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<keyword id="152630" type="DOMAIN" weightage="20" keywordseo="godrej-consumer-products-ltd" botkeyword="" source="ET" sourcekeytype="COMPANY" meta.keywordsubtype="EQ" meta.aliasname="godrej consumer products ltd" meta.entityname="Godrej Consumer Products Ltd." meta.entityid="1908" meta.seoname="godrej-consumer-products-ltd">Godrej Consumer Products Ltd</keyword> on Tuesday reported a 3.55 per cent rise in <keyword id="1009537" type="General" weightage="80" keywordseo="consolidated" source="Orion">consolidated</keyword> profit after tax at Rs 546.34 crore in the third quarter that ended December 31, 2022. The company had posted a consolidated profit after tax of Rs 527.6 crore in the same period last fiscal, Godrej Consumer Products Ltd (GCPL) said in a regulatory filing. Consolidated total revenue from operations during the quarter under review stood at Rs 3,598.92 crore as against Rs 3,302.58 crore in the year-ago period, it added. Total expenses were higher at Rs 2,969.52 crore as compared to Rs 2,714.32 crore in the same quarter a year ago, the company said. "We delivered an all-round performance in 3Q FY 2023. Overall sales grew by 9 per cent and we witnessed a sharp sequential uplift in underlying volume growth," GCPL Managing Director and CEO <keyword id="1557780" type="General" weightage="80" keywordseo="sudhir-sitapati" source="Orion">Sudhir Sitapati</keyword> said. The company had broad-based growth across geographies with India delivering double-digit sales growth of 11 per cent, he said, adding <keyword id="12925" type="General" weightage="50" keywordseo="africa" source="Orion">Africa</keyword>, USA and <keyword id="30350" type="General" weightage="50" keywordseo="middle-east" source="Orion">Middle East</keyword> business continued its strong growth trajectory, growing at 14 per cent in rupee terms and 23 per cent in constant currency terms. "Performance in our Indonesian business is gradually recovering, declining by 3 per cent in rupee and constant currency terms," Sitapati added. On the outlook, he said, "With commodity pressures abating, we expect a gradual recovery in consumption, expansion in gross margins, upfront marketing investments with a significant focus on reducing controllable costs and improvement in profitability in the coming quarters." GCPL continues to have a healthy balance sheet and is also net cash positive, Sitapati said, adding, "we are on track in our journey to reduce inventory and wasted cost and are deploying this to drive profitable and sustainable volume growth across our portfolio through category development." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/rupee-may-remain-under-depreciation-pressure-says-economic-survey/articleshow/97484894.cms">Rupee may remain under depreciation pressure, says Economic Survey</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/to-not-police-childrens-creativity-moms-create-child-friendly-art-products-find-investors-on-shark-tank-india/articleshow/97480472.cms">To not ‘police’ children’s creativity, moms create child-friendly art products &amp; find investors on Shark Tank India</a>

Godrej Consumer Products Q3 profit rises 3.5% to ₹546 crore

New Delhi, Jan 6 () Godrej Consumer Products on Monday said demand in the third quarter for this fiscal continued to be challenging, impacted by a general consumption slowdown, stressing that it expects gradual improvement in consumer demand in the upcoming quarters.
 "During the quarter (ended December 31, 2019), we witnessed relatively mixed demand across some of our geographies of operations... In India, demand continued to be challenging, impacted by a general consumption slowdown," Godrej Consumer Products (GCPL) said in a filing to BSE. 
 Despite weak demand conditions, we continued our marginally higher than mid single digit volume growth trend during the quarter," it added.
 The uplift in volume growth, it said, was led by gradual recovery in household insecticides, new product launches, effective marketing campaigns and tactical consumer offers.
 The sales value growth also mirrors the trend of past few quarter's sales value growth.
 "We look forward to a gradual improvement in consumer demand in the quarters ahead driven by good monsoon and government stimuli," it added.
 In Indonesia, the company recorded close to high single digit constant currency sales growths, amidst an improving demand environment in home and personal care space.
 The growths, it said, are driven by new product launches and gradual expansion of general trade distribution (project rise).
 "In GAUM (Godrej Africa, USA, Middle East), we saw a good recovery with higher than mid single digit constant currency sales growth, thus reversing the trend of the past few quarters," it said.
 The performance was driven by improved performance in South Africa and rest of Africa and Middle East cluster.
 "We continue to drive scale up of wet hair care and the relaunch of Darling brand in dry hair category along with expansion in distribution to deliver sales growth for the year," it added.
 Performance in SAARC countries was robust, it said. SID ANS
ANS

