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<ul><li><keyword id="1809141" type="PERSON" weightage="20" keywordseo="enormous">Enormous</keyword> conceptualises ‘<keyword id="11602845" type="UNKNOWN" weightage="20" keywordseo="girl-power-is-gold-power">Girl Power is Gold Power</keyword>’ campaign for <keyword id="11602844" type="UNKNOWN" weightage="20" keywordseo="kotak-karma">Kotak Karma</keyword>.</li><li>The campaign celebrates the spirit of all the women athletes representing India at the games.</li></ul><keyword id="1301220" type="COMPANY" weightage="20" keywordseo="Kotak-Mahindra-Bank-Limited">Kotak Mahindra Bank Limited</keyword> (<keyword id="2271941" type="ORGANIZATION" weightage="20" keywordseo="KMBL">KMBL</keyword>) and <keyword id="3149038" type="PERSON" weightage="20" keywordseo="Pullela-Gopichand-Badminton-Foundation">Pullela Gopichand Badminton Foundation</keyword> (Gopichand Academy) launches ‘Girl Power is Gold Power.’ The campaign has a special message for India's most talented women athletes, as well as all young girls who aspire to follow in their footsteps. The campaign video features badminton doubles specialists, <keyword id="202688" type="PERSON" weightage="20" keywordseo="Ashwini-Ponnappa">Ashwini Ponnappa</keyword>, a Gold Medal winner at the Commonwealth Games 2010 and N. Sikki Reddy, Gold medalist at the South Asian Games 2016. The one-minute film not only honours the young women who follow their dreams, but also celebrates the people that lend their support to young dreamers – thereby paving the way for a generation of champions. <div type="Youtube" id="viQs2Tkta_Q" title="Kotak Karma | Girl Power is Gold Power" thumbUrl="https://i.ytimg.com/vi/viQs2Tkta_Q/mqdefault.jpg"></div> Commenting on the campaign, Ashish Khazanchi, Managing Partner, Enormous says “In Indian households, saving gold for a daughter's future or marriage is a widespread tradition. Her marriage is not just a familial duty but also seen as a social responsibility. The campaign's idea was about girls of today who are forging new routes for themselves and pursuing their dreams in order to achieve anything in life. As a result, you won't need to save gold for your daughters' future; they'll be able to earn it on their own. They will win the gold with their commitment, honesty, and hard work.” Rohit Rao, Joint President &amp; Group Chief CSR Officer, Kotak Mahindra Bank Limited said, “Every empowered child is a product of an enlightened ecosystem – comprising family, friends and acquaintances who have extended their support. With the world’s biggest sporting event upon us, this is a good time to remind us all that investing in the dreams and aspirations of the next generation can give us returns beyond measure.” Kotak Karma is the Corporate Social Responsibility (CSR) identity of the Kotak Mahindra Group. Under its CSR Projects on Sports, KMBL has collaborated with the Pullela Gopichand Badminton Foundation based in Gachibowli, Telangana to develop a state-of-the-art badminton training facility with advanced infrastructure and amenities, and international standard coaches that will help India produce more world-class players. Both the athletes featured in the film train at the Pullela Gopichand Badminton Foundation. Agency Credits: Creative Head: Ashish Khazanchi (Managing Partner, Enormous) Creative team: Purva Ummat, Ajeet Shukla, Sachin Sharma, Meghna Mitra Account Management team: Mansi Jain, Anuj Aras Production House: Useful Garbage Creations Director: Puneet Prakash Producer: Chandra Mani

Kotak Karma's latest campaign questions the widespread tradition of saving gold for daughter's marriage; says girls can win gold themselves

To aid drivers impacted by lockdown, <keyword id="429713" type="COMPANY" weightage="20" keywordseo="Mahindra-Logistics">Mahindra Logistics</keyword> on Monday launched an initiative that has provision of providing Rs. 3,000 each to every drivers bank account. The initiative named HOPE (<keyword id="9087161" type="UNKNOWN" weightage="20" keywordseo="helping-our-people-during-emergencies">Helping Our People during Emergencies</keyword>), aims to support drivers financially to aid the battle against the COVID-19 lockdown. The nationwide lockdown has impacted a large number of drivers, whether they are drivers ferrying goods between states, or those who drive taxis and for ride-sharing companies. These drivers are mostly stranded and are struggling to make ends meet. The company has partnered with Samhita Social Ventures - a social enterprise and SuperMoney - a financial lending tech platform to reach out to the beneficiaries within ecosystem. This move will create an ecosystem to channelise CSR funds of other companies to provide economic support and recovery to workers, the company said in a statement. "As a part of the initiative, Mahindra Logistics will be providing immediate relief by transferring Rs 3,000 to each driver's bank account, to buy essential commodities. This will be followed by other support provided to these drivers like health insurance cover, leveraging government schemes and loan guaranteeing model," the statement said. In addition to this, Mahindra Logistics would strengthen healthcare professionals' abilities to respond and provide support to affected families using digital channels, it added. "With over 30 per cent of commercial vehicles stranded on roads across the country, drivers need urgent support. Truck drivers and their families are in immediate need of cash for food and other basic facilities," Mahindra Logistics MD &amp; CEO Rampraveen Swaminathan said. Swaminathan further said "we have launched several programs to support the driver community along with our business partners. Through this initiative, of short term financial relief and hope we aim to help these drivers and their families until the situation in the country is restored," Swaminathan said. Samhita Social Ventures Founder and CEO Priya Naik said :"Through our India Workers' Alliance, we are delighted to partner with Mahindra Logistics, to support India's blue collar and gig economy workers whose lives and livelihoods have been severely impacted. Our single objective is to help them survive this crisis and enable them to get back on their feet." In addition to this, Mahindra Logistics also announced that its enterprise mobility business, Alyte will provide emergency cab services for those affected by the Covid-19 pandemic. This free service has begun in Hyderabad, Kolkata and Chennai, with more cities being added every day.

