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Since centuries, India has been building engineering marvels, leaving everyone in awe. Be it hanging pillar in a 16th century temple, or musical pillars, or largest monolith in the world, India has turned out stones and ideas into fascinating objects with chisel and hammer and engineering techniques. 
 
From building temples to services for the mankind, India has numerous engineering marvels to boast of. Indians have linked two lands separated by seas and have connected masses to remotest of the villages with bridges. 
 
You name it, we have already conquered it. Such engineering marvels can be seen in railways. For instance, the Pamban sea bridge, the second longest sea bridge, after Worli Sea Link in Mumbai that was opened to public in 2010. 
 
Pamban Sea Bridge was opened to public in 1914 and was India’s first sea bridge that connected southern Rameswaram town on Pamban Island to Palk Strait. The bridge spans a 2 km-strait between mainland and island and is the only surface transport link between the two. 
 
It is also India’s first Cantilever bridge and there were many challenges while constructing it, such as it was built in world’s second highly corrosive environment, first one being Mexico. 
 
Here are some other interesting details about the bridge:

Pamban Bridge in Rameswaram is an engineering marvel. Here are 5 quick facts about India’s first Cantilever bridge

Now that the winter is right upon us and the proverbial Delhi fog is fast approaching the point of zero visibility, how about a leisurely ride to the <keyword id="24879" type="CITY" weightage="100" keywordseo="Sun">sun</keyword>, <keyword id="42711" type="COMPANY" weightage="100" keywordseo="Seas">seas</keyword> and sands that will warm your heart? Especially when you are chugging on to some breathtakingly beautiful coastal stretches overlooking the sea? Last month, we have taken our readers on a picturesque <keyword id="6374782" type="UNKNOWN" weightage="100" keywordseo="journey">journey</keyword> through India’s heartland. On this third and last leg of our trip today, we will take you on a <keyword id="1981639" type="UNKNOWN" weightage="100" keywordseo="Coastal-ride">coastal ride</keyword> as the train meanders its way through sloping hills, beautiful valleys and misty blue coastlines. And finally, there’s the <keyword id="824801" type="ENTERTAINMENT" weightage="80" keywordseo="unforgettable">unforgettable</keyword> <keyword id="1981642" type="UNKNOWN" weightage="100" keywordseo="Sea-bridge-ride">sea bridge ride</keyword> to <keyword id="6354932" type="CITY" weightage="100" keywordseo="Rameswaram">Rameswaram</keyword>. Just take a train of your choice to live and relive the journey. “Be like a train; go in the rain, go in the sun, go in the storm, go in the dark <keyword id="142777" type="UNKNOWN" weightage="100" keywordseo="tunnels">tunnels</keyword>! Be like a train; concentrate on your road and go with no hesitation,” says Turkish writer <keyword id="1981629" type="UNKNOWN" weightage="60" keywordseo="Mehmet-Murat">Mehmet Murat</keyword> ildan and we cannot agree more. Happy journey, folks, and happy holidays! 
 
Image: Wikipedia

Chugging Out To Sea: Five Coast-hugging Train Rides Along Indian Shores

(Photo Source: Wikipedia) <ul><li>India’s longest railroad bridge—Bogibeel bridge — which took nearly two decades and an investment of ₹56 billion ($800 million) was inaugurated by Prime Minister Narendra Modi on Tuesday. </li><li>The bridge running over the Brahmaputra has been constructed in such a way that it has the capacity to land a fighter jet and bear the heaviest battle tanks as well. </li><li>This is the first and only bridge so far that has been built with welded steel-concrete composite grinders, most of which had the reinforced steel supplied by TATA Steel.</li></ul>India’s longest <keyword id="7155226" type="UNKNOWN" weightage="20" keywordseo="railroad-bridge">railroad bridge</keyword> — which took nearly two decades and an investment of ₹56 billion ($800 million) — was <a href="https://www.ndtv.com/india-news/bogibeel-bridge-how-indias-longest-road-rail-bridge-bolsters-defence-on-china-border-1968036?pfrom=home-topscroll">inaugurated</a> by Prime Minister Narendra Modi on Tuesday. The <keyword id="778175" type="PERSON" weightage="20" keywordseo="Bogibeel-Bridge">Bogibeel bridge</keyword> is aimed at fostering India’s defence relations with China, and improve connectivity in North East India. The bridge has been constructed over the river Brahmaputra, stretching over 4.9 km, making it Asia’s second-longest railroad bridge. The Bogibeel bridge is expected to trim the rail distance from Dibrugarh in Assam to Itanagar in Arunachal Pradesh by 750 kms. The new bridge will also trim the train travel from Delhi to Dibrugarh to just <a href="https://timesofindia.indiatimes.com/india/bogibeel-bridge-indias-longest-rail-road-bridge-opens-in-assam/articleshow/67250512.cms">three hours</a>. It is expected to accelerate the shipment of defence forces to its neighbour, Arunachal Pradesh. The Bogibeel bridge, which is a <a href="https://www.ndtv.com/india-news/bogibeel-railroad-bridge-in-assam-indias-longest-to-be-launched-today-10-facts-1967660">double decker</a> bridge, has a three lane road on top and two-line railway tracks below the road. The bridge claims to be among the first that has been built with welded steel-concrete composite grinders, most of which had the reinforced steel supplied by TATA Steel. In fact, the railroad bridge has been constructed in such a way that the three road strips on the lane road have the capacity to land a fighter jet and bear the heaviest battle tanks as well. The Indian government decided to build the bridge in 1985 following unrest in the area. There’s another bridge being built over the Brahmaputra river referred commonly to as the ‘river-bridge’ which will be 20 km long, once it’s inaugurated in 2026. It’s a four-lane bridge between the states of Assam and Meghalaya, which will <a href="https://www.businessinsider.in/indias-new-longest-river-bridge-is-set-to-trim-the-distance-between-two-of-its-states-by-90/articleshow/66332273.cms">shorten the distance</a> between the cities of Dhubri and Phulbari by 203 km, saving commuters two and-a-half hours in travel time. The proposed project will, in turn, shorten the travel time to only 20 minutes. The proposed ‘river-bridge’ will be longer than the 9.15 km river-bridge between Dhola and Sadiya in Assam which is currently the longest beam bridge in India. Inaugurated just last year, the <a href="https://www.thehindu.com/news/national/other-states/dhola-sadiya-bridge-10-things-to-know/article18582536.ece">Dhola-Sadiya bridge cut 6 hours of travel time</a> to just one hour for people traveling from Assam to Roing in Arunachal Pradesh. With inputs from IANS See also: <a href="https://www.businessinsider.in/indias-new-longest-river-bridge-is-set-to-trim-the-distance-between-two-of-its-states-by-90/articleshow/66332273.cms">India’s new longest river-bridge is set to trim the distance between two of its states by 90%</a> <a href="https://www.businessinsider.in/the-indian-capitals-new-eiffel-tower-is-supposed-to-a-be-structure-that-says-namaste/articleshow/66510509.cms">The Indian capital’s new ‘Eiffel Tower’ is supposed to a be structure that says ‘Namaste’</a>

India’s longest railroad bridge has the capacity to land fighter jets and battle tanks

Even in this age of jet travel and space tourism, highways hold an irresistible charm for travellers out to have an up, close and personal experience of the wide roads stretching ahead for miles, uninterrupted views of a breathtaking landscape, the occasional flyways and the not-so-familiar villages and towns rushing by. It’s even better than chugging along the countryside in a train. You can stop any time you want – to sample some chatpati chaat and a steaming cuppa of chai at a roadside dhaba; to talk to people; to take a dekko at local interests or simply laze an hour or two in shine or rain with the greens around you and the fresh smell of soil floating in the air. 
 
