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From a bad-ass employee to a hero--Housing.com’s CEO <keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword> has played several roles in last few days or so. After being called notorious for writing a nasty resignation email, taking a subsequent U-turn and then posting a controversial profile picture on Facebook, now Rahul has shared a different image of himself with the world—that of a Samaritan. 
 
At least this is what we think his recent decision of allotting all of his personal shares worth Rs 150-200crore to all the 2251 employees of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword> would force the world to believe so. 
 
Rahul made this announcement today at the company townhall that was attended by all employees of Housing.com.Now, this technically means now every employee of Housing.com is a company shareholder and they will get approximately ~1 year of their annual salaries worth of Housing stocks. 
 
Rahul Yadav, while explaining the reason behind this move, said, "Housing was started because of 2 reasons: 
1. House hunting problem is unsolved globally. Just the problem statement gives me a lot of kick 
2. In each and every country there are 4-5 players doing the same poor job and still not able to solve the problem. Across the globe there are 500+ players. We want to unify all and create a global giant for real estate so that the one company can afford much higher level of R&amp;D and Technological innovation to push the category forward. 
 
Other than these 2, there is no other factor at play here, including money!" 
 
He further added, "I'm just 26 and it's too early in life to get serious about money etc." 
 
 
(Image credits: Facebook)

Housing.com's Rahul Yadav is quite
the dramatist.  He now doles out his shares to his employees

<a href="http://www.businessinsider.in/searchresult.cms?query=housing.com&amp;sortorder=effectivedate">Housing.com</a> raised funds from former business head of <a href="http://www.businessinsider.in/searchresult.cms?query=99acres&amp;sortorder=effectivedate">99Acres.com</a> Vineet Singh, who will now work closely with the management team in a senior advisory role. 
 
The amount invested in <a href="http://www.businessinsider.in/searchresult.cms?query=softbank&amp;sortorder=effectivedate">Softbank</a>-backed <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword> was not disclosed. 
 Singh, who is presently co-founder of Buildczar.com, scripted growth of <keyword id="1336736" type="UNKNOWN" weightage="20" keywordseo="99acres">99Acres</keyword>.com and Naukri.com from startups to scaled companies. 
 
"On board as a personal investor, Vineet will also serve as a senior advisor to the company working closely with the management team. We believe that his association will further fuel the ambitious growth plans of Housing.com," said Housing.com CEO Jason Kothari. 
 In January, <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword> had made a fresh investment of Rs 100 crore in Housing.com to help the realty portal consolidate its position in the heavily contested online property segment. 
 
Housing.com, which competes with the likes of Rupert Murdoch-backed PropTiger, Magicbricks and Commonfloor, had received USD 90 million funding in December 2014. 
 
(Image: Thinkstock)

Meet the man who just invested an undisclosed amount in Housing.com

<keyword id="792899" type="UNKNOWN" weightage="20" keywordseo="Dramatics">Dramatics</keyword> is no longer the forte of Bollywood alone; even Corporate India seems to have imbibed the culture of dramatics quiet well. How else would someone explain the open theatric antics of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword>'s CEO <keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword>? A nasty resignation email, a subsequent U-turn, controversial profile picture on Facebook, pledging all of his shares to employees and then challenging Olacabs and Zomato CEOs to give away half of their shares to employees—Rahul seems to be in no mood to stop. But "There is no smoke without fire". So why would an India Inc leader indulge in dramatics without any motive—unless that motive is marketing. Yes, we, at BI India, believe this latest slew of dramatics from <keyword id="2837720" type="UNKNOWN" weightage="20" keywordseo="Housing-com-CEO">Housing.com CEO</keyword> Rahul Yadav just proves that the man is a <keyword id="2855162" type="UNKNOWN" weightage="20" keywordseo="Marketing-genius">marketing genius</keyword>. Here is why. 
	 

	1. He talks and thinks out loud! While leaders of most corporate groups keep their thoughts to themselves unless they have articulated a better way to express them, Rahul is one leader who has his own ways of expressing his anger, delight or even high-headedness. And when he expresses, he comes across as a spoilt, aggressive brat, who does his thinking and talking aloud. His aggressiveness makes him a controversy magnet; and controversies are not always that bad we say. 
 

