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<ul><li>From inventory to delivery, the home chef business is fraught with many issues and uncertainties. </li><li>Finding a reliable delivery vendor requires a lot of patience and multiple attempts before honing in on one.</li><li>No longer is it just the biriyani or butter chicken, the sheer variety available often puts the best restaurants to shame.</li></ul> Not so long ago, the only reason people ordered food was to take a break from boring old 'ghar ka khana' (homemade food). However, the pandemic brought with it a rekindling of love for the same items most of us wanted to get away from. That said, the past year has also seen an evolution of sorts of the kind of cuisines home chefs have embraced and have to offer. No longer is it just the biriyani or butter chicken, the sheer variety available often puts the best restaurants to shame. From homemade shepherd's pie to pork belly with tingmo to creatively decorated blueberry-vanilla in American buttercream cake, the offerings are beautifully varied. The business models are diverse — from <keyword id="2067878" type="PERSON" weightage="20" keywordseo="Home-cooks">home cooks</keyword> sharing their daily menus on their residential colony WhatsApp groups to operating entirely out of social media channels like Facebook and Instagram. Then there are those who are happy to get rid of the added burden of marketing, delivery etc., all together and prefer to outsource it to companies like <keyword id="8248012" type="UNKNOWN" weightage="20" keywordseo="Homefoodi">Homefoodi</keyword> or <keyword id="10926000" type="UNKNOWN" weightage="20" keywordseo="Conosh">Conosh</keyword>. "For me, the moment you put numbers into something you love, it takes the fun out of it. I am lucky enough to be able to concentrate on the fun part of cooking while my husband helps to bring some method to this madness by taking care of everything else, for now. But given how painful the business and backend side of it can be, I would definitely be more than happy to outsource that part of the operations," says Tarannum Sehgal, whose full-time role is in a Michelin Kitchen in South of France, but she started her venture T-Pop! In Delhi to bide her time while she waits for her restaurant to open in April. Conosh, a company co-owned by three friends Anshumala, Neha and Vaibhav, is basically a conduit between home chefs and foodies. Before the pandemic hit, the primary way they would do so was by setting up pop-up kitchens in the homes of chefs, but since that was no longer possible in 2020, they tweaked their offerings to include marketing and delivery services to home chefs as well as offering workshops with master chefs like <keyword id="1426431" type="PERSON" weightage="20" keywordseo="Gary-Mehigan">Gary Mehigan</keyword>, Sashi Chelia, <keyword id="973254" type="PERSON" weightage="20" keywordseo="Ranveer-Brar">Ranveer Brar</keyword>, and <keyword id="4829" type="PERSON" weightage="20" keywordseo="Kunal-Kapur">Kunal Kapur</keyword> to home chefs who were keen on sharpening their skills. Conosh now has over 800 chefs and has delivered to over 15,000 customers in Delhi-NCR and Bengaluru. While the idea of starting a home kitchen sounds ideal, the journey is far from easy. From inventory to delivery, the home chef business is fraught with many issues and uncertainties. Some of which were either exasperated or even solved during the pandemic. <div type="image" title="Double cooked pork belly" msid="81494745" hostid="261" caption="&amp;lt;p&amp;gt;Double cooked pork belly&amp;lt;/p&amp;gt;"></div> The kitchen-to-mouth conundrum Delivery is a key element most home chefs have trouble negotiating. And while there were a plethora of companies who started offering delivery services at competitive prices during the pandemic, finding a reliable vendor requires a lot of patience and multiple attempts before honing in on one. Nicole Juneja and her mum Kusuma Juneja started their venture, Mood, back in 2018. Initially, they operated purely on the takeaway model, but the pandemic forced them to change their stance and start delivering food. "While the lockdown helped us grow our business, in fact, it was our best year ever, a key challenge we faced was trying to figure out the logistics, which is primarily the deliveries. It's hard to find a reliable partner," says Juneja. <div type="image" title="Vanilla fairy cakes" msid="81494875" hostid="261" caption="&amp;lt;p&amp;gt;Vanilla fairy cakes&amp;lt;/p&amp;gt;"></div> Can't have your