Now that our <a href="http://www.businessinsider.in/Chugging-Up-7-Mesmerising-Mountain-Train-RidesIn-India/articleshow/24288850.cms">train series</a> is over (but we promise to bring you more as soon as new and exotic routes come up), we are back with a more exciting roadmap of <keyword id="168020" type="UNKNOWN" weightage="100" keywordseo="expressways">expressways</keyword> that criss-cross the entire country, connecting the four metros and many of the Tier I cities, and going much beyond the urban landscape. Infrastructure development in India has undergone a sea change over the past few years and the country currently boasts the <keyword id="2034191" type="UNKNOWN" weightage="100" keywordseo="Second-largest-road-network">second largest road network</keyword> in the world, with a road length of over 4,689,842 km, as per 2013 data from the <keyword id="6404450" type="ORGANIZATION" weightage="100" keywordseo="Ministry-of-Road-Transport-and-Highways">Ministry of Road Transport and Highways</keyword>. 
 Starting from FY2012-13, the <keyword id="44734" type="ORGANIZATION" weightage="80" keywordseo="Indian-Government">Indian government</keyword> will be also putting $17 billion over the next five years, being sourced through public-private partnership (<keyword id="6361580" type="COMPANY" weightage="100" keywordseo="PPP">PPP</keyword>) road projects. This will be used by the <keyword id="87432" type="ORGANIZATION" weightage="100" keywordseo="National-Highways-Authority-of-India">National Highways Authority of India</keyword> (<keyword id="49448" type="ORGANIZATION" weightage="100" keywordseo="nhai">NHAI</keyword>) for the planned series of <keyword id="174913" type="ORGANIZATION" weightage="100" keywordseo="BOT">BOT</keyword> (build, operate and transfer) highways. In spite of several bottlenecks, the NHAI has set up impressive targets and aims to develop 20 km/day, in a bid to fast-track the country’s <keyword id="2034194" type="UNKNOWN" weightage="100" keywordseo="Road-network-expansion">road network expansion</keyword>. 
 As of July 2013, <keyword id="6373156" type="ORGANIZATION" weightage="100" keywordseo="National-Highways">national highways</keyword> account for 79,116 km, connecting all major cities and state capitals. Expressways, however, differ a bit in the sense they are controlled-access highways like the <keyword id="610047" type="UNKNOWN" weightage="100" keywordseo="freeways">freeways</keyword> or <keyword id="1333990" type="UNKNOWN" weightage="100" keywordseo="motorways">motorways</keyword> or autobahnen in the US and Europe, essentially designed for high-speed traffic. As of now, most of the expressways in India are 6-8 lane <keyword id="120837" type="UNKNOWN" weightage="100" keywordseo="toll-roads">toll roads</keyword> and cover a total distance of nearly 1,208.19 km. India expects to add another 3,530 km of expressways by 2014 as projects under construction get completed. Another massive programme is also under way to expand the network and the Indian government plans to add an additional 18,637 km of expressways by 2022. 
 So are you ready to emerge on another breath-taking <keyword id="6374782" type="UNKNOWN" weightage="80" keywordseo="journey">journey</keyword> with us, literally a journey of thousand miles and more? We will bring you the super expressways zone-wise – so that you know which route to choose when travelling North or South, East or West. And it will be a beautiful journey as art and cultural critic <keyword id="2034192" type="UNKNOWN" weightage="60" keywordseo="Dave-Hickey">Dave Hickey</keyword> so rightly said – Beauty is and always will be blue skies and open highway. 
 