	2. He knows the tact of selling: Speaking your own mind is one thing, but being heard (and paid attention to) is another, however, a marketing genius is born with the art. He/she knows how to sell intangibles, and this 26 year old hailing from a humble background is just so good at it. In the last three years, since the incepton of Housing.com, it is Rahul who worked dedicatedly to grab investors' attention and the end result is for us to see: SoftBank (32% stake), Nexus Ventures (19%), Heloion Ventures (10%) and Faclcon Edge (10%) have all put in their money in Rahul's dream venture—Housing.com. 
	 

	3. He challenges the wisdom and competitors without any inhibitions. He is the Kejriwal of the corporate world—a man who dares speak his mind without minding his language or acts. And he defines this trait of his as his style. "I don't care about what the perception and all is...this is our style," he told Quartz when they questioned his blunt resignation letter. Then in another interesting turn of events, he gave up all of his shares in the company and distributed it to his employees. While the world was still getting a hang of his sudden transformation of the badass corporate, he bounced back to his aggressive self and threw an open challenge to Zomato and Olacabs CEOs and asked them to give away half (not full) of their shares to their employees. He made this challenge on his Facebook wall. 
	 

	4. He repeats, repeats and repeats himself often! Repetition sells and marketing geniuses know that. Rahul is no exception. Two areas where we feel he has repeated himself exceptionally well are: in fetching investments and in creating controversies. It is the latter that forces one to notice Rahul no matter what. Controversies that he has created in the recent past include: his threatening email to Sequoia Cap, which he believed was brainwashing Housing.com employees to open their own incubation; his blunt resignation email to shareholders; his Facebook profile pic in which he was showing his middle finger; his sudden transformation from a badass corporate to a saint who gave up all his shares and gifted them to his employees; and then it was his open challenge to Zomato and Olacabs CEOs.
 

	We are wondering what this man would do next. Do you have any idea? Please share your views with us in the comments section below. 
 
 
 
(Image: Forbes.com)

4 Reasons Why Housing.com's Rahul Yadav Is A Marketing Genius

Hero winning over a villain’s heart with his good deeds or great words isn’t always a filmy scenario, it happens in real-life too! Take for instance the case of <keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword> of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">housing.com</keyword>, who resigned from the position of Directorship, Chairmanship and the CEO position with a nasty email yesterday. He played the badass and left the company claiming that the board members and investors aren’t intellectually capable enough, but here is an interesting turn in the story. After having a ‘healthy’ discussion with the board has Rahul Yadav's decided to stay on with housing.com. 

	While we are not so sure what lead really led to a sudden change of heart and who—among board members and Rahul Yadav—played the badass, but we are still shocked by the official statement that housing.com has recently released. It says:
 
 

	In the relatively short period of its existence, Housing has revolutionized the <keyword id="6354553" type="COMPANY" weightage="20" keywordseo="real-estate">real estate</keyword> market in India and it continues to lead and disrupt with world class product innovations. 
 

	Today the Housing board met, and has been reconstituted to include all main shareholder representatives. After some good conversations the board has reaffirmed its faith in Rahul Yadav's vision at Housing. 
 

	Rahul commented that "After some frank and healthy discussions with the Board I have agreed to withdraw my resignation and I apologize for my unacceptable comments about the board members. I look forward to staying on at Housing as CEO and building an even greater company, while working in full harmony with the board".
 

	But would Rahul Yadav stay on with the firm for long? Only time will tell!

