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From a bad-ass employee to a hero--Housing.com’s CEO <keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword> has played several roles in last few days or so. After being called notorious for writing a nasty resignation email, taking a subsequent U-turn and then posting a controversial profile picture on Facebook, now Rahul has shared a different image of himself with the world—that of a Samaritan. 
 
At least this is what we think his recent decision of allotting all of his personal shares worth Rs 150-200crore to all the 2251 employees of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword> would force the world to believe so. 
 
Rahul made this announcement today at the company townhall that was attended by all employees of Housing.com.Now, this technically means now every employee of Housing.com is a company shareholder and they will get approximately ~1 year of their annual salaries worth of Housing stocks. 
 
Rahul Yadav, while explaining the reason behind this move, said, "Housing was started because of 2 reasons: 
1. House hunting problem is unsolved globally. Just the problem statement gives me a lot of kick 
2. In each and every country there are 4-5 players doing the same poor job and still not able to solve the problem. Across the globe there are 500+ players. We want to unify all and create a global giant for real estate so that the one company can afford much higher level of R&amp;D and Technological innovation to push the category forward. 
 
Other than these 2, there is no other factor at play here, including money!" 
 
He further added, "I'm just 26 and it's too early in life to get serious about money etc." 
 
 
(Image credits: Facebook)

Housing.com's Rahul Yadav is quite
the dramatist.  He now doles out his shares to his employees

Employees of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword>, who received shares as gift by former chief <keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword>, are enraged as the company is planning to give them those shares in the form of phantom stocks. 
 
Yadav had given nearly 5% of his shares to all its employees. Now, the new management of Housing.com, which is eyeing a strategic stake sale, is giving a phantom stock option. 
 
"Rather than getting physical stock options, the employee receives a documented understanding with the company. The PSU follows the price movement of the company's actual stock, paying out any resulting profits when due,” Housing's chief human resource officer Ajay Nair told employees in an e-mail. 
 
This means Housing.com can retain Yadav’s shares. 
 
Issuing actual shares to all employees would have created tax liabilities for the company and made it a public limited company, they said. Besides, former employees couldn't be issued actual shares, they said, declining to be identified. 
 
"Legally, we cannot redistribute Rahul's shares. The only legally permissible way to provide the intended benefit of Rahul's shares to qualifying employees and ex-employees is through the issue of PSUs,” a Housing.com spokesperson told ET.

Housing.com turns Rahul Yadav’s gifted shares to phantom stocks, employees enraged

<keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword>, CEO of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword> has challenged <keyword id="6362049" type="UNKNOWN" weightage="20" keywordseo="Ola-Cabs">Ola Cabs</keyword> and <keyword id="2852603" type="UNKNOWN" weightage="20" keywordseo="Zomato-CEOs">Zomato CEOs</keyword> to give away half their shares to employees of the respective companies. 
 Yadav’s <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> post went viral and got more than 1,000 likes, 40 comments and 130 shares in just around 9 hours. It reads, “Now I challenge Deepinder Goyal of Zomato and Bhavish Aggarwal of Olacabs to continue this noble act and give away HALF (not full) OF THEIR SHARES to their employees. And I hope both of them spread the nominations further." 
 Goyal replied, "Aww, so cute," while Aggarwal posted, "Give that man a cookie," along with a picture of US President <keyword id="15962" type="PERSON" weightage="20" keywordseo="Barack-Obama">Barack Obama</keyword>. 
 
Yadav pulled off the stunt to apparently prove he was not there for the money. He currently owns only 4.57% of Housing.com. 
 
Social media has been abuzz over the past few weeks given Yadav’s antics. First it was the much hyped resignation, closely followed by the equally public withdrawal, and finally giving away all his shares to employees. Most thought that was the end, but he’s not done. Now he’s daring other CEOs to do a Yadav. Clearly there’s no escaping his theatricality.

