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IHOP's new burritos show the importance of to-go options with fewer commuters stopping for breakfast on the way to work
IHOP's new dishes are an attempt to attract more takeout customers after the chain announced it wou…
Mary Meisenzahl
Nearly 100 IHOP locations will close across the US in the coming months, as the chain's sales slump amid the pandemic
IHOP is closing locations as the breakfast chain struggles to win over customers during the pandemi…
Kate Taylor
Adam Sandler reunites with IHOP hostess who posted viral TikTok turning him away
In the original viral TikTok video, Adam Sandler left an IHOP restaurant after a hostess told him t…
Zac Ntim
IHOP is teasing another name change on the one-year anniversary of its viral IHOb stunt, and people are freaking out
On Monday, the International House of Pancakes tweeted a video in which the word "IHOb" transforms …
Kate Taylor
IHOP is launching delivery following its high-profile IHOb drama - and the chain is delivering pancakes and burgers
"Undertaking a national delivery partnership is an exciting new chapter in our story and builds on …
Kate Taylor
IHOP's burger sales quadrupled after its controversial IHOb name change
IHOP will continue to sell both burgers and pancakes in the aftermath of IHOb, and it will market i…
Kate Taylor
IHOP's decision to change its name to IHOb infuriated customers, but it is the biggest marketing triumph the brand has had in years
IHOP says that the campaign has already resulted in more burger orders, Ad Age reported. IHOP's pre…
Kate Taylor
IHOP changed its name to IHOb to celebrate burgers, but now lots of people are craving pancakes
"The pancakes haven't gone anywhere ... They're still there. They're on the cover of the menu," IHO…
Kate Taylor
You can eat tiny IHOP food in an IHOP tiny house for free, but only if you manage to score a reservation
The tiny restaurant was constructed in partnership with A&E's "Tiny House Nation." The first re…
Irene Jiang
IHOP's decision to change its name to IHOb has been brewing for more than a year, and it's an incredible strategic move
IHOP's culinary team was tasked with revamping its burger line, ultimately creating a seven-burger …
Kate Taylor
IHOP completely overhauled its brand and now business is exploding
"70% of Americans wish that restaurants would serve breakfast all day long," Julia Stewart, CEO of …
IHOP has ditched the IHOb name and is selling pancakes for just 60 cents
The name change lit up social media. IHOP's "word of mouth" score skyrocketed following the name ch…
Kate Taylor
IHOP debuts a burger with a pancake bun as the chain reignites the IHOb controversy
IHOP president Darren Rebelez told Business Insider that the pancake-burger hybrid is something tha…
Kate Taylor
We tried IHOP's new burgers, and they were shockingly good
"Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's…
Hollis Johnson,Kate Taylor
IHOP is giving away free pancakes - here's how to get some
While the pancakes are free, customers have the choice to donate money. IHOP will send all National…
Kate Taylor
Fast-food chains including Wendy's, Burger King, and Whataburger are ganging up on IHOP to slam its IHOb revamp
IHOP's president, Darren Rebelez, told Business Insider on Monday that he was unconcerned by other …
Kate Taylor
We tried IHOP's new pancake burger - and it failed to live up to the hype
However, in our taste test of the McDonald's secret menu, we were impressed by the Mc10:35 am, a bu…
Irene Jiang,Kate Taylor
IHOP is giving away free pancakes for 12 hours
IHOP is also selling an "Oreo Oh My Goodness Pancake" created by six-year-old Brody Simoncini, the …