Lockdown: Mahindra Logistics to provide relief-fund to drivers

Many companies that have scaled up operations are taking the <a href="http://www.businessinsider.in/searchresult.cms?query=CSR">CSR</a> seriously. Out of 216 companies surveyed by Futurescape and IIM Udaipur commissioned by Economic Times, <a href="http://www.businessinsider.in/searchresult.cms?query=mahindra">Mahindra &amp; Mahindra</a> topped the list. 
 
M&amp;M jumped two places and in this year’s CSR survey, there were four Tata group companies in the top 10. 
 
This time, the focus of the companies has shifted from anticipating the change to implementing it. 
 
Mahindra &amp; Mahindra’s key CSR areas focussed on girl child, youth and <a href="http://www.businessinsider.in/searchresult.cms?query=farmers">farmers</a> through several programmes. Its chain of schools-Mahindra Pride Schools-provides livelihood training to youth from socially and economically disadvantaged communities. 
 
Meanwhile, the second slot was taken by <a href="http://www.businessinsider.in/searchresult.cms?query=Tata+Power">Tata Power</a>, which is working in areas like education, environment, community development, health, safety, security, resource and energy conservation, etc. The total CSR spending of Tata Power in FY15 was at Rs 31.1 crore as against the 2% of PAT requirement of Rs 29.8 crore. 
 
Third, fourth, fifth positions were taken by <a href="http://www.businessinsider.in/searchresult.cms?query=Tata+Steel">Tata Steel</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=L%26T">L&amp;T</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=tata+chemicals">Tata Chemicals</a>, respectively. 
 The CSR spending of <keyword id="6357147" type="CITY" weightage="20" keywordseo="Tata-Steel">Tata Steel</keyword> in 2014-15 stood at Rs 171.46 crore, while L&amp;T spent Rs 76.54 crore on CSR in the last fiscal. 
 
Tata Chemicals, which focused on sustainable community development and preserving the ecosystem, in the last fiscal, spent Rs 12.76 crore on CSR. 
 
It is worth mentioning that Jubilant Life Sciences, a healthcare company, entered the top ten list and there was no foreign player. 
 
Jubilant Bhartia Foundation (JBF) focuses on elementary education, improving health indices, employability and promoting social entrepreneurship. 
 Meanwhile, <keyword id="6355199" type="CITY" weightage="20" keywordseo="Reliance-Industries">Reliance Industries</keyword> was at the 11th spot and TCS at 17th. 
 
(Image: Indiatimes)

Mahindra & Mahindra is doing more charity in India than any other company!

<ul><li>When a Twitter user pointed out the use of plastic bottles in his meeting, Twitter savvy <keyword id="46425" type="PERSON" weightage="20" keywordseo="Anand-Mahindra">Anand Mahindra</keyword> announced he would ban them in the boardroom. </li><li>The Mahindra chairman had also batted for action against <keyword id="6361617" type="UNKNOWN" weightage="20" keywordseo="climate-change">climate change</keyword> at the World Economic Forum. </li><li>Meanwhile, <keyword id="6419840" type="UNKNOWN" weightage="20" keywordseo="Azim-Premji">Azim Premji</keyword> in his last AGM at <keyword id="10862" type="CITY" weightage="20" keywordseo="Wipro">Wipro</keyword> announced that the company uses 42% recycled water.</li></ul>It seems like large Indian companies are taking real responsibility towards making a difference. When a Twitter user pointed out to Anand Mahindra that his boardroom meeting picture has too many plastic bottles, the Mahindra Group Chairman announced that ‘plastic bottles will be banished’ and that they were embarrassed. 
 
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 Mahindra, who is very active on Twitter, has been working towards sustainable growth. The chairman of the automobile giant which also makes electric cars, spoke at the World Economic Forum about the need of business leaders coming together for the cause. “The business community too recognises that this is not a problem they are solving alone or something you check on your CSR (corporate social responsibility) box. This is the biggest business opportunity for the next few decades,” he said. He had also reminded the audience at WEF that on behalf of his employees of all the 100 companies from his group, had taken a pledge to become carbon neutral 10 years before the agreed deadline for the world in the Paris agreement. Meanwhile, Azim Premji during last AGM announced that Wipro is taking a serious step towards renewable energy. “This year, we have significantly scaled up the use renewable energy for our operations, which now contributes 40 percent of our total consumption. Recycled water now contributes to 42% of our total water usage,” <a href="https://www.moneycontrol.com/news/business/full-text-azim-premjis-address-at-wipros-73rd-agm-4212621.html">said Premji.</a> See Also: <a href="https://www.businessinsider.in/chairman-of-mahindra-group-that-makes-electric-cars-upsells-indias-performance-on-paris-pact-on-climate-change-at-wef-2019-davos/articleshow/67656856.cms">At Davos: India's pioneer electric car maker is pushing for action against climate change</a> <a href="https://www.businessinsider.in/business/wipro-azim-premji-in-his-last-agm-spoke-about-technologies-that-the-company-would-focus-on/articleshow/70254296.cms">Azim Premji announces four technologies that Wipro will focus on as he bid adieu</a>

Anand Mahindra, the chief of $21-billion Mahindra Group, banned plastic bottles in his companies after a Twitter user pointed it out

During the last three decades, there has been significant changes globally regarding advancement of technology, globalization of markets, globalization of production, and growth of enterprises. Despite all these so-called achievements, the gap between developed and other economies is widening. The gap between wealthy and poor is growing. The environmental degradation is becoming a bigger challenge for the future generations. 
 
