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<ul><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> is going to launch 5 Hindi series in 2020. </li><li>Among the five shows to be released in 2020 are — Mai, Betaal, Bombay Begum, Messy and Masaba Masaba.</li><li>The <a href="https://www.businessinsider.in/nickledeons-motu-paltu-becomes-the-most-searched-show-in-china/articleshow/70228055.cms">spectacular success of Mighty Bheem</a> in particular is a good reason for Netflix to focus more on creating new shows locally. </li></ul> Netflix is all set to battle the wide roster of options available in Indian market by rolling out five new series in the coming year — and that includes <keyword id="1671" type="PERSON" weightage="20" keywordseo="Shah-Rukh-Khan">Shah Rukh Khan</keyword>’s horror series ‘Betaal’ and <keyword id="6357860" type="PERSON" weightage="20" keywordseo="anushka-sharma">Anushka Sharma</keyword>’s Mai. Among the five shows to be released in 2020 are — Mai, Betaal, Bombay Begum, Messy and Masaba Masaba. This comes after it tasted success of some of its Indian content both in the country as well as abroad. The <a href="https://www.businessinsider.in/nickledeons-motu-paltu-becomes-the-most-searched-show-in-china/articleshow/70228055.cms">spectacular success of Mighty Bheem</a> in particular is a good reason for Netflix to focus more on creating new shows locally. “The content is authentically Indian. The setting is rural India. The stories and characters are local. The more authentically local the show is, the better it travels,” Ted Sarandos chief content officer of Netflix told Business Insider India on June 18. All for the eyeballs Netflix had about 5% market reach in India, across platforms-- both web and mobile-- according to data from Comscore verified by Business Insider. This is largely because Netflix is the most expensive among all streaming platforms in India. The American video streaming platform has been trying to keep itself “premium” in India and hence the all it’s plans are priced more than twice of what other OTT platforms charge. The basic Netflix plan starts at ₹500 a month, whereas, <keyword id="2739840" type="COMPANY" weightage="20" keywordseo="Hotstar">Hotstar</keyword>’s premium membership starts at ₹299 a month. Amazon’s prime membership starts from ₹129 a month — and it has a lot more to offer than just its video streaming platform. Giving in, reluctantly Netflix is eyeing to capture a bigger pie of the Indian OTT market by rolling out domestic contest. Separately, it is also reportedly testing a mobile-only plan that is estimated to be price from ₹250 onwards — half the price of it’s basic plan in India. But with the announcement of 5 new shows, Netflix seems to be hoping that content will win viewers over than just the pricing. Stars in the net Mai is a story of a 47-year-old woman who leads a double life of a don. “This is my second collaboration with Netflix after Bulbul and we are again looking to disrupt the kind of content audiences are consuming,’ said Anushka Sharma. Further it is going to launch Betaal — a story of horror incidents that occurs when a British official unleashes a zombie. Also, following the Amazon’s footsteps, Netflix is also going to roll out Bombay Begum (much similar to Prime’s Four more shots) which is going to tell the story of five urban women. Netflix today announced five new original series across a variety of genres including Young Adult, drama, thriller, horror and comedy. With deadly zombies, scary gangsters and daring friends, these incredibly diverse Indian stories are for mainstream audiences in India and around the world. Netflix’s successful shows Huma Qureshi’s Leila — released on June 14 — made headlines for being one of the few dystopian dramas in India. Further, India’s most favourite Netflix series — Sacred Games— is also said to be a big hit in India and abroad. Sacred Games brought the dark underbelly of Mumbai’s underworld. Infact, a media reported pointed that 2 out 3 people watching Sacred Games were based out of India. Netflix show Mighty Bheem, based on popular Indian show <keyword id="736069" type="COMPANY" weightage="20" keywordseo="Chhota-Bheem">Chhota Bheem</keyword> too garnered viewers internationally. Infact, the series’ 21 short Youtube videos have grossed 22 million viewers. And its ‘local’ flavour is the reason for its success.

Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut prices

Indian cricketer <keyword id="17805" type="General" weightage="80" keywordseo="shikhar-dhawan" source="Orion">Shikhar Dhawan</keyword> will be soon seen performing for the camera in the upcoming movie '<keyword id="12101810" type="General" weightage="100" keywordseo="double-xl" source="Orion">Double XL</keyword>', which stars <keyword id="143" type="General" weightage="50" keywordseo="bollywood" source="Orion">Bollywood</keyword> actresses Sonakshi Sinha and Huma Qureshi as the leads. The film is a story of two plus-sized women seeking their dreams. Explaining how the development happened, the opening batsman of <keyword id="3658" type="General" weightage="20" keywordseo="india" source="Orion">India</keyword>, said: "As an athlete playing for the nation, life is always very hectic. One of my favourite pastimes is to watch good entertaining films. When this opportunity came to me and I heard the story, it made a deep impact on me." He stated that the film aims to deliver a healthy message to society and has the potential to start a conversation, "This is a lovely message for the whole society and I hope a lot of young girls and boys will keep pursuing their dreams no matter what." Directed by Satramm Ramani, the slice-of-life comedy-drama that challenges body weight stereotypes, also stars Zaheer Iqbal and Mahat Raghavendra as the male protagonists. Presented by <keyword id="17091" type="General" weightage="50" keywordseo="gulshan-kumar" source="Orion">Gulshan Kumar</keyword>, <keyword id="17191" type="General" weightage="20" keywordseo="t-series" source="Orion">T-Series</keyword>, Wakaoo Films &amp; Mudassar Aziz, 'Double XL' is set to hit the theatres on November 4, 2022. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/amitabh80-still-a-delight-keeps-getting-better-say-directors-old-and-new/articleshow/94776251.cms">Amitabh@80: Still a delight, keeps getting better, say directors old and new</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/mulayams-body-arrives-at-native-saifai-village-people-throng-to-pay-tributes/articleshow/94774731.cms">Mulayam's body arrives at native Saifai village, people throng to pay tributes</a>

