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The pace of digital transformation, both globally and in India when it comes to audio and video consumption on smartphones, is tremendous. It is not surprising to note the gradual shift in consumer preference to consume content has drifted from TVs to personal desktops to laptops and now finally to smartphones. With over 200 million mobile Internet users in the country and an upswing in content consumption, <a href="http://www.rediff.com/business/report/tech-internet-drives-mobile-in-india-says-google/20160226.htm">smartphones are becoming</a> the most potent engines, driving the growth of internet usage in India, as per a Google India study. Recognizing this and as part of taking forward its legacy of providing an ecosystem of services to its users in China, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate recently launched its ecosystem membership program in India. 
 As mobile screens outpace other platforms of viewing content, both globally and in India, to emerge as the primary screen, it is imperative to have a content ecosystem that responds to the trend. LeEco is the first company to introduce the concept of content ecosystem on mobile devices in India. The company’s latest Superphone launch, <keyword id="3347084" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco">Le 1s Eco</keyword>, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program. LeEco introduced Le 1s Eco at an amazing introductory price of Rs 9999 over which the company announced 10% cashback offer on HDFC credit and debit cards. In the recently concluded first flash sale of Le 1s Eco, the company sold content worth Rs 320 million worth in just 29 minutes, thereby creating another unimaginable record in the industry. This is a clear testimony to the fact that Indian users are now looking for smartphones that come bundled with entertainment, that gives them access to movies and songs and much more. 
 
Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco Membership</keyword> built-in with Le 1s Eco 
 
1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
3. Users can avail 10% cashback on all HDFC credit &amp; debit cards 
4. Exclusive deals and discounts and live streaming of concerts from all over the world 
 
Le 1s Eco gives buyers many high end specs to boast about: 
 
1. 3 GB RAM, 32 GB ROM 
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
3. Sleek full metal Unibody design 
4. Mirror-surfaced fingerprint scanner 
5. LeEco Membership worth Rs 4900 per annum 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere! 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s flagship killer device- the Le1s has truly disrupted the Indian smartphone market and set the market trend for many to follow. The Le 1s has become an industry favourite in a short span of time, evident from the records the Superphone has broken since its launch in mid-January. With a disruptive price of just INR 10,999, the Superphone is powered by features which are no less than a high-end smartphone. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment hands down. 
 
The flagship killer Le 1s offers features that only high-end smartphones had offered users till now at a price that is sustainable- making the Superphone truly a value device. 
Ultimate screen protection - Gorilla Glass 3 is a feature that is common among flagship smartphones, however, it is LeEco that has introduced this feature in its budget smartphone Le 1s--. Apart from unique high-end features like metal uni-body, USB Type-C Connector and bezel-less screen, Le 1s also offers its users superior screen protection. 
 
Gorilla Glass 3 provides better scratch resistance, greater strength, and reduced scratch visibility. Interestingly, recently launched budget smartphones like Xiaomi’s Redmi Note 3 fail to offer this feature to their users. 
4K Video recording - While 4K Video recording has always been associated with premium high-end smartphone, LeEco Le 1s is the only phone in the budget price range that offers 4K recording without cutting any corners. 4K video displays are quickly becoming the de-facto ask for smartphone users, with more and more customers looking for it as a deciding factor. Le 1s is capable of recording 4K video at 30 fps, slow-motion 720p video at 120 fps. LeEco also uses the latest H.265/HEVC codec for its 4K mp4 files. 
 
Smooth multitasking - Furthermore, Le 1s is powered with an advanced hardware chipset processor - the Mediatek Helio X10 with internal storage of 32GB. The Le1s is a budget powerhouse and heavy gamers are sure to inhabit the Le1s for a stunningly smooth gaming experience. The phone is also bundled with 3GB of RAM offering great multitasking capabilities. 
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

LeEco’s Le 1s – the industry trendsetter

<keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> went on a selling spree on Tuesday as 70,000 Le 1s were sold out in just two seconds on Flipkart. Prior to the sale, total 605,000 registrations were received by the Chinese firm. 
 
This is said to be a groundbreaking record as no mobile brand in India has achieved this so far. 
 LeEco, which entered India on January 20, introduced two ‘SuperPhones’, <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword> and Le 1s. 
 
LeEco’s Le 1s is known as the ‘flagship killer’ is expected to capture a significant share of the massive middle-class market with its price and specifications. 
 
