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Strengthening its foothold in India, <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>, the global technology and internet conglomerate, has filed an application with the Foreign Investment Promotion Board (FIPB) for undertaking single brand retail trading of electronic products both through brick and mortar stores and e-commerce portal. The company has also sought relaxation from the 30% domestic sourcing rule so that it can bring in "cutting edge technology" and “state-of-the-art” features to Indian consumers. 
 
The technology and internet giant which entered the India market early this year in January, introducing its unique Ecosystem model and launching its two Superphone models- Le 1s and Le Max, has received a great response from industry as well as consumers in a short span of time. Owing to its breakthrough technology, disruptive pricing and comprehensive vertically integrated ecosystem, the brand has created ‘market disruption’ in true sense, which is also evident from the milestones its Superphones have created in the industry. 
 
With plans to open fully owned exclusive retail stores in top 8 to 10 cities, starting with New Delhi, Mumbai, Bengaluru, LeEco plans to display its entire Ecosystem ranging from phones, TVs, VR Headsets, Bluetooth devices and power banks. Additionally, the company will also open 500 franchise stores to ensure its consumers can experience their breakthrough products and unique content integrated offerings across its device ecosystem. 
 
"India is a key market for LeEco and we plan to significantly invest in setting up our business model in the country. We are committed to offering our users cutting edge technology at disruptive prices. We have received a great response from consumers so far for our Superphones and now plan to strengthen our presence in the market by opening our own stores and e-commerce portal to offer our users the best-in-class experience”, said Atul Jain, COO, Smart Electronics Business, LeEco India. 
 
“We at LeEco are also aligned with the Government’s Make in India initiative and also plan to start manufacturing in India very soon”, he added. 
 
Earlier this month, the global player also announced setting up in-house Content Delivery Networks (CDNs) in 10 cities across India by end of 2016, making a significant investment of over 10 million USD to set up this CDN/cloud infrastructure. Offering consumers a comprehensive Ecosystem, which is unique to the company globally, LeEco plans to replicate its successful model in India. Also, LeEco had shared its plans to set-up our R&amp;D centre in Bangalore with a staff of 1000 employees by the end of 2016. 
 
LeEco has a comprehensive ecosystem model globally consisting of devices, content, cloud and a user interface platform, which clearly sets apart the company in the technology and internet space in India as well. The LeEco devices connected by Le Ecosystem are the company’s biggest differentiator.

LeEco Files for FIPB Application

LeEco superphones are back on popular demand for two more days on an e-commerce platform, Flipkart. Much loved flagship killer – <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> and the super-premium <keyword id="2861359" type="UNKNOWN" weightage="100" keywordseo="LE-MAX">Le Max</keyword> are now available on attractive exchange offer on March 1 &amp; 2. 
 
LeEco has announced a striking, hard-to-pass-up exchange offer that will give consumers a chance to exchange their old smartphone and get up to Rs 6000/- off on Le 1s or up to Rs 20,000/- for Le Max. This means that on March 1 &amp; 2, consumers can avail of over 50% off on the Le Superphones. LeEco consumers can now revel on the fact that they can own the Superphones without registration. The sale for Le 1s and Le Max opens on March 1 at midnight. 
 
Earlier the brand has broken many industry records as well as reaped an enormous response from consumers for its recently organised LeEco Day. LeEco is already working on some of the world's cutting edge ecosystem solutions in the field of Mobile, big screen, sports, content, auto-mobile. LeEco believes that a combination of devices with innovative gadgets/apps for niche requirements will propel the company's sales into a different higher level. 
 
The big differentiator for LeEco is its four pronged offering of devices, content, application and platform. The devices (Superphones) are first part of the ecosystem LeEco successfully unveiled in Indian market, further more LeEco plans not just to piggyback on the burgeoning superphone sales in the second largest smartphone market of the world, but has also adopted the path of "Device plus" while discarding the path of "Device-only" to make inroads in Indian market that will take user experience to an altogether higher echelon. 
 
About LeEco 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le Superphones back on sale on popular demand

February 20, 2016: As part of the fabulous Rs 8 crore LeEco Day Shopping Bonanza scheduled on Feb 25th on <a href="http://www.businessinsider.in/searchresult.cms?query=e-commerce">e-commerce</a> platform, <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart">Flipkart</a> , the internet technology conglomerate announced three attractive, hard-to-pass-up offers, offering consumers another reason to cheer over the weekend. 
 