cake and eat it too Business Insider spoke to Anshumala, one of the co-founders of Conosh, who tells us that while the pandemic saw a surge in both home chefs and consumers, the one thing the consumers often gripe over is the price. "Diners particularly talk about the prices and they compare it to restaurant food. However, it cannot be directly compared to restaurant food for a variety of reasons. The first and the most obvious ones are obviously because these guys are working on a much smaller scale, and they're making everything fresh so they don't have the economies of scale like restaurant kitchens. Also, as an example, we have a home chef called Sumitra who specialises in Andhra Brahmin food in Bangalore and she travels to Vishakhapatnam to get some of her ingredients in order to maintain the authenticity of the food she offers. So, of course, the cost of her offering will be higher than a restaurant's." Recipe for growth — limit your orders "While the lockdown definitely helped us expand our business, increasing our scale makes you realise the limitations of a home kitchen. And you do have to set an upper limit for orders and things like that, just because there's only that much space and equipment," Juneja tells us. Along with that, there was the issue of little or no additional help in terms of staff, especially during the lockdown that made operations so much harder for home chefs. <div type="image" title="Christmas rum fruit cake" msid="81494895" hostid="261" caption="&amp;lt;p&amp;gt;Christmas rum fruit cake&amp;lt;/p&amp;gt;"></div> The not-so-palatable cost? Touching upon the point raised by Anshumala, the mere fact that home chefs operate on a smaller scale, their cost of ingredients is also much higher. Plus, what sets them apart is the fact that they use the best and most authentic ingredients that don't come cheap. "While the cost to deliver items may have reduced a notch, the material and packaging costs have also shot up, which, in turn, has led me to charge more. Plus, earlier, I used to go to wholesale markets to get the raw materials that I can no longer do thanks to the pandemic, which has impacted my costs," says Shweta Andrews, founder of Bakes Ahoy, a business specialising in artisanal and premium baked goods. Fill out a few forms before you do the filling In November 2020, the government made it mandatory for all home chefs who have a turnover of ₹12 lakh and above to have a Food Safety and Standards Authority of India (<keyword id="154680" type="COMPANY" weightage="20" keywordseo="FSSAI">FSSAI</keyword>) registration number. Failure to do so could result in a fine of ₹5 lakhs or face jail time. But while most imagined this would be a huge pain, it really isn't. All you have to do is log into the website, submit a few documents, and pay a nominal sum and within 2-4 weeks, the job is done. However, in June 2020, FSSAI launched a new cloud-based food safety compliance online platform called <a target="_blank" href="https://foscos.fssai.gov.in/" class="editor-rtfLink">Food Safety Compliance System (FoSCoS)</a>, which will eventually replace the current Food Licensing and Registration System (FLRS). "FoSCoS is conceptualised to provide one point stop for all engagement of an FBO [Food Business Operators] with the department for any regulatory compliance transaction," according to the government <a target="_blank" href="https://fssai.gov.in/upload/press_release/2020/06/5ed4be98c59aaPress_Release_FoSCoS_01_06_2020.pdf" class="editor-rtfLink">press release</a>. This system will be launched in a phased manner, and Delhi, Tamil Nadu, Gujarat, Goa, Delhi, Odisha, Manipur, Chandigarh, Puducherry and Ladakh are a part of the first phase. If you live in these states, it will be prudent to register with FoSCoS at a nominal fee of ₹100 per year even if your turnover is not as much under the 'Petty Food Business Operators' section. Feeling the heat With thousands joining the army of home chefs, the competition has multiplied, leading to everyone trying out new methods to woo clients -- from sending personalised notes to offering special Onam Sadya meal boxes with all the fixins' including a banana leaf and directions on how to arrange the food items. "Because the competition is so stiff, I continuously have to come up with new ideas and designs for cakes, which is a good thing because I learn more and improve my skills," however, Andrews adds, "now that there are thousands of home bakers in the market, I now have to put in money on Instagram and Facebook to promote myself."