However, the majority of the countries address these challenges by relying on voluntary actions of the large corporates as well as populist measures by the government. There have been little efforts to collaborate and strategize the action plan for these issues or setup the outcome driven metrics for performance assessment as to what has been achieved, what not, and why? 
The launch of global initiatives like MDGs followed by SDGs however signifies a gradual recognition and acceptance of the social and environmental inequalities. The governments and corporates have started talking about collaborative actions, strategic CSR, metrics and assessment as a way forward. 
 India has mandated Corporate Social Responsibility (CSR) activity for the corporates by introducing the CSR law on 1 Apr 2014. The first objective of CSR law is to raise the consciousness and motivation among the corporates to undertake social and environmental action as the core of the business model rather than a fringe activity. This is needed to achieve significant impact at the grassroots level. The second objective is to encourage the social and environmental impact measurement and reporting. During 2014 Independence Day, The Prime Minister of India, Sh. <keyword id="6354477" type="PERSON" weightage="20" keywordseo="Narendra-Modi">Narendra Modi</keyword> put emphasis on "walk together, we move together, we think together, we resolve together, and together we take this country forward." 
 
The new CSR law mandates long-term orientation of social and environmental initiatives having better accountability and responsibility by the corporates. To be precise, there is an attempt to make a shift from pure capitalism towards a socially responsive mode of capitalism. This implies enabling a change in focus from checkbook charity based model to socially responsible, engaged and embedded business model where companies invest their time, capital and manpower on the long-term basis for sustainable social and environmental interventions. 
 
India, as a country represents a land of extremes and contrasts. One aspect of India highlights the country as a modernizing economy, which is dynamically becoming a force for social innovation. India is known as one of the largest emerging economies having a population of more than 1.25 billion. This represents 1/6th of the world's people. The majority of this population lies at Base of the Pyramid (BoP). India is also one of the fastest growing economies having an average GDP growth rate of around 7% (2011-15). According to UN Report, India has the world's largest youth population of 356 million (10-24 years old). Another contrasting aspect of India involves low rating on Human Development Index (HDI) and Social Progress Index (SPI) calculated by UNDP and Social Progress Imperative respectively. HDI 2015 ranks India at 130 among 180 nations while SPI 2015 ranks India at 101 among 133 countries. HDI ranks the countries on the basis of three dimensions – to lead a long and healthy life, ability to acquire knowledge, and ability to achieve a decent standard of living. SPI measures the social progress of a nation on the basis of three dimensions – basic human needs, foundation of well-being, and opportunity. The majority of the population in India lives in the rural areas; lacks access to the formal market ecosystem for the fulfilment of their basic needs and transacts in an informal economy. Around two-third of the population in India earns less than $2/day (USD 1990 PPP level) and lives and transacts in an informal economy. 
 
Traditionally, large Indian corporates have contributed to social and environmental issues by undertaking convenience based philanthropic initiatives at random, which are not necessarily integrated into the core of the business. However, this approach has created a limited impact on the society and environment. The basic needs and challenges faced by the underserved segment in India require systemic solutions, which are scalable, replicable, integrated and sustainable over a long term. These solutions need to have top management buy-in and involve continuous monitoring with proper impact assessment and evaluation. The companies need to integrate the social and environmental focus areas into the core of their business model, something which had been missing from the social and environmental initiatives of the majority of the companies before the introduction of CSR law. 
 There exist many examples in India where social and ecological focus areas are getting integrated into the core business model of the company. In FMCG, companies like <keyword id="165043" type="COMPANY" weightage="20" keywordseo="hll">HLL</keyword> have engaged the rural women as “Shakti Ammas” for selling its products in the villages. This is a shift from the traditional wholesaler-to-retailer distribution and delivery model. The rural women get trained in the sale of daily use products like soaps, detergents etc. door-to-door. At one end, this leads to last-mile channels for creating awareness and delivery thereby generating volumes. At another end, this creates viable income opportunities for rural women. In agriculture, companies like Mother Dairy have brought together the marginal farmers and milk producers to bring their products like fruits, vegetables, and milk to the market. The marginal farmers get transparent pricing for their products being sold to Mother Dairy besides getting market exposure, training and consultancy on improving the quality of their offerings. In Telecom, <keyword id="15491" type="COMPANY" weightage="20" keywordseo="Airtel">Airtel</keyword> has launched "Apna Choupal", a voice-based value added service for delivering information on day-to-day activities like agriculture, job, education, weather and health to the customers in rural and semi-urban areas. In inter-state bus transport, redBus has created a multi-sided technology platform, which provides a real-time interface between the unorganized small bus operators and bus travellers regarding seat availability and booking. redBus has eliminated the information asymmetry between bus operators and inter-state bus passengers thereby reducing the high bargaining power of travel agents. The small bus operators no longer depend on travel agents for selling their seat inventory. The bus passengers no longer depend on travel agents for booking their tickets. Then, there are other companies like <keyword id="45224" type="CITY" weightage="20" keywordseo="Mahindra">Mahindra</keyword> group, which have created a digital platform – “Spark the Rise” to stimulate social innovation by crowd-sourcing the best ideas from the individuals and groups related to energy, technology, agriculture and rural development issues. 
 
