, particularly among urban consumers," he continues. <h2>How to check if your gold is pure </h2>First, always make sure to buy only hallmarked physical gold. "Hallmarking is the accurate determination and official recording of the proportionate content of precious metal in the precious metal article. Hallmarking provides consumers with third-party assurance and satisfaction that they get the right purity of gold (or silver), the government noted in a press release yesterday, urging customers to buy only <keyword id="23040621" type="General" weightage="20" keywordseo="hallmarked-gold" source="keywords">hallmarked gold</keyword> and silver. Hallmarked gold is characterized by a few specific marks, like the logo of BIS (Bureau of Indian Standards), the jeweler's mark, and that of the hallmarking center. During the process of hallmarking, each piece of gold or silver is assigned a 6-digit alphanumeric code or HUID (Hallmark Unique Identification). Download the BIS Care app on your phone and enter this code using the verify HUID icon on the app. This will help you test the veracity of your purchased gold.

Gold continues to shine bright on Dhanteras, but should you participate in the glitter?

<ul><li>The Brides of India 2021 campaign captures the excitement around the grand entry of bride.</li><li>The <keyword id="11835959" type="UNKNOWN" weightage="20" keywordseo="wedding-anthem">wedding anthem</keyword> video has been directed by Kookie Gulati, director of Bollywood movie The Big Bull.</li></ul><keyword id="984733" type="ORGANIZATION" weightage="20" keywordseo="Malabar-Gold-Diamonds">Malabar Gold &amp; Diamonds</keyword> has kicked off the 9th edition of its Brides of India campaign with a special wedding theme song titled #<keyword id="11835960" type="UNKNOWN" weightage="20" keywordseo="MakeWayForTheBride">MakeWayForTheBride</keyword> which depicts the grand entry of brides, the hallmark of modern-day Indian weddings. The wedding anthem, released in an aesthetically shot 3-minute video that has already garnered two million views on social media platforms within the first fourty eight hours, features celebrity brand ambassadors of Malabar Gold &amp; Diamonds, <keyword id="6354700" type="DEFINITION" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword> and Kareena Kapoor along with brides from diverse regions of the country. The Brides of India 2021 wedding anthem has been conceptualised by the creative agency <keyword id="188613" type="COMPANY" weightage="20" keywordseo="Dentsu-India">Dentsu India</keyword> and developed by some of the highly gifted and supremely talented professionals from the world of celluloid. Directed by Kookie Gulati, who has also directed movies such as the Abhishek Bachchan-starrer The Big Bull, the anthem also boasts of Amit Roy, who was Director of Photography (DoP) for Love Aaj Kal as DoP, Piku-fame Anupam Roy as music composer and Vicky Donor fame writer Juhi Chaturvedi as lyricist. The shorter versions of the wedding anthem will be played on television channels and OTT platforms as an advertisement. The full version of wedding anthem will be aired on select TV channels and streamed on digital platforms. The campaign will exclusively be streamed on digital platforms in the first week and will be aired on television and occupy print media space afterwards. The wedding anthem theme song video shows brides from various states such as Kerala, Karnataka, Tamil Nadu, Andhra Pradesh &amp; Telangana, Punjab, Maharashtra, Bengal, etc., entering the wedding arena in the grandest possible manner, thus breaking the stereotypes and conventional practices. This way, the new-age bride hopes to inspire other brides-to-be to express their true self at their wedding, too. <keyword id="1657948" type="COMPANY" weightage="20" keywordseo="Malabar-Group">Malabar Group</keyword> Chairman MP Ahammed said, "The Brides of India Campaign is our tribute to the new-age brides and their awe-inspiring individuality. Over the last ten years, Brides of India has played a pivotal role in showcasing our versatility in catering to all bridal jewellery needs from all around the country. The theme of Brides of India 2021 encourages all to make way for the bride. Because this is her moment, it’s her big day, and she’s here to own it! She’s here to shine and make sure the world knows it. With the launch of Brides of India 2021 campaign, we celebrate the brides who choose to make the big day all about her. With designs that cater to varied sensibilities of new-age brides across regions, there is something unique for every bride to complement her unique entry." The campaign features 13 brides from various parts of the country in two distinctive looks. These 26 unique looks include the Bejewelled bride featuring polki jewellery, the Statement bride and the Shimmering bride featuring diamond jewellery, the Contemporary reception bride featuring handcrafted jewellery, the Classic Gold bride, the Kerala bride, the Karnataka bride, the Telugu bride, the Tamil bride, the Uttar Pradesh and Bihar bride, the Punjabi bride, the Bengali bride, the Odia bride, the Marathi bride and the Gujarati bride. All these looks are captured in an exquisite range of bridal jewellery shot by ace photographer Avinash Gowarikar. The campaign also features all the major jewellery sub brands of the Malabar Gold &amp; Diamonds including Mine, Era, Precia, Divine, Ethnix and Polki collection. As a part of the campaign, the jeweller will also showcase an especially curated range of bridal jewellery catering to the new-age brides at its showrooms. The curation of jewellery has been done with great care by keeping local community tastes and preferences in mind after an in-depth research., Along with the wedding anthem, the Brides of India 2021 campaign will involve a 360-degree marketing overdrive which includes print ads, hoardings, popular social media feeds like reels, bridal look-books, catalogues, product shots and videos and a dedicated microsite as part of the brand website. The on-ground activation of the campaign includes in-store launch events, specially designed visual merchandising elements such as bridal swings and grand entrance arches. With the launch of Brides of India campaign, Malabar Gold &amp; Diamonds has strengthened its position as a wedding jeweller of repute. Each year the campaign highlights the jeweller’s bridal jewellery offerings and brings to the fore its design leadership in the bridal jewellery category. To strengthen this edition of Brides of India, the brand has also announced a Wedding Advance Purchase scheme wherein gold rate protection is offered to customers by paying as little as 10% advance of the total purchase amount.