Many home chef businesses are tasting success in India, but it's not a cakewalk

<ul><li>The influencers include dignitaries such as <keyword id="6354361" type="PERSON" weightage="20" keywordseo="Kiran-Bedi">Kiran Bedi</keyword> and Ravi Shankar Prasad and many prominent women leaders. </li><li>The list comprises influencers from diverse industries such as financial services, startups, HR, social impact, and IT Services. </li><li>Indian contributors are three times more likely to respond to comments on posts and received over ten times more engagement in the past year.</li></ul>Social media platform <keyword id="28120" type="COMPANY" weightage="20" keywordseo="Linkedin">LinkedIn</keyword> has put out its third annual list of 25 most-influential voices for India that has featured Indian dignitaries like Kiran Bedi, Ravi Shankar Prasad and several other prominent women leaders like Debjani Ghosh, Pooja Kapur, Ester Martinez, and Sairee Chahal. The list features contributors who have shaped industry opinion, analysed key trends, and used the platform in innovative ways inspiring other professionals to join conversations and share opinions. The influencers hail from diverse industries such as financial services, startups, HR, social impact, and IT Services who are industry leaders writing about a range of topics from HR policies and work culture to data privacy, women issues, entrepreneurship, and technology. Influencers who made to the list for the first time include <a href="https://www.linkedin.com/in/kiran-bedi-15154b57/">Kiran Bedi</a>, Lt. Governor of Puducherry and <a href="https://www.linkedin.com/in/ravishankarprasad/">Ravi Shankar Prasad</a>, Minister for Law &amp; Justice &amp; Electronics &amp; IT of India, who have regularly shared updates on the progress they are making regarding government campaigns such as <a href="https://www.linkedin.com/feed/update/urn:li:activity:6465414101538566144">Digital India</a> campaign and have been vocal about the growing security concerns with the <a href="https://www.businessinsider.in/whatsapp-building-india-team-to-curb-fake-news-but-government-is-not-satisfied/articleshow/65292048.cms">spread of fake news</a> via social platforms. The contributors have shared opinions on trending topics such as <a href="https://www.linkedin.com/pulse/orbits-ankur-warikoo/">entrepreneurship</a>, <a href="https://www.linkedin.com/pulse/womens-way-leading-sairee-chahal/">women in leadership roles</a>,<a href="https://www.linkedin.com/feed/update/urn:li:activity:6440158559043973120">developments in technology</a>, and the <a href="https://www.linkedin.com/feed/update/urn:li:activity:6405420129366179840">startup ecosystem</a> that have kickstarted engaging industry discussions. The posts that performed exceptionally well and earned the highest social signals and public engagement include <a href="https://www.linkedin.com/in/sidpai/">Siddharth Pai’s</a> article on ‘<a href="https://www.linkedin.com/pulse/limbic-thought-artificial-intelligence-siddharth-sid-pai/">Limbic thought and artificial intelligence</a>’ and <a href="https://www.linkedin.com/in/vartika-kashyap-30653245/">Vartika Kashyap's</a> article on ‘<a href="https://www.linkedin.com/pulse/morning-habits-keep-my-productivity-levels-sky-high-vartika-kashyap/">Morning Habits That Keep My Productivity Levels Sky High</a>’. Also, <a href="https://www.linkedin.com/in/warikoo/?originalSubdomain=in">Ankur Warikoo’s</a> video series <a href="https://www.linkedin.com/search/results/content/?keywords=%23WarikooWednesdays&amp;origin=GLOBAL_SEARCH_HEADER">#WarikooWednesdays</a> has drawn more than 44,000 video views and more than 1,000 social signals. Here’s the full list: <ul><li><a href="https://www.linkedin.com/in/swatyaggrawal/">Swati Agarwal</a>, General Manager, Social Venture Partners</li><li><a href="https://www.linkedin.com/in/tamal-bandyopadhyay-818b2b9/">Tamal