What acts as a differentiator in the above examples is the willingness of the companies to view the social and environmental issues from the same angle as the need for economic growth and financial performance. That implies getting CEO and top leadership on board to be a part of social and environmental initiatives, integrating the social and ecological focus areas into the core of the business as well as ensuring that appropriate social and environmental impact metrics are identified, assessed and reported to all the stakeholders in a similar manner as financial performance. 
 However, to enable large scale adoption of <keyword id="2875288" type="UNKNOWN" weightage="20" keywordseo="shared-value">shared value</keyword> philosophy and compliance with CSR law, there is a need for systemic focus and concerted efforts of the government, consulting organizations and other social institutions towards awareness building and behavior change orientation among the corporates. Creating Shared Value is indeed a strategic approach for the corporates, who are aiming to make a sustainable social and environmental contribution to the needs of the underserved segment after the introduction of the new CSR law in India. 
 
The artcle has been authored by <keyword id="248570" type="PERSON" weightage="20" keywordseo="Sandeep-Goyal">Sandeep Goyal</keyword> (CEO, Shared Value Initiative India) and Amit Kapoor (Honorary Chairman of Institute for Competitiveness, India; President &amp; CEO, India Council on Competitiveness)

How is CSR Law driving the Corporates towards Shared Value Approach?

<ul><li>As the number of Covid-19 cases keep going up in India, various brands and business tycoons have come ahead to donate to help the government in its drive to control the spread of the virus.</li><li>While many companies have created funds to contribute to the PM Cares Fund, a lot of other brands are contributing by donating sanitizers, masks and even food, to help those in the need.</li></ul>The world, as we knew it even till a month back, has changed. With the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> outbreak, our country, along with many other countries across the world has announced complete lockdown. The effects of this pandemic, both on the economy, and on human life, will be massive. At the time of writing this report, the number of positive cases in India crossed 1,050, and the death toll stands at 29. And the number is growing with each passing day. While governments across the globe are working tirelessly to come up with ways of minimizing the impact of this pandemic, we have seen many brands come forward, and contribute in different ways, to help out in these trying times. Since we are seeing a lot of brands come up with many initiatives almost every day, we will keep updating this space with the latest happenings. Tata Group: <keyword id="6360722" type="UNKNOWN" weightage="20" keywordseo="ratan-tata">Ratan Tata</keyword>, Chairman <keyword id="6383155" type="COMPANY" weightage="20" keywordseo="Tata-Trusts">Tata Trusts</keyword> and Chairman Emeritus Tata Sons, pledged Rs 500 crore to protect and empower all affected communities. The money will be spent on personal protective equipment for medical personnel, respiratory systems for treating increasing cases, testing kits to increase per capita testing, setting up modular treatment facilities for infected patients and knowledge management and training of health workers and the general public. <div type="twitter" handle="RNTata2000" handlename="Ratan N. Tata" image="http://pbs.twimg.com/profile_images/1189494401359208448/AwbXHtpn_normal.jpg" favoritecount="199569" retweetcount="59205" status="The COVID 19 crisis is one of the toughest challenges we will face as a race. The Tata Trusts and the Tata group co… https://t.co/GQ6H6sSFcF" createdat="1585392484000" id="1243852348637605888"></div> Mahindra Group: <keyword id="46425" type="PERSON" weightage="20" keywordseo="Anand-Mahindra">Anand Mahindra</keyword>, Chairman, Mahindra Group said he will donate 100% of his salary to create a fund to help small businesses and self-employed people who are expected to be impacted the most due to the outbreak. He also urged our businesses to also set aside contributions for those who are the hardest hit in their ecosystem. <div type="twitter" handle="anandmahindra" handlename="anand mahindra" image="http://pbs.twimg.com/profile_images/1053583782584807425/-7IRmY5u_normal.jpg" favoritecount="48372" retweetcount="13478" status="Going by various reports from epidemiologists, it is highly likely that India is already in Stage 3 of transmission… https://t.co/hBSwnUb9Vp" createdat="1584860752000" id="1241622104778268672"></div> ITC: ITC is setting up a Contingency Fund of Rs 150 crore to address and manage the challenges arising out of the Covid-19 outbreak. The fund will be utilised primarily to provide relief to the vulnerable and most needy sections of society who have been harshly impacted by the pandemic and have faced significant disruption in their livelihoods. Additionally, the fund will collaborate with District Authorities to provide assistance to the district health and rural healthcare eco-system that reaches out to the weakest sections of society. Furthermore, the brand added that the resources under this fund could also be channelised towards the protection and well-being of the ground forces doing commendable work to reach medicines, groceries, other essential goods, sourcing of agri-commodities and so on for people across the country during the lockdown, by providing protective personal gear and hygiene products to such frontline warriors. Reckitt Benckiser: Reckitt Benckiser has launched the RB Fight for Access Fund to improve access to health, hygiene and nutrition for all. As part of this fund, an additional £32 million has been mobilized to address the urgent collective fight against the spread of Covid-19 by breaking the chain of this fast-spreading infection. In India, the brand will be distributing 10 million units of Dettol Soap to