Offer#1: The first in a series of benefits and offers that would be a part of the highly anticipated LeEco Day Shopping Bonanza, this offer gives consumers a chance to exchange their old smartphone, provided it is in working condition and get upto Rs 6000/- off on the Le 1s Superphone the flagship killer or upto Rs 20,000/- for the premium big &amp; bold Le Max. This means that on Feb 25, 2016, the special Le Eco Day, consumers can avail even upto 50% off on the <a href="http://www.businessinsider.in/searchresult.cms?query=Le+Superphones">Le Superphones</a>. 
 
Offer #2: As part of the incredible Rs.8 crore worth of offers and benefits on LeEco Day, the brand plans to giveaway thousands of surprise gifts to lucky consumers who purchase the <a href="http://www.businessinsider.in/searchresult.cms?query=Le+Superphones">Le Superphones</a> on the <a href="http://www.businessinsider.in/searchresult.cms?query=e-commerce">e-commerce</a> platform on that day. 
 
Offer #3: There’s a further benefit for consumers who can also purchase the <keyword id="3228784" type="UNKNOWN" weightage="80" keywordseo="Le-Superphones">Le Superphones</keyword> and avail exciting cashback offer. 
 
Consumers have never had it so good! And this is not over just yet ……. watch out for more irresistible offers in the following days for LeEco Day which is planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart">Flipkart</a>. This is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signalling the potentially massive impact on Indian consumers as it continues to consolidate its presence. 
 
LeEco which witnessed unprecedented success in its recent three flash sales earlier this month has planned this bigger-than-big shopping bonanza with INR 8 -crore worth of benefits and exciting offers as an expression of gratitude to LeEco’s growing number of customers and loyal fan base in India. This is also undeniably a grand celebration of LeEco’s incredible start in India! 
 
Starting LeEco Day, flagship killer Le1s will be available on <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart">Flipkart</a> without consumers having to go through the registration process. Buyers of <a href="http://www.businessinsider.in/searchresult.cms?query=Le+Superphones">LeEco’s Superphones</a> can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
Image credit: Indiatimes

LeEco Day on Feb 25 -Great Shopping Bonanza

LeEco has now announced the launch of its global brand property LeEco Day on the e-commerce platform <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, as an expression of gratitude to its growing number of customers and loyal fan base. This will also mark grand celebration of its incredible start in the country owing to the huge success of its three flash sales last month. 
 
Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, this is a bigger-than-big shopping bonanza with Rs 8-crore worth of prizes and exciting offers to be held on February 25th (Thursday). 
 LeEco’s Atul Jain , COO Smart Electronics Business said: “We are humbled by the consumers’ response to our <keyword id="1616333" type="UNKNOWN" weightage="20" keywordseo="Superphones">Superphones</keyword> in the flash sales. We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>, which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers." 
 
It is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence. 
 
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs. 
 
Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon. 
 
Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

3 successful flash sales pave way for LeEco Day - a Rs 8 crore shopping bonanza on Flipkart

The pace of digital transformation, both globally and in India when it comes to audio and video consumption on smartphones, is tremendous. It is not surprising to note the gradual shift in consumer preference to consume content has drifted from TVs to personal desktops to laptops and now finally to smartphones. With over 200 million mobile Internet users in the country and an upswing in content consumption, <a href="http://www.rediff.com/business/report/tech-internet-drives-mobile-in-india-says-google/20160226.htm">smartphones are becoming</a> the most potent engines, driving the growth of internet usage in India, as per a Google India study. Recognizing this and as part of taking forward its legacy of providing an ecosystem of services to its users in China, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate recently launched its ecosystem membership program in India. 
 As mobile screens outpace other platforms of viewing content, both globally and in India, to emerge as the primary screen, it is imperative to have a content ecosystem that responds to the trend. LeEco is the first company to introduce the concept of content ecosystem on mobile devices in India. The company’s latest Superphone launch, <keyword id="3347084" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco">Le 1s Eco</keyword>, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program. LeEco introduced Le 1s Eco at an amazing introductory price of Rs 9999 over which the company announced 10% cashback offer on HDFC credit and debit cards. In the recently concluded first flash sale of Le 1s Eco, the company sold content worth Rs 320 million worth in just 29 minutes, thereby creating another unimaginable record in the industry. This is a clear testimony to the fact that Indian users are now looking for smartphones that come bundled with entertainment, that gives them access to movies and songs and much more. 
 
Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco Membership</keyword> built-in with Le 1s Eco 
 
1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
3. Users can avail 10% cashback on all HDFC credit &amp; debit cards 
4. Exclusive deals and discounts and live streaming of concerts from all over the world 
 
Le 1s Eco gives buyers many high end specs to boast about: 
 
1. 3 GB RAM, 32 GB ROM 
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
3. Sleek full metal Unibody design 
4. Mirror-surfaced fingerprint scanner 
5. LeEco Membership worth Rs 4900 per annum 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere! 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

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