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As 2024 wraps up, YouTube has unveiled its year-end trends, offering a window into the moments, creators, and events that captivated audiences across India. From cricketing showdowns to viral music tracks, the platform once again reflected the nation’s pulse, where billions of views transformed fleeting topics into lasting cultural highlights. The year’s biggest digital trends featured an eclectic mix of events and personalities. Dominating the conversation were global sporting spectacles like the ICC Men’s T20 World Cup, the Indian Premier League, and the Paris 2024 Olympics. These events amassed billions of views, cementing cricket and sports as evergreen passions for Indian audiences. Cultural moments also had their share of the spotlight. The Ambani wedding, a topic of unmatched intrigue, garnered over 6.5 billion views on videos that included “Ambani” and “Wedding” in their titles. Meanwhile, phrases like “moye moye” became internet sensations, accumulating 4.5 billion views. Iconic figures like Diljit Dosanjh and Ratan Tata inspired millions, with Dosanjh’s name linked to videos generating nearly 4 billion views. YouTube’s end-of-year report also shed light on India’s top content creators, whose innovative storytelling captured audiences worldwide. While global powerhouse MrBeast led the charge with 332 million subscribers, homegrown creators like Filmy Suraj Actor (32.5M) and Sujal Thakral (33.5M) proved the power of local content. Others such as Cristiano, Box of Vengeance, and the Stokes Twins further added to the platform’s diverse creator ecosystem. Indian creators made waves on Shorts, with hyperlocal music in languages like Marathi and Garhwali crossing borders to reach global audiences. Priyal Kukreja championed women’s voices, while creators turned memes, cricket moments, and celebrity weddings into engaging, bite-sized stories that resonated deeply with fans. Music continued to play a pivotal role in shaping YouTube trends. Songs like “Kurchi Madathapetti” by Sahithi Chaganti and Sri Krishna, “Jale 2” by Shiva Chaudhary, and “Aaj Ki Raat” by Madhubanti Bagchi and Divya Kumar defined 2024’s soundtrack. On YouTube Shorts, hits such as “Dhana” by Priyanka Meher and Rongpaz and “Tauba Tauba” by Karan Aujla kept audiences grooving. These tracks not only became fan favourites but also helped drive the platform’s engagement, with users creating endless remixes, dance challenges, and covers that extended the lifespan of each hit. One of the most striking trends of 2024 was the rise of active fan participation. Viewers weren’t just consuming content—they were shaping it. From cricket memes and music edits to reactions to celebrity weddings, fans co-created content that amplified the original stories, making them even more impactful.

YouTube unveils year-end trends, here is what India watched in 2024

<ul class="summary-list"><li>JPMorgan and Wells Fargo kick off bank earnings on Friday.</li><li>Expect lots of questions about how lower rates will impact business going forward.</li></ul>When Wall Street's biggest banks report earnings this week, led by JPMorgan Chase, investors will be listening closely for clues about how a changing interest-rate environment could impact business in 2025.The Federal Reserve in September cut the so-called federal funds rate by 50 basis points — <a target="_blank" href="https://markets.businessinsider.com/news/stocks/fed-interest-rate-cut-ai-stocks-nvidia-broadcom-asml-tech-2024-9?_gl=1*1ax8rwf*_ga*MzQwMzI0MDQ1LjE3MjEzMDM4ODI.*_ga_E21CV80ZCZ*MTcyODQ5MTE5OC4yOTAuMS4xNzI4NDkxMjEwLjQ4LjAuMA..">the central bank's first cut</a> in more than four years. The September 18 move took place too late to impact third-quarter results, but stock research analysts are expected to pepper executives this earnings season about what a lower interest-rate environment might mean for business going forward.Lower rates can be a mixed blessing for banks. On the one hand, the Fed's campaign to increase the cost of borrowing has contributed to an era of sky-high returns for traditional lenders like JPMorgan, which have been making more money on loans than they have been paying for deposits. But that party was never going to last forever. (Indeed, top JPMorgan exec <a target="_blank" href="https://www.ft.com/content/c11b59f6-4827-4c4e-9f24-2f075b85f665">Daniel Pinto warned last month</a> that stock analysts' so-called NII expectations were too high.)Plus, lower rates could help unleash <a target="_blank" href="https://www.businessinsider.com/goldman-sachs-2q-earnings-david-solomon-investment-banking-forecast-2024-7">the dealmaking backlog</a> that investment