the most vulnerable. RB will also be donating 1 million litres of its disinfectant products including Lizol disinfectant liquid and Harpic toilet cleaners to aid India’s states in fighting this crisis especially in public health institutions and at the frontline with health and sanitation workers. It will donate critical protection equipment, 3.5 million N95 masks with a focus on pharmacists and health care workers. These will be distributed across their major markets. Dettol is also partnering with Bollywood actress, Madhur Dixit to release an engaging public service announcement #ApniSurkashaApneHaath to encourage viewers to practice handwashing. Godrej Group: The Godrej Group announced that it is earmarking a fund of Rs 50 crore for community support and relief initiatives in India. This is an initial outlay and the corporate said that it hopes to supplement it over time. It has been buying and supplying medical equipment and protective supplies for the Brihanmumbai Municipal Corporation (BMC). As a part of the initiative, the group has donated Rs 5 crore to the BMC, donated 115 hospital beds to Maharashtra government hospitals and helped set up a 75-bed quarantine center at the Seven Hills Hospital. Moreover, it has supported the free distribution of 1 million packets of Godrej Protekt Mr. Magic powder-to-liquid hand wash in Maharashtra through partnership with the BMC and Thane Municipal Corporation (TMC), partnered with communities linked to their CSR programmes to support 1.12 lakh beneficiaries across 8 states with hand wash, sanitisers and soap, donated sanitisers to the Mumbai police force, begun ramping up capacity to meet the demand for soap, hand wash and sanitisers and initiated outreach through various networks and hand wash education programmes. Reliance Group: <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword> has pledged to donate Rs 5 crore to Maharashtra Chief Minister’s Relief Fund. Led by Nita, Ambani Reliance Foundation has promised to provide a free meal to needy people across the country. Additionally, Ambani has also donated a hospital for the patients battling with infection of Covid-19 and will set up a dedicated 100-bed centre at Seven Hills Hospital in Mumbai, along with a fully-equipped isolation facility in Lodhivali, Maharashtra. Paytm: Paytm said that it is aiming to contribute ₹500 crore to the PM CARES Fund. For every contribution, or any other payment done by consumers on Paytm, the online payment app said it will contribute an extra up to ₹10. <div type="twitter" handle="Paytm" handlename="Paytm" image="http://pbs.twimg.com/profile_images/1242803598083395585/4cWZptzw_normal.jpg" favoritecount="9431" retweetcount="2966" status="Paytm is aiming to contribute ₹500 Crore to the PM CARES Fund. For every contribution, or any other payment done… https://t.co/JrSAJTnO1J" createdat="1585411759000" id="1243933194556248064"></div> PhonePe: PhonePe has launched a #100CrorePledge, urging 10 crore Indian citizens to donate to the PMCARES Fund to show their solidarity in fighting the menace of COVID-19. PhonePe has pledged to contribute Rs 10 for every Indian who donates even Rs 1 to the PMCARES Fund via the PhonePe App using UPI by April 30, 2020. In total, PhonePe has pledged to contribute a maximum of up to Rs 100 crore. <div type="twitter" handle="PhonePe_" handlename="PhonePe" image="http://pbs.twimg.com/profile_images/1228394203421372416/4X3QZazb_normal.jpg" favoritecount="834" retweetcount="306" status="Join our #100CrorePledge &amp; donate to the PMCARES FUND using contactless UPI payments. Remember no contribution is t… https://t.co/b6Z4yD3rMh" createdat="1585405072000" id="1243905146087542785"></div> Zomato: Along with announcing measures to help its partner restaurants, delivery staff, and other daily wage workers in India who are currently income-starved due to the lockdown, Zomato set up ‘Feeding India’, a fund to support families of the daily wage workers in India in the absence of employment opportunities. Known as ‘Feeding India’, the initiative has successfully received more than Rs 6 crore in funds. <div type="twitter" handle="deepigoyal" handlename="Deepinder Goyal" image="http://pbs.twimg.com/profile_images/980757579360972800/TWg-KSki_normal.jpg" favoritecount="1727" retweetcount="1399" status="Please help by donating to 'Feed the Daily Wager' by Zomato Feeding India (@FeedingIndia) and provide food support… https://t.co/8vQRliTLtM" createdat="1585054814000" id="1242436058748317697"></div> Parle: Parle, makers of the much loved Parle-G biscuits announced that it is joining hands with the government to give away 3 crore packets of Parle-G to people in need over the next 3 weeks. The brand made the announcement after PM Narendra Modi made an announcement of the country’s lockdown to prevent the spread of the virus. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Diageo: Diageo India, the liquor firm that sells McDowell’s whisky and Smirnoff vodka, will produce 3 lakh litres of hand sanitizers to help overcome its shortage in the country due to the Covid-19 outbreak. A stock exchange filing by the company stated that 15 of the liquor firm’s manufacturing units are being repurposed to manufacture hand sanitisers and donation of extra neutral alcohol (ENA). Kansai Nerolac: Kansai Nerolac Paints has announced that it will do an early disbursement of funds to its painter community falling under the Nerolac Premium Painter Pragati (NPP Pragati) Programme. Over 30,000 painters can benefit from Nerolac’s initiative, upto Rs 36,000 approximately. Mankind Pharma: Mankind Pharma has pledged to donate Rs 51 crore to CM Relief fund to manage the outbreak. The brand will be donating ventilators, Personal protective equipment (PPE) and medicines to the states reporting maximum number of positive cases. Mankind Pharma will be working closely with the Governments of Kerala, Maharashtra, UP, Uttrakhand, Bihar, Tamil Nadu, Karnataka, AP, Telangana, Delhi, Haryana, HP, Madhya Pradesh, Rajasthan, Gujarat, Punjab, West Bengal J&amp;K and Orrisa.