Housing.com CEO takes a U-turn; withdraws resignation and apologizes for unacceptable comments

News Corp-backed real estate classifieds portal <keyword id="1960231" type="COMPANY" weightage="20" keywordseo="Housing-com">Housing.com</keyword> on Monday announced its entry in co-living segment, and has tied up with <keyword id="2808667" type="PERSON" weightage="20" keywordseo="OYO">OYO</keyword> and <keyword id="2366577" type="PERSON" weightage="20" keywordseo="zolo">Zolo</keyword> as well as unorganised players for listing around 5 lakh beds on its platform. Housing.com, part of Singapore-based Elara Technologies that also owns PropTiger.com and Makaan, also released a report on co-living which highlighted that the market size of this segment is estimated to double at Rs 2 lakh crore by 2023. "We are entering into co-living segment which is a big growth area. We have launched an exclusive section for co-living on our Housing.com. As of now, it will work as search and discovery platform, but direct bookings on our platform will be enabled later," Housing.com CEO Dhruv Agarwala told reporters here. 
 Housing.com, which is also backed by Softbank, Accel and SAIF Partners, has tied up with OYO Life and Zolo to promote their co-living spaces on its platform. 
 At present, the classifieds platform has around 5 lakh beds across major cities -- Delhi-NCR, Mumbai Metropolitan Region (MMR), Kolkata, Chennai, Bengaluru, Pune, Hyderabad, Ahmedabad and Chandigarh, Agarwala said . 
 Out of the 5 lakh beds, around 50,000 beds are from OYO and Zolo. 
 "We plan to scale up this listing to a million beds by the end of 2020," he said. 
 Asked about revenue model, Agarwala said it could be through advertising and the co-living segment would become a significant revenue generator for Housing.com in coming years. 
 "The way in which the concept of co-working is changing how traditional commercial work spaces operate in India, co-living is transforming traditional renting. The change is driven by a highly mobile millennial workforce and a growing student population with a new mindset," Agarwala said. 
 Recently, US-based News Corp and its Australian group firm REA made fresh investment of around USD 70 million (Rs 500 crore) in Elara Technologies, sources had said. 
 With this fresh funding, Elara has raised USD 175 million (about Rs 1,250 crore) so far from investors.
 Elara Technologies first set up PropTiger.com in 2011 and then acquired Makaan.com in May 2015.
 In a major consolidation in the Indian online real estate business, Elara acquired Housing.com in January 2017, a start-up founded in 2012 by around a dozen IIT graduates.
 While PropTiger helps developers in selling flats available in the primary market, Makaan.com largely deals in buy-sell of re-sale properties.
 Housing.com is a classified platform for developers, brokers and homeowners with over one million listings. 
 Elara has 23 offices across India and 1,800 employees. MJH RVK

NewsCorp owned Housing.com partners with Oyo and Zolo

He seems to be the <keyword id="6729" type="PERSON" weightage="20" keywordseo="Rakhi-Sawant">Rakhi Sawant</keyword> of the <keyword id="5645" type="POSITION" weightage="20" keywordseo="CEO">CEO</keyword> world! No offence! But the sole intention of Housing CEO <keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword> seems more of hogging the media limelight than ‘looking up.’ After rounds of resignation and withdrawal of the same and then virtually throwing tasks to Ola CEOs, the <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword> CEO now wants to be a part of an AMA session on the social networking site Reddit. The users can ask any questions to Yadav. 
 
"Rahul Yadav has agreed for an AMA session with us. He's been in the headlines quite a lot recently, and has even been coined as the "monk who sold his Ferrari" by a few media outlets. So get your questions ready and let's have an interesting AMA here on /r/india," Reddit announced on Saturday. This session will be held on Tuesday, May 19 at 6 p.m. 
 
AMA, which is an abbreviation for Ask Me Anything is one of the most popular sections in the social media site, where users can ask any questions they want to. The users also have liberty to comment on the answers and rate questions, which they want to be answered. 
 
(Image: India Times)

Rahul Yadav is back! So if you've been wondering why the dramatics, you can ask him yourself!