Image: Wikimedia Commons

8 Super Expressways
In North India That Fulfil Your Need For Speed

<div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="https://www.reutersconnect.com/all?id=tag%3Areuters.com%2C2018%3Anewsml_RC1D979ABC60%3A172824989&amp;search=all%3Axi%20jinping">Damir Sagolj/Reuters</a>Chinese President Xi Jinping inspects troops at the People's Liberation Army (PLA) Hong Kong Garrison in one of events marking the 20th anniversary of the city's handover from British to Chinese rule, in Hong Kong</div></div></div><ul class="summary-list"><li>After 10 years, 420,000 tons of steel, and at a devastating cost in lives and renminbi, the Hong Kong-Zhuhai-Macau bridge is officially open.</li><li>The announcement on Tuesday came by way of a strangely curt Xi Jinping, China's president.</li><li>Xi gave an abrupt two-second speech that, it is fair to say, was not what everyone was expecting. "I announce the Hong Kong-Zhuhai-Macau bridge is officially open," Xi said Tuesday.</li><li>It was an exercise in absolute concision for a president who, almost a year ago to the day, opened the Communist Party congress in Beijing with a granular three hour and 23 minute mega-speech.</li></ul>After 10 years, 420,000 tons of steel, and at a devastating cost in lives and renminbi, the Hong Kong-Zhuhai-Macau bridge is officially open - and the announcement came by a strangely curt Chinese President Xi Jinping in the port city of Zhuhai.The opening ceremony itself was shrouded in some of the same trademark confusion that has dogged the mega-project since its inception in 2009, with the big day having only just been announced late last week.In an unexpected and breathtaking display of brevity, Xi declared the world's longest sea crossing - a 35-mile (55-kilometer) bridge and underwater tunnel connecting Hong Kong, Macau and the mainland Chinese port city of Zhuhai as open - with a very abrupt two second speech that, it is fair to say, was not what everyone was expecting.With these accurate, although possibly less-than-historic words, China's strongest leader since Mao Zedong caught the 700-strong audience including gathered media and dignitaries on the hop:"I announce the Hong Kong-Zhuhai-Macau bridge is officially open."It was an exercise in absolute concision for a president who, almost a year ago to the day, opened the Communist Party Congress in Beijing with <a href="http://www.xinhuanet.com/english/special/2017-11/03/c_136725942.htm">a granular three-hour and 23-minute mega-speech</a> summarizing his thoughts on a new era in socialism with Chinese characteristics.Instead, before an audience of top officials including the Vice Premier Han Zheng and Hong Kong chief executive Carrie Lam, Xi said his piece at the strategically located port of Zhuhai and left the podium as electronic fireworks flailed about on a television in the background.Reporters on the ground, <a href="https://twitter.com/fion_li/status/1054557313703403520">including Bloomberg Bureau Chief Fion Li</a> were quick to express their surprise and disappointment.<h2>Rhetorical revelry is a party tradition</h2>Chinese leaders have a proud tradition of ponying up when history called for it.Deng Xiaoping, who was diminutive in stature but a political juggernaut, <a href="https://foreignpolicy.com/2009/07/10/chinas-black-cat-white-cat-diplomacy/">made a career with pithy insights</a> Chinese speakers around the world still quote and reexamine today.And while Mao Zedong may have presided over some of the least poetic policies of the 20th century, the Great Helmsman could turn a phrase when he had to, <a href="https://www.marxists.org/reference/archive/mao/selected-works/volume-5/mswv5_59.htm">like this brutal and blunt firecracker from 1957</a>.As General Secretary of the Central Committee of China's Communist Party, President of the State, and Chairman of the Central Military Commission, Xi has quickly and effectively concentrated influence into his own sphere.And the event looked tailor-made for a long-winded reflection on China's increasingly successful exercise of soft power, its sheer engineering audacity and the political genius of building a 55-kilometer crossing that continues to grow the mainland's security apparatus and authority on both the semi-autonomous gambling enclave of Macau and the city-state financial powerhouse of Hong Kong.But in the end, the president perhaps decided to let the massive, looming achievement speak for itself.<h2>It's all part of the plan</h2>The bridge is part of <a href="https://www.scmp.com/news/china/economy/article/2149002/china-holds-greater-bay-area-master-plan-trade-turmoil-clouds">China's ambitious "Greater Bay Area Master Plan"</a> to integrate Hong Kong, Macau, and the manufacturing powerhouse Guangdong Province's nine biggest cities to create a combined $1.5 trillion tech and science hub to rival even Silicon Valley.The 55 kilometer mega-structure is a typically intimidating, awe-inspiring and slightly pointless statement of state authority and universal purpose. It rises from the Sun and Moon Bay in Zhuhai port like some giant, disoriented concrete serpent, and snakes off mercurially into the distance.The air here is very thick too, with southern Chinese humidity and the ever-present eerie grey-brown pollution that wafts in blooms from heavy manufacturing out of the Pearl River Delta - the factory floor of the world - ensuring the mega-bridge in all its glory will be largely obscured from view year-round.What it does provide, however is direct access to both potentially wayward semi-autonomous regions, binding the gambling enclave and the city-state tighter to the breast of the motherland. Indeed, it may be the angst of an ever-encroaching China that has tilted the president to such a rare and unexpected pithiness.Commentators have been quick to describe the project as a white elephant, noting that the lightly traveled crossing can hardly be a push for convenience, but rather another covert expansion by Beijing as it extends its reach back into the supposedly autonomous enclaves of Hong Kong and Macau.The Hong Kong-Zhuhai-Macau bridge is the second major infrastructure project binding Hong Kong to the mainland opened in just a few weeks, following a new high-speed rail connection that opened in September - the first time Chinese security were stationed on and bestowed authority in Hong Kong territory.Certainly, there is anxiety in Hong Kong, with critics fearing the increasing inroads into the special administrative region's territory by an ever-assertive mainland, while some local media has suggested that drivers on the bridge will be closely scrutinized by cameras that examine even their physical condition and how fatigued a driver is becoming.The issues of territoriality may dominate the project for years to come, the majority of the bridge is considered mainland territory and Hong Kong vehicles and drivers, already hit by restricted access, will be traveling under the laws of the mainland, Hong Kong's transportation department has warned."The Hong Kong government is always out of the picture and is under the control of the Chinese government," Tanya Chan told AFP last week. Construction of the bridge began in 2009 and was targeted for completion two years ago.According to the South China Morning Post, 10 workers died and 600 were injured in the construction of the typhoon-proof, two-way six-lane expressway bridge that the government expects to carry 29,100 vehicles and 126,000 single-day passenger trips by 2030.But for now, the bridge is open to some traffic, including certain buses, freight, and selected permit-holding passenger vehicles.It's also a gorgeous trip by ferry. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/sc/draper-z-man-climbing-system-helps-people-climb-like-a-gecko-2018-10">This company spent 10 years developing a product that allows humans to scale walls like a gecko</a></h3> <div> </div> </div>

Xi Jinping caught everyone off-guard while celebrating China's $20 billion sea bridge