How brands are contributing to the fight against Coronavirus

<ul><li><keyword id="46425" type="PERSON" weightage="20" keywordseo="Anand-Mahindra">Anand Mahindra</keyword> said that India is not dialing down on its ambitions and is on track to meet the Paris commitment. </li><li>He said the business community recognises this as a big opportunity. </li><li>The Mahindra Group chairman said that India knows that recognising climate change is important for survival. </li></ul>Mahindra &amp; Mahindra has been at the forefront of India’s <keyword id="381751" type="ORGANIZATION" weightage="20" keywordseo="Electric-vehicle">electric vehicle</keyword> revolution, having acquired Reva Electric Car Company back in 2011. Since then, the company has launched many other electric cars for the Indian market - stressing upon <a href="https://www.thehindubusinessline.com/multimedia/video/sustainability-as-a-business-priority-anand-mahindra/article24495693.ece">sustainability</a> as a business priority. Now, at the <keyword id="69007" type="ORGANIZATION" weightage="20" keywordseo="World-Economic-Forum">World Economic Forum</keyword>, the Mahindra Group chairman Anand Mahindra replugged India's commitment to the Paris Agreement. Mahindra added that the India is not dialling down on its ambitions and went on to cite a climate tracker report, which found that in a 32-country survey, only seven are on track to meet the Paris commitment and India is one of them. “The business community too recognises that this is not a problem they are solving alone or something you check on your CSR box. This is the biggest business opportunity for the next few decades,” he said. He reminded the audience at WEF that on behalf of his employees of all the 100 companies from his group had taken a pledge to be carbon neutral 10 years before the agreed deadline for the world in the Paris agreement. The Mahindra Group chairman speaking at a session – <a href="https://www.thehindubusinessline.com/news/science/anand-mahindra-at-wef-india-on-track-to-meet-climate-change-commitments/article26067632.ece">Safeguarding our Planet</a> – was also asked about India’s growing air pollution menace to which he replied that the Indian youth is conscious about this issue. “They know it is their home and not a hotel and no one will be able to check out from here. Everyone’s got that message” he said. See Also: <a href="https://www.businessinsider.in/world-economic-forum-2019-where-raghuram-rajan-says-india-will-be-bigger-than-china/articleshow/67651548.cms">Davos Digest: Raghuram Rajan lifts India's spirit and other stories from the World Economic Forum</a> <a href="https://www.businessinsider.in/why-the-staggering-costs-of-climate-change-on-india-are-much-more-than-monetary-losses/articleshow/66161296.cms">Why the staggering costs of climate change on India are much more than monetary losses</a> <a href="https://www.businessinsider.in/can-latecomer-maruti-suzuki-rev-up-electric-car-sales-in-india/articleshow/67534315.cms">Can latecomer Maruti Suzuki rev up electric car sales in India?</a>

At Davos: India's pioneer electric car maker is pushing for action against climate change

Mumbai, Jan 22 () Philanthropy arms of top corporates, including the Tatas, Mahindras, Godrejs and Premjis, on Wednesday announced a partnership to minimise the climate change impact.
 The India Climate Collaborative (ICC) will be working to strengthen the climate community locally, build a climate narrative and drive solutions that will ensure both the natural world and people thrive.
 The announcement comes amid an increased conversation on climate change, with the 50th session of the World Economic Forum in Davos generating the maximum flutter, which has also seen US President Donald Trump calling the greens "prophets of doom".
 "Our collective leadership through the ICC will indicate to the world that Indian philanthropy is ready to be a leader in climate action," Tata Trusts Chairman Ratan Tata said in a statement.
 The ICC seeks to build a collaborative platform for diverse voices, innovative solutions, and collective investments, the statement said, without quantifying the money which the corporates are pooling together for the platform.
 Vidya Shah of financial services firm Edelweiss' corporate social arm, Rohini Nilekani of Infosys' CSR arm and banker Harmendra Kothari are among the other names in the 40-member collective.
 "It is clear that the world cannot continue to pursue a business-as-usual approach and nobody can solve the problem on their own. Business, government, and philanthropy must collaborate within and among themselves to drive results quickly and at scale," Mahindra Group Chairman Anand Mahindra was quoted as saying.
 "Together we will find solutions that will make climate action effective and impactful," he added.
 Nadir Godrej, the managing director of Godrej Indistries, said businesses can do a lot for the planet in a cost effective way.
 "We have to look at localised solutions that can solve global problems, and this will need businesses, governments, academia, and individuals to work together to identify and scale up solutions. The role of philanthropy will be to augment these efforts," he said.
 Others who have joined the initiative include Swades Foundation, Sanctuary Asia Foundation, Mongabay-India, Indian Development Review (IDR), People's Archive for Rural India (PARI), Climate Collective Foundation, SELCO, and the Foundation for Ecological Security (FES).
 Shloka Nath, who leads the sustainability portfolio at Tata Trusts, has been appointed the Executive Director of the India Climate Collaborative, the statement added. AA ABM
ABM