Godrej Consumer Products expects gradual improvement in demand in upcoming quarters

It is unlikely for <keyword id="6364063" type="PERSON" weightage="100" keywordseo="Adi-Godrej">Adi Godrej</keyword>, the chairman of <keyword id="133008" type="COMPANY" weightage="100" keywordseo="Godrej-group">Godrej group</keyword>, to wash his dirty linen in public, but the world saw him in a fierce mood when he publicly accused former employee and business partner <keyword id="2035974" type="UNKNOWN" weightage="100" keywordseo="Arumugham-Mahendran">Arumugham Mahendran</keyword> of ethical and legal breach. He said that Mahendran was planning to launch new products that will be in direct competition with popular Godrej brands Good Knight and Hit. 
 Mahendran had worked closely with Godrej for over 15 years, being the MD of the Rs 9,000-crore Godrej Consumer Products (<keyword id="6508589" type="COMPANY" weightage="100" keywordseo="GCPL">GCPL</keyword>) before he left the group in 2013 with an aim to start his own business. He also held some shares in at least four Godrej group companies. 
 
"I am extremely disappointed with Mahendran," Godrej told ET. "Him launching household insecticides is both a serious ethical and legal breach." 
 While accusing Mahendran, Godrej also spoke about his surprise over <keyword id="6361649" type="CITY" weightage="100" keywordseo="Goldman-Sachs">Goldman Sachs</keyword>, the investor backing Mahendran's venture. 
 
"I am also very surprised that global investors like Goldman Sachs are allowing this to happen under their watch," he said. 
 
Mahendran, on the other hand, maintained that he was under no contract to not enter the insecticide business. "In spite of my not having a non-compete agreement with Godrej, it was on ethical grounds I chose not to enter the insecticide business for three years," Mahendran said. "I hold Mr Godrej and the family in high esteem and am very surprised to hear their comments," he added. 
 
Mahendran is busy launching insecticides under the brand name DND through his new venture Global Consumer Products, which is backed by Goldman Sachs. He would be controlling 20% of Global Consumer Products along with his family while the rest would be held by Goldman Sachs and Japanese investor Mitsui.

Friends turn foes? Adi Godrej accuses former MD of legal breach over plans to launch competing products