No, he won’t stop! Rahul Yadav now wants Zomato, Ola CEOs to give away their shares

<keyword id="792899" type="UNKNOWN" weightage="20" keywordseo="Dramatics">Dramatics</keyword> is no longer the forte of Bollywood alone; even Corporate India seems to have imbibed the culture of dramatics quiet well. How else would someone explain the open theatric antics of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword>'s CEO <keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword>? A nasty resignation email, a subsequent U-turn, controversial profile picture on Facebook, pledging all of his shares to employees and then challenging Olacabs and Zomato CEOs to give away half of their shares to employees—Rahul seems to be in no mood to stop. But "There is no smoke without fire". So why would an India Inc leader indulge in dramatics without any motive—unless that motive is marketing. Yes, we, at BI India, believe this latest slew of dramatics from <keyword id="2837720" type="UNKNOWN" weightage="20" keywordseo="Housing-com-CEO">Housing.com CEO</keyword> Rahul Yadav just proves that the man is a <keyword id="2855162" type="UNKNOWN" weightage="20" keywordseo="Marketing-genius">marketing genius</keyword>. Here is why. 
	 

	1. He talks and thinks out loud! While leaders of most corporate groups keep their thoughts to themselves unless they have articulated a better way to express them, Rahul is one leader who has his own ways of expressing his anger, delight or even high-headedness. And when he expresses, he comes across as a spoilt, aggressive brat, who does his thinking and talking aloud. His aggressiveness makes him a controversy magnet; and controversies are not always that bad we say. 
 

	2. He knows the tact of selling: Speaking your own mind is one thing, but being heard (and paid attention to) is another, however, a marketing genius is born with the art. He/she knows how to sell intangibles, and this 26 year old hailing from a humble background is just so good at it. In the last three years, since the incepton of Housing.com, it is Rahul who worked dedicatedly to grab investors' attention and the end result is for us to see: SoftBank (32% stake), Nexus Ventures (19%), Heloion Ventures (10%) and Faclcon Edge (10%) have all put in their money in Rahul's dream venture—Housing.com. 
	 

	3. He challenges the wisdom and competitors without any inhibitions. He is the Kejriwal of the corporate world—a man who dares speak his mind without minding his language or acts. And he defines this trait of his as his style. "I don't care about what the perception and all is...this is our style," he told Quartz when they questioned his blunt resignation letter. Then in another interesting turn of events, he gave up all of his shares in the company and distributed it to his employees. While the world was still getting a hang of his sudden transformation of the badass corporate, he bounced back to his aggressive self and threw an open challenge to Zomato and Olacabs CEOs and asked them to give away half (not full) of their shares to their employees. He made this challenge on his Facebook wall. 
	 

	4. He repeats, repeats and repeats himself often! Repetition sells and marketing geniuses know that. Rahul is no exception. Two areas where we feel he has repeated himself exceptionally well are: in fetching investments and in creating controversies. It is the latter that forces one to notice Rahul no matter what. Controversies that he has created in the recent past include: his threatening email to Sequoia Cap, which he believed was brainwashing Housing.com employees to open their own incubation; his blunt resignation email to shareholders; his Facebook profile pic in which he was showing his middle finger; his sudden transformation from a badass corporate to a saint who gave up all his shares and gifted them to his employees; and then it was his open challenge to Zomato and Olacabs CEOs.
 

	We are wondering what this man would do next. Do you have any idea? Please share your views with us in the comments section below. 
 
 
 
(Image: Forbes.com)