Malabar Gold & Diamonds launches a wedding anthem with Anil Kapoor and Kareena Kapoor Khan

<ul><li>Tanishq, Malabar Gold &amp; Diamonds, Kalyan Jewellers and Titan are selling gold online. </li><li>The Indian government<a href="https://www.timesnownews.com/business-economy/personal-finance/article/want-to-buy-gold-on-akshaya-tritiya-amid-lockdown-heres-how-you-can-buy-the-yellow-metal-online/582229"> recently launched the first tranche of Sovereign Gold Bond</a> Scheme for the current fiscal year. </li><li>Fintech companies like PhonePe and Paytm are also selling both 24 carat physical and digital <keyword id="9113829" type="UNKNOWN" weightage="20" keywordseo="gold-during-lockdown">gold during lockdown</keyword>. </li><li>If you are looking to purchase diamonds, Irasva, a jewellery store is offering a flat 20% off across its jewellery collection. </li></ul>With all the non-essential stores closed in India, many people are looking at digital options to buy gold on the auspicious day of Akshaya Tritiya. Usually, about 20-25 tonnes of gold is sold on this occasion — which is around 4% of India’s annual gold consumption. But, this year people can’t go to physical stores to buy gold due to the Coronavirus lockdown. And, jewellers are providing options to purchase gold in various forms be it coins or jewellery - and receive the delivery after lockdown lifts. This is in addition to digital options. Online gold shopping with Tanishq, Kalyan Jewellers and Malabar Gold &amp; Diamonds Jewellery brand Tanishq w<a href="https://www.tanishq.co.in/">ill be selling gold online through its e-commerce platform.</a> . In addition to the online option, Titan also announced a sale between April 18 and 27. Kalyan Jewellers too allows customers to buy gold which will be shipped after the lockdown."What makes this unique is that upon order confirmation, customers will receive this certificate via email or Whatsapp on the day of Akshaya Tritiya," Kalyan Jewellers managing director T S Kalyanaraman told PTI. Malabar Gold &amp; Diamonds is also offering an option to purchase gold online. If you are looking to purchase diamonds instead, Irasva, a jewellery store is offering a flat 20% off across its jewellery collection. Buying gold through PhonePe and Paytm Fintech companies like PhonePe and Paytm are also selling both 24 carat physical and digital gold during the lockdown. Both of them have partnered with Metals and Minerals Trading Corporation of India (MMTP) and SA Produits Artistiques Métaux Précieux (PAMP). The physical gold purchased during lockdown will be kept in locker facilities and delivered after lockdown ends. Purchase <keyword id="743230" type="PERSON" weightage="20" keywordseo="e-gold">e-gold</keyword> in the form of sovereign gold bonds The Indian government<a href="https://www.timesnownews.com/business-economy/personal-finance/article/want-to-buy-gold-on-akshaya-tritiya-amid-lockdown-heres-how-you-can-buy-the-yellow-metal-online/582229"> recently launched the first tranche of Sovereign Gold Bond</a> Scheme for the current fiscal year. Under the scheme, people can buy e-gold at ₹4,639 per gram. The last date to subscribe for the scheme is April 24. Gold bonds and ETFs which are also referred to as e-gold, is basically purchasing gold on paper. Its prices vary according to the value of gold in the international markets. See Also - <a href="https://www.businessinsider.in/india/article/everything-you-must-know-about-akshaya-tritiya-date-puja-timing-puja-vidhi-benefits/articleshow/75353768.cms">Akshaya Tritiya puja timing and puja vidhi</a> <a href="https://www.businessinsider.in/india/article/why-people-buy-gold-on-akshaya-tritiya/articleshow/75353565.cms">Why people buy gold on Akshaya Tritiya</a>

