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<cmsannotation type="cmsannotation" annotationid="summary" comment="summary" text="As the onset of the new year beckons us towards new beginnings, Business Insider India invites you to experience our innovations — a showcase of new editorial initiatives, products and brand partnerships from 2022 which have helped leading global companies engage with our select audience. These activities have established the foundation for our unique editorial mission around sustainability, personal finance, and enterprise tech which delivered sharp, incisive and compelling content to our readers. This year, we look forward to collaborating with you on your brand journey and help you emulate the same success that our longstanding partners have achieved."><span data-til="noop">As the onset of the new year beckons us towards new beginnings, Business Insider India invites you to experience our innovations — a showcase of new editorial initiatives, products and brand partnerships from 2022 which have helped leading global companies engage with our select audience. These activities have established the foundation for our unique editorial mission around sustainability, personal finance, and enterprise tech which delivered sharp, incisive and compelling content to our readers. This year, we look forward to collaborating with you on your brand journey and help you emulate the same success that our longstanding partners have achieved.</span></cmsannotation><br /><cmsannotation type="cmsannotation" annotationid="summary" comment="summary" text="Dive in to discover our success stories and drop us a line to harness the very best of Business Insider India’s creative approaches."><span data-til="noop">Dive in to discover our success stories and drop us a line to harness the very best of Business Insider India’s creative approaches.</span></cmsannotation><br /><bulletContentEmbed name="Sustainability Insider" columns="1"><bulletContentHeading name="Sustainability Insider_head">        <div type="image" title="Sustainability Insider" msid="97128329" hostid="261" caption="&amp;lt;p&amp;gt;Sustainability Insider&amp;lt;/p&amp;gt;"></div></columnHeadThumb><keyword id="14107500" type="General" weightage="20" keywordseo="Sustainability-Insider" source="Orion">Sustainability Insider</keyword></columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Sustainability Insider_body"><bulletContentRow name="Sustainability Insider_1673794911834810"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">2023 and beyond… Environment, Social and Governance (ESG) will take the centre stage. Our ESG focussed programming segment - Sustainability Insider sharpens the focus on people, companies and ideas which are making this world a better place. <br /><br />Sustainability Insider’s marquee event, the <keyword id="9906589" type="General" weightage="20" keywordseo="World-EV-Day" source="Orion">World EV Day</keyword> webinar in September showcased industry veterans and thought leaders through and engaged large audiences across the website and social channels.<br /><br />Read more <a href="https://www.businessinsider.in/sustainability">here</a></bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed><br /><bulletContentEmbed name="left_image" columns="1"><bulletContentHeading name="left_image_head">        <div type="image" title="EV_IG (1)" msid="96686566" hostid="261"></div></columnHeadThumb>SUPERCHARGING WORLD EV DAY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="left_image_body"><bulletContentRow name="left_image_8476256729899678"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Business Insider India September 2022 curated a special episode on the World EV Day. The Virtual panel, shifting Gears; Evaluating the Road to Sustainability featured Dr. Raji Mathi, Director, Automative Research Association of India (ARAI); Anmol Jaggi, CEO, BluSmart Mobility; Suhas Rajkumar, Founder and CEO, Simple Energy; and Anshul Khandelwal, Chief Marketing &amp; Revenue Officer, Ola Group. The group highlighted the challenges and opportunities of fast-tracking EV adoption in India.<br /><br />Watch the feature <a href="https://www.businessinsider.in/sustainability/article/sustainability-forum-shifting-gears-evaluating-the-road-to-sustainable-mobility/articleshow/94248881.cms">here</a></bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed><br /><bulletContentEmbed name="left_image" columns="1"><bulletContentHeading name="left_image_head"><div type="image" title="Quiz Image" msid="96687183" hostid="261"></div></columnHeadThumb>PRODUCT INNOVATION INTERACTIVE QUIZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="left_image_body"><bulletContentRow name="left_image_2671779128491774"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Interactivity came to the fore as Business as Business Insider India launched the interactive quiz, drawing audiences to engage with the platform and test their acumen on all things sustainability. you can also participate in the quiz and see how you stack up when it comes to sustainability.