4 Reasons Why Housing.com's Rahul Yadav Is A Marketing Genius

All is not well at <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword>. The founders of the realty portal are not happy with the new owners-PropTiger. <keyword id="1871874" type="COMPANY" weightage="20" keywordseo="PropTiger">PropTiger</keyword> acquired Housing.com this year and following this, eight founders of the latter business allege they haven’t been offered equal purchase terms for their shares. The eight founders have written to the board of the combined entity, saying they have received differential treatment. “This differential treatment of same class of shares is a violation of our rights as shareholders,” the founders have stated in the letter. The letter, which was accessed by ET, was written by Housing's former chief technology officer Abhishek Anand to PropTiger chief executive Dhruv Agarwala and the representatives of the various shareholders in the combined entity. These shareholders include media conglomerate News Corp, Japanese telecom and internet major <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword>, and investors Nexus Venture Partners, Falcon Edge Capital and Helion Venture Partners. "Angel investors have been offered an exit at a purchase price of Rs 350 per share or other favourable exit rights, while the shares held by us, belonging to the same class as those of the angel investors, are not being offered the same exit rights and are being differentially treated,” the Housing founders said in their letter, dated June 16. The letter further read: "The scheme of the proposed merger has not been communicated to us. As the shareholders of the company, we have a right to receive the relevant valuation report, copies of the board interaction, shareholders' interaction.” Business Insider contacted the PropTiger spokesperson who said, "No comments." This letter gains significance at a time when <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> is getting acquired by <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and a group of Snapdeal employees have sought information on the worth of their employee stock options.

A battle is brewing between Housing.com founders and its new owners. Here are the details

New Delhi, Feb 27 () Jason Kothari, who has the distinction of transforming several distressed Indian Internet firms, shares the turnaround story of his journey from a rebel, train-wreck kid to one of the top ten paid young executives in the country.As a college student at Wharton, Kothari scraped together money from family and friends to save his childhood favourite comic book company, Valiant Entertainment, from bankruptcy and bring it back to life. A few years later, he transformed Valiant into the third-largest superhero entertainment company in the world after Marvel and DC Comics and sold it for USD 100 million.Jason then became a professional turnaround leader and went on to transform distressed Indian Internet firms Housing.com, FreeCharge and Snapdeal, and advise giants like technology investor Softbank and real estate developer Emaar.In his book "Irrationally Passionate: My Turnaround from Rebel to Entrepreneur", Kothari share's his turnaround story and the many learnings from it with students and young entrepreneurs to help them in their journey.Published by Harper Business, the book tells how Kothari started as an assistant to Jackie Chan in Hong Kong, learned strategy from champion Muay Thai fighters in Thailand, tackled huge personal setbacks and became a CEO in 60 seconds, among many other stories.As the CEO of Housing.com, Kothari is credited with leading the transformation of the distressed company and a merger with News Corp's PropTiger to create the USD 350 million industry leader.Following this, he was the Chief Strategy &amp; Investment Officer of Snapdeal, where he played a lead role in transforming the distressed company from a monthly loss of over USD 20 million to a profit, the first for an Indian e-commerce company.He was also the CEO of FreeCharge, where he led the sale of the company to Axis Bank for USD 60 million.He says his book, releasing on March 11, is something all entrepreneurs are - "the risk and return profile of entrepreneurship never justifies becoming an entrepreneur".According to HarperCollins India publisher Krishan Chopra, "From a rebel teenager, to creating the third largest superhero entertainment company in the world, to his 'mission impossible' work in India's Internet space, the book tells you that you can create your own turnaround story at any stage in life."Kothari says his earliest brush with entrepreneurship was when he eight years old and he successfully negotiated with a vendor on the sun-baked streets of Agra on the way to the Taj Mahal with his parents.The vendor was charging Rs 500 for a chessboard but had to finally agree to Kothari's bargained price of Rs 30."Since that day in Agra I've been fortunate enough to negotiate dozens of deals totalling billions of dollars. But that first negotiation still holds a special place in my heart. It was the first of many steps along an entrepreneurial journey that transformed the trajectory of my life," he says.The key to success, according to him, is mastering the art of the turnaround."Not just in business but in life as well. With all due respect to my professors at Wharton, learning how to orchestrate a comeback can't be learned solely in a classroom studying business theory. And triggering a turnaround in one's personal life is even harder. But it can be done with the power of passion," he says. ZMN RBRB