Here’s how and where you can buy gold online for Akshaya Tritiya during the lockdown

<ul><li>As many as 35 major retail brands set up shop in 14 tier-2 cities between Jan-Sep 2023.</li><li>E-commerce boom, tech-savvy consumers, growing aspirations drive growth in tier-2 cities.</li><li>The total retail stock in top tier-2 cities stood at 29 million square feet, as of September 2023. </li></ul>Last year, H&amp;M opened its store in Ranchi, GAP too opened its doors to Guwahati; and Rare Rabbit did the same in Kochi. It’s not just top apparel chains that are going deeper into Bharat, fine dining restaurants like Royal Train Cuisine too have set up shop in Lucknow and Wow chain is wooing Chandigarh. In summation, as many as 35 major retail brands expanded their footprint to 14 tier-2 cities between January to September 2023, says a report by real estate services and investment firm CBRE. This flurry of activity has triggered a retail space boom in 14 cities that include Chandigarh, Jaipur, Indore, Goa, Mangalore, Kochi, Lucknow, Patna, Ranchi, Guwahati, Bhubaneshwar, Vizag, Mysore, and Coimbatore. Chains like Armani Exchange, Malabar Gold &amp; Diamonds, Tanishq, Marks &amp; Spencer, Starbucks, Pizza Express, Under Armour are now catering to a growing set of consumers in these cities. “Domestic and international fashion brands are looking to expand in non-metro cities, fueled by a well-aware and well-travelled consumer set,” said <keyword id="20208672" type="General" weightage="20" keywordseo="ram-chandnani" source="keywords">Ram Chandnani</keyword>, MD, advisory &amp; transactions services of CBRE India. Changing consumption patterns are affecting the retail dynamics in these cities, the report says. E-commerce trends also point to a highly-aspiring consumer base in these cities, which has brought in an influx of quality retail supply. “A striking example of evolving consumer patterns in these cities is the fact that 50% of online urban shoppers were residing in these tier-2 and tier-3 cities. A percentage that’s projected to reach nearly 60% by 2030,” the report adds. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">City </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">New retail brand entrants in Jan-Sep 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chandigarh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dayal Opticals, Khan Chacha, Wow Momos, Wow China, Rare Rabbit </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jaipur </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tasva, Under Armour, Mango, Rare Rabbit </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lucknow </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The Sleep Company, Pizza Express, Theobroma, Royal Train Cuisine </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Patna </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Croma </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Indore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tasva, Style Up </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Goa </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Armani Exchange </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kochi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Campus, La Pino’z Pizza, Bluestone, Tasva, Rare Rabbit </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Coimbatore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Taneira, The Sleep Company, Style Union </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Visakhapatnam </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Starbucks, Taco Bell, Being Human </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mysore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Croma, Tanishq, Fashion Factory, Bluestone </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mangalore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reliance Smart, Malabar Gold &amp; Diamonds, BlueStone, Tasva, R&amp;B </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Guwahati </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GAP, Zudio, Croma, Forever 21 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ranchi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">H&amp;M, Marks &amp; Spencer, Max, Homecentre </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bhubaneswar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zudio, Marks &amp; Spencer </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>Source: CBRE The mall &amp; high-street boom As high-end retailers make a beeline for tier-2 city business, the retail developments in the cities also picked up pace. The total retail stock in these 14 cities stood at 29 million square feet, as of September 2023. Amongst them, Jaipur, Lucknow, and Chandigarh each boast retail stock ranging between 3-7 million square feet. In the three months between July and September 2023, around 2.4 million square feet was added in the 14 cities. Most of it was added in Chandigarh, Jaipur and Lucknow. Also, a similar amount – again 2.4 million square feet – was absorbed across these cities, led by Kochi, Jaipur, and Goa. “The e-commerce boom, tech-savvy consumer base, growing aspirations and surge in discretionary purchasing are defining the retail growth in tier-II cities. Most non-metro cities are established trade and business hubs and are now witnessing multinational corporations and start-ups setting up offices as well,” said Anshuman Magazine, chairman &amp; CEO, India, Southeast Asia, Middle East &amp; Africa of CBRE. The retail developments have a healthy mix of malls and high streets. But, they too are evolving from vanilla stores in high-streets to malls by top-end developers. A lot of high-end malls have also come up in recent times like Nexus Elante Mall in Chandigarh; World Trade Park Mall in Jaipur; DLF Mall in Panjim and more. “Investment-grade developers are setting up large-sized contemporary malls in these cities, which are seen as an entertainment destination and not just as a place to shop,” adds Magazine. SEE ALSO <a href="https://www.businessinsider.in/business/news/the-rising-affluence-of-small-town-consumers-driving-demand-for-premium-products/articleshow/103918026.cms">The rising affluence of small town consumers driving demand for premium products</a>