bankers have been talking about since the pandemic-era M&amp;A boom started to slow in 2022. Their bonuses are counting on it.Speaking of bonuses, third-quarter results will also be closely watched on Wall Street as an indication of how well investment bankers may get paid this year.JPMorgan and Wells Fargo will kick off earnings on Friday, followed by Goldman Sachs, Citi, and Bank of America on Tuesday. Morgan Stanley will report its earnings on Wednesday. Here are the top four things to look for this bank earnings season:<h2 id="629d7158-9393-4502-a5a4-b8a898b107c5">Investment banking</h2>Investment bankers have been predicting dealmaking will return since it started slowing in 2022. But this year, there are strong signs that companies are ready to start going public and merging again.<a target="_blank" href="https://www.businessinsider.com/megamergers-deals-m-a-wall-street-comeback-2024-9">Preliminary data compiled by LSEG</a> shows 425 mergers globally so far this year valued at more than $1 billion. That's up 24% from the same period in 2023. What's more, deals valued at greater than $10 billion were recently up 39% compared with the same period last year.The number of companies going public is also soaring. 106 US companies have gone public through the third quarter, raising a total of $24.7 billion, according to IPO tracker Renaissance Capital. That's up from 71 in 2022 and 108 in 2023 and on track to beat the $27 billion raised in those two years.Third-quarter results — and commentary about 4Q dealmaking so far — will be closely watched for further signs of progress in M&amp;A, equity underwriting, and debt underwriting.<h2 id="bf745d80-abee-4488-881c-e8551a17811c">Trading</h2>At the Barclays Financial Services conference in September, big bank executives warned that trading revenues may be muted compared to 2023.Goldman Sachs CEO David Solomon described a "more challenging macro environment, particularly in the month of August," and warned that the bank's trading business "is trending down close to 10%." Solomon cited the bank's revenues for FICC, or fixed-income, currencies and commodities, saying that results were "very, very strong" in the third quarter of 2023.At the same conference, JPMorgan's president and chief operating officer, Daniel Pinto, predicted that trading revenues would be "flat to slightly up 2%." "It was a bit more challenging environment to monetize client flows, particularly in rates," he said.<h2 id="723af9a4-99cc-49fd-b909-2fc736985cbb">Lending</h2>Stock analysts will be watching what banks say about net interest income, which is how much banks earn off the difference between what they pay on deposits and what they earn on loans. When the Fed started raising rates, banks were making out like bandits because they were able to charge more for loans more quickly than they were raising rates on savings accounts.But banks have been warning that this dichotomy wouldn't last forever, and loan growth has indeed been slowing as the economy slows. Lower rates could boost lending yet again, but that could take time. In the meantime, JPMorgan's Pinto in September warned that Wall Street stock analysts' 2025 predictions for NII of between $91.5 billion and $90 billion were too high, sending the bank's stock down."I think that that number will be lower," Pinto said at the Barclays Financial Services conference. "We are not going to guide on that now, but the $90 billion is a bit too high."<h2 id="b126e3af-7e38-4ed0-b6d7-4e67905737f9">Bonuses</h2>Banks tend not to talk about bonuses on earnings calls, but how bankers will be paid will be reflected in C-Suite comments about dealing and trading generally — as well as their predictions for the rest of 2024 and into next year.In good news, compensation expert Johnson Associates sees bonuses up this year across the board, an analysis that's reflective in part of <a target="_blank" href="https://www.osc.ny.gov/press/releases/2024/10/dinapoli-wall-streets-2024-first-half-profits-232b-were-793-higher-last-year">Wall Street's earnings results</a> so far this year. See here for the compensation expert's views on bonuses for debt underwriting, equity underwriting, sales and trading, and more.<div type="image" title="Wall Street bonus predictions" height="630" width="1950" msid="114096916" hostid="261" sizebytes="88820"></div>

4 trends to watch this bank earnings season

The biggest beauty industry trends you'll see in 2025