<ul><li><keyword id="4286690" type="PERSON" weightage="20" keywordseo="Cinthol">Cinthol</keyword> has brought actor <keyword id="11186421" type="UNKNOWN" weightage="20" keywordseo="siddharth-suryanarayan">Siddharth Suryanarayan</keyword> onboard as the brand ambassador for <keyword id="11823038" type="UNKNOWN" weightage="20" keywordseo="cinthol-health-plus">Cinthol Health Plus</keyword> soap.</li><li>A new Cinthol Health Plus TVC campaign #HaiTaiyaarHum featuring Siddharth has been conceptualized by <keyword id="312631" type="COMPANY" weightage="20" keywordseo="Creativeland-Asia">Creativeland Asia</keyword>.</li></ul>Cinthol, the legacy brand from the <keyword id="464067" type="COMPANY" weightage="20" keywordseo="Godrej-Consumer-Products-Limited">Godrej Consumer Products Limited</keyword> (GCPL), brought onboard actor Siddharth Suryanarayan, as the brand ambassador for Cinthol Health Plus soap. This association is to drive awareness about the health soap which provides 99.9% germ protection along with a pleasant deo fragrance. A new Cinthol Health Plus TVC campaign #HaiTaiyaarHum featuring Siddharth, conceptualized by Creativeland Asia, will also go live to highlight product features and increase visibility of the brand. <div type="Youtube" id="T5hJgnj2dmg" title="Cinthol Health+ ke saath #HaiTaiyaarHum" thumbUrl="https://i.ytimg.com/vi/T5hJgnj2dmg/mqdefault.jpg"></div> Cinthol, as a brand, has always stood for the philosophy of ‘Alive is Awesome’. It encourages people to step outside their comfort zone, be adventurous and experience the thrill of outdoors in all its glory. Cinthol Health Plus is the new entrant in the Cinthol family. Popularly known for being strong, daring and honest, Siddharth is one of the celebrated actors in the country. This makes him the perfect choice for Cinthol Health Plus, which stands for fearless protection. Cinthol Health Plus symbolises being unafraid while taking on challenges and always prepared. This thought is showcased through the brand’s new #HaiTaiyaarHum campaign. Speaking about the collaboration, Siddharth said, “Cinthol is a legacy soap brand which I have personally used over the years. I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9% germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing COVID-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.” Commenting on the appointment of the brand ambassador, <keyword id="1107" type="PERSON" weightage="20" keywordseo="Sunil-Kataria">Sunil Kataria</keyword> CEO - India and SAARC, <keyword id="6369697" type="UNKNOWN" weightage="20" keywordseo="godrej">Godrej</keyword> Consumer Products Limited, said, “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Siddharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of Alive is Awesome in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.” Cinthol Health Plus and Siddharth, aim to communicate how the soap safeguards you from bacteria and viruses. Being built on the strong association with protection outdoors, Cinthol Health Plus is a health soap that gives all-round protection with a refreshing fragrance, unlike other health soaps which smell “hospital like”.

Cinthol ropes in actor Siddharth as the face of its germ protection health soap - Cinthol Health Plus

<keyword id="6359861" type="UNKNOWN" weightage="20" keywordseo="Veteran">Veteran</keyword> industrialist Adi Godrej will step down as chairman as well as from the board of directors of <keyword id="167591" type="COMPANY" weightage="20" keywordseo="Godrej-Industries-Ltd">Godrej Industries Ltd</keyword>, passing on the baton to his younger brother Nadir Godrej, effective October 1, according to a company statement. The 79-year-old industrialist will continue to serve as chairman of the <keyword id="133008" type="COMPANY" weightage="20" keywordseo="Godrej-group">Godrej Group</keyword> and chairman emeritus of GIL, said the statement. "Nadir Godrej, who is currently managing director of GIL, will take over as chairman and managing director of the company," it added. GIL is a holding company of the Godrej Group. It has significant interests in consumer goods, real estate, agriculture, chemicals and financial services through its subsidiary and associate companies, across 18 countries. Adi Godrej has served GIL for almost four decades. "It has been a privilege to serve <keyword id="113571" type="CITY" weightage="20" keywordseo="Godrej-Industries">Godrej Industries</keyword> for over four decades, during which we have delivered strong results and transformed our company," said Adi Godrej. He thanked the board for its support and guidance, his team members, business partners, shareholders, investors, and communities, for their continued partnership. "I am very confident that our best years are ahead of us, and I look forward to Nadir and our team achieving our exciting aspirations," Adi Godrej. In the statement, Nadir Godrej thanked his brother for his vision and leadership, which shaped the company. "On behalf of our team at Godrej Industries and our board, I want to thank our chairman for his vision, values and exceptional leadership that has guided and shaped our company. "Our leadership team is committed to building forward on these foundations; continuing to serve our people and communities, and creating long-term value for all our stakeholders," said Nadir Godrej said. On August 4, Adi Godrej announced to step down from the board of group's FMCG arm, Godrej Consumer Products Ltd (GCPL), effective next month. In GCPL, he already passed on the baton to his younger daughter Nisaba Godrej in 2017 as chairman. But, he will remain as chairman emeritus of the FMCG firm. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/india-now-has-four-edtech-unicorns-byju-unacademy-eruditis-upgrad/articleshow/85300757.cms">From Byju’s to Eruditus — India now has four edtech unicorns, thanks to a $4 billion funding inflow since 2020</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/realme-book-slim-laptop-launching-in-india-on-august-18-check-expected-price-and-specifications/articleshow/85299743.cms">Realme Book Slim laptop launching in India on August 18 – specs, expected price and everything we know so far</a>