<ul><li>2021, a year full of controversies saw brands turning to <keyword id="255227" type="General" weightage="20" keywordseo="public-relations" source="Orion">Public Relations</keyword> and Communications experts to save their reputation and regain consumer trust.</li><li>We look back at how PR evolved in 2021 and catch up with a few experts to discuss the trends that lie ahead.</li></ul>This year, we witnessed many brands become a victim of the boycott culture on social media and each of them adopted a different Public Relations and Communications strategy; while some decided to give in to the pressure, pulled off campaigns and maintained a low profile to cushion the blow, a few others stood their ground and fought back. Gone are the days where a brand could hope for social media controversies to die a natural death and wait for consumers to move on. Now, a small tweet can snowball into a boycott trend and a little bad PR move can cause a company’s stocks to plummet drastically or lead to a huge amount of audience permanently boycotting a brand. At the same time, some experts also advise that brands should not feed the trolls. So, in a year that saw numerous controversies, Public Relations and Communications experts proved their prominence yet again. They acted as the brand's anchor when needed and also helped them reach the shore successfully through tumultuous seas. During the initial stage of the lockdown, <keyword id="562730" type="General" weightage="20" keywordseo="pr-agencies" source="Orion">PR agencies</keyword> had to think on their feet, engage with editorial media to help brands share their side of the story with interesting nuggets, offer positive stories, work on personalised pitches, ensure internal and external stakeholders were updated frequently with utmost honesty and transparency. PR experts also pushed brands to connect with their communities on a personal level through truthful, authentic human acts. The crisis also caused paradigm shifts in the industry and digital PR took the center stage. Experts were required to monitor trends in real-time, find various consumer touchpoints through social listening and offer predictive analysis. As we move forward, PR agencies are working towards expanding their offerings with allied competencies like creative, experiential and social media capabilities. They have also been helping brands to find the right balance between profit, people and the environment. So, the future of PR is in strong storytelling in the digital world. The future is also unpredictable and PR professionals can’t rely on annual calendars anymore. With the news cycle changing every day, PR experts are required to be more flexible and agile. We reached out to experts to look back at 2021, discuss a few trends that lie ahead in 2022 and understand what kind of role will PR play next year. Here’s what they had to say: Archana Jain, Managing Director, <keyword id="12776689" type="General" weightage="20" keywordseo="pr-pundit" source="Orion">PR Pundit</keyword> The sway of top celebrities has diminished as was the case back in the days. With the advent of digital and social media, people have begun to trust recommendations from peers far more. Audiences find authentic content or recommendations by actual consumers to be more honest and believable than other forms of promotions and advertising by brands. This is reason enough for brands to actively nurture a community of advocates. PR will be required to work with brands to shape and foster a community of brand advocates. A set of loyal and vocal customers who can help humanise the brand in addition to boosting brand appeal &amp; trust, promoting its products &amp; services to new cohorts, providing invaluable user-generated content (UGC), word-of-mouth recommendations, and social media chatter. Community-led storytelling is more acceptable and authentic rather than a direct brand-led communication. Community advocacy will need to be consciously harnessed and not left to chance. 2022 will see many more brands structure a meaningful brand advocacy strategy. Ameer Ismail, President, <keyword id="10059988" type="General" weightage="20" keywordseo="lintas-live" source="Orion">Lintas Live</keyword> My biggest takeaway from 2021 is that agency brands and professionals have learned to be resilient and this is based on the multitude of challenges everyone has faced. Smart PR agencies have managed to reinvent themselves with offerings that are built for new realities and collectively have made sure that the relevance of PR is as strong as ever. While a move to everything digital will continue and a lot has been spoken and written about that, I feel that ‘collaboration and consolidation’ will be one the most important trends in that will emerge in 2022. This will be fueled by a few factors, first, resources will be deployed judiciously and talent will continue to be in short supply, the churn agencies have been experiencing at mid and junior levels will continue in 2022. This will lead to a need for agencies to find collaborative ways to deliver on client briefs and they will tap the vast pool of independent talent and specialized agencies and we will see newer collaborative models emerge. Second, clients will be in a hurry to get solutions from agency partners that can get their brands back in the mindspace of consumers and other target audiences. They will want to deal with fewer, better established partners which will lead to a need for consolidation. Deepshikha Dharmaraj, Chief Executive Officer, <keyword id="8878758" type="General" weightage="20" keywordseo="genesis-bcw" source="Orion">Genesis BCW</keyword> If there is one word that will be at the centre of everything in 2022, it is ‘people’. With the world—India included—teetering between recovery and anxiety around ever-evolving COVID variants, people will need to be communicated with, engaged, assuaged, motivated, retained, developed, and more. These people include every stakeholder a company has—customers/consumers, employees, partners, the government, the community at large. And public relations is the only marketing discipline that touches all of them. Digital will continue to be the medium of choice, and within that, metaverse will be flavour of the year. While the Indian industry still has some distance to cover in that, there is curiosity about this next big thing. No matter what the medium though, the message will have to be aligned to the company’s purpose. And delivered creatively, with authenticity. Akshaara Lalwani, Founder &amp; CEO, <keyword id="3573568" type="General" weightage="20" keywordseo="communicate-india" source="Orion">Communicate India</keyword> Over the past decade, PR has been moving away from traditional business models towards a more holistic and integrated approach. Whether it is the shift from pure media relations to content or the migration from print to digital, there is a marked change in the way the PR landscape functions. In 2022, this trend will further solidify its presence. There will also be a blurring of demarcation lines between PR, marketing and advertising, digital and offline, eventually leading to PR &amp; Communication professionals to further value the importance of integrated communications. Agility and the ability to pivot will thus be key attributes that will enable the industry to thrive. Also, since the protracted fight against the pandemic still continues, companies and organisations need to prioritise responsible communication over all else. We live in a world where the spread of disinformation and misinformation is not uncommon, hence, agencies need to be able to work in tandem with their clients to help them steer a middle course between capitalistic desires and ethical communication. Mayank Sen, Co-founder, Moe's Art For the longest time, ‘content’ has been the flavour of the season. At first, it began as an accessory, gradually ruling as a king on a kingdom. In 2020, content and its marketing became an undeniable powerful tool for businesses of all sizes. The evergreen axiom of marketing – ‘delivering the right content, to the right people, at the right time’ – took a redefined meaning. And for the times to come, the fundamental aspect of the content ecosystem will be founded on a framework of a performance driven-model, driven by contextual marketing. Within the emerging framework, data and technology will take a strong precedence. The industry will focus on delivering optimal consumer experience while capitalising on the opportunities in hand. Attention will be paid to provide more personalised and relevant content. Measuring the performance will make sure that the experience is scalable. It will present a continuous assessment of how the content is performing, and from that perspective, make decisions on what to do with the content in the future. Measuring success, building a cohesive brand story, and fostering a transparent, interactive consumer loyalty will be the ‘WIN-WIN’ strategy for the year to come! Asif Upadhye, Director and The Dark Knight at <a href="http://www.sprd.co.in/">SPRD</a> If 2020 and 2021 have taught us anything, it’s that moving forward at a snail’s pace is undoubtedly the quickest way to get left behind. While pre-pandemic, the public relations and communications industry was already making significant strides in technology by analyzing data to craft a better customer experience, the pace of digital adoption and the advent of a digital-first PR approach have been accelerated. From my own experience, a key ingredient across PR strategies, content marketing, corporate communications, and media coverage that will rule the PR roost in 2022 is the crucial need to customize bespoke services and products, every step of the way. From unified communications (UC) that are employee-centric to personalizing media pitches, customization sits at the heart of nearly every PR and communications trend. Customers are growing tired of the ‘media universe’ and now look for frameworks based on behavioral and business insights that truly put their needs front and center. Eventually, this is what will separate the mediocre brands from the greats. Case in point, the State of PR 2021 report points to the fact that flexibility, agility and attention to detail when it comes to personalizing something as simple as a pitch email is 96% more likely to grab a journalist’s eyeballs, rather than sending out a generic email blast. While consumer habits and employee working patterns that have been developed over the past year and a half are likely to continue well into 2022, hyper-personalization will bear fruit and result in more contextualized communication and inevitably greater conversions.” <keyword id="10618036" type="General" weightage="20" keywordseo="tarunjeet-rattan" source="Orion">Tarunjeet Rattan</keyword>, Managing Partner, <keyword id="12776690" type="General" weightage="20" keywordseo="nucleus-pr" source="Orion">Nucleus PR</keyword> There are three very distinct trends that we will see in the coming year: <ul><li>While the models of working and mediums will undergo a change, what will remain strong is the need for strong storytelling. What will change however is the degree of authenticity in storytelling. It will take a hard turn towards stark reality …almost raw. Consumers want to know why the brand matters, why they should care about it and what is the brand impact? How are you adding value to the life of the consumer? Authentic storytelling will win over aesthetics.</li><li>The role of the founding or leadership team will become even more crucial. One cannot hide behind a faceless brand persona or logo anymore. You will have to put yourself out there to create a strong, credible and believable story about your brand that brings out its authenticity. This also brings in a lot more accountability that brands will have to guard their reputation on. Consumers want to pick up brands that walk the talk. You cannot be a CEO that promotes mental health and fire your agency on twitter. You cannot be talking about environmental sustainability and create a toxic work culture for humans. It just won’t fly anymore.</li><li>Community Building will take Center Stage. We saw a strong glimpse of this across 2020 and 2021. This will gain more ground in the coming year where communities around a brand vision will be created and drive conversation around a challenge.</li></ul>Sonam Shah, Founder and CEO, Treize Communications 2021 saw high demand in PR, especially in the area of influencer marketing. Brands, big and small, capitalised on this rising trend in the first half of the year. But, once the ASCI guidelines came into place from June 2021, there was a downward slip observed in the engagement. Instagram algorithms underwent a great uphaul as influencers had to win against AI algorithms. This phase again got brands and companies to focus on creating news and building brand recall. While demand has been high for PR, there have been some apprehensions also noticed when it comes to being out in the open/media. The second half of this year, saw print media come back, as newspaper circulation started, and people started reading it like before. This behavioural change instigated a need to be present in Print media, via editorial articles, and this will be the biggest trend in 2022. The need to present in Print media. Print media has always been a factor in bringing in trust and authenticity and clients do require to build that kind of strong trust within their stakeholders to continue businesses in a post-pandemic phase.