Bandyopadhyay</a>, Consulting Editor, Business Standard</li><li><a href="https://www.linkedin.com/in/kiran-bedi-15154b57/">Kiran Bedi</a>, Lt Governor, Puducherry, Government of Puducherry</li><li><a href="https://www.linkedin.com/in/sairee/">Sairee Chahal</a>, Founder, CEO Sheroes</li><li><a href="https://www.linkedin.com/in/schandra100/">Subhash Chandra</a>, Founder, CrowdWisdom360</li><li><a href="https://www.linkedin.com/in/annesha-dutta/">Annesha Dutta</a>, Consultant &amp; Corporate Trainer- Communications &amp; Branding</li><li><a href="https://www.linkedin.com/in/debjani-ghosh-48298b1/">Debjani Ghosh</a>, President, <keyword id="6372077" type="COMPANY" weightage="20" keywordseo="nasscom">NASSCOM</keyword></li><li><a href="https://www.linkedin.com/in/jraja/">Raja Jamalamadaka</a>, Leadership coach, Advisor to startups</li><li><a href="https://www.linkedin.com/in/poojakap/">Pooja Kapur</a>, Ambassador of India to Bulgaria and Macedonia</li><li><a href="https://in.linkedin.com/in/vartika-kashyap-30653245">Vartika Kashyap</a>, Marketing Manager, ProofHub</li><li><a href="https://www.linkedin.com/in/estermartinez/">Ester Martinez</a>, CEO &amp; Editor-in-Chief at People Matters</li><li><a href="https://www.linkedin.com/in/hansimehrotra/">Hansi Mehrotra</a>, Founder, The Money Hans</li><li><a href="https://www.linkedin.com/in/menonpurnima/">Purnima Menon</a>, CMO, Microland Limited</li><li><a href="https://www.linkedin.com/in/procyon/">Procyon Mukherjee</a>, Chief Procurement Officer, LafargeHolcim</li><li><a href="https://www.linkedin.com/in/sidpai/">Siddharth Pai</a>, Founder and General Partner, Siana Capital</li><li><a href="https://www.linkedin.com/in/jayashreepatnaik/">Jayashree Patnaik</a>, Chief Strategy Officer, CFA Technologies</li><li><a href="https://www.linkedin.com/in/ravishankarprasad/">Ravi Shankar Prasad</a>, Minister for Law &amp; Justice &amp; Electronics &amp; IT of India</li><li><a href="https://www.linkedin.com/in/pooja-sareen-23874151/">Pooja Sareen</a>, Editor in Chief &amp; Co-founder at Inc 42</li><li><a href="https://www.linkedin.com/in/limasehgal/">Lima Sehgal</a>, Senior HR Advisor &amp; job market specialist</li><li><a href="https://www.linkedin.com/in/kunalshah1/">Kunal Shah</a>, Advisor to the Board, Bennett Coleman and Co. Ltd.</li><li><a href="https://www.linkedin.com/in/riteshbusinesseconomist/">Ritesh Kumar Singh</a>, Founder and Chief Economist, Indonomics Consulting</li><li><a href="https://www.linkedin.com/in/tapansinghel/">Tapan Singhel</a>, Managing Director and CEO, <keyword id="113665" type="COMPANY" weightage="20" keywordseo="Bajaj-Allianz-General-Insurance">Bajaj Allianz General Insurance</keyword> Co. Ltd. </li><li><a href="https://www.linkedin.com/in/thesomani/">Amit Somani</a>, Managing Partner, Prime Venture Partners</li><li><a href="https://www.linkedin.com/in/harimrinal23577532/?originalSubdomain=in">Hari T. N</a>, Head HR, <keyword id="964794" type="COMPANY" weightage="20" keywordseo="BigBasket">BigBasket</keyword></li><li><a href="https://www.linkedin.com/in/warikoo/">Ankur Warikoo</a>, Cofounder &amp; CEO, <a href="http://nearbuy.com/">nearbuy.com</a></li></ul>

Here are the 25 most influential people on LinkedIn in India

<ul><li>Armed with a cookbook that splits in half, a ‘made-for-earpods,’ Spotify recipe podcast for couples, and timecodes to split YouTube recipes -- <keyword id="9731725" type="PERSON" weightage="20" keywordseo="swiggy-instamart">Swiggy Instamart</keyword> is simplifying <keyword id="11085606" type="UNKNOWN" weightage="20" keywordseo="kitchen-equality">kitchen equality</keyword> like never before.</li><li>The campaign is conceptualised and executed by <keyword id="2805202" type="COMPANY" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword>.