Adi Godrej to step down as Godrej Industries' chairman and board of directors

New Delhi, Jul 15 () Over a century after making its first soap in 1918 during the Spanish flu pandemic, becoming the first company in the world to produce soap using vegetable oil instead of animal fat, Godrej Consumer Products Ltd (GCPL) is looking at 2020 as its 'second beginning', according to the company's executive chairperson Nisaba Godrej. Addressing shareholders in the company's annual report for 2019-20, Godrej described COVID-19 pandemic as "a health, humanitarian and economic crisis of epic proportions to contend with" for which the company would "need to do more of what we do and do it even better". Stressing that the company will not be deterred by the current crisis, she said, "Godrej was founded in a crisis; as part of India's freedom and swadeshi movement in 1897, and also during the bubonic plague that year." "We first made soap in 1918 (also the first soap in the world to be made from vegetable oil and not animal fat) during the Spanish flu pandemic. So, as we see it, 2020 could be our 'second beginning' for the next 123 years of Godrej." Reiterating the company's resolve Godrej said, "While we don't get to choose market conditions or the intensity of our competitors, and certainly not a global pandemic, we do choose our attitude in the face of these." She said "there is no denying that this is a bad situation. But, we are also fortunate that GCPL is an FMCG company with a robust portfolio to deliver in a COVID-19 world." 80 per cent of the company's product portfolio comprises health (household insecticides), hygiene, and value for money products, Godrej said, adding that "many of our innovations have started playing out fully in the last couple of months and we have seen high growth in household insecticides and hygiene." Admitting that the company's performance in 2019-20 "was not good", she said sales declined around 4 per cent and profit before tax (pre-exceptions) was flat. March 2020 was particularly impacted by the spread of the COVID-19 pandemic and the eventual lockdown in many geographies where the company operates. This resulted in virtually no sales in the latter part of the month, she added. In order to overcome the challenge of the current health crisis, she said, "The excellence we will require now, going against water rather than with water, to perform and take market share, means a significant step up in ways we probably haven't even realised yet." Godrej said 2020 will be the "Year of Resurgence" for GCPL's household insecticides business. "This is our largest and most critical category globally. We are going where the consumer demand is and the demand is to protect their health. We see this as a long-term area of focus," she added. Although the company struggled initially to meet demand, which has been very strong in the last couple of months, Godrej said, "We are scaling up our supply systems and have never had stronger portfolios across price points and formats, in India and Indonesia, to serve this." The company is also making a foray into this category in Africa, where it is still underserved, she added. In response to COVID-19, GCPL had launched sanitiser products across India and SAARC, Indonesia, Africa, Latin America, and US in just a few weeks. "In many of these markets, it was the first time we were entering the category. We will now be scaling these up into full portfolios with multiple product offerings," she said. Stating that India and Indonesia make up roughly 70 per cent of the company's overall business, she said, "There are significant opportunities for growth here, especially given the current consumer demand trends, and we are well poised to leverage this." Godrej also said GCPL has "big dreams" for Africa, one of its largest investments outside India, although its performance over the last few years there has not been up to the mark. "Africa has a young, fast-growing, urbanising population with growing aspirations. There is much to yet start unearthing as infrastructure, industrialisation and digital leapfrog. We see tremendous opportunity here, to innovate and grow sustainably both in hair care and household insecticides, while also 'doing good'," she said. RKL RVK