Trends that will dominate the PR industry in 2022

<div class="KonaFilter image-container display-table"><div><div class="image">REUTERS/Brendan McDermidTrader Benedict Willis (L) talks with floor supervisor Yevette Arrington on the floor of the New York Stock Exchange April 21, 2014. </div></div></div>Dave Lutz of Stifel, Nicolaus has the top stories that traders are talking about today:
Good Morning! US futures are starting slightly weaker, marked off 10bp and near lows of the overnight - Focus will remain in Smallcaps/Momentum, after the Russell's sharp underperformance yesterday. Tencent (#1 Weight in SOCL) said Q1 net profit jumped 60% after the Hong Kong close - but TWTR and FB are both in the red, and the IWM is offered lower this AM. In Europe, EU stocks holding near 6Y highs as we get more dovish language surrounding the June meeting from ECB officials. Ukraine Stress is muted overnight, with the Micex losing small after it's longest winning streak of 2014. In Asia, while China was quiet - Chatter that Beijing was encouraging lenders to accelerate the processing of mortgages helped Hong Kong jump 1%. Sony's loss weighed on the Nikkei, and futures are marked 50bp lower post-close. India continues it's upward trajectory into the election results, running 7% in the last week. Flaring Tensions in the South China Sea didn't weigh on Philippine or Vietnam markets overnight - Aussie lost small, weighed down by Healthcare on a rollout of a "GP tax" - a A$7 charge for visiting doctors.
The Bundesbank comments continue to move people towards Sovereign Debt - Germany 10YY is off 3bp and making new 10+month lows, and US 10YY made a fresh 2014 low overnight. Euro is mixed - caught between stronger German inflation and weaker EU IP - and the Yen is jumping on hawkish comments from a ex-BoJ official, propelling the DXY back over the 80 level - a headwind for commodities. That said, Gold is up 70bp, and back over the 200dma - while Silver is jumping 1.3% as London ends the Silver Fixing. The energy complex is higher, with WTI popping on a Cushing inventory draw overnight. We have a handful of Catalysts today - with US CPI at 8:30, we get DOE data for Crude and ECB's Weidmann Speaks at 10:30, and the Month's smallest POMO at 11. Watch the Homebuilders - the Watt speech yesterday ignited the ITB back over the 200dma, Most of the major players will be speaking at the JPM Homebuilder conference today.