 
 
"I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they'll have a great experience in using our products," said Atul Jain, COO, Smart Electronics Business, LeEco India. 
 
Priced at Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB Storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. 
 
It is fitted with 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera.

LeEco sells 70,000 phones in just 2 seconds, breaks records!

New Delhi, April 13, 2016: Over the last few years, the <keyword id="28168" type="TECHNOLOGY" weightage="40" keywordseo="Smartphone">smartphone</keyword> market in India has witnessed various brands launching models offering flagship features at a value price, making customer spoilt for choices. However, what has changed drastically is the price consumers are now willing to pay for premium features on a smartphone. It is interesting to note the gradual shift from sub-Rs. 8,000 category to a sub-Rs. 10,000 – Rs. 15,000 category indicating that customers are willing to shed a little extra, if they get premium specs at a competitive price. The recently launched Superphone from LeEco- the Le 1s is one such flagship killer which in true disrupted the market, offering consumers hi-end flagship like features, premium looks with an all-metal unibody design, fingerprint scanner, best-in-class technology, unique model of content integration – all of this at a disruptive price of just Rs. 10,999, making it a first among equals! 
 
Le 1s has proved to be a game changer in the industry offering fully metal body, 13 megapixels primary camera and 5 megapixels front facing camera at a competitive price. That’s not all! The Le1s features the revolutionary Type C charger, which makes charging quick -- just 5 minutes of charge gets you 3.5 hours of talktime! The reversible USB Type-C connector is technologically advanced than its competitors in many ways such as it has an additional sealing and PTC protection in-between wires, which is an industry first. For tech enthusiasts, the Le1s offers two charging paths, 24W charger, 3A Data Cable, and high-density superfast charging battery supporting the Type C connector. 
 
The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as well as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature ensures that you never run out of entertainment even when your battery runs out. 
 
Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a consumer favourite! Compared to Redmi Note 3 and Huawei Honor 5X, the Le 1S is slimmer and sleeker measuring just 7.5mm, as against 8.65mm of Redmi Note 3 and 8.1mm of Huawei Honor 5X. Le 1s wins hands down when it comes to internal storage with 32GB in-built storage as compared to Huawei Honor 5X offering 16GB internal storage. 
 
Another strength of Le 1s is its touch screen with Gorilla Glass 3, which is a high-end model of specialized toughened glass designed to be thin, light and damage-resistant and used to be adopted by only high-priced flagship phones. This is one feature which most of Le 1s’ competition do not boast of, making the Superphone have an edge over its competitors. Additionally, the touch screen of Le 1s adopted in-cell technology, which is the same Apple has adopted. 
 
With this technology, the touch sensors can be put inside the color filters, and makes the touch screen thinner. By eliminating one significant layer, this technology can improve the clarity of images. 
 
By comparison, competitors like the Redmi Note 3 adopted GFF (glass-film-film) technology for their touch screen and reduce the cost by sacrificing the clarity of images and thinness of the screen. 
 
It is no wonder that Le1s has been the top seller in China since its release last October – having sold more than 2 million units in just two months and has created several industry records in India as well. 
 Not to forget the content ecosystem that is a <keyword id="3205550" type="UNKNOWN" weightage="60" keywordseo="LeEco">LeEco</keyword> exclusive that is going to be a game changer, going by the definitive edge that it has given the brand in other global markets. Le 1s is therefore not only a best-in-class smartphone but offers consumers a truly redefining comprehensive eco-system experience. Buyers of the Le Superphone can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming. 
 
The company's after-sales policies are also best-in-class with 555 service centres in prime locations in the country, besides providing 24*7 toll free services, and other value-added services. 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
<a href="http://images.indianexpress.com/2016/02/le1s-b2.jpg">Image Source</a>

LeEco’s flagship killer Le 1s is the
smartest Superphone in its category

Finding a match for - a Young, 18-25-year-old, vibrant, fun Indian 
 
Wanted – Elegant, beautiful looking, sleek, sturdy, best-in-class, and an all-rounder 24x7 companionship … here is your Perfect Match! 
 
Available – 5.5-inch multi-touch, sleek, beautiful looking companion, your perfect partner for all your work &amp; play activities all-time round. Not-to-be missed power packed features like great processor, amazing camera capabilities, exceptional user interface and unique content integration. 
 The <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> - A stunning <keyword id="3324199" type="UNKNOWN" weightage="100" keywordseo="Smartphone-for-young">Smartphone for young</keyword>, vibrant, fun Indians looking for best-in-class features at a value price! <keyword id="3324224" type="UNKNOWN" weightage="100" keywordseo="LeEcos-flagship-killer">LeEco’s flagship killer</keyword> Le 1s makes for the perfect choice! 
 