Big brands, chain stores boost retail developments in tier-2 cities

Mumbai, Jan 13 () The gem and jewellery industry has sought reduction in customs duty on gold to four per cent, withdrawal of tax collected at source (TCS), cut in <keyword id="6357502" type="UNKNOWN" weightage="20" keywordseo="Import-Duty">import duty</keyword> on polished precious and semi-precious gemstones, in the upcoming Union <keyword id="6358021" type="COMPANY" weightage="20" keywordseo="budget">Budget</keyword> 2021-22. All India Gem and Jewellery Domestic Council (GJC) Chairman Ashish Pethe told , "We urge the government to reduce the customs duty to 4 per cent from the current 12.5 per cent. If the tax rate is not kept at this level, it will encourage smuggling and encourage people to do unorganised business." He further urged the government to keep goods falling under HSN-71 (Harmonised System Nomenclature) out of the purview of TCS provisions as the amount of funds blocked in TCS is 6.67 times more than the ability to pay income tax, resulting in blockage of funds. Pethe also said the facility of equated-montly instalment (EMI) should be extended to the gems and jewellery industry and to increase the cash purchase limit to Rs 1 lakh from the current Rs 10,000. Gems and Jewellery Export Promotion Council (<keyword id="110243" type="PERSON" weightage="20" keywordseo="GJEPC">GJEPC</keyword>) Chairman Colin Shah urged the government to reduce import duty on cut and polished precious and semi-precious gemstones to 2.5 per cent, from the current 7.5 per cent. In its Budget recommendations, GJEPC has also proposed a hike in import duty on synthetic cut and polished stones to 25 per cent from 5 per cent. Shah said GJEPC has also proposed amendment in taxation provisions to allow sale of rough diamonds in special notified zone in Mumbai. Malabar Group Chairman MP Ahammed has urged the government that tax rate, including import duty on gold and GST, should be reduced to 7 per cent. Ahammed has also said the government should create an enabling environment for the jewellery retail trade to introduce MRP pricing in jewellery without any pricing break-up in terms of GST or other taxes. Currently, gold attracts 12.5 per cent import duty and 3 per cent GST and total duty and GST implication works out at 15.5 per cent. "Such high taxes have led to large-scale smuggling and tax evasion. Therefore, reducing import duty-GST implication to 7 per cent is an effective measure to prevent those industry malpractices," he added. Although the tax and duty implication is 15.5 per cent on gold, the actual implication comes to around 20 per cent after adding the mining royalties. The gold and diamond trade together accounts for 7.5 per cent of the country's GDP and 14 per cent of the country's total exports. About 60 lakh people are employed in this sector. Therefore, Ahammed noted that the government should take steps to facilitate comprehensive development of the grade trade sector so that it can continue to play a pivotal role in the growth of the economy. PNG Jewellers Chairman and Managing Director Saurabh Gadgil opined that 2020-21 has had a negative impact on the industry over all. "While jewellers are on track to recover from the impact of the pandemic and a muted wedding season, we are hopeful that the Budget 2021-22 will look at the jewellery industry favourably and roll out many SOPs and important policy changes that can help revive the industry in the next one year," he said. It is critical that the government also look at policies that encourage banks to kick-start lending once again to the jewellery sector, which will help businesses across the board to maintain liquidity and ensure survival and success, he pointed out. From the consumer perspective, he said gold should be deemed as an asset class like the mutual funds, allowing an increase in consumer investment confidence as well as the availability of facilities like EMI schemes to invest in gold products. "Setting up of a spot exchange, announced in the 2018 Budget on an immediate basis, will ensure consistency in pricing of gold across the country. This will boost consumer confidence and help people sell their gold at daily transparent prices," he added. SM HRS