Godrej Consumer sees 2020 as 'second beginning' for co

New Delhi, Jan 29 () FMCG major Godrej Consumer Products Ltd (GCPL) on Wednesday reported a 5.11 per cent increase in consolidated net profit at Rs 445.20 crore in the third quarter ended December, helped by volume growth in domestic business.
 The company had posted a net profit of Rs 423.52 crore in October-December quarter a year ago, GCPL said in a BSE filing.
 Total income during the quarter under review stood at Rs 2,801.57 crore, 1.99 per cent lower as compared with Rs 2,746.65 crore in the year-ago period. 
 The company's total expenses rose 1.28 per cent to Rs 2,244.16 crore as against Rs 2,215.79 crore a year ago. 
 Commenting on the results, GCPL Executive Chairperson Nisaba Godrej said, "We delivered a steady performance in the third quarter of fiscal year 2020. Our India business delivered a robust volume growth of 7 per cent alongside gaining market shares across major categories, amid further deterioration in staples consumption."
 GCPL's India revenue rose 1.21 per cent to Rs 1,523.87 crore during October-December from Rs 1,505.64 crore in the corresponding quarter a year ago.
 The company's revenue from Indonesian market rose 13.32 per cent to Rs 448.22 crore as compared with Rs 395.51 crore in the year-ago period. 
 "In our international businesses, Indonesia continued its strong performance with high single digit profitable sales growth driven by a consistent performance across categories and several go-to-market initiatives," Godrej said.
 Africa (including Strength of Nature) sales were marginally lower at Rs 678.70 crore as against Rs 682.30 crore a year ago.
 "In GAUM (Godrej Africa, USA, Middle East), we saw a sales recovery with higher than mid-single digit constant currency sales growth. The performance was driven by an improved performance in our South and West Africa cluster," she said.
 "We continue to drive the scale up of the wet hair care business and the relaunch of the Darling brand in the dry hair category, along with expansion in distribution across GAUM," Godrej added.
 Revenue from other markets was 3.23 per cent lower at Rs 161.12 crore as against Rs 166.50 crore in October-December a year ago.
 The company also informed that its board has declared an interim dividend of Rs 2 per share for financial year 2019-20.
 Shares of Godrej Consumer Products Ltd on Wednesday closed 0.87 per cent higher at Rs 742.10 on the BSE. KRH RVK

Godrej Consumer Products Q3 net profit up 5.11 pc to Rs 445.20 cr

New Delhi, May 15 () FMCG major Godrej Consumer Products Ltd (GCPL) on Friday announced acquisition of the balance 25 per cent stake in Kenya-based Canon Chemicals Ltd for an undisclosed sum.Through this transaction, Canon Chemicals would now be a wholly-owned subsidiary of the company. The acquisition was made through its step down firm Godrej East Africa Holdings Ltd."The Company through its wholly-owned subsidiary, has acquired the balance 25 per cent stake in Canon Chemicals Limited," said GCPL in a regulatory filing. The Godrej Group firm had earlier acquired 75 per cent stake in Canon Chemicals Limited, Kenya, in 2016."As per the agreement entered into with the sellers, the company has now acquired the balance 25 per cent stake on May 15, 2020," it added.Canon Chemicals is a Kenya-based manufacturer of consumer products.GCPL is expanding its presence in the African markets and has done substantial acquisitions also in the past to strengthen its presence in the subcontinent.In the last quarter, January-March, GCPL's revenue from Africa (including Strength of Nature) market was at Rs 484.03 crore. KRH RKL MR