Top Indian cos' CSR arms join forces to combat climate change

New Delhi, Dec 23 () Homegrown auto major Mahindra &amp; Mahindra (M&amp;M) on Monday announced a rejig of its top management in automotive and farm equipment sectors with its President for auto vertical Rajan Wadhera set to retire and step down from executive role.
Announcing changes in the group corporate office as well as in auto and farm sectors, to be effective from April 1, 2020, the company said Veejay Nakra will be appointed as CEO of the auto division. 
He will have operating responsibility for passenger vehicles and entire commercial business with profit and loss accountability, except for product development process, M&amp;M said in a statement.
It further said Hemant Sikka will head the farm equipment sector, while R Velusamy will be appointed as the chief of Global Product Development (Automotive) and Vinod Sahay as Chief Purchase Officer of AFS (auto and farm sectors).
Nakra, Sikka, Velusamy and Sahay will report to Rajesh Jejurikar, who will join M&amp;M Board as Executive Director AFS from April 1, 2020, it said.
M&amp;M said Rajeev Goyal will be appointed as CFO of AFS. He will have dual reporting to Jejurikar and S Durgashankar, who will have an enhanced role as Group Controller of Finance and Accounts working closely with CFOs of all group businesses.
The company further said its agri business headed by Ashok Sharma will move from AFS and report to SP Shukla, who will also continue to head the Aerospace, Defence and Steel Sector, reporting to Anish Shah, who will transition to become Managing Director and CEO on April 2, 2021.
Rajeshwar Tripathi will be the chief human resources officer for AFS. He will have dual reporting to Jejurikar and Ruzbeh Irani, who is slated to head M&amp;M's Group HR and communications, which includes CSR, Ethics and CIS.
Last week, M&amp;M had announced a rejig of its top management with Anand Mahindra, 64, transitioning to the role of non-executive chairman from executive chairman, effective April 1, 2020.
 The firm also reappointed Pawan Kumar Goenka as the managing director with additional responsibilities of chief executive officer for a year, effective April 1, 2020, and he will retire after his term ends. RKL ANU

M&M rejigs top management in auto, farm divisions

<ul><li>The e-commerce player said that by August 2019, it has achieved a 25% reduction in single-use plastic. </li><li>The company plans to move to 100% recycled plastic consumption in its own supply chain by March 2021.</li><li>Today, <keyword id="2573" type="CITY" weightage="20" keywordseo="Air-India">Air India</keyword> too had banned single-use plastic </li></ul>As India moves to reduce its dependence on plastics, public and private corporations alike are joining in. Retail giant <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> said that it reduced single use plastics by 25% until August 2019, with multiple initiatives across its packaging value chain. State-owned Air India too announced that it will ban plastic products on its flights from October 2. This will include plastic bags, cups, plates, straws and more. They will be replaced by paper products. Creating alternatives for single-use plastic packaging: Flipkart Flipkart has a long term plan to use 100% recycled plastics in its own supply chain by March 2021. It’s planning to also use recycled paper bags for packaging. “Creating alternatives for single-use plastic packaging is one of the significant steps we have taken towards fulfilling our commitment to create a sustainable ecosystem. Our long-term vision is to eliminate the use of plastic and maximise the use of recycled and renewable materials,” said Kalyan Krishnamurthy, Group CEO, Flipkart. Indian companies have been cognizant of Indian government’s move to reduce plastic consumption and achieve recycling. States like Maharashtra, Tamil Nadu, Himachal Pradesh and Telangana have banned single-use plastics. Uttar Pradesh and Kanataka too banned products which quality as single-use plastics without using the term. Plastic bottles will be banished: Anand Mahindra Anand Mahindra too promised that ‘plastic bottles will be banished’ from his company. The chairman of the automobile giant which also makes electric cars, spoke at the World Economic Forum about the need of business leaders coming together for the cause. “The business community too recognises that this is not a problem they are solving alone or something you check on your CSR (corporate social responsibility) box. This is the biggest business opportunity for the next few decades,” Mahindra said. Meanwhile, another IT giant Wipro and its founder Azim Premji too stressed on the importance of recycling. “This year, we have significantly scaled up the use of renewable energy for our operations, which now contributes 40% of our total consumption. Recycled water now contributes to 42% of our total water usage” Premji said at his annual general meeting.

Flipkart and Air India become the first in their sectors to begin the fight against plastic

