Lessons brands can learn from Swiggy’s latest controversy

Ahead of our Independence Day, we speak to experts about all that Brand India stands for today

While we all know what has happened, it would not be wrong to ponder the impact of the controversy …

He explained that Khan’s huge fan following will be hit and his hero status will get affected. “A l…

This is perhaps a first for any major company in India. A former CEO and a former CFO of Infosys wi…

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

What could Netflix’s new policy to charge extra for password sharing mean for the Indian market?

IPL 2020 sponsorship crossed the ₹500 crore mark last season

As IPL’s secure bio bubble breaches, experts share how cancellation of IPL can impact brands

Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?

Dunzo’s endearing mascots Harri and Dunya testify that mascots still work and help you stand out in…

Should brands put their advertising on hold to give consumers space during the second wave of COVID…

Here is what makes Ayushmann Khurrana influential in the brandverse.

Here are some of the qualities that makes Sonu Sood brands' favourite.

It’s been a difficult start to the new year for OYO. From layoffs to income tax searches, there has…

Tanishq’s latest ad wasn’t just about promoting a noise-free Diwali, contrary to what trolls think

How can HUL undo the damage caused by Sebamed’s advertising campaign?

Tonight we will discover a new-before seen Avatar of Indian Prime Minister. He will be wearing a …

Deepika Padukone has often been criticised for her ‘safe’ fashion sense. What she may lack in sarto…