</li></ul>Swiggy Instamart with Dentsu Webchutney launched #TheBetterHalfCookbook in February and disrupted a nearly two-thousand-year-old way of cooking with a unique idea to make kitchens equal: cooking together. The Better Half cookbook gave partners an equal responsibility to split the recipe and cook the meal. Each partner has to follow only their side of the instructions to see their meal come together, together. <div type="Youtube" id="KCevjAO4KGQ" title="The Better Half Cookbook by Swiggy Instamart" thumbUrl="https://i.ytimg.com/vi/KCevjAO4KGQ/mqdefault.jpg"></div> So far, the cookbooks were available for customers in only Bengaluru and Gurugram, cities where Swiggy Instamart, the grocery delivery service, is currently operational. While #TheBetterHalfCookbook was just the start to making cooking more equal, and faster, Swiggy gave the internet a taste, an eye, and an ear for equality. They have now introduced the most innovative way to use a podcast to promote kitchen equality, giving the world an all-new way to listen to recipes. Called “The Better Half Earpodcast”- this unique format (nicknamed ‘.we’ files to promote sharing) enables two homechefs to listen to their side of the instruction by splitting their earpods. Each earpod plays only one side of the instructions to cook the recipe with your better half in just half the time. Gurbaksh Singh and GD Prasad, Chief Innovation Officer &amp; VP- Account Management, Dentsu Webchutney said: “The idea of splitting the recipe goes across mediums. We’re proud to be the first brand worldwide to innovate using earpods- through the ‘The Better Half Earpodcast’. We hacked how a single audio file can disperse sound across two speakers simultaneously- giving a seamless real-time cooking experience for two people together, through a single file on Spotify.” YouTube recipes, now made progressive Instamart isn’t paying food influencers the big bucks to promote this new way of recipe writing, instead, they’re busy fixing every food influencer’s old recipes! Like the user that comments the ‘lyrics’ to a song, Instamart is also leaving a comment on the most trending recipes video across YouTube- rewriting the recipe for ‘two people to cook it together’. Including those of Nisha Madhuika, Ranveer Brar, Kunal Kapur, and Pooja Dhingra among others, proving that any recipe can be better half’d if you’re ready to cook with your better half. From baked sev puri, jute leaf fritters, Korean street sandwich to honey garlic shrimp. <div type="Youtube" id="weWKswuEnQA" title="Sprouts Poha Recipe | वजन कम करने वाला हेल्दी नाश्ता | Poha Recipe | Sprouts Recipe | Kabitaskitcen" thumbUrl="https://i.ytimg.com/vi/weWKswuEnQA/mqdefault.jpg"></div> Shikha Gupta, Creative Director, Swiggy, impresses on us that the comments aren’t a paid partnership. “It’s possible for you to be a fan of a brand, even if it’s not possible to be a customer right now. Even though Instamart isn’t operational outside Bengaluru and Gurgaon, the idea of ‘cooking together’ deserves to be practised across India, and the world. Introducing audiences outside our core markets to these recipes is a selfless act, with long term bets: one we’re very proud of.” “There are multiple ways of using influencers. You don’t just need them to promote your idea. Sometimes, if your idea is worth it- you could use it to promote their content too. By simply leaving a comment, we’re being less intrusive- and giving users the option to cook their favorite recipes (that they’re already watching)- in a progressive way. Like dishes have a meat/vegetarian/vegan version… our aim is for every recipe on the internet to have a ‘Better Half’ version. And we’re getting there… one book, one podcast &amp; one comment at a time,” says PG Aditiya, NCD, Dentsu Webchutney. A genius way of leveraging food influencers and their clout, this move is big on platform insight, zero on budget. Are we now seeing the newest trend in recipes &amp; food writing? Only time will tell.