Jason Kothari reveals mantra of turnaround success in book

A home search is a complicated process that doesn’t end after simply selecting a property. When the money factor comes in, things get even more complicated. 
 Smart financing is a key factor in affording a property of one’s choice. The loan process however can be intimidating for first-time buyers; especially when it comes to dealing with multiple forms, clauses, complex calculations, and budgets. So many families go through the <keyword id="23666" type="UNKNOWN" weightage="20" keywordseo="stress">stress</keyword> of whether or not they will be able to <keyword id="25455" type="ORGANIZATION" weightage="20" keywordseo="finance">finance</keyword> their house. The industry is controlled by 25-30 players and there’s Rs 20,000 crore worth of loans disbursed in India monthly. The average consumer is unaware of these facts, and there’s complete lack of clarity in this domain. The situation is such that finding a <keyword id="6354730" type="UNKNOWN" weightage="20" keywordseo="Home-loan">home loan</keyword> is often tougher than finding a home. 
 There are three factors that define a home loan: the amount of the loan, the duration of the loan, and the interest rate. Each bank has its fixed rate card. So when you approach a bank, it doesn’t matter whether you’re a farmer in Punjab or a <keyword id="6356391" type="POSITION" weightage="20" keywordseo="businessman">businessman</keyword> in Gujarat; the interest rate given to you will be the same. Even in terms of online assistance, consumers can merely compare different rate cards of banks. Presently, there’s simply no customisation when a user applies for home loans. 
 A better way to help streamline and simplify the home loan process is the need of the hour. The first step is to take this entire process online and ensure that what is being offered to consumers is not just a comparison tool but a complete solution. People applying for home loans should get results that are customised exactly as per their requirements. The impact that this can have is huge. For example, even 1% optimisation of Rs 20,000 crore can result in a <keyword id="25450" type="UNKNOWN" weightage="20" keywordseo="savings">savings</keyword> of Rs 200 crore monthly. Many people avoid applying for a home loan because they feel it’s not customised for them (interest rate is too high, loan repayment tenure is too short, etc). Effective customisation will go a long way in ensuring consumer confidence when applying for home loans since they will have the assurance that they are getting exactly what they need. 
 Housing.com is enabling such customisation to simplify the home loan application process. The company’s new service, <keyword id="2600976" type="UNKNOWN" weightage="20" keywordseo="Housing-Home-Loans">Housing Home Loans</keyword>, has partnered with leading banks — including CitiBank, ICICI, Axis Bank, Bajaj FinServ, DHFL, L&amp;T Finance and PNB Housing. Based on their inputs, users get the possible options that each bank can offer them. While many banks advertise their lowest possible <keyword id="6371181" type="UNKNOWN" weightage="20" keywordseo="interest-rates">interest rates</keyword>, what Housing provides is the lowest rate for which users are actually eligible for across all their partner institutions. Users can apply directly for their loans through the Housing Home Loans portal. This service assists users from initial research all the way through approval of the best loan for which they’re eligible. 
 Although at 46%, home loan has a good <keyword id="34527" type="UNKNOWN" weightage="20" keywordseo="market-share">market share</keyword> of the loan industry in India, it has still not reached its full potential, with regards to helping people in a meaningful way. The right product will achieve this. 
 
The article is submitted by housing.com

Looking For A Hassle-free Home Loan Process In India? Then Read This First

MUMBAI: Flush with funds and hungry for growth, a bunch of startups is gearing up to stake claim on talent at India’s top campuses. 
 
As placements unfold over the next few months at the IITs, IIMs and other institutes, these startups look on track to give traditional heavyweights a run for their money in the battle for talent. 
 
Ten startups that ET spoke to are collectively looking to hire more than 850 graduates across leading business schools, engineering colleges and graduate schools this fiscal. 
 From established names such as <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, TaxiForSure and <keyword id="1006428" type="COMPANY" weightage="20" keywordseo="Olacabs">Olacabs</keyword> to campus newbies like Vizury and <keyword id="2463175" type="UNKNOWN" weightage="20" keywordseo="CodeNation">CodeNation</keyword>, almost all are hiring in greater numbers than before, armed with attractive pay packages and the promise of greater responsibilities and faster growth for potential hires. 
 
Barely six months after being registered as a company, enterprise software developer CodeNation is already one of the most coveted recruiters at engineering campuses such as National Institutes of Technology (NITs), offering salaries of Rs 24 lakh. One of the last to go to the campuses last season, it hired 12 engineering graduates in March 2014. 
 