What makes Le 1s an ideal partner? 
 
1. Elegant looks - Le 1s boast of a near all-metal unibody design – making it classier and premium looking, way ahead than its peers! 
 
2. Well settled – All your favorite apps, pictures and data can settle in well in your Le 1s and you’ll still have more space! Le 1s wins hands down when it comes to internal storage with 32GB in-built storage as compared to others in the same category. 
 
3. Sleek – The Le 1s is slimmer and sleeker measuring just 7.5mm! Now isn’t this what we all look for in a companion?! 
 
4. Power packed– After all, Le 1s is not just a smartphone but a Superphone! Powered by octa-core processor, which is ideal for content consumption, Le 1s is powered with the right technology for uninterrupted viewing. 
 
5. Agile - Don’t wait long enough to get started! The mirror-surfaced fingerprint scanner of Le 1s swiftly unlocks the phone and placed at the rear, making it easily accessible. Very few contenders within the same segment come with a fingerprint scanner. 
 
6. Swift – Charge it up quickly! The fast charging feature of Le 1s ensures that you never run out of entertainment even when your battery runs out! 
 
7. Great companion- With comprehensive content integration across devices, the consumers can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros Now for Video-on-demand (VOD) and Yupp TV for TV content streaming. 
 This is why <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>’s Le 1s, in a very short span of time has become the undisputable choice for young Indians (Over 200,000 sold in 30 days), looking for that perfect partner! All thanks to the Superphone's performance, sleek, elegant design, great flagship features, vertically integrated content ecosystem edge and sustainable price.

Advertisement for a ‘Perfect Match’

Le 1s received a record 95, 000 orders within 20 seconds for its second flash sale on Flipkart. 
 
Prior to the flash sale, the registrations reached a record high of 10.30 lakh, which is an industry first for any mobile brand in India. 
 Market-disruptor <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword> has once again created three incredible records such as the largest number of orders received in a single flash sale, the shortest ever time for the orders received and the highest presale registration number. 
 
Atul Jain, COO, Smart Electronics Business, LeEco India said, "It is a very proud moment for us at LeEco and immensely gratifying to have set new records of crossing 1 million pre-sale registrations and receiving 95000 orders in a mere 20 seconds.” 
 
As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s - the latter popularly referred to as ‘flagship killer’. 
 
At a price only Rs 10,999, Le 1s has a metal unibody, a world's first mirror-surface finger scanner, and a 5.5" FHD display, the flagship processor of the year Helio X10 Turbo, 3GB Ram and 32 GB storage, dual-SIM card slots, 4G LTE support, and USB Type-C port. On the camera front, there is a 13-megapixel f/2.0 rear camera, and 5-megapixel wide angle selfie camera. This phone is so popular in other markets that in less than 3 months it sold more than 3 million units in China. The phone has also been endorsed by Tech Influencers and rated highly on specialized tech portals.

LeEco receives over 1 million registrations; record 95, 000 orders received in 20 seconds!

<keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>'s new value flagship device- the Le1s is an industry favourite, proves the high AnTuTu score of 55844. The Superphone is not just a beautiful premium device with an all metal body but a powerful device with a super-fast processor and RAM. Rated much ahead of competitors on AnTuTu benchmark, the Le1s is a true market disruptor. 
 
Data from: AnTuTu benchmark 
Score – 55844 
3D- 13162 &gt; 
UX- 18453 &gt; 
CPU- 18426 &gt; 
RAM- 5803 
 With breath-taking looks and design, the <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> has enough and more to make competitors sweat! 
 
Design and display 
 The Le 1s sports a stunning all metal unibody which gives it a solid look and feel. Not just that, it also makes it look beautiful in the user’s hands. Furthermore, the bezel less design display reduces the footprint of the phone, making it comfortable to hold. On the other hand, Lenovo offers a more streamlined approach in the K4 Note with a plastic back supported by metal accents around the corners. That aside, it is also a little thicker than the Le 1s. In terms of design and build quality, the <keyword id="3223231" type="UNKNOWN" weightage="100" keywordseo="LeEco-Le-1S">LeEco Le 1s</keyword> definitely has an edge over Lenovo’s offering, all thanks to its all-metal body. 
 
