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<keyword id="566945" type="ENTERTAINMENT" weightage="100" keywordseo="Zindagi">Zindagi</keyword>, the channel launched by Zee group to air serials from around the world, has been gaining immense popularity from the Indian audience, maybe because the simple and straight to the point way of telling the stories in these Pakistani serials is a welcome change from the otherwise suffocating, never-ending Indian shows. 
 
However, one thing that differentiates Indian serials from Pakistani ones is the standard of measuring their success. While Indian audience is used to years and years of these unending sagas, with innumerable leaps and thousands of episodes, our Pakistani friends are shown just a fraction against that standard. 
 
<keyword id="2343597" type="UNKNOWN" weightage="100" keywordseo="Zindagi-Gulzar-Hai">Zindagi Gulzar Hai</keyword> and <keyword id="2343596" type="UNKNOWN" weightage="100" keywordseo="Aunn-Zara">Aunn Zara</keyword>, two of Pakistan’s highest rated serials were the first ones to be selected for being aired for the Indian audience on Zindagi. While in Pakistan, these serials enjoyed a weekly run and therefore ran for a successful 5-6 months; however, they have been aired everyday in India. 
 
This means that they are about to end soon. 
 
Aunn Zara has already completed its run and would air the last episode tonight while Zindagi Gulzar Hai would end in another 10 days. 
 
The question that is irking Indian viewers, who are already sad that these shows are ending given the bad habits of having serials running for years, is about the new shows that would be airing after these favourites. 
 
While <keyword id="2415131" type="UNKNOWN" weightage="100" keywordseo="Noorpur-Ki-Rani">Noorpur Ki Rani</keyword> is all set to replace Aunn Zara at the 8:55 pm slot, Maat would most probably be the show that will take the prime slot of 8 pm. 
 
The trailers of these shows are already doing the rounds in-between the serials on Zindagi. 
 
Noorpur Ki Rani was originally aired from April to October 2009. It was penned by Samira Fazal and was directed by Haissam Hussain. Based on the English novel Rebecca by Daphne Du Maurier, this serial stars Mahnoor Baloch and Noman Ijaz in lead roles. 
 
Maat, on the other hand, ran from September 2011 to February 2012. It has been written by reputed author and screenwriter <keyword id="2415128" type="UNKNOWN" weightage="100" keywordseo="Umera-Ahmed">Umera Ahmed</keyword>, who is also the writer of Zindagi Gulzar Hai. The famous show was directed by Amna Nawaz Khan. 
 
However, as these serials have around 25 episodes, this means we would soon be doing a similar story for upcoming serials. 
 
As far as other two shows are concerned, Kash Mein Teri Beti Na Hoti has more than 200 episodes left, and Kitni Girhain Baqi Hain too has many episodes, as it is still being aired in Pakistan after starting in March 2011. 
 <keyword id="195341" type="PERSON" weightage="100" keywordseo="Shailja-Kejriwal">Shailja Kejriwal</keyword>, the chief creative head of Zindagi and also the person responsible for selecting the shows, tells us about her criterion of selection. 
 
Ever since the idea was conceived, I wanted Zindagi to be a channel that offered something to everyone. While you saw the storylines of ‘Mature Love’ and ‘Opposites Attract’ in Zindagi Gulzar Hai and Aunn Zara, the new shows are going to give you a detailed view in the life of normal people, like you and me, who have certain dreams, viewpoints and inhibitions in life. I hope that the audience appreciates Noorpur Ki Rani and Maat as much as it appreciated Aunn Zara and Zindagi Gulzar Hai. 
 
 
Image courtesy: <a href="https://www.facebook.com/ZeeZindagiTV">Official Facebook page</a>

Gear Up For Two New Shows On Zindagi

Indian television always brings to its viewers some promising stories, some of which manage to strike a chord while others get lost in the heap of similar looking plots. 
 