<ul class="summary-list"><li>Google searches for "4B movement" rose on Wednesday, as President-elect Donald Trump won the 2024 election.</li><li>The South Korean feminist movement is about abstaining from sex and marriage with men.</li></ul>After former President Donald Trump won the 2024 presidential election, defeating Vice President Kamala Harris, searches for the feminist 4B movement spiked on social media platforms.4B originated in South Korea around 2019, encouraging women to refuse to date, have sex with, and partner with men.Google searches for the 4B movement <a target="_blank" href="https://trends.google.com/trends/explore?q=4b%20movement&amp;date=now%201-d&amp;geo=US&amp;hl=en">rose steadily on Wednesday in the US</a>. Meanwhile, some American women took to social media platforms to post about it — with one TikTok <a target="_blank" class="" href="https://www.tiktok.com/@rabbitsandtea/video/7434135330552433966">reaching millions of views</a> as of Wednesday evening.On social media, users are pointing to the <a target="_blank" class="" href="https://www.businessinsider.com/harris-beyonce-abortion-reproductive-rights-trump-allred-2024-10">overturning of Roe v. Wade</a> and the <a target="_blank" href="https://www.businessinsider.com/women-accused-trump-sexual-misconduct-list-2017-12">sexual assault allegations against Trump</a> as motivations for wanting to abstain from sex and relationships with straight men."Ladies, we need to start considering the 4B movement like the women in South Korea and give America a severely sharp birth rate decline," an <a target="_blank" class="" href="https://x.com/lalisasaura/status/1854042360415412584">X user</a> said in a message that had been viewed more than 8 million times as of Wednesday evening. The user added, "We need to bite back.""The women in south korea are doing it," another <a target="_blank" class="" href="https://x.com/tortugabitch_/status/1854057467883511835">X user wrote</a> in message that's been viewed more than a million times. "it's time we join them. men will NOT be rewarded, nor have access to our bodies."<h2 id="d11bdb7f-e972-44d5-a3a4-87f7f2356c66">A response to low birth rates</h2>4B was partly influenced by the #MeToo movement, in which many women, particularly in Hollywood, spoke up against sexual misconduct. The<a target="_blank" class="" href="https://www.businessinsider.com/metoo-accusers-5-years-later-where-are-they-now-2022-10"> #MeToo movement</a>, created by activist Tarana Burke, originated in the US in 2017 and spread to South Korea <a target="_blank" href="https://www.bbc.com/news/world-asia-43534074">a year later</a>."Bi" is short for "no" in Korean, and the 4B movement stands for four "no's" when it comes to heterosexual women's interactions with straight men:<ul><li>Bihon - no to heterosexual marriage</li><li>Bichulsan - no to childbirth</li><li>Biyeonae - no to dating men</li><li>Bisekseu - no to heterosexual sex</li></ul>It also drew inspiration from South Korea's <a target="_blank" class="" href="https://www.npr.org/2019/05/06/703749983/south-korean-women-escape-the-corset-and-reject-their-countrys-beauty-ideals">2018 "Escape the Corset"</a> wave, in which 300,0000 women campaigned to defy beauty standards. It led to a <a target="_blank" class="" href="https://www.businessinsider.com/k-beauty-women-south-korea-spend-700-month-skincare-2023-5">drop in K-beauty sales</a>.4B was first coined when the South Korean government published a map identifying how many fertile women lived in each district, <a target="_blank" class="" href="https://www.thecut.com/2023/03/4b-movement-feminism-south-korea.html">The Cut</a> reported. It was part of a campaign to combat tumbling fertility rates.<a target="_blank" href="https://www.businessinsider.com/south-korea-birth-rate-abandoned-schools-photos-2021-7">South Korea has one of the lowest birth rates</a> in the world. The South Korean government has <a target="_blank" href="https://www.businessinsider.com/south-korea-birth-rate-crisis-cash-rich-2018-12">tried to increase incentives</a> for young people to start families, from <a target="_blank" href="https://www.businessinsider.com/new-parents-south-korea-seoul-750-per-month-population-declines-2024-2">paying new parents</a> to offering money in exchange for <a target="_blank" href="https://www.businessinsider.com/south-korea-pay-reverse-vasectomy-tubal-ligation-birth-rates-low-2024-5">vasectomy reversals</a>.Women responded to the map by holding protests and <a target="_blank" class="" href="https://www.theatlantic.com/ideas/archive/2023/03/south-korea-fertility-rate-misogyny-feminism/673435/">carrying banners</a> that said, "My womb is not a national public good."Since the start of 4B, some South Korean women have envisioned a future without men entirely. Taekyung, a woman interviewed in The Cut, said she practices "political lesbianism": She doesn't date women but chooses to be in all-female spaces as much as possible, such as attending an all women's university.Given its online nature, it is impossible to quantify how widespread or impactful the 4B campaign has been. Still, South Korean President Yoon Suk Yeol recently <a target="_blank" class="" href="https://www.nytimes.com/2023/01/27/opinion/south-korea-fertility-rate-feminism.html">blamed feminism</a> for the country's low birth rate, though experts say there are <a target="_blank" class="" href="https://www.npr.org/2023/03/19/1163341684/south-korea-fertility-rate">other more impactful reasons</a>, such as a high cost of living, a demanding work culture, and a lack of childcare support from men.