New Delhi, Jun 18 () Real estate technology companies that are used to being overlooked from investors may see their fortunes turn after the COVID-19 pandemic, as the industry embraces proptech to improve the way property is bought, sold or rented, according to Housing.com CEO Dhruv Agarwala. Addressing a webinar organised by media company Entrepreneur on Thursday, Agarwala, who is also the CEO of PropTiger and Makaan.com, said the pace of adoption of digital technologies has accelerated after the outbreak of the coronavirus disease and the subsequent nationwide lockdown imposed on March 25. He said that going forward, there would be increased adoption of technologies across the value chain, right from designing to construction to sales and marketing, and property management. In each of these areas, there could be significant opportunities for capital infusion by both domestic and foreign investors, he added. Agarwala pointed out that proptech players have not been able to raise funds like technology players in other sectors such as e-commerce and food because of the inherent problems in the real estate sector. The sector has been reeling under the multi-year demand slowdown on account of demonetisation and disruptions caused by the goods and services tax (GST) and realty law RERA, he said. However, he said, "It's just a matter of time, when we can see significant inflows of capital in proptech". "In the next five years, we can expect a large sum of capital being infused in proptech companies," Agarwala said but refrained from giving any number. He expected the process of searching and shortlisting of properties to largely shift on digital platforms, both for renting and buying. "People will still visit one or two shortlisted properties before eventually deciding to buy," he said. On housing prices, Agarwala said the price reduction would not be across the board. He said the builders who have stressed balance sheets would like to clear their inventories by cutting rates or giving discounts. However, the real estate developers with strong balance sheets and huge cash reserves would not reduce price. Citing a survey report done by Housing.com, Agarwala said the potential homebuyers have deferred their plan to purchase properties by 0-12 months and only a small percentage (19 per cent) of respondents have put the plan on hold permanently. Singapore-based Elara Technologies, which owns the three realty platforms Housing.com, Makaan.com and PropTiger, has raised USD 175 million so far from investors. Among other players, NoBroker.com has raised over USD 150 million and Square Yards around USD 75 million. MJH HRS

Proptech firms to attract huge capital from investors post COVID-19

<keyword id="536283" type="PERSON" weightage="20" keywordseo="Rahul-Yadav">Rahul Yadav</keyword>, CEO of <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword> has challenged <keyword id="6362049" type="UNKNOWN" weightage="20" keywordseo="Ola-Cabs">Ola Cabs</keyword> and <keyword id="2852603" type="UNKNOWN" weightage="20" keywordseo="Zomato-CEOs">Zomato CEOs</keyword> to give away half their shares to employees of the respective companies. 
 Yadav’s <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> post went viral and got more than 1,000 likes, 40 comments and 130 shares in just around 9 hours. It reads, “Now I challenge Deepinder Goyal of Zomato and Bhavish Aggarwal of Olacabs to continue this noble act and give away HALF (not full) OF THEIR SHARES to their employees. And I hope both of them spread the nominations further." 
 Goyal replied, "Aww, so cute," while Aggarwal posted, "Give that man a cookie," along with a picture of US President <keyword id="15962" type="PERSON" weightage="20" keywordseo="Barack-Obama">Barack Obama</keyword>. 
 
Yadav pulled off the stunt to apparently prove he was not there for the money. He currently owns only 4.57% of Housing.com. 
 
Social media has been abuzz over the past few weeks given Yadav’s antics. First it was the much hyped resignation, closely followed by the equally public withdrawal, and finally giving away all his shares to employees. Most thought that was the end, but he’s not done. Now he’s daring other CEOs to do a Yadav. Clearly there’s no escaping his theatricality.

No, he won’t stop! Rahul Yadav now wants Zomato, Ola CEOs to give away their shares

New Delhi, Jan 9 () US-based News Corp and its Australian group firm REA have made fresh investment of around USD 70 million (Rs 500 crore) in Elara Technologies that owns realty portals PropTiger, Makaan and Housing.com, sources said.
 Singapore-based Elara Technologies, which is also backed by investors such as SoftBank, Accel and SAIF Partners, would use this fund to expand its business in India.
 According to sources, Rupert Murdoch-led News Corp and group firm REA have further invested about USD 70 million in Elara Technologies.
 The capital infusion is in the form of a convertible note that covers the USD 35 million raised by Elara as debt from Citi Singapore in August last year, they added.
 With this fresh funding, Elara has raised USD 175 million so far from investors.
 An e-mail sent to Elara Technologies on the matter remained unanswered.
 Elara Technologies, a digital real estate marketing and transactions services firm, has been founded by Dhruv Agarwala. He is group CEO of all the three portals -- Housing, PropTiger and Makaan.
 Elara is currently growing at a rate of more than 50 per cent year-on-year.
 It first set up PropTiger.com in 2011 and then acquired Makaan.com in May 2015.
 In a major consolidation in the Indian online real estate business, Elara acquired Housing.com in January 2017, a start-up founded in 2012 by around a dozen IIT graduates.
 Following the acquisition of Housing.com, the company completed a restructuring exercise to ensure optimal utilisation of resources.
 While PropTiger helps developers in selling flats available in the primary market, Makaan.com largely deals in buy-sell of re-sale properties.
 Housing.com is a classified platform for developers, brokers and home-owners.
 In January 2017, REA had invested USD 50 million and an affiliate of SoftBank Group Corp USD 5 million in Elara Technologies.
 Elara has 23 offices across India and 1,800 employees. MJH ABM