Both smartphones come equipped with almost identical 5.5-inch 1080p LCD IPS displays. This also means they offer similar pixel densities. The Le1 s screen is crisp and offers vibrant, natural colours. 
 
Performance The Le 1s is a budget powerhouse. Where the K4 Note is powered by an <keyword id="3237411" type="UNKNOWN" weightage="100" keywordseo="octa-core-MediaTek-MT6753-processor">octa-core MediaTek MT6753 processor</keyword> clocked at 1.3GHz, the LeEco Le 1s, goes one step ahead, incorporating a high-end octa-core MediaTek Helio X10 chipset clocked at 2.2GHz. Heavy gamers might tilt towards the Le 1s for smoother gaming experience. 
 
Both phones are crammed with 3GB of RAM offering a cushion for multitasking. 
 
Camera and storage 
The optics in both the smartphones are not only similar on paper, but in real life performance as well. Both feature 13MP cameras at the rear with phase deduction autofocus and LED flash. 5MP cameras adorn the fronts of both smartphones for selfies and video calling. 
The Le 1s camera locks focus in just 0.09 seconds, making it the best camera phone to click pictures. 
 
Additionally, the Le Superphone offers consumers great features to capture videos like the ‘slo-mo’ recording feature that allows users to shoot videos in slow motion, where every frame is well-defined, every moment means more. Users can film in 2x, 4x and HD videos with flash. 
 
On the storage front, the K4 Note comes with 16GB of internal storage which can be expanded further up to 128GB with the help of a microSD card. While the Le 1s offers a better internal storage capacity of 32GB. 
 
Software, connectivity and additional features 
The LeEco Le 1s runs the company’s EUI atop of Android 5.0.2 Lollipop with a promised upgrade to Marshmallow in the near future. The Android 6.0 update is due for the K4 Note as well, which currently runs Android 5.1 Lollipop with Lenovo’s own Vibe UI on top. Both devices have a smooth and responsive interface, and as is customary for many Chinese companies, no app drawers in the default home launcher. However, the Le 1s bets big on its content ecosystem by partnering with streaming services such as Eros Now and YuppTV to offer free subscription to its consumers. 
 
Both smartphones come with fingerprint scanners on the back, which is fast and quite accurate. However, the biometric module on the Le 1s also doubles up as a mirror. Also, you can store up to five fingerprints in the Le 1s, but the K4 Note only allows you to register up to two. The Le1s thus scores on this parameter as well, which is comparable to many flagship devices on offer. 
 
On the connectivity front, both phones feature 4G LTE, Wi-Fi 802.11, mobile hotspot, Bluetooth 4.0, and GPS. The Lenovo K4 Note also features NFC, unlike the Le 1s. Also worth noting is the fact that the K4 Note is a proper dual-SIM smartphone, with a dedicated microSD card slot, so you don’t need to sacrifice dual-SIM functionality in case you need to add more storage, unlike hybrid dual-SIM phones. 
The LeEco advantage continues for consumers with the company’s best in class after sales set-up. The company has already announced 555 service centres across prominent locations across the country and 24*7 toll-free call centre support.

What places the Le 1s way ahead of it’s competitors?

The registration for second flash sale of <keyword id="3205550" type="UNKNOWN" weightage="20" keywordseo="LeEco">LeEco</keyword>’s <keyword id="3115791" type="UNKNOWN" weightage="20" keywordseo="Le-1s">Le 1s</keyword> on <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> reached 700,000. The second flash sale crossed the milestone achieved for registrations for the first flash sale, which was 6,05,000. 
 
With four more days to go for its second flash sale on February 9, this number is expected to go up further. 
 
LeEco sold Le 1s sold 70,000 units just in 2 seconds in the first flash sale. One of the first buyers of the Le 1s, Uma Mahesh, said, “The voice quality and the quick charge feature on this device is remarkable. I only charged my phone for half hour, and was able to use by device for almost half day in office.” 
 
LeEco’s Le1s packs a 5.5 inch full HD display, 13MP rear camera with 5MP front camera and a super-fast 64-bit MediaTek octa-core processor, and 3 GB RAM. The Le1s has dual SIM card slots, 4G connectivity and 16 GB internal storage. The phone runs on Android 5.0 Lollipop with Lenovo’s Vibe UI on top, and is powered by a 3000 mAh battery. With world’s first mirror-surface fingerprint sensor, the Le 1s is breathtakingly stunning and has an amazing user interface.

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