GCPL acquires balance 25% stake in Kenya-based Canon Chemicals

(Eds: Recasting last night story) New Delhi, Mar 21 () FMCG players like HUL, Godrej Consumer and Patanjali said they are helping fight the Covid-19 outbreak by reducing the prices of soaps, hygiene products and ramping up production of these items. Market leader Hindustan Unilever Ltd (HUL) on Friday committed Rs 100 crore to help in combating the coronavirus pandemic. "In the public interest, HUL is reducing the prices of Lifebuoy sanitizers, Lifebuoy Liquid handwash and Domex floor cleaners by 15 per cent. We are commencing production of these reduced-priced products immediately and these will be available in the market in the next few weeks," HUL said in a statement. "HUL has also ramped up the production of Lifebuoy sanitizers, Lifebuoy Handwash liquid and Domex Floor Cleaners and is committed to scaling it up even further in the coming weeks," it added. HUL will donate 2 crore pieces of Lifebuoy soaps in the next few months to the sections of the society which need it the most. HUL CMD Sanjiv Mehta said, "in a crisis like this Companies have a big role to play. We are working closely with the Governments and our partners to ensure that we overcome this global health crisis together." Haridwar-based Patanjali Ayurved said it has slashed prices of aloe vera and haldi-chandan soap variants by 12.5 per cent. "In the light of the common man's problem, Swami Ramdev has decided to reduce the prices... to help the common people battle against the coronavirus," Patanjali Spokesperson S K Tijarawla said. Godrej said it has decided not to pass on raw material price hikes to consumers. "Pricing in the soaps category has seen significant deflation in 2019. However, in recent months, we have seen a 30 per cent increase in raw material inputs. We were planning for a price increase to partially cover for this spike in input costs. "However, given the spread of Covid-19, we have decided to hold off this increase, currently. It is our sincere endeavour to ensure that stocks are replenished across all channels so that our consumers can adopt better hygiene practices and stay safe," Godrej Consumer Products CEO (India &amp; SAARC) Sunil Kataria said. There are reports of panic buying among consumers and several online retailers like Grofers, BigBasket and offline retailers like Walmart and Metro Cash &amp; Carry have witnessed a spike in sales of personal care and hygiene products. KRH ABM DRRDRR

Soap makers reduce prices, increase production

<ul><li><keyword id="1107" type="General" weightage="20" keywordseo="sunil-kataria" source="Orion">Sunil Kataria</keyword>, Chief Executive Officer, India and SAARC, <keyword id="140888" type="General" weightage="20" keywordseo="godrej-consumer-products" source="Orion">Godrej Consumer Products</keyword> Limited has been re-elected as the Chairman of the <keyword id="32717" type="General" weightage="20" keywordseo="indian-society-of-advertisers" source="Orion">Indian Society of Advertisers</keyword>.</li><li>Sunil has led the Society over the past five years.</li><li>The <keyword id="222666" type="General" weightage="80" keywordseo="isa" source="Orion">ISA</keyword> played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.</li></ul>The newly elected Executive Council of the Indian Society of Advertisers (ISA) has elected Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited as the Chairman of the ISA. Sunil has led the Society over the past five years to greater heights garnering support from the fellow Executive Council members, the ISA members and other industry bodies. On his election for the sixth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement. The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape. We heartily thank all fraternity organizations for their strong partnering and this will surely help us scale newer heights. I also acknowledge the continuing support by the ISA members in all our endeavours.” He further added, “In particular reference to the Covid-19 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe, getting vaccinated and adhering to directives by health authorities and governments”. ISA is the apex national body as a strong voice to advertisers over the last 69 years. Its cross-sector advertiser members contribute to more than half of the annual national non-governmental ad spends. ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data. Other members of the Executive Council are: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited Narendra Ambwani, Director, Agro Tech Foods Limited Tarun G. Arora, Chief Executive Officer &amp; Whole Time Director, Zydus Wellness Limited Subhadip Dutta Choudhury, Chief Executive Officer, Hawkins Cookers Limited Paulomi Dhawan, Independent Director, Whistling Woods International Neil George, Managing Director, Nivea India Pvt Limited Girish Kalyanaraman, Vice President, Brand Operations, Procter &amp; Gamble Hygiene and Health Care Limited Chandru Kalro, Managing Director, TTK Prestige Limited Devraj Lahiri, Chief Operating Officer - India Tobacco Division, ITC Limited Angshu Mallick, Managing Director &amp; CEO, Adani Wilmar Limited Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Limited Anuj Poddar, Executive Director, Bajaj Electricals Limited Ramakrishnan Ramamurthi, Advisor J. K. Enterprises Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited <keyword id="2907402" type="General" weightage="20" keywordseo="gauravjeet-singh" source="Orion">Gauravjeet Singh</keyword>, General Manager – Media Services (South Asia) Media Dept, Hindustan Unilever Limited Shashank Srivastava, Senior Executive Director (Marketing &amp; Sales), Maruti Suzuki India Limited

Sunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive term

Bhopal, Feb 19 () Growth of consumer durables segment is expected to pick up in the last quarter taking the sector's expansion in 2019-20 to 15 per cent, an industry official said on Wednesday. The expert also said that the economic slowdown has not affected the sector, which grew by 10 per cent in the first three quarters of 2019-20, as people continue to spend on consumer products like ACs, refrigerators, washing machines and other appliances. The last quarter would be much better than first three, so overall growth in the current fiscal year is expected to be over 15 per cent, Sanjeev Jain, National Sales Head, Godrej Appliances, told reporters here. The sector has grown at around 10 per cent in the current financial year, he added.Asked about the effect of economic slowdown, Jain saidthat this has not affected the sector because people are spending on their needs of consumer products. Talking about the growth in the next five years, he said the consumer durable sector is expected to double the market size to Rs 1 lakh crore by 2025."It is expected that the size of the consumer durable sector would be doubled to over Rs 1 lakh crore from present around Rs 55,000-crore because of growing needs of products in the day-to-day life of the people," Jain said. On the occasion, Godrej launched a new range of air-coolers in MP. Jain said that the organised sector has only 40 per cent share in the air-cooler market in the country, which involves the sale of one-core units. Arif Kooliyat, Head, Product Planning, Godrej Appliances, said that the air cooler market is expected to grow at a CAGR of 20 per cent by 2022. ADU MAS NP MRMR