News Corp, group firm REA invest another USD 70 mn in Elara Technologies

After Rahul Mahajan, you may soon see a show called—‘<keyword id="536283" type="PERSON" weightage="100" keywordseo="Rahul-Yadav">Rahul Yadav</keyword> ka swaymvar’. 
 
Rahul Yadav never ceases to surprise/shock us and this time, too, he will be trolled on social networking sites. 
 After being sacked from <keyword id="1960231" type="UNKNOWN" weightage="100" keywordseo="Housing-com">Housing.com</keyword>, he seems to be free and now is looking for a girlfriend on Facebook. 
 
“Looking for a girlfriend. Interested people please drop me a direct message. ‪#‎Lazy” read his FB post, which got 355 likes and 19 comments in just 5 minutes. 
 
 
 
His followers suggested him to join Tinder. 
 
Recently, he also posted pictures of his apartment, saying he was vacating it as he could not afford its rent anymore. 
 
Mumbai-based online realty platform, Housing.com, had released its CEO Rahul Yadav, with immediate effect, after a regular board meeting. 
The Housing Board, unanimously agreed to bring Yadav's tenure to a close, with reference to his behaviour towards investors, ecosystem and the media. 
 
The Board believed that his behaviour is not befitting of a CEO and is detrimental to the company, known for its innovative approach to product development, market expansion and brand building.

Now, Rahul Yadav is soliciting a girlfriend on social media

<a href="http://www.businessinsider.in/searchresult.cms?query=proptiger&amp;sortorder=effectivedate">PropTiger.com</a> is laying off nearly 200 employees as part of a restructuring exercise after its merger with <a href="http://www.businessinsider.in/searchresult.cms?query=housing.com&amp;sortorder=effectivedate">Housing.com</a>. 
 
The realty portal handed pink slips to ensure optimal utilisation of resources in the combined entity. 
 Elara Technologies Pte, which now owns <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword>, <keyword id="2612329" type="COMPANY" weightage="20" keywordseo="PropTiger-com">PropTiger.com</keyword> and Makaan.com, announced a strategic restructuring aligned with its long-term business objective to become India's largest full-service online-to-offline <a href="http://www.businessinsider.in/searchresult.cms?query=real+estate&amp;sortorder=effectivedate">real estate </a>platform. 
 
PropTiger.com CEO Dhruv Agarwala said, "We have made a restructuring exercise to integrate the operations of the two companies. Our headcount has come down by about 200 people from overlapping support functions of the two organisations." 
 
Meanwhile, the joint entity received USD 55 million in fresh investment, which will be deployed to further strengthen the company's core capabilities and brand. 
 
Elara Technologies offers full range of online and offline services in the real estate space such as personalised search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans and post-sales service.

You Searched For "Housingcom s CEO" and got 11 results

Housing.com's Rahul Yadav is quite the dramatist. He now doles out his shares to his employees

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Housing.com CEO takes a U-turn; withdraws resignation and apologizes for unacceptable comments

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NewsCorp owned Housing.com partners with Oyo and Zolo

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Rahul Yadav is back! So if you've been wondering why the dramatics, you can ask him yourself!

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Proptech firms to attract huge capital from investors post COVID-19

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No, he won’t stop! Rahul Yadav now wants Zomato, Ola CEOs to give away their shares

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News Corp, group firm REA invest another USD 70 mn in Elara Technologies

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Now, Rahul Yadav is soliciting a girlfriend on social media

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