<ul><li>The <keyword id="183099" type="ORGANIZATION" weightage="20" keywordseo="BSE-Auto-Index">BSE Auto index</keyword> surged nearly a percent on December 16, with Ashok Leyland and Tata Motors leading the way. The index has gained 16% since September 30. </li><li>A Parliamentary Standing Committee seeks more stimulus aside from other measures to boost demand, and revive the <keyword id="34478" type="PERSON" weightage="20" keywordseo="auto-industry">auto industry</keyword> in India. </li><li>The recommendations include regulatory relief, financial incentives for the scrappage policy, discount on research and development and more loans for dealers, but with less collateral. </li><li>The Committee also recommended reducing the GST rate to 18% from 28% to bring down a sizable amount in vehicle price. </li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider.</a> </li></ul>Indian benchmark indices remained in the grip of bulls, recording fresh highs during the trade today and one of the big drivers of today’s rally were the auto stocks. The BSE Auto index surged nearly a percent on December 16, with Ashok Leyland and Tata Motors leading the way. Car and truck makers in India are not in good shape. The car makers were already broken with months of falling sales before the pandemic struck but now, there is hope in the horizon⁠— a parliamentary panel can see their pain. Their proposals include a recommendation to cut Goods and Services Tax (GST) rate by 10%. A Parliamentary Standing Committee, which pegged the loss to the industry at about ₹2,300 crore ($312 million), wants the government to release more stimulus to revive the sector. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Stocks </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Today's gain </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ashok Leyland </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.48% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tata Motors </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2.07% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">M&amp;M </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.89 </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TVS Motors </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.88% </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MRF </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.62% </td></tr></tbody></table>Source: BSE Auto Index There has been some recovery in auto sales in recent months. But, there is a peculiar situation in India, where the car makers and the dealers can’t agree whether the sales in the month of November were good or not! While the Society of Indian Automobiles, the lobby of car manufacturers, said <a href="https://www.businessinsider.in/business/auto/news/festive-boost-passenger-vehicle-sales-jump-13-in-november-two-wheelers-rose-14/articleshow/79676027.cms">it has been a great month</a>, the dealers association <a href="https://www.businessinsider.in/business/auto/news/passenger-vehicle-retail-sales-rise-4-two-wheeler-decline-21-despite-festive-boost-fada/articleshow/79622188.cms">wasn’t as excited</a>. The recommendation from the Parliamentary panel has come at a time when car makers like Maruti and Mahindra &amp; Mahindra have already announced discounts⁠— a usual fair at the end of every year⁠— after a losing an entire year to the pandemic and its extended impact. The recovery of this segment of industry is important because it employs a large number of people, many unskilled or less-skilled ones, and as per the panel’s estimate, 345,000 people have already lost their jobs. These are major items recommended by the Parliamentary Standing Committee: <ul><li>Consider wages paid to contract workers as charity: The committee recommended that the expenditure incurred by automakers for making payments to the temporary and contract labour during the lockdown period should be eligible as corporate social responsibility (CSR) expense. This move will help the automaker from tax paid on salaries. </li></ul><ul><li>Give more time to pay suppliers and vendors: It also recommended that the condition to avail ITC (Input Tax Credit) requiring payment of invoice to the supplier within 180 days of invoice to be done away with, till the situation returns to normal. Or at least should be provided with a waiver of interest which is charged from the date of invoice of the supplier, as most payments to the vendors will be deferred in the present scenario. The input credit helps the automaker to reduce the already paid raw material tax at the time of paying tax on output. </li></ul><ul><li>Reduce need for testing and regulatory approvals: A provision should be made for acceptance of self-certification by OEMs, instead of testing and approval by Government agencies for meeting regulatory requirements. Also a prioritised attention should be given to new approvals of alternate materials/parts identified for testing for compliance and validation purposes and fast track approvals by testing agencies. </li></ul><ul><li>Double the waiver on demurrage charge: Instead of 50%, 100% waiver on demurrage charges to be provided at the Airports/Seaports and rail yards until 1 month post resumption of full commercial production. </li></ul><ul><li>Reduce depreciation on value of vehicles: To make up the lost sales in March 2020 vehicles purchased till May 30 be permitted to enjoy 6 months depreciation in FY 2019-2020 — which will help in stimulating sales. </li></ul><ul><li>Discount on research and development: The government should also give a temporary exemption on import/export taxes and a 50% discount in testing prices in National Automotive Testing and R&amp;D Infrastructure Project (NATRIP) facilities.</li></ul><ul><li>More loans for dealers, but with less collateral: The Committee also recommended that the collateral norms for regular loan products for Auto Dealers should be moderate for availing required finance. It addressed that though banks have been facing various challenges because of bad loans, however, they should not look at all financial lendings with the same eye as the recovery rate is very high in the <keyword id="46265" type="PERSON" weightage="20" keywordseo="Auto-sector">auto sector</keyword>.</li></ul><ul><li>Financial incentives in the Scrappage Policy: The committee said that in addition to setting of Automotive Vehicle Scrapping Facility (AVSF) centres across the country, the government should make provisions for upfront financial incentives in the Scrappage Policy to boost demand for purchase of new vehicles. </li></ul><ul><li>GST reduction: To mitigate this cost increase, the Committee said the reduced GST rate to 18% from 28% at the moment. It said it will bring down a sizable amount in vehicle price creating more demand for newer vehicles. The increased sale due to the reduction in GST rate, will cover up the loss in GST revenue.</li></ul>Federation of Automobile Dealers Associations of India President Vinkesh Gulati welcomes the recommendations from the Parliamentary Standing Committee. “We had recommended One Nation – One Road Tax. I am happy to note that the committee found it relevant. It will also be praiseworthy if the Government accepts the committee’s recommendation of introducing effective rate of depreciation as 25% on permanent basis thus helping in improving sales,” he said in a statement to Business Insider. SEE ALSO:<a href="https://www.businessinsider.in/business/corporates/news/interview-home-recipes-that-are-set-for-a-7-million-ipo-mrs-bectors-food-is-no-cookie-cutter/articleshow/79721783.cms" data-type="tilCustomLink"> INTERVIEW: Home recipes that are set for a $73 million IPO⁠— Mrs Bector’s Food is no cookie cutter</a> <a href="https://www.businessinsider.in/thelife/personalities/news/facebook-ceo-mark-zuckerberg-and-reliance-industries-mukesh-ambani-spoke-but-had-no-chemistry/articleshow/79739547.cms" data-type="tilCustomLink">Zuckerberg spoke to Ambani but there was no chemistry — even with a multi-million dollar partnership between them</a>

You Searched For "Mahindra Mahindra CSR" and got 11 results

Kotak Karma's latest campaign questions the widespread tradition of saving gold for daughter's marriage; says girls can win gold themselves

BI India Partner

Lockdown: Mahindra Logistics to provide relief-fund to drivers

PTI

Mahindra & Mahindra is doing more charity in India than any other company!

BI India Bureau

Anand Mahindra, the chief of $21-billion Mahindra Group, banned plastic bottles in his companies after a Twitter user pointed it out

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How is CSR Law driving the Corporates towards Shared Value Approach?

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How brands are contributing to the fight against Coronavirus

BI India Partner

At Davos: India's pioneer electric car maker is pushing for action against climate change

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Top Indian cos' CSR arms join forces to combat climate change

PTI

M&M rejigs top management in auto, farm divisions

PTI

Flipkart and Air India become the first in their sectors to begin the fight against plastic

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India’s auto stocks cheer after Parliamentary Panel agrees that they need more stimulus and the dealers need loans with less collateral

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