This time, it plans to net the best early on from the IITs, NITs, IIITs (Indian Institutes of Information Technology), DTU (Delhi Technological University) and PESIT (PES Institute of Technology). "We went to campuses very late (last time), but do not want to do the same this time. We plan to hire 50 students from the best colleges," said Anuja Sivaram, head of operations at CodeNation. 
 Another relatively new name is Bangalore-based big data analytics startup Vizury. Last year, it went to two <keyword id="2470783" type="UNKNOWN" weightage="20" keywordseo="BITS-Pilani-University">BITS Pilani University</keyword> campuses with seven offers. The startup, which in June saw a third round of <keyword id="6357455" type="EVENT" weightage="20" keywordseo="Funding">funding</keyword> totaling $16 million from new and existing investors, is planning to recruit more this year. "We plan to hire 25-30 engineers from IITs, BITS Pilani University, NITs and IIIT campuses for our product engineering team. Students will be working on cuttingedge analytics and advertising technology platforms," said Subra Krishnan, vice-president in charge of products. 
 
Taxi-service startup Olacabs, fresh after raising Rs 250 crore last month, is on an expansion mode. 
 
To drive its growth plans, the company is in the market for 100 new hires from IITs and IIMs, compared with 40 it recruited last year, said co-founder and Chief Executive Bhavish Aggarwal. 
 
Rival TaxiForSure, on its part, is heading to engineering campuses for the first time this year. Until now the company hired engineers laterally. "We will head to IIT-Madras and IIT-Bombay for the first time. Now we have five engineering managers who can train the new recruits and therefore there is sufficient leadership to hire from engineering campuses," said human resources head TN Hari. 
 While it hasn’t decided on the number of engineering students to be recruited, the startup will hire 25 from IIMs in Bangalore, <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword>, Ahmedabad and Lucknow as well as the <keyword id="6357275" type="ORGANIZATION" weightage="20" keywordseo="Indian-School-of-Business">Indian School of Business</keyword>. 
 Online retailer Flipkart, last year’s biggest <keyword id="41007" type="POSITION" weightage="20" keywordseo="recruiter">recruiter</keyword> in the startup space, declined to share numbers for this year but is expected to at least match last year’s hiring tally. 
The Bangalore-based company, which made an entry into the ET Top Recruiters at B-schools survey for the first time this year, hired more than 275 students from across campuses, including 90 management trainees, 115 graduate trainees and 70 software development engineers last season. 
 
<div style="page-break-after: always;">
	&#xa0;</div>
 
What helps these startups attract talent other than strong hiring numbers is a vibrant work environment, and salaries that are as competitive as many established organisations. TaxiForSure, for instance, will be offering packages ofRs 8-10 lakh at IITs. At IIMs, salaries will range between Rs 12 lakh and Rs 25 lakh, compared with Rs 12-18 lakh last year. 
 Mobile marketing and communications startup <keyword id="416397" type="UNKNOWN" weightage="20" keywordseo="ZipDial">ZipDial</keyword>, which intends to hire around 20 students this year, says while its fixed salaries may be slightly lower than market rates, top performers stand to make much more in terms of variable bonuses and employee equity grants. LimeRoad.com, which operates an online shopping platform for women, will offer employee stock option programmes. 
 Restaurant-guide startup <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> is offering around Rs 15 lakh a year while property listings portal <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword> will be shelling out anywhere between Rs 12 lakh and Rs 18 lakh. 
 Mumbai-based Housing.com, which raised Rs 115 crore in a new round of funding in June, was in fact, a <keyword id="2470782" type="UNKNOWN" weightage="20" keywordseo="first-day-recruiter">first-day recruiter</keyword> at <keyword id="2470784" type="UNKNOWN" weightage="20" keywordseo="IITKharagpur">IITKharagpur</keyword> placement rounds last December, sharing space with the likes of <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> and <keyword id="43340" type="CITY" weightage="20" keywordseo="Oracle">Oracle</keyword>. 
 