<br /><br />Click <a href="https://www.businessinsider.in/sustainability/news/lok-sabha-approves-energy-conservation-bill-to-accelerate-climate-action-opens-multi-billion-dollar-carbon-market/articleshow/93479684.cms">here</a> to take the quiz</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed><br /><bulletContentEmbed name="right_image" columns="1"><bulletContentHeading name="right_image_head">                                  <div type="image" title="saasscions_roundup" msid="96702847" hostid="261"></div></columnHeadThumb>MARQUEE BRAND INNOVATION VIA INSIDER STODIOS-</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="right_image_body"><bulletContentRow name="right_image_6519875174873057"><bulletContentRowHeading><bulletContentRowHead col="1">SAAS SCIONS FOR AWS</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Business Insider India partnered with AWS to custom create SaaS Scions, a content IP six-part series featuring visionaries in the SaaS space who have catalysed the SaaS domain globally. The series features the country's best known SaaS founders in conversation with AWS' leaders and shines a spotlight on India's growth story while capturing the thinking and vision of India's SaaS scions. Featured guests include Girish Mathrubootham, Jay Vijayan, Sandeep Gupta and Beerud Sheth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed><br /><bulletContentEmbed name="Money Insider | Season 2 | COMING SOON on Business Insider" columns="1"><bulletContentHeading name="Money Insider | Season 2 | COMING SOON on Business Insider_head">                          <div type="image" title="Money Insider" msid="97127935" hostid="261" caption="&amp;lt;p&amp;gt;&amp;lt;sup&amp;gt;&amp;lt;/sup&amp;gt;Money Insider&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Money Insider | Season 2 | COMING SOON on Business Insider</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Money Insider | Season 2 | COMING SOON on Business Insider_body"><bulletContentRow name="Money Insider | Season 2 | COMING SOON on Business Insider_8003104820832338"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The best of financial insights from the country’s most creative voices! Business Insider India’s Money Insider brings together the country’s leading ‘Fin-fluencers’ who are heralding a new beginning in the world of financial literacy. Catch insights, bust myths, share a chuckle as you learn more about investing, insurance, home-buying, credit cards, planning taxes and all things personal finance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[left]]></payload></bulletContentEmbed><br /><bulletContentEmbed name="Decoding Season 1’s performance success" columns="1"><bulletContentHeading name="Decoding Season 1’s performance success_head">                          <div type="image" title="Decoding Season 1’s performance success" msid="97128114" hostid="261" caption="&amp;lt;p&amp;gt;Decoding Season 1&amp;#8217;s performance success&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Decoding Season 1’s performance success</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Decoding Season 1’s performance success_body"><bulletContentRow name="Decoding Season 1’s performance success_0072309969741672"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Money Insider tapped right into the current trend of financial literacy among Millennials and GenZ. It approached influencers such as Mandeep Gill, Raj Shamani, Ashna Tolkar, Neha Nagar, Shashank Udapa and Abhiraj &amp; Niyati to curate concise, crisp and educational content to fit in perfectly with Instagram's current demand for extensive information quickly. With a mix of these strategies, Money Insider hit over 2+ million views on Instagram and will be back soon to help you take control of your personal finances and make smart money decisions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed><br /><bulletContentEmbed name="Partner with Us" columns="1"><bulletContentHeading name="Partner with Us_head">                          <div type="image" title="Partner with Us" msid="97128159" hostid="261" caption="&amp;lt;p&amp;gt;Partner with Us&amp;lt;/p&amp;gt;"></div></columnHeadThumb>Partner with Us</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="Partner with Us_body"><bulletContentRow name="Partner with Us_3017289699399519"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Thank you for joining us on this overview of Business Insider India innovations. We are proud of our content teams and their diverse expertise of the Insider Studios’ creative leads in building bespoke content for our partners. And this new year, we welcome you to explore our range of offerings to help you grow your business. You can reach us at: <a href="mailto:advertise@businessinsider.in">advertise@businessinsider.in</a>. <br /><br />We wish you the very best as you step into 2023.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody><payload><![CDATA[right]]></payload></bulletContentEmbed><br />

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If you have followed tech-related news over the past few years, you must have come across a bunch of Indian names calling the shots in some of the most enviable companies across the globe. Satya Nadella is the CEO of Microsoft; Rajeev Suri is playing the same role in Nokia now and <keyword id="6355629" type="CITY" weightage="40" keywordseo="Google">Google</keyword> has a good number of them in prominent positions. Sundar Picha, who handled Google Chrome, replaced Andy Rubin and is now overseeing Android; Amit Singhal revolutionised Google’s search algorithms and Vic Gundotra, who revitalised Google+ from the scratch, only recently quit his job after eight years in the company. Two other Indian names are, perhaps, not as famous as the others we have just mentioned. But they are also creating waves for the brand they are working with. Deepak Ahuja and Jay Vijayan work at <keyword id="107096" type="COMPANY" weightage="40" keywordseo="Tesla">Tesla</keyword> Motors, a company headed by Elon Musk that designs and manufactures premium electric cars. Ahuja is the chief financial officer (CFO) at Tesla while Vijayan is the chief information officer (CIO). <p class="paragraph">
	 </p>
<p class="paragraph">