Opening new innings: Shikhar Dhawan will be seen in 'Double XL'

New Delhi, Dec 6 () Online video streaming platform Netflix is looking to develop premium content in India and distribute it globally, its Chief Executive Officer Reed Hastings said on Friday.
 He said that a reason for investing in India is stable regulatory regime and allowing self-regulation for over-the-top players such as Netflix.
 "So many great storytellers are there in India. We are just investing in using those and exporting. Internet does many things but one of them allows Indian content to be shared around the world," Hastings said.
 He was speaking at a panel discussion organised by his company with Bollywood actress Huma Qureshi.
 He said the company is investing Rs 3,000 crore to develop content, and Indian content is being watched around the world.
 "We have had successes of Laila and Sacred Games all around. A cute little one is Mighty Little Bhim -- that's great Indian little character. Now, we have made a little series which is subscribed and being watched by 27 million households," Hastings said.
 He said Mighty Little Bhim is being watched across Brazil, Canada and other countries.
 "Such an opportunity here to be like the UK. The UK exports tremendous amount of content. What we are trying to invest here. It has been in movies but premium series like Laila and Sacred Games have been under development," Hasting said.
 The company for the first time started subscription service in India for low price of Rs 199 to get more audience for the platform.
 Netflix said the government has given freedom to OTT players for self-regulation.
 "You can never take freedom for granted. Part of the reason we are excited about doing this Rs 3,000 crore investment is because of stable regulatory environment," Hastings said. PRS HRS

Netflix looking to export content from India with Rs 3,000 cr investment

Mumbai Film Festival is an annual international film festival organised by MAMI (Mumbai Academy of Moving Image), a not-for-profit trust founded in 1997. The <keyword id="2558540" type="UNKNOWN" weightage="100" keywordseo="16th-Mumbai-Film-Festival">16th Mumbai Film Festival</keyword> was inaugurated yesterday, but the esteemed film festival didn’t see many stars at its opening ceremony. While it can’t be said that there was no major celebrity present at the opening, seeing the presence of <keyword id="6357861" type="PERSON" weightage="100" keywordseo="ranbir-kapoor">Ranbir Kapoor</keyword> and Akhsay Kumar, the opening was still not as star-studded as one would have expected it to be. This is all the way more ironical as a bunch of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities was seen in the promotional video for the festival, only a few of whom actually came down to attend the opening. Hosted by actress and playwright Kalki Koechlin, the event saw the presence of celebrities like <keyword id="6366471" type="PERSON" weightage="100" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan, Kiran Rao, Ayan Mukherji, Shyam Benegal, Vidhu Vinod Chopra, Rajkumar Hirani, <keyword id="2064" type="PERSON" weightage="100" keywordseo="Helen">Helen</keyword>, Subhash Ghai, Satish Kaushik, Ramesh and Kiran Sippy, Siddharth Roy Kapur, Huma Qureshi, Rahul Bose, Anurag Kashyap and Deepika Padukone. After the event was declared open by Mrs Bachchan, she gave the Lifetime Achievement Award to French actress <keyword id="151333" type="PERSON" weightage="100" keywordseo="Catherine-Deneuve">Catherine Deneuve</keyword>, followed by one to Helen, which was presented by <keyword id="2823" type="PERSON" weightage="100" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>, who graciously held Helen's black and golden clutch as she gave her ‘Thank You’ speech. 
	 

	The week-long festival would see more than 175 movies, from 65 countries,. There also would be chat shows with celebrities from Bollywood and world cinema, like Deepika Padukone, Catherine Deneuve, Anurag Kashyap, Vidhu Vinod Chopra, Arjun Kapoor, and Arturo Guilem. 

	 
	The location of screening would be Chandan Cinema that can seat as many as 900 people. You can find the complete schedule <a href="http://www.mumbaifilmfest.org/assets/downloads/2014/Schedule_2014.pdf">here</a>. 
	 
	Image courtesy: <a href="https://www.facebook.com/mumbaifilmfest">Mumbai Film Festival Facebook Page</a>

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Netflix with about 5% market reach in India is hoping that Shahrukh Khan's Betaal will win more viewers without having to cut prices

Preeti Soni

Opening new innings: Shikhar Dhawan will be seen in 'Double XL'

IANS

Netflix looking to export content from India with Rs 3,000 cr investment

PTI

After A Not-So-Star Studded Opening, Would The 16th Mumbai Film Festival Be A Hit?

Nandini Sharma

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