A podcast, a recipe book and YouTube timecodes split in half, here's how Swiggy Instamart is trying to make cooking a shared, more equal experience

<ul><li>The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara.</li><li>Between July and October, the platform will directly launch 7 big-ticket Bollywood releases on the platform.</li></ul> Disney+ Hotstar is announced the launch of Disney+ Hotstar Multiplex that will see the <keyword id="4722197" type="PERSON" weightage="20" keywordseo="direct-release">direct release</keyword> of Bollywood movies on the OTT platform. Starting July 24,the platform will launch 7 big-ticket movies including Akshay Kumar and Kiara Advani's Laxmmi Bomb, Ajay Devgn, Sonakshi Sinha and Sanjay Dutt's Bhuj: The Pride of India, late Sushant Singh Rajput, Sanjana Sanghi and Saif Ali Khan's Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur and Pooja Bhatt's Sadak 2, Abhishek Bachchan's The Big Bull, Vidyut Jammwal's Khuda Haafiz and Kunal Kemmu and Rasika Dugal's Lootcase amongst others. Disney+ Hotstar Multiplex will usher in a new re-imagined ‘first-day first-show’ for Bollywood fans, by treating them to the most anticipated movies of superstars like Akshay Kumar &amp; Ajay Devgn being delivered directly to their mobiles; truly experiencing ‘First Day First Show ki home delivery’. Existing subscribers of Disney+ Hotstar Premium and Disney+ Hotstar VIP can enjoy these blockbuster movies at no additional cost to their existing subscription. Non-subscribers can simply purchase an annual membership of Disney+ Hotstar VIP at Rs 399/- to catch all these movies, and also enjoy exclusive Hotstar Specials, the world’s biggest Super Hero movies &amp; kids favourite characters in Hindi, Tamil &amp; Telugu, unlimited LIVE sports and much more - making it the best entertainment service in the country! The first movie of Disney+ Hotstar Multiplex will be Dil Bechara, starring late Sushant Singh Rajput; and to commemorate his invaluable contribution to Hindi cinema, this movie will be available to all subscribers and non-subscribers of Disney+ Hotstar. <keyword id="105547" type="PERSON" weightage="20" keywordseo="Uday-Shankar">Uday Shankar</keyword> - President, <keyword id="9435264" type="COMPANY" weightage="20" keywordseo="the-walt-disney-company-apac">The Walt Disney Company APAC</keyword> and Chairman, Star &amp; Disney India, said “At Disney+ Hotstar, we firmly believe in pushing boundaries to achieve the unexpected. A few years ago, we took an audacious step of bringing sports closer to people by streaming it LIVE on mobile devices – a move that forever changed the course of LIVE sports in India. Today as we launch Disney+ Hotstar Multiplex, we find ourselves yet again at the cusp of making a revolutionary change by bringing the biggest Bollywood movies directly to millions across the country. We are happy to partner with the best directors and most talented actors; and provide them with a platform to present their masterpieces.” Speaking about this initiative and its effect on the overall industry, he further added, “Theatres are a special experience. So, they will always exist and thrive. But the potential of the industry can’t be capped by the number of release windows and theatres available. Our initiative will dramatically increase the number of films that can be made, giving film-lovers more films to enjoy and the creative community more films to make. We firmly believe that this will generate a massive momentum for more and different kinds of films to be made in India. It’s a win-win for all.” Akshay Kumar who stars in Laxmmi Bomb said, “We are excited and glad to have our movie Laxmmi Bomb being made available to millions of fans across the country on Disney+ Hotstar VIP! The movie is extremely dear to me as it is something unique I have attempted for the first time! It is an entertaining mélange of horror and humour and it has a strong social message attached to it! I am certain that this movie will bring joy and hope for everyone in these trying times!” Ajay Devgn who will be seen in Bhuj: The Pride of India added, "Having done a hundred films, I definitely took it for granted that theatres were where our films were meant to play. However, two things happened suddenly and almost simultaneously. The Corona pandemic threw all our comfort worlds into a tizzy. And, at the same time the OTT medium that was a fairly new phenomenon gained a huge significance as far as consuming entertainment is concerned. In the future, Theatres and OTT will move in parallel. Both options offer their own strengths. Bhuj: The Pride of India on Disney+ Hotstar VIP – a platform that will showcase our film across the