<h2 id="32500d78-433f-4ac2-94cc-ef96c1f000e5">Online celibacy trends in the US</h2>The recent buzz over the 4B movement echoes #celibacyjourney, a US TikTok trend that has been bubbling up for over a year, garnering millions of views. Creators — mainly young women — post about abstaining from sex with men, with some saying <a target="_blank" class="" href="https://www.businessinsider.com/gen-z-women-abstaining-sex-celibacy-dating-hook-up-culture-2023-4">they feel undervalued by men</a>.It is trending in the US in the wake of an election that centered gender roles, and <a target="_blank" class="" href="https://apnews.com/article/men-trump-harris-vote-election-hypermasculinity-97aab19f115ece7057c6ab049bcfed97#">masculinity</a> in particular. Trump's campaign focused on attracting <a target="_blank" class="" href="https://www.businessinsider.com/trump-targets-young-men-theo-von-logan-paul-adin-ross-2024-8">young male voters</a>. His super PAC <a target="_blank" class="" href="https://www.businessinsider.com/elon-musk-trump-america-pac-targets-young-men-vote-2024-9">ads targeted young men</a>, he <a target="_blank" href="https://www.businessinsider.com/trump-joe-rogan-interview-podcast-young-male-voters-2024-10">appeared on Joe Rogan's podcast</a>, and "<a target="_blank" class="" href="https://www.businessinsider.com/village-people-demand-trump-stop-using-music-macho-man-2023-5">Macho Man</a>" was played at his rallies.Some people posting about the 4B movement in the US this week describe themselves as Harris voters, angered by issues such as the <a target="_blank" href="https://www.businessinsider.com/harris-beyonce-abortion-reproductive-rights-trump-allred-2024-10">loss of reproductive rights</a> and the <a target="_blank" href="https://www.businessinsider.com/women-accused-trump-sexual-misconduct-list-2017-12">sexual assault allegations against Trump</a>.One <a target="_blank" class="" href="https://www.tiktok.com/@rabbitsandtea/video/7434135330552433966">TikTok that amassed more than 8.8 million views</a> by Thursday morning had the national anthem playing in the background, with the words: "Doing my part as an American woman by breaking up with my republican boyfriend last night &amp; officially joining the 4b movement this morning."

Feminist celibacy movement 4B is trending in the US after Trump's win

Ozempic explained: Key insights on the trending medication

<ul><li>The global foldable smartphone shipments have declined by 1% in Q3 2024.</li><li>Samsung has emerged as the top company in foldable smartphone shipments in Q3 2024.</li><li>Samsung continues to account for over half of the market share, despite a huge decline in shipments.</li></ul>The global foldable smartphone shipments declined for the first time in Q1 2024, recording a 1% year-on-year decline. This marks the first decline for foldable smartphones in Q3. According to a report by Counterpoint Research, one of the factors for the decline in shipments was Samsung’s<a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-6-review/articleshow/112497472.cms"> Galaxy Z Fold 6</a> and<a href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-z-fold-6-galaxy-z-flip-6-galaxy-ring-and-more-launched/articleshow/111637913.cms"> Galaxy Z Flip 6</a> smartphones not performing as expected. <div type="Article" hostid="261" msid="112497472" title="Samsung Galaxy Z Fold 6 review – the complete package" mstype="2" mssubtype="0"></div> “The global foldable market appears to have entered a transitionary phase where it is facing challenges as it progresses from a niche segment to the mainstream. User satisfaction is particularly high with book-type foldable devices, but the prohibitively high prices remain the biggest obstacle to mass adoption,” said Jene Park, Senior Analyst, Counterpoint Research. <h2>Global foldable smartphone market share</h2> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q3 2024 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Samsung </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">56% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Huawei </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">15% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Honor </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">10% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Motorola </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">7% </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">6% </td></tr></tbody></table> Source: Counterpoint Research Samsung has emerged as the market leader in Q3 2024, with a market share of 56%, down from 70% in Q3 2023. While the company’s Galaxy Z Fold 6 performed decently, the Galaxy Z Flip 6 failed to match its predecessor’s sales. The company recorded a 21% year-on-year decline in shipments. Huawei has emerged second, with a 15% market share in Q3 2024, up from a 13% market share in Q3 2023. The company recorded a 23% year-on-year growth in shipments. Honor and Motorola take the third and fourth spots, with a 10% and a 7% market share respectively. Both companies have recorded good growth. While Honor has recorded a 121% year-on-year growth, Motorola has recorded a 164% year-on-year growth. Xiaomi is in the fifth position, with a 6% market share. The company recorded the highest year-on-year growth at 185%. This growth was driven by the Mix Flip, the company’s first clamshell smartphone. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/honda-activa-e-and-qc1-electric-scooters-unveiled-in-india-to-go-on-sale-in-2025/articleshow/115725242.cms">Honda Activa e and QC1 electric scooters unveiled in India, to go on sale in 2025</a> <a href="https://www.businessinsider.in/tech/news/indias-pc-market-reaches-new-high-with-4-49-million-shipments-in-q3-2024/articleshow/115719599.cms">India’s PC market reaches new high with 4.49 million shipments in Q3 2024</a> <a href="https://www.businessinsider.in/tech/mobile/news/realme-gt-7-pro-with-snapdragon-8-elite-chipset-launched-starting-at-59999/articleshow/115689685.cms">Realme GT 7 Pro with Snapdragon 8 Elite chipset launched starting at ₹59,999</a>

Global foldable phone shipments decline in Q3 2024, Samsung leads with 56% market share

<ul class="summary-list"><li>This post originally appeared in the Insider Today newsletter.</li></ul>Good morning! With the holidays just around the corner, it might not hurt to earn a little extra cash. Four people with side-hustle experience <a target="_blank" href="https://www.businessinsider.com/side-hustle-recommendations-passive-income-content-creation-amazon-etsy-2024-10">shared tips on their top gig recommendations</a>.In today's big story, betting on the presidential election is all the rage. <a target="_blank" href="https://www.businessinsider.com/election-betting-odds-trump-vs-harris-polymarket-kalshi-robinhood-2024-10">Can it keep the momentum going</a>?What's on deck:<ul><li>Markets: Blackstone's boss thinks Trump <a target="_blank" href="https://www.businessinsider.com/finance-ceos-supporting-trump-blackstone-steve-schwarzman-citadel-ken-griffin-2024-10">would be a better president the second time around</a>.</li><li>Tech: Google's earnings <a target="_blank" href="https://www.businessinsider.com/google-third-quarter-earnings-report-q3-2024-2024-10">were a big hit with investors</a>.</li><li>Business: What a Trump or Harris win <a target="_blank" href="https://www.businessinsider.com/housing-affordability-supply-impact-presidential-election-scenarios-homebuyers-harris-trump-2024-10">means for the cost of housing</a>.</li></ul>But first, wanna bet?If this was forwarded to you, <a target="_blank" href="https://www.businessinsider.com/subscription/newsletter/insider-today">sign up here.</a><h3 id="7fa5f018-5b05-4a37-a8dc-d3f89138bcb3">The big story</h3><h2 id="5fd547b9-ec52-41fc-8e08-4f4b27dd8097">Presidential bets</h2><div type="image" title="Kamala Harris and Donald Trump with dice" height="812" width="1083" msid="114782269" hostid="261" sizebytes="50032"></div>We're less than a week from election day, but one group can already claim victory: betting markets.Platforms allowing users to bet on the US presidential race have become the <a target="_blank" href="https://www.businessinsider.com/election-betting-odds-trump-vs-harris-polymarket-kalshi-robinhood-2024-10">surprise star of election season</a>, writes Business Insider's Matthew Fox. And it could eventually change how we view any potential outcome, not just future elections.Kalshi, which has attracted more than $100 million in election-related bets, is currently one of the most popular apps in the Apple App Store. The trading app Robinhood also <a target="_blank" href="https://www.businessinsider.com/presidential-election-betting-robinhood-legal-odds-2024-10">got