In the coming weeks, you would be presented three different stories on three different channels. All the soaps have promising trailers and different storylines. What remains to be watched is what would be the factor that would determine the success of these serials. Also, it would be interesting to know if these shows would be able to break the magic spell that Zindagi has cast over the Indian audience. 
Here are some insider details about these upcoming shows: 
 
Laut Aao Trisha This <keyword id="3366456" type="UNKNOWN" weightage="100" keywordseo="Life-OK">Life OK</keyword> show is produced by Nandita Mehra and Bhairavi Raichuda’s production house that goes by the name of 24 Frames and had earlier produced Chhal — Sheh Aur Maat. This serial is set to break some norms of Indian television. The show would be a social thriller woven around a mother’s quest to find her teenage daughter who goes missing. The show would, for the first time on Indian television, focus on incest, or in-family crimes as we call it. The plot is woven around a Spanish telenovela Dónde está Elisa. The show also marks the comeback of Maine Pyar Kiya fame Bhagyashree, and has Rajeshwari Sachdev Badola, <keyword id="806844" type="PERSON" weightage="40" keywordseo="Jai-Kalra">Jai Kalra</keyword> (last seen in Bade Achhe Lagte Hain) and Eijaz Khan in other roles. The serial would be aired from 21st July at 10 PM. 
 
Now coming to the inside details, we have heard that Laut Aao Trisha was first titled 'Missing' and was supposed to air on Star Plus. However, the recent success of Life Ok, and that too without any typical family drama, proved to be the decision maker for the fate of this show. 
 
Jamai Raja The <keyword id="6462633" type="COMPANY" weightage="100" keywordseo="Zee-Tv">Zee Tv</keyword> show is different in terms of role reversal. Yes, you read it right. Up till today, we were shown various daughters-in-law taking it upon themselves to unite and hold together their new homes. However, in this show, we would be seeing <keyword id="146031" type="PERSON" weightage="80" keywordseo="Ravi-Dubey">Ravi Dubey</keyword> playing a dutiful son-in-law who would work his way into strengthening the ties between his wife and his in-laws. Different concept, experienced cast like Ravi Dubey, Nia Sharma, Achint Kaur and Delnaz Irani, and a prime slot, this all would make Jamai Raja a must watch. The show will begin from 4th August at 8:30 PM. 
 Now coming to the inside details, this show is the first television production venture of <keyword id="2823" type="PERSON" weightage="80" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>, who has hit gold with producing movies under his banner Hari Om Productions. He would be producing Jamai Raja under Grazing Goat productions, in collaboration with <keyword id="193280" type="PERSON" weightage="60" keywordseo="Ashwini-Yardi">Ashwini Yardi</keyword>. 
 
Shastri Sisters The <keyword id="35780" type="ENTERTAINMENT" weightage="100" keywordseo="colors">Colors</keyword> drama would be focusing on the relationship of four sisters as they move from Kanpur to Delhi. Although it has not been made yet, but still the storyline is not fresh, as we have seen some shows before as well, like Amanat, Radha Ki Betiyaan Kuch Kar Dikhayengi, Shubh Vivah and Kasamh Se, that focused on 3-4 sisters and sometimes a single parent, and the closeness they share with each other. However, the fact that the show is based in Delhi can be a welcome change for the audience. The show is produced by Shakuntalam Telefilms, and stars Neha Pednekar, Ishita Ganguly, <keyword id="2226694" type="UNKNOWN" weightage="60" keywordseo="Sonal-Vengurlekar">Sonal Vengurlekar</keyword> and Pragati Chourasiya in the lead roles. The male leads are yet to be announced. The show will begin from 21st July at 7 PM. 
 
Now coming to the inside details, it seems like the recent success of Life Ok in terms of the number one channel has stirred something inside the Colors’ office. The channel is reported to have undertaken a 360-degree integrated marketing campaign to promote Shastri Sisters across various media like cable, radio, OOH, in-train branding, print and television. Also, the channel has designed a special digital campaign which is being implemented on social media in form of quizzes. 
 
Image courtesy: Facebook fan pages

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