length and breadth of the country. I think people will once again start looking forward to new film releases.” Alia Bhatt who stars in the sequel of iconic movies Sadak (released in 1991) said, “Sadak 2 is a movie that is very close to my heart; it was my first time working with my father, which makes this a dream come true. It has a very new but relevant emotional pulse, with an amazing cast. Working with Aditya, Sanjay Dutt and Pooja has been magical. These are extraordinary and difficult times and all of us are trying to get through it, taking each day at a time. My father always says that a filmmaker’s destination is the audience’s heart. Disney+ Hotstar VIP gives us that opportunity to connect with our audience all across the country” Abhishek Bachchan who stars in The Big Bull said, “There is nothing greater than the joy of being able to entertain someone through movies and great storytelling. And that’s exactly what The Big Bull will do - it will keep audiences hooked till the very end. I’m glad that the movie will launch on a platform like Disney+ Hotstar VIP where people from across the country will be able to enjoy it upon release”

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October

<ul><li>Disney+ <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> has launched a campaign featuring veteran actor <keyword id="17594" type="PERSON" weightage="20" keywordseo="shakti-kapoor">Shakti Kapoor</keyword> who returns in the much-loved <keyword id="2179947" type="PERSON" weightage="20" keywordseo="Crime-Master-Gogo">Crime Master Gogo</keyword> avatar.</li><li>Actors <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> and Karisma Kapoor also feature as a part of the campaign highlighting the movie offerings available under Disney+ Hotstar Multiplex.</li></ul>Disney+ Hotstar has launched a campaign featuring one of the most timeless Bollywood characters, Crime Master Gogo. The film features actor Shakti Kapoor, returning after more than 25 years as the timeless . This is also the first time that the actor shared the screen with his daughter and actor Shraddha Kapoor. Also welcoming him back is actor Karisma Kapoor from the classic film ‘Andaz Apna Apna’ produced by Vinay Sinha (copyright: Vinay Pictures). Conceptualized by <keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword>, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh lootkar jaunga!”. <div type="Youtube" id="PCIypZIDs5Y" title="Crime Master Gogo | DisneyPlusHotstarMultiplex" thumbUrl="https://i.ytimg.com/vi/PCIypZIDs5Y/mqdefault.jpg"></div> “Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences, said <keyword id="6853511" type="UNKNOWN" weightage="20" keywordseo="Sidharth-Shakdher">Sidharth Shakdher</keyword>, Executive Vice President , Disney+ Hotstar. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex.” he added. The campaign underlines the platform’s continued commitment to delivering the biggest and most-anticipated movies of India’s mega-stars, like the upcoming Ajay Devgn-starrer Bhuj: The Pride of India, <keyword id="7388127" type="UNKNOWN" weightage="20" keywordseo="bhoot-police">Bhoot Police</keyword> starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam, and Hungama 2 starring Shilpa Shetty, Meezaan Jaffrey and <keyword id="6357914" type="PERSON" weightage="20" keywordseo="Paresh-Rawal">Paresh Rawal</keyword> - all releasing under the Disney+ Hotstar Multiplex banner within a three-month window. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Actor Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.” Disney+ Hotstar Multiplex ushers in a re-imagined ‘first-day-first-show’ for fans by releasing the most anticipated movies directly to digital, featuring some of the biggest and most loved actors. These include upcoming titles Bhuj: The Pride of India, Hungama 2, and Bhoot Police and already released Laxmii starring Akshay Kumar, late Sushant Singh Rajput in Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur, and <keyword id="6370368" type="UNKNOWN" weightage="20" keywordseo="pooja-bhatt">Pooja Bhatt</keyword> in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz, Jimmy Sheirgill in Collar Bomb, Kirti Kulhari in Shaadisthan, Kunal Khemu and Rasika Dugal in Lootcase, amongst others. Fans can also enjoy regional language movies including Mookuthi Amman, Bhoomi, Teddy, and Paramapadham Vilayuttu released under the Disney+ Hotstar Multiplex banner which has received a positive response from the audience across the country. To access Disney+ Hotstar Multiplex and enjoy the magic of blockbuster mvies, users need an active subscription to Disney+ Hotstar.

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