This year, as well, several startups are likely to be among the first and second day recruiters at prestigious campuses, a privilege usually reserved for big-ticket recruiters. 
 
"The culture of entrepreneurship that startups provide, the growth opportunities and the challenging work environment are all very attractive to a number of students," said Punj Rajan, a student placement committee member at IIT-Kharagpur. "They actually want several startups to be among the companies slotted in the first few days of placements." Rajan had interned with Jabong.com during summer. Even B-schools are ready to make extra efforts to attract more startups. 
 
IIM-Bangalore last year organised a separate day for startups to come and hire from the executive MBA batch. "Startups often offer senior positions and if they need more time and rounds, we are ready to stretch for them. In the near future, we may have separate startup fairs for our flagship PGP batch too," said Sapna Agarwal, head of career development services at IIM-Bangalore. 
 
Not surprisingly, Advitiya Sharma, co-founder of Housing.com, says he has been flooded by invitations from top colleges. His plans are not firmed up as yet, but he intends to hire around 25 people from IITs and a similar number from IIMs across software, analytics, operations and tech roles. 
 
Another startup, Wooqer, has already made three pre-placement offers at Malaviya National Institute of Technology, Jaipur. It plans to hire 25 students across IITs and a couple of NITs, and intends to reach out to IIM-Indore, IIM-Bangalore, SP Jain Institute of Management &amp; Research and NMIMS soon. 
 
Salaries will range from Rs 13 lakh toRs 17 lakh. Other institutes including graduate and design schools are also being targeted by these startups. 
 
Upasana Nath, chief recruitment officer at Zomato, said besides the 40 students it will be hiring from engineering colleges like the IITs and senior leadership profiles from IIMs and ISB, it will be taking on board 200 for front line sales and content operations from graduate colleges in Delhi, Mumbai and Bangalore. Suchi Mukherjee, CEO &amp; co-founder of LimeRoad.com, said the startup intends to get 30-50 people from campuses alone. IITs in Delhi, Kanpur, Mumbai and Chennai will be the focus for technology and IIMs in Ahmedabad, Bangalore and Kolkata for product managers, marketing and category managers.

Indian Startups Compete With Bigger Firms For Campus Recruits

New Delhi, Jan 21 () Leading realty firm Embassy Group on Tuesday announced an investment of up to Rs 1,000 crore to develop six greenfield co-living properties across major cities to meet the growing need of shared rental homes for students and co-living professionals.
 Bengaluru-based Embassy Group, which last year launched India's first real estate investment trust (REIT) and runs co-working business WeWork India, will operate co-living business under a separate firm 'Olive by Embassy'.
 "We are launching a new firm and brand 'Olive' for our co-living business which is now emerging as a separate asset class. The objective is to disrupt the PG (accommodation) market which is unorganised and poorly managed," Embassy group Chief Operating Officer Aditya Virwani told .
 The company has identified two land parcels to develop co-living centres in Bengaluru and Chennai, said Virwani, who is also co-founder of Olive.
 "We are targeting to start development of 5-6 greenfield co-living properties this year with capacity of 5,000-10,000 beds," he said, adding that the company would operate in a price range of Rs 10,000-20,000 per bed.
 The first centre is expected to be operational by middle of the next year.
 Asked about investment, Virwani said the total project cost could be around Rs 800-1,000 crore, including land cost. Embassy group would invest fund in the co-living business.
 "We will go to the market to raise funds after establishing the brand," he said.
 The company plans to expand co-living business in cities like Hyderabad, Mumbai, Pune and Delhi NCR. The first phase will see the launch of 20,000 beds -- Bengaluru 15,000, Chennai 2500 and Pune 2500. It is also open to tie up with land owners to develop co-living centres.
 Virwani said the yield in co-living business is almost similar to commercial properties of 7-8 per cent.
 "The shared economy concept has percolated all aspects of society, creating unprecedented disruptions as well as opportunities.
 "Today, it is not just the scarcity of spaces or living in congestion that are driving co-living but also the affordability and flexibility, aspirations of the current generation, transition from owning to sharing, the digital economy and the technological innovation," Virwani said.
 Stating that there are over 36 million students in higher education and the migrant millennial workforce is growing at a rapid pace across metros, he said Olive by Embassy aims to uplift the standard of living for this segment with hospitality services and an eco-system.
 The co-living projects are designed and developed by the UK-based design consultancy Priestman Goode.
 On Monday, realty portal Housing.com said the co-living market will double to Rs 2 lakh crore by 2023. MJH HRS