	According to the latest rumour concerning Tesla, the company wants to launch its products in Asian markets such as <st1:place w:st="on"><st1:country-region w:st="on">India</st1:country-region></st1:place>. But it is not exactly hearsay. In an earlier statement, Ahuja said, “<st1:place w:st="on"><st1:country-region w:st="on">India</st1:country-region></st1:place> is a huge potential market where we need to be. I think sometime in 2015 seems to make sense to enter <st1:place w:st="on"><st1:country-region w:st="on">India</st1:country-region></st1:place>, but it’s difficult to make an official announcement.”<o:p></o:p></p>
<p class="paragraph">
	 </p>
<p class="paragraph">
	<b>Journey through <st1:place w:st="on">Asia</st1:place></b> <o:p></o:p></p>
<p class="paragraph">
	What sets Tesla apart from other electric car brands is that it has tasted success in a time when other green power brands have failed. In 2010, Tesla went public and in doing so, became one of the most successful companies when it came to rising money. Following its success in Europe and the <st1:country-region w:st="on">US</st1:country-region>, the next market Musk targeted was <st1:country-region w:st="on">Asia</st1:country-region>. In 2010, Tesla commenced operations in <st1:country-region w:st="on">Japan</st1:country-region>, in the town of <st1:country-region w:st="on">Aoyama</st1:country-region>, and subsequently spread to <st1:country-region w:st="on">Osaka</st1:country-region>. The following year, <st1:country-region w:st="on">Hong Kong</st1:country-region> was the chosen destination and this time, consumers had access to a design studio where they could design their cars on a large touchscreen. Finally, in 2014, Tesla opened its business in <st1:country-region w:st="on">China</st1:country-region> where the brand is trying hard to sell its Model S Sedan and the Model X SUV.  <o:p></o:p></p>
<p class="paragraph">
	 </p>
<p class="paragraph">
	By this natural progression, it is evident that the next target on the Tesla map could be <st1:country-region w:st="on">India</st1:country-region>. It is a huge market and not tapping it would be a huge mistake.<o:p></o:p></p>
<p class="paragraph">
	 </p>
<p class="paragraph">
	<b>Scope in <st1:country-region w:st="on">India</st1:country-region></b> <o:p></o:p></p>
<p class="paragraph">
	<st1:country-region w:st="on">India</st1:country-region> is a huge SUV market when it comes to luxury car brands. While Tesla’s vision does not position its cars as pure luxury models, the game changes in <st1:country-region w:st="on">India</st1:country-region>. The price of Model S cars in <st1:country-region w:st="on">India</st1:country-region> will be equal, if not higher, than the luxury cars most upper class Indians buy. However, the good news for Tesla is, Indian buyers take brands very seriously. The success of <keyword id="6355119" type="CITY" weightage="40" keywordseo="BMW">BMW</keyword> and <keyword id="6381274" type="PERSON" weightage="40" keywordseo="Mercedes-Benz">Mercedes Benz</keyword> in the luxury car segment is a good example. These companies did well in <st1:country-region w:st="on">India</st1:country-region> in spite of steep price tags.<o:p></o:p></p>
<p class="paragraph">
	 </p>
<p class="paragraph">
	<b>Expected challenges</b> <o:p></o:p></p>
<p class="paragraph">
	While Tesla cars may attract upper class buyers in <st1:country-region w:st="on">India</st1:country-region>, the ground reality in the country is that these are people who already own a number of cars. For them, getting a Tesla sedan or SUV will be like ‘checking out’ the latest gadget. Elon Musk wants to make Tesla more affordable to the average car owner, but that dream has not yet come true in the <st1:country-region w:st="on">US</st1:country-region>. Moreover, Tesla cars demand a stable infrastructure that very few Indian metros can offer. The cost to install charging stations at critical places must be justified by sales, but with a high luxury price tag for an electric car, that seems like a tough goal, even for a brand run by the genius that is Elon Musk.<o:p></o:p></p>
<p class="paragraph">
	 </p>
<p class="paragraph">
	Another challenge for Tesla Motors in <st1:country-region w:st="on">India</st1:country-region> will be getting the necessary equipment. Unlike many other car brands, Tesla operates as an original equipment manufacturer (OEM). It means in case of any defect, the parts needed to fix a car will have to be acquired from a Tesla-run factory. Running such a factory in <st1:country-region w:st="on">India</st1:country-region>, a country with stricter labour laws compared to the <st1:country-region w:st="on">US</st1:country-region>, will not be easy, especially with all the bureaucratic red tape existing here. However, the biggest issue for Tesla will be tax exemptions. In the <st1:country-region w:st="on">US</st1:country-region>, the company receives huge tax breaks for running an environment-friendly car. But there are no such provisions yet in <st1:country-region w:st="on">India</st1:country-region>, at least not in the scale that will suit Tesla’s needs. This is precisely why Tesla had to close its <st1:country-region w:st="on"><keyword id="6356662" type="COUNTRY" weightage="40" keywordseo="Singapore">Singapore</keyword></st1:country-region> operations.<o:p></o:p></p>
<p class="paragraph">
	 </p>
<p class="paragraph">
	One of the factors that may favour Tesla is the fact <st1:country-region w:st="on">India</st1:country-region> is expecting huge changes in the political and economic fronts. And BJP, the party that is expected (according to polls and survey) to win the ongoing 2014 general elections, is known to be quite free-market friendly. If Tesla gets the nod from a friendly state government and starts its operations in a special economic zone (SEZ), it can get tax breaks and manufacturing a slightly more affordable car may actually become feasible. But till then, it is mere conjecture about how the brand will perform in this highly entropic Indian market.<o:p></o:p></p>

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