in on the action</a> on Monday.Kalshi's <a target="_blank" href="https://markets.businessinsider.com/news/stocks/betting-us-election-cftc-kalshi-legal-battle-prediction-market-2024-10">legal victory in October over the CFTC</a> to offer election betting paved the way for the trend. But predictions markets are also spiking abroad where they've existed for years.Polymarket, which is not available to US citizens, has seen $2 billion in wagers this month, up from $533 million in September, according to The Block. Last year, the website averaged less than $20 million in monthly trading volume.The rise of election-betting markets hasn't been without controversy.A "whale" trader betting on former President Donald Trump to win the election grabbed headlines and drew conspiracy theories. Polymarket <a target="_blank" href="https://www.businessinsider.com/polymarket-donald-trump-betting-odds-whale-french-trader-harris-polls-2024-10">confirmed the user was a French national</a> with trading experience betting on Trump "based on personal views of the election."<div type="image" title="A young man in the center of a $100 bill" height="1500" width="2000" msid="114782272" hostid="261" sizebytes="563774"></div>The betting market's biggest tests might come after the election.Supporters of prediction markets say they're <a target="_blank" href="https://markets.businessinsider.com/news/stocks/trump-harris-prediction-markets-polls-presidential-election-polymarket-024-8">more accurate than traditional polls</a>, citing their ability to quickly adapt to the latest news and the fact participants are invested in the outcome.This election will serve as a good test of that theory, as there's a wide gap between the two approaches. Betting markets have Trump as a heavy favorite, whereas traditional polls indicate a tight race.Should Trump win in a landslide, it could strengthen the case for using betting markets as a key tool for election analysis. Nate Silver, one of the most well-known polling analysts, is already an advisor to Polymarket.But a presidential race only happens once every four years. What about the rest of the time?If the past few years have taught us anything, <a target="_blank" href="https://www.businessinsider.com/gambling-young-men-sports-betting-crypto-meme-stock-market-addiction-2024-4">this country loves to gamble</a>. From crypto to meme stocks to sports, young men, in particular, are happy to bet on just about anything.Prediction markets' business model can lean into that theme. On Kalshi, you can currently wager on whether the Tesla robotaxi will be released before 2026 or if the US will ban TikTok before May.<h3 id="77f31a4c-8462-4e3d-a71f-838cb79493fb">News brief</h3><h2 id="1fcd294b-3f53-425f-9f20-4093e8623b59">Top headlines</h2><ul><li>Why Boeing's $21 billion share sale is <a target="_blank" href="https://www.businessinsider.com/boeing-capital-raise-ecm-bankers-bonuses-wall-street-comp-expert-2024-10">an early Christmas present for Wall Street</a>.</li><li>How Trump vs. Harris is <a target="_blank" href="https://www.businessinsider.com/wall-street-political-contributions-by-name-for-trump-vs-harris-2024-8">playing out on Wall Street</a>.</li><li>The Fed is likely to disappoint markets with just one more rate cut this year amid global inflation, <a target="_blank" href="https://www.businessinsider.com/fed-cut-rates-inflation-powell-blackrock-ceo-larry-fink-2024-10">BlackRock CEO says</a>.</li><li>Microsoft just ramped up its cloud rivalry with Google by <a target="_blank" href="https://www.businessinsider.com/microsoft-google-shadow-campaigns-cloud-regulation-undermine-business-azure-2024-10">accusing it of 'shadow campaigns'</a>.</li><li>Snap <a target="_blank" rel="noopener" href="https://www.businessinsider.com/snap-surges-gets-major-boost-from-ai-push-paid-users-2024-10">surges 10%</a> as it gets a major boost from AI and paid subscribers.</li><li>Google's been on an efficiency drive. Its new CFO said it can '<a target="_blank" rel="noopener" href="https://www.businessinsider.com/google-earnings-q3-2024-new-cfo-boost-efficiency-2024-10">push a little further</a>.'</li></ul><h2 id="8120060b-ae66-48dc-b149-f0489a30ffa2">3 things in markets</h2><div type="image" title="Mark Zuckerberg speaking on stage." height="1600" width="2870" msid="114782278" hostid="261" sizebytes="38034"></div><ol><li>Wall Street has high hopes for Meta. Thanks to the company's AI optimization, analysts generally <a target="_blank" href="https://markets.businessinsider.com/news/stocks/meta-q3-earnings-preview-meta-stock-price-ai-growth-guidance-2024-10">expect positive figures</a> from Meta's third-quarter earnings report today. Bank of America has said the stock is a top AI pick, and investors are keeping an eye on AI growth opportunities.