Embassy Group forms new firm Olive to enter co-living biz; to invest Rs 1k cr to build 6 centres

<keyword id="536283" type="PERSON" weightage="80" keywordseo="Rahul-Yadav">Rahul Yadav</keyword>, CEO of Housing.com was kicked out of the company he formed yesterday, citing that his behaviour was not, "befitting of a CEO and detrimental to the company." 
 
Touted as the bad boy of Indian startups, thanks to his attitude and theatrics, Yadav has been in the media limelight for all the wrong reasons. First it was the public spat with Shailendra Singh, MD at Sequoia Capital India, and then he got into a brawl with the Times of India group. Following that he publicly resigned, only to join again and dole out all his Rs. 200 Crores worth shares to his employees. 
 
While Yadav may be gone for good, here is a list of the top CEOs across the world who did things they wish never appeared in the media: 
 
1.Naughty on SnapChat is fine, on e-mails? Not 
 
Image credit: Valleywag 
Snapchat’s young co-founder and CEO Evan Spiegel is often looked upon as technology’s next big thing. He brushes aside offers from Mark Zuckerberg and hangs out with the best in the industry. 
 
While that is all fine, a spill of emails from his college life in Stanford left the young entrepreneur embarrassed. After all, which CEO will like his jokes about peeing on girls to be made public? There are mentions to pole dances, rave parties, cocaine and Snapchat’s co-founder Bobby Murphy - "Bobby is really high now." 
 
2.Kick a Dog, get kicked out of your Job 
 
(Image credit: Liveleak) 
If you’re caught kicking a dog on camera, it sure can cost you your job, even if you are the CEO. 
 
Desmond Hague, CEO of catering specialist Centerplate was forced to resign on grounds of ‘animal cruelty’. He was replaced by Chris Verros as acting CEO. 
 
The company’s official statement asserted, “The decision comes as a result of Hague's personal misconduct involving the mistreatment of an animal in his care.” 
 
3.Oppose gay marriage, see the door 
 
Image credit: arstechnica 
Mozilla’s CEO Brendan Eich was effectively pushed out of the company after a dating website asked for a boycott of the web browser as Eich had offered a sizeable donation to those against gay marriage. 
 
While the donation was back in 2008, the company saw Eich’s actions as a potential threat to its policy of inclusiveness and diversity. The CEO was given the option to seek a sincere apology, stand by his actions and put the company at risk, or resign. He chose the last. 
 
4.Apparel CEO fired after sleaze fest 
 
Image credit: Gawker 
American Apparel finally got tired of the weird acts of CEO Dov Charney and showed him the door. Some even called him ‘the merchant of sleaze’. 
 
One can’t blame them. After all, would shareholders like to watch a YouTube video with the CEO dancing nude in front of his female colleagues or face repeated allegations of sexual harassment? You guessed it right. 
 
What does he have to say for himself? Hear it from the horse’s mouth, “Sex is inextricably linked to fashion and apparel,” Charney said. “And it has been and always will be. And our clothing is connected to our sexual expression.” 
 
5.Violence is NOT cool. Period. 
 
Image Credit: Wikipedia 
The only Indian in the list, young Gurbaksh Chahal was apparently living the ‘American Dream’. He formed internet advertising firm BlueLithium, and effectively sold it to Yahoo at a cool $300 million. He then went on to set up Radium One which turned out to be the 9th largest network globally. 
 
However, a security camera footage from August 2013 spilt the beans about his shameful act of beating up his girlfriend 117 times. On April 26th, he was out. 
 
(Image: Indiatimes)

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