Budget 2021: Gems and jewellery industry seeks reduction of import duty to 4%

Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

<ul><li>YouTube has released its first <keyword id="10453290" type="UNKNOWN" weightage="20" keywordseo="regional-ads">regional ads</keyword> leaderboard. </li><li>Amul’s ad topped the list. </li></ul>YouTube’s first-ever regional language Ads Leaderboard released today signals a clear consumer preference for vernacular content online. This list of the top 10 most-watched ads spanning the second half of 2020 encompasses advertising in six regional Indian languages and is indicative of the increasing recognition by marketers that consumers are more likely to consider a purchase when they are reached in their preferred language. Underlying this trend is also that YouTube watch time jumped 45% in July this year since the same time in 2019, with regional language content being one of the strongest drivers of this growth. According to the September 2019 Google/Kantar Video Landscape Research, 93% of YouTube viewers prefer watching content in regional languages. Speaking on the rise of regional language advertising on YouTube, Sapna Chadha, Senior Director of Marketing for SEA &amp; India, Google, said, “Today, 1 out 3 Indians consumes online video. YouTube’s appeal is in its ability to host diversity of content, which includes languages, and build strong, authentic connections based on this. What’s heartening to see is that brands are being agile, and creating marketing assets especially to reach users in different languages. This first regional leaderboard is a sign for the times, and consumers can expect more memorable language advertising in 2021 on YouTube.” As <a href="https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-trends/speak-my-language-how-local-language-messaging-can-help-brands-offer-richer-experiences/">Sonia Khurana, Chief Operating Officer, Digitas India, says</a>, "Internet usage has gone far beyond English speakers, and so must brand communications. It’s critical for marketers to speak to the next 100 million internet users in a language closest to their hearts. It’s respectful, thoughtful, and the most powerful way to connect." YouTube’s top regional language ads for July-Dec: 1. Amul Tamil: <div type="Youtube" id="E7VFoMUV9jA" title="Amul Corporate - Taste of India - Tamil" thumbUrl="https://i.ytimg.com/vi/E7VFoMUV9jA/mqdefault.jpg"></div> 2. Entri App Malayalam <div type="Youtube" id="adt9o080dFE" title="നേടാം ജോലിയിലേക്കൊരു #MassEntri with Entri App!" thumbUrl="https://i.ytimg.com/vi/adt9o080dFE/mqdefault.jpg"></div> 3. GoodKnight Bengali <div type="Youtube" id="rOxWZH2RSV0" title="Goodknight Gold Flash | No more disease-causing mosquitoes | Bengali (30sec)" thumbUrl="https://i.ytimg.com/vi/rOxWZH2RSV0/mqdefault.jpg"></div> 4. PNG Jewellers Marathi <div type="Youtube" id="5b3kLSPxpw4" title="प्रेमाचा हा १५ वर्षांचा प्रवास घेऊन आलोय फक्त तुमच्यासाठी | पीएनजी ज्वेलर्स" thumbUrl="https://i.ytimg.com/vi/5b3kLSPxpw4/mqdefault.jpg"></div> 5. BYJU's Kannada <div type="Youtube" id="1AlSxf8LRoI" title="Sudeep + Boy - Kannada TVC - 15 Sec" thumbUrl="https://i.ytimg.com/vi/1AlSxf8LRoI/mqdefault.jpg"></div> 6. Kalyan Jewellers Tamil <div type="Youtube" id="yYkOKHSoDMA" title="Kalyan Jewellers - Muhurat At Home (Tamil)" thumbUrl="https://i.ytimg.com/vi/yYkOKHSoDMA/mqdefault.jpg"></div> 7.Malabar Gold and Diamonds Telugu <div type="Youtube" id="iJTXdWQXMv8" title="స్టడ్స్ &amp; డ్రాప్స్ ఫెస్టివల్ - ప్రతి రూపానికి సరైన జోడి" thumbUrl="https://i.ytimg.com/vi/iJTXdWQXMv8/mqdefault.jpg"></div> 8. Flipkart Kannada <div type="Youtube" id="SF-tKZNhP4I" title="India’s biggest offers begin tomorrow with #TheBigBillionDays!" thumbUrl="https://i.ytimg.com/vi/SF-tKZNhP4I/mqdefault.jpg"></div> 9. Cadbury Celebrations Bengali <div type="Youtube" id="ZpZQ9jyEtl8" title="Cadbury Celebrations #CloserThisRakhi | Bengali (30 secs)" thumbUrl="https://i.ytimg.com/vi/ZpZQ9jyEtl8/mqdefault.jpg"></div> 10. Colgate India - Bengali <div type="Youtube" id="17SxqTYNSPA" title="Sujit Chattopadhyay - A retired school teacher home schooling underprivileged children (Bengali)" thumbUrl="https://i.ytimg.com/vi/17SxqTYNSPA/mqdefault.jpg"></div>

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