</li><li>Citadel's playing the long game with its shorts. Justin Lubell, the hedge fund's global equities head, said the firm's longest-running equities group made more money shorting stocks than its long-term investments in recent years. Lubell said the strategy benefits from <a target="_blank" href="https://www.businessinsider.com/why-citadel-focuses-on-shorting-stocks-according-to-justin-lubell-2024-10">the lack of competition on the short side</a>.</li><li>Two of Wall Street's top executives speculate on Trump's bid for a second term. Blackstone CEO Steve Schwarzman, who has endorsed Donald Trump, thinks the former president <a target="_blank" href="https://www.businessinsider.com/finance-ceos-supporting-trump-blackstone-steve-schwarzman-citadel-ken-griffin-2024-10">would be "efficient and effective" during his second go around</a>. Fellow billionaire and Republican mega-donor Ken Griffin expects Trump to win next week.</li></ol><h2 id="f4b54806-7f81-450c-ba32-92560d4fae9b">3 things in tech</h2><div type="image" title="A Linkedin logo sitting on a short stack of applications next to a large stack of applications" height="1500" width="2000" msid="114782270" hostid="261" sizebytes="192558"></div><ol><li>Can LinkedIn save us from hiring hell? The platform wants to help job-seekers apply smarter, not harder, by using AI to optimize the process. The goal is quality over quantity: LinkedIn hopes you'll apply to fewer jobs, but the ones you'll swing for <a target="_blank" href="https://www.businessinsider.com/hiring-broken-linkedin-ai-fix-fewer-jobs-resume-spammers-2024-10">will be better matches</a>.</li><li>Amazon Web Services' Graviton chips are thriving. In 2018, AWS launched Graviton, its own line of homegrown central processing unit chips for data-center servers. Now, <a target="_blank" href="https://www.businessinsider.com/aws-graviton-chips-used-by-90-percent-top-1000-customers-2024-10">90% of AWS's largest server customers have become Graviton users</a>, a company executive told BI.</li><li>Five Apple Intelligence features you can try out now on your iPhone. Some of the highly anticipated AI tools include one that helps summarize long messages, one that limits disruptions, and another that can <a target="_blank" href="https://www.businessinsider.com/apple-intelligence-features-tested-on-iphone-16-pro-max-2024-10">edit randos out of your photos</a>.</li></ol><h2 id="9260fa45-d397-4b3c-b4f8-4bb193976216">3 things in business</h2><div type="image" title="Harris and Trump." height="1600" width="2400" msid="114782274" hostid="261" sizebytes="312674"></div><ol><li>How a Trump or Harris presidency could impact what you pay for housing. Affordable housing is one of America's top economic concerns heading into the election. Here's how each candidate's proposed policies would affect housing supply, first-time home buyers, urban vs. rural housing, and <a target="_blank" href="https://www.businessinsider.com/housing-affordability-supply-impact-presidential-election-scenarios-homebuyers-harris-trump-2024-10">action against big landlords</a>.</li><li>Alphabet surpassed its third-quarter earnings expectations. <a target="_blank" href="https://www.businessinsider.com/google-third-quarter-earnings-report-q3-2024-2024-10">Google's parent company delivered beats on revenue</a>, earnings per share, its advertising business, and Google Cloud revenue. The search giant is all-in on AI — <a target="_blank" href="https://www.businessinsider.com/google-earnings-q3-2024-new-code-created-by-ai-2024-10">CEO Sundar Pichai said</a> more than a quarter of the company's new code is created by AI and then checked by employees.</li><li>Is X being influenced by Elon Musk or its users? Musk is self-proclaimed "super MAGA." And X, the social media platform he owns, is more likely to show content from right-leaning accounts, according to reports by The Washington Post and The Wall Street Journal. But it's unclear whether the platform is showing users what they want to see or <a target="_blank" href="https://www.businessinsider.com/elon-musk-donald-trump-twitter-x-wsj-washington-post-2024-10">what Musk wants them to see</a>.</li></ol><h2 id="9f5d80ac-3466-429f-a50a-2ffbb70c65ff">What's happening today</h2><ul><li>Meta, Microsoft, Starbucks, and other companies report earnings.</li><li>The Bureau of Economic Analysis publishes Q3 economic growth data.</li></ul>The Insider Today team: Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. Milan Sehmbi, fellow, in London.

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