Here's A 10-Second Guide To What Traders Are Talking About This Morning 

Climate Action 15: 2024's top global innovators powering green solutions

<ul class="summary-list"><li>Today's US Navy may be poorly equipped to support a landing force, but that wasn't the case decades ago.</li><li>A unique and little-known ship packed a formidable punch in the Korean and Vietnam wars.</li></ul>With the war in Ukraine waging through a third year, one of the greatest lessons of the conflict has been the importance of mass firepower, with as much as 80% of casualties on both sides <a target="_blank" href="https://www.sandboxx.us/news/artillery-can-win-or-lose-the-war-for-ukraine/">attributable to artillery</a>.Some of that firepower can be carried by ships. This is especially true in the close-shore hotspots across the Indo-Pacific region, where the US Defense Department is <a target="_blank" class="" href="https://www.businessinsider.com/conflicts-and-tensions-the-next-president-could-face-2024-9">refocusing</a> its attention.Today's ships armed with <a target="_blank" class="" href="https://www.businessinsider.com/us-navy-submarine-with-tomahawks-middle-east-sent-deter-iran-2024-9">long-range cruise missiles</a> and <a target="_blank" class="" href="https://www.businessinsider.com/navy-super-hornets-lower-availability-than-other-us-fighter-jets-2023-4">carrier-based fighters</a> may be poorly equipped to support a landing force with massive shore bombardment and calls for immediate direct fire.What the Navy could really use for these operations is a new version of the <a target="_blank" href="https://www.history.navy.mil/research/histories/ship-histories/danfs/w/white-ri.html">USS White River</a>, a unique yet little-known ship that served as a workhorse for the US Navy in two wars.Designed from a landing ship meant to drop troops and supplies off at beachheads, the USS White River's 25 years of service didn't see the ship drop off a single soldier or vehicle into combat. Instead, the ship acted as a floating battery, raining hundreds of thousands of rockets, mortars, and gun rounds on enemy targets.Its deployment into any given area always raised the morale of the soldiers it supported, wrought havoc on entire enemy units, and demonstrated the importance of naval fire support.More than half a century after the White River's decommissioning, the US Navy is looking to build a new generation of medium-sized landing ships, some of which could become modern versions of the White River.<div type="image" title="Rows of rockets were set up on an LSMR-188-class ship, the forerunner to the White River's class, around 1945." height="2440" width="2000" msid="113347165" hostid="261" sizebytes="227598"></div><h2 id="fd328ec9-a3b7-4b92-b07d-2e2c9359787f">'Rocket ships'</h2>USS White River's design was the product of an evolving way to address the needs of <a target="_blank" href="https://www.usni.org/magazines/proceedings/1945/november/naval-gunfire-scourge-beaches">shore bombardment during World War II</a>.Allied assaults on the beaches of the Pacific, Africa, and <a target="_blank" class="" href="https://www.businessinsider.com/d-day-largest-last-amphibious-invasion-2024-6">Europe</a> had proved the need for massive firepower to destroy fortified fighting positions and minefields. The deck guns of <a target="_blank" class="" href="https://www.businessinsider.com/last-remaining-us-navy-battleships-now-serving-as-museums-2024-3">battleships</a>, cruisers, and even destroyers were sometimes too slow to provide accurate fire or too powerful in the immediacy of troop landings.The best solution was, for lack of a better term, <a target="_blank" href="https://www.usni.org/magazines/naval-history-magazine/2021/june/rocket-ships">rocket ships</a>: Small vessels porcupined with rocket launchers able to fire dozens or even thousands of rockets en masse.Rather than building an entirely new vessel, it was decided to modify medium-sized landing ships (classified as LSMs for 'Landing Ship Medium'). Originally designed to carry troops, vehicles, and supplies directly onto beachheads, the vessels proved to be quite versatile, with many models being reconfigured for various uses.Given the designation "LSMR" for "Landing Ship Medium – Rocket," their size and cargo space enabled the ships to carry thousands of rockets at a time, and their shallow draft enabled them to sail up to the shore, giving them the ability to fire rockets further inland.The first rocket fire support ships the US Navy operated, like the British-made <a target="_blank" href="https://www.combinedops.com/US%20LANDING%20CRAFT%20ROCKET.htm">Landing Craft Tank (Rocket)</a> and the <a target="_blank" href="https://www.navsource.org/archives/10/06/06188.htm">LSMR-188-class</a>, though useful, had issues that hampered their effectiveness.Although equipped with thousands of rockets, the launchers were welded in place facing forward, forcing the ship to point towards its target for all salvos — a difficult task in high winds, changing tides, or choppy seas. Additionally, it took hours to reload all of the launchers for a full salvo, and the crew had to be confined below deck during firing, as the exhaust from the rockets was toxic.The solutions were the LSMR-401 and follow-on LSMR-501-classes; these designs modified from the LSMR-188 featured a better layout — the superstructure housing the bridge, for example, was moved aft and the 5-inch gun turret placed directly in front of it.The armament was also further upgraded, with two 40mm and four 20mm anti-aircraft guns (which could be pointed horizontally to fire at land-based targets), four 4-inch mortars, and, depending on the layout, eight to ten <a target="_blank" href="https://www.military.com/video/rockets/artillery-rockets/navy-automatic-rocket-artillery-1942/2536439296001">Mark 102</a> double-barreled rocket launchers. The LSMR-501 class's armament was slightly larger, with four 40mm and eight 20mm anti-aircraft guns.The cornerstone of the ships' armament, the Mark 102 rocket launcher, fired two 5.0-inch spin-stabilized rockets within one second, after which it was automatically reloaded within three seconds, enabling each launcher to fire about 30 rockets per minute — a blistering rate for <a target="_blank" class="" href="https://www.businessinsider.com/new-european-europuls-rocket-launcher-could-rival-himars-2024-7">rocket artillery systems</a>.Four types of rockets could be fired, with warheads ranging from 1.7 to 12 pounds and ranges of 1.4 to 5.6 miles. Depending on the makeup of the loadout, a ship could carry anywhere from 1,500 to 5,000 rockets.The destructive potential of a single LSMR-401/501-class ship was large enough that the Navy boasted that it had as much firepower as five destroyers.<div type="image" title="The USS Des Plaines River, one of the other landing ships upgraded to fire rockets." height="1600" width="2000" msid="113347164" hostid="261" sizebytes="241672"></div><h2 id="a3cc23fe-7ed0-4d29-a6c4-81c6f7bd923d">In action</h2>Laid down in June of 1945, USS White River was one of 36 ships of the LSMR-501-class, and originally only referred to by its hull number, LSMR-536.Launched on July 14 and commissioned on November 28, the ship, like the rest of the vessels in its class, arrived too late for World War II. Absent hostilities, it was decommissioned less than a year later on July 31, 1946 and placed in the Atlantic Reserve Fleet.Recommissioned on September 16, 1950 as a result of the outbreak of war on the Korean Peninsula, it was refitted, crewed, and joined the Pacific Fleet in early 1951. After training stints in California and Japan, LSMR-536 arrived off North Korean-controlled island of Ch'o-do on July 16, 1952.The ship would patrol along the western North Korean coastline intermittently (in one case providing night illumination fire on Ch'o-do) for the remainder of the war's hostilities, and would also patrol the South Korean coast afterwards until 1954. Officially renamed USS White River in 1955, the ship was decommissioned again in 1956.White River would remain in the Pacific Reserve Fleet in San Diego for nine years until it was recommissioned again in 1965, this time for service in Vietnam, where it made a name for itself.Arriving off South Vietnam's Quảng Ngãi Province on May 25, 1966, White River was immediately involved in shore bombardment that very day. Two days later, the ship provided fire support for South Vietnamese Army units (ARVN) operating in the vicinity, doing so intermittently for the next two months while also supporting three other US military operations in the area, including one involving an amphibious landing.Part of <a target="_blank" href="https://www.youtube.com/watch?v=9U0Mex36J_4">Inshore Fire Support Division 93</a>, USS White River sailed all along South Vietnam, from the Vietnamese DMZ to the Cambodian border in the Gulf of Thailand. It was even able to sail inland up the Mekong River Delta — an area <a target="_blank" href="https://www.usni.org/magazines/naval-history-magazine/1987/april/war-vietnams-shallows">rife with Viet Cong strongholds</a> — because of its shallow draft.Over the next four years, USS White River took part in at least 11 named operations, supported American, Australian, South Korean, and South Vietnamese soldiers, and was responsible for destroying hundreds of Viet Cong ammo dumps, bunkers, structures, and boats used by the guerrillas."A love affair developed, and advisers in the outposts told us they couldn't sleep at night unless we were there. It would take six destroyers to replace us," Lt. Cmdr. Roy E. McCoy, the commander of Inshore Fire Support Division 93, <a target="_blank" href="https://time.com/archive/6629988/south-viet-nam-mccoys-navy/">told TIME</a> in 1966."Usually, depending on the missions, with 5,000 rockets, we could go through them in a week, or we could go through them in three days." Chris Page, a crewman who sailed on the White River in Vietnam, <a target="_blank" href="https://www.youtube.com/watch?v=GtzZVmbUHGg">recalled</a>. "It just depends how many missions we had to shoot. But usually, at the longest, it would be seven days and we'd be back again loading them."That arsenal, and White River's ability to stay on station for days, was a godsend to allies and a death sentence for enemies. On January 27, 1969, responding to a call for help by ARVN soldiers after an attack on VC positions in Quảng Ngãi province resulted in 15 friendly KIAs, White River unleashed a two-hour bombardment that destroyed 24 structures and started five secondary fires.A day later, White River blasted a VC staging area half a mile away, killing 15 VC and destroying 63 more structures (including nine bunkers) and 35 meters of trails. A day after that, White River fired on a nearby VC anti-aircraft site, destroying it and killing or wounding 11 guerillas.White River was even deadlier with the assistance of aerial spotters. While supporting Australian soldiers in Phuoc Tuy Province from October 22-27, the ship destroyed 97 structures and two weapons sites that triggered 13 secondary explosions, resulting in at least 18 VC killed and 17 wounded.White River's last mission, on March 17, 1970, saw it sail 18 miles upriver into the <a target="_blank" href="https://www.usni.org/magazines/proceedings/1968/april/rung-sat-special-zone-vietnams-mekong-delta">Rung Sat Special Zone</a> in the Mekong Delta — then the deepest penetration inland of a naval gunfire support ship. Over the course of five hours, it fired 2,526 rockets. Thick swamp and foliage prevented a full damage assessment, but at least 10 secondary fires were seen burning.<div type="image" title="The rocket tail was seen as the USS Clarion River fired on North Vietnamese positions in 1967." height="1617" width="2000" msid="113347162" hostid="261" sizebytes="178312"></div><h2 id="b9496c86-9655-4c57-b921-43b0b9f0fa57">Future shore bombardment and LSMs</h2>Despite its value and firepower, by 1970, White River was showing its age. It was ultimately deemed unfit for service that May and decommissioned and stricken from the Naval Vessel Register. The following November, the ship was sold for scrap.In the decades since White River's service, the Navy has largely replaced naval guns and rockets with cruise missiles and airstrikes from carriers as the service moved towards precision strikes, with less emphasis on volume of fire. In fact, with the decommissioning of the battleship USS Missouri in 1992, no gun on any ship in the US Navy is larger than 5 inches (a reference to the gun barrel's diameter).The role of shore bombardment and naval gun support more broadly was supposed to be handed over to 32 Zumwalt-class destroyers, each of which would be equipped with two 6-inch guns of the Advanced Gun System capable of firing Long-Range Land Attack Projectiles: rocket-assisted precision 155mm rounds that were envisioned to glide out to targets up to 80 miles away.But development issues and cost overruns on the ships proved cost prohibitive, so much so that the planned order of 32 ships was reduced to just three. Consequently, the cost of the guided gliding shells <a target="_blank" href="https://www.defensenews.com/naval/2018/04/19/advanced-gun-system-was-holding-back-the-navys-new-stealth-destroyer/">jumped to as much as $800,000 per round</a>.In 2021, the Navy <a target="_blank" href="https://www.businessinsider.com/navy-zumwalt-stealth-destroyers-a-dozen-hypersonic-missiles-2021-6">decided to replace the AGS guns</a> on the existing Zumwalts with <a target="_blank" class="" href="https://www.businessinsider.com/destroyer-zumwalt-trading-troubled-main-guns-for-hypersonic-missile-launchers-2023-8">hypersonic missiles</a>, effectively changing their shore bombardment role to that of an anti-ship surface combatant. In 2020, the USS Zumwalt successfully launched SM-2 anti-aircraft missiles from the newly installed MK 57 Vertical Launching System as well.The fleet's cruisers and destroyers are loaded with dozens of $2 million <a target="_blank" class="" href="https://www.businessinsider.com/us-aircraft-carrier-f-35-submarine-tomahawks-to-middle-east-2024-8">Tomahawk cruise missiles</a>, but they too lack the volume of fire and reload capacity of a rocket artillery ship like the decommissioned White River.Meanwhile, the Navy is also looking at rebuilding LSMs — a type of vessel that hasn't been in the US Navy inventory for decades.Originally proposed by the Marine Corps in 2022 and called the Light Amphibious Warship program, the Navy has since agreed on the need for smaller amphibious ships as a way to help lessen the reliance on the large <a target="_blank" href="https://www.surfpac.navy.mil/Ships/By-Class/Amphibious-Assault-Ship-LHD-LHA/">Landing Helicopter Assault</a> and <a target="_blank" href="https://www.surfpac.navy.mil/Ships/By-Class/Amphibious-Transport-Dock-LPD-LPD17/">Landing Platform Dock</a> ships that make up the entirety of the amphibious ship force.Now known as the <a target="_blank" href="https://crsreports.congress.gov/product/pdf/R/R46374/68">Medium Landing Ship program</a>, the Navy hopes to acquire 18 to 35 of the vessels. The ships would help the Navy and Marine Corps implement their Distributed Maritime Operations concept, which calls for US naval assets to disperse over large areas to reduce the risk of catastrophic losses from an enemy attack.The Corps wants the new ships to be able to beach and unload Marines and their gear essential to setting up small expeditionary bases <a target="_blank" class="" href="https://www.businessinsider.com/us-marines-train-war-with-china-island-hopping-battlefield-report-2024-3">across the Pacific</a>, but they're also expected to be useful in noncombat operations or situations where there are no port facilities.If the Navy ever decides to modify one of these future LSMs for deep fire support, it should look no further than the example set by the White River.Benjamin Brimelow is a freelance journalist covering international military and defense issues. He holds a master's degree in Global Affairs with a concentration in international security from the Fletcher School of Law and Diplomacy. His work has appeared in Business Insider and the Modern War Institute at West Point.

USS White River: How the US Navy transformed a landing vessel into a legendary rocket artillery ship

<ul class="summary-list"><li>I'm a travel expert, and I've been to all 50 states.</li><li>I love taking road trips with my family. We get to see a lot of different things on one trip.</li></ul>Road trips are the ultimate symbol of freedom, discovery, and the boundless beauty of the US. On many such trips with my family, it has not been just the destinations but also the journey that holds the magic; the open road itself becomes a vehicle for <a target="_blank" href="https://www.businessinsider.com/international-travel-with-young-kids-memories-2024-1">family memories</a> and shared experiences.Over my life, I've traversed <a target="_blank" href="https://www.businessinsider.com/best-states-to-visit-from-someone-whose-been-to-50-2022-11">all 50 states</a>, both with my family while growing up and now with my husband and kids, and I've reveled in the splendor of countless scenic highways and breathtaking byways. As a travel expert, I believe these three incredible routes are the best if you're looking to go on an amazing road trip experience with your own family.<h2>Cruise up (or down) California's Pacific Coast Highway</h2>Family travelers looking for a truly magical journey need to look no further than the Pacific Coast Highway or California State Route 1. At about 650 miles, it's the longest route <a target="_blank" href="https://www.businessinsider.com/moved-back-to-west-coast-from-new-york-2023-8">in California</a> and the second longest in the US. Beginning in the charming seaside town of Dana Point, just outside Los Angeles, and winding up to San Francisco (or vice versa), this spectacular drive offers an endless array of jaw-dropping coastal vistas, sun-soaked beaches, and must-see stops.As you travel north to Santa Barbara, stop at the Santa Barbara Zoo and take in unobstructed sunset vistas at Ellwood Mesa. Continue to San Luis Obispo, where you can choose from 65 hiking trails, explore the children's museum, or stroll through the infamous Bubblegum Alley. And don't miss out on other notable destinations like Big Sur, the charming seaside town of Carmel-by-the-Sea and its crescent-shaped beaches and storybook-like architecture, or Monterey, home to the world-renowned <a target="_blank" href="https://www.businessinsider.com/rushing-ocean-water-at-monterey-bay-aquarium-2017-4">Monterey Bay Aquarium</a>.Once you reach San Francisco, take an exciting ride on the city's famous cable cars. Then visit the California Academy of Sciences, an all-in-one planetarium, aquarium, and natural history museum in Golden Gate Park. And no matter how often you visit <a target="_blank" href="https://www.businessinsider.com/moved-san-francisco-worth-it-cost-of-living-negativity-2024-2">San Francisco</a>, you must visit the Golden Gate Bridge, on foot or at vantage points like Battery Spencer or Fort Point.<h2>Travel the Blue Ridge Parkway from Virginia to North Carolina</h2>The Blue Ridge Parkway, affectionately known as "America's Favorite Drive," meanders nearly 500 miles through Virginia and North Carolina. Connecting Shenandoah National Park to the Great Smoky Mountains National Park, this scenic route boasts 272 magnificent overlooks and more than 100 <a target="_blank" href="https://www.businessinsider.com/best-fall-hikes-in-the-us-2018-10">hiking trails</a>, including the famed Crabtree Falls.Roanoke, the largest city along the Parkway, offers families a multitude of outdoorsy activities, like mountain biking at Explore Park and hiking to the famous Roanoke Star in Mill Mountain Park. A bit farther south, near Meadows of Dan, VA, my family had a wonderful time at Primland Resort. We stayed in one of its 22 spacious lodge suites; they also offer unique treehouses and villas, an observatory for stargazing, guided nature walks, thrilling ATV rides, and a fun-filled <a target="_blank" href="https://www.businessinsider.com/family-travel-tip-schedule-rest-days-bring-board-games-2024-2">game room</a>.Near the end of the Parkway lies the mountain town of Asheville, which is close to several family-friendly <a target="_blank" href="https://www.businessinsider.com/guides/best-hiking-gear">hiking trails</a>, including Graveyard Fields. There, my family enjoyed panoramic viewpoints, toured the iconic Biltmore Estate, and visited the River Arts District, Asheville Museum of Science, and North Carolina Arboretum.<div type="image" title="Taryn White and her family at The Biltmore Estate in Asheville" height="1816" width="2421" msid="107986797" hostid="261" sizebytes="334746"></div>The centrally located Grand Bohemian Asheville, located next to the Biltmore Estate, is ideal for exploring the city's bustling downtown area, which is known for its arts, crafts, and delicious local cuisine. The region also has several excellent glamping options, including the cabins at Asheville Glamping.<h2>Take a road trip through Arizona</h2>From majestic mountains to captivating canyons, Arizona's glorious scenery cannot be fully realized by visiting just one destination. You must explore it through the open road. Start your journey in the Phoenix area, which has an abundance of kid-friendly attractions, like Legoland Discovery Center, Butterfly Wonderland, and the i.d.e.a. Museum.As you venture just two hours north, stop in Sedona to explore the vibrant art scene and mesmerizing red rock formations. Admire the area's stunning beauty on a thrilling <a target="_blank" href="https://www.pinkadventuretours.com/">Pink Jeep Tour</a>, and retire to campgrounds like Chavez Crossing RV Park and Rancho Sedona RV Park. Another economical accommodation option is the two-bedroom suites at Los Abrigados Resort and Spa. Families looking to splurge should stay at the Enchantment Resort in Boynton Canyon for relaxation and endless family-friendly activities, including hiking, stargazing, and cultural activities at Camp Coyote.<div type="image" title="Taryn White near Lake Powell." height="1816" width="2421" msid="107986800" hostid="261" sizebytes="429956"></div>Spend several days exploring the west, north, and south rims of the Grand Canyon, marveling at panoramic vistas at the Skywalk at Grand Canyon West, and kid-friendly hiking trails, like the 1.8-mile South Kaibab Trail to Ooh Aah Point. For a rush of adrenaline, set out on a whitewater rafting excursion with companies like Advantage Grand Canyon.To make the most of your time, pitch a tent at one of <a target="_blank" href="https://www.nps.gov/grca/planyourvisit/camping.htm">six campgrounds</a> within Grand Canyon National Park, reserve an RV spot at Trailer Village, or stay at one of the nearby hotels like<a target="_blank" href="https://www.visitarizona.com/places/cities/grand-canyon-village/"> </a>El Tovar Hotel, Under Canvas Grand Canyon, and the historic Grand Canyon Railway Hotel in Williams, where you can take a fabulous train ride to the canyon's South Rim.Last but certainly not least is a trip to Page, where short hikes lead to the marvelous Antelope Canyon and Horseshoe Bend. Families can also take a boat cruise on Lake Powell and visit the Glen Canyon Dam.

These are the best scenic family road trips for families, from a parent and travel expert who's been to all 50 states.

The professors filmed themselves having sex with porn stars. Their university was not pleased.

<ul><li>At 7:50 am, the SGX Nifty was down 0.23%, indicating a tepid start for Nifty50. </li><li>Here’s a list of stocks to watch for in trade today. </li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider.</a> </li></ul>Indian stock-market indices are likely to open flat on Tuesday, on the back of mixed cues from the global peers. At 7:50 am, the SGX Nifty was down 0.23%, indicating a tepid start for Nifty50. Vaccine trial hopes are boosting global markets. US stocks soared as Moderna’s vaccine update <a href="https://www.businessinsider.in/science/health/news/moderna-says-its-coronavirus-vaccine-is-94-5-effective-against-covid-19-a-crucial-victory-in-the-fight-against-the-pandemic/articleshow/79247349.cms">shows its coronavirus vaccine is 94.5% effective against COVID-19</a>. The Dow Jones Industrial Average closed 470 points higher, and the S&amp;P 500 closed 1.16% higher. These are the stocks to watch out for during the trading session today: Reliance Industries India’s richest man Mukesh Ambani-owned Reliance Industries’ retail arm has picked up 96% stake in online furniture retailer <a href="https://www.businessinsider.in/retail/news/reliance-retail-acquires-urban-ladder-for-182-crore-at-a-sixth-of-the-startups-peak-valuation-in-2018/articleshow/79230550.cms">Urban Ladder</a> for over ₹182 crore. The company said this acquisition would help Reliance Retail in bolstering its presence in the fast-growing e-commerce segment and widening the bouquet of consumer products provided by it as it looks to compete with e-commerce majors like Amazon and Flipkart. The shares of Reliance Industries ended 1.09% higher on Saturday. Future Retail Amazon is seeking to control <a href="https://www.timesnownews.com/business-economy/companies/article/amazon-seeks-control-of-rs-30k-crore-future-group-assets-with-rs-1431-crore-investment/682460">100% of Future Retail by controlling the entire Kishore Biyani’s Groups majority equity</a> in FRL, which means with an investment of ₹1,431 crore, it seeks to control Future Groups assets worth about ₹30,000 crore. The shares of Future Retail ended flat on Saturday. BPCL The much-anticipated privatisation process of the Bharat Petroleum Corporation (BPCL) completed its first phase on Monday with several suitors submitting Expressions of Interest (EoI) for the state-run oil major. The transaction will move to the second stage after scrutiny by the transaction adviser, according to a tweet from the Secretary of the Department of Investment and Public Asset Management (DIPAM). The shares of BPCL ended 5% higher on Saturday. Wipro The global information technology giant Wipro and SNP Schneider-Neureither &amp; Partner SE announced a strategic partnership to help customers accelerate their enterprise transformation journey. As part of the partnership, Wipro will leverage SNP’s CrystalBridge data transformation platform and the Bluefield approach to provide customers worldwide with a flexible, fast and secure migration to SAP S/4HANA, a statement said. The shares of Wipro ended 0.10% higher on Saturday. Larsen &amp; Toubro Engineering and construction giant Larsen &amp; Toubro has emerged as the lowest bidder for a ₹3,200 crore project to build a road bridge over the Brahmaputra river, according to an NHIDCL official. It will be one of the longest road bridges over a river in the country and on completion will connect two eastern states - Assam and Meghalaya. The shares of Larsen &amp; Toubro ended 1% lower on Saturday. NBCC The state-owned construction firm NBCC on Monday said it had bagged business orders worth ₹1,165.52 crore last month. The shares of NBCC ended 0.4% lower on Saturday. PVR The cinema giant PVR has launched a new single screen cinema in Lucknow, and opened three new screens in Faridabad. The shares of PVR ended 0.5% higher on Saturday. SEE ALSO:<a href="https://www.businessinsider.in/science/health/news/moderna-says-its-coronavirus-vaccine-is-94-5-effective-against-covid-19-a-crucial-victory-in-the-fight-against-the-pandemic/articleshow/79247349.cms" data-type="tilCustomLink"> Moderna says its coronavirus vaccine is 94.5% effective against COVID-19, a crucial victory in the fight against the pandemic</a> <a href="https://www.businessinsider.in/stock-market/news/dow-soars-375-points-to-near-record-as-modernas-vaccine-update-boosts-investor-optimism/articleshow/79249468.cms" data-type="tilCustomLink">Dow soars 450 points to new record as Moderna's vaccine update boosts investor optimism</a>

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