Consumer durables growth to pick in last quarter of FY20, says official

<ul><li><keyword id="8733287" type="UNKNOWN" weightage="20" keywordseo="goodknight-gold-flash">Goodknight Gold Flash</keyword> is aimed at converting non-liquid vaporizer users, bringing them into the category by offering them a premium product at a competitive price point.</li><li>The brand is looking at a digital-heavy campaign wherein TV will get them reach but digital will help spread awareness about the product.</li><li>GCPL has also withdrawn <keyword id="8733289" type="UNKNOWN" weightage="20" keywordseo="goodknight-activ">Goodknight Activ</keyword> from the markets and will slowly phase out the refills for the product within the next few quarters to offer a single, more effective product to consumers, shared <keyword id="1107" type="PERSON" weightage="20" keywordseo="Sunil-Kataria">Sunil Kataria</keyword>, Chief Executive Officer - India &amp; SAARC, GCPL</li></ul> <keyword id="464067" type="COMPANY" weightage="20" keywordseo="Godrej-Consumer-Products-Limited">Godrej Consumer Products Limited</keyword>’s (GCPL) mosquito repellant brand Goodknight has come up with its latest liquid vaporiser offering, Goodknight Gold Flash, which the brand claims will get rid of a household’s need to use multiple formats of mosquito repellants, namely coils, aerosols, flash cards and incense sticks. Currently, the overall liquid vaporizer (LV) category is pegged at Rs 2,200 crore and if GCPL is able to crack this newly created single-solution category, the brand is staring at an incremental opportunity of Rs 2,500 crore in the near future. Moreover, to ensure that Goodknight Flash Gold is able to make the desired impact in the market, GCPL is withdrawing its other liquid vaporizer offering, Goodknight Activ, which is a Rs 1,200 crore brand currently. Goodknight currently holds 60% market share in the LV category. Why the new offering? The brand has already launched Goodknight Gold Flash in the South market and has seen a positive response, shared Sunil Kataria, Chief Executive Officer - India &amp; SAARC, GCPL. However, what he feels will make this a success is the fact that the product, which is a premium offering, will be available at almost the same price as Goodknight Activ. “We account for Rs 1200 crore in the Rs 2500 crore category. However, 40% of the market accounts for other LV users and this new offering presents an opportunity to convert those consumers. Moreover, the multiple format using households are a big opportunity for us too. This product has the potential to become the solo format in most households and that’s where we will start taking the share of non-LV formats. Also, the product comes at a very competitive price point. You are getting a product of business class at the price of an economy class,” shared Kataria. Gold Flash is priced at Rs 89 for the machine and refill, while only the refill is available at Rs 75 per piece, which Kataria maintains is a nominal increase over their previous product. The new machine rapidly releases visible flash vapours resulting in a knock-down effect on mosquitoes, compared to only repellency effect of normal <keyword id="8733288" type="UNKNOWN" weightage="20" keywordseo="liquid-vapourizers">liquid vapourizers</keyword> in the initial period. The body of the machine is such that refills of other brands, or even that of Goodknight Activ cannot be used on it. However, refill of Gold Flash can be used on machines of other brands. While the brand has already stopped the production of Goodknight Activ, the refills will still be available and it will be slowly phased out to make sure that users don’t face any inconvenience, shared Kataria. GCPL’s performance in a tough year While Kataria agrees that the slowdown has affected most companies, he feels that their singular focus on growing volumes has worked in their favour. “Our results show a 7% volume growth. Going forward, the recovery still might take some time, maybe a couple of quarters. But our focus will continue to be on driving value and volume,” he said. So did marketing budgets take a hit due to the slowdown? “Not at all! We have done 6 launches in the last 6 months. That’s another way to drive volume growth where you give consumers more differentiated benefits so that they say that its worth paying for. Marketing plan While the brand is planning a high-decibel digital campaign that will comprise 6 digital films, it will also invest on TV. “This will be a digital-heavy campaign but not a digital-first campaign. This is a large brand and we reach around 6 crore homes and we want all those homes to upgrade to this machine in the next 12 months. We are also looking at a huge behavior change. So we definitely need a mass medium like TV to first spread awareness,” he shared. The brand will launch the campaign in the next two weeks.

GCPL withdraws Rs 1,200 crore brand, Goodknight Activ to give Goodknight Gold Flash a boost

Kolkata, Mar 20 () Godrej Consumer Products Limitedon Friday said despite the rise in input cost by 30 per cent,the company has decided not to increase soap prices due to thecoronavirus crisis.The company said it wants people to maintain handhygiene practices."Pricing in the soaps category has seen significantdeflation in 2019. However, in recent months, we have seen a30 per cent rise in raw material inputs. We were planning fora price increase to partially cover for this spike. But giventhe outbreak of COVID-19, we decided not to hike prices now,"Godrej Consumer CEO (India &amp; SAARC) Sunil Kataria said."It is our sincere endeavour to ensure that stocks arereplenished across all channels so that our consumers canadopt better hygiene practices and stay safe. Our teams arealso working round the clock to ensure that adequate stocksare available during these trying times," he said in astatement.To curb the spread of the coronavirus, people areadvised to strictly adhere to hand hygiene by washing handsfrequently with soap and water or an alcohol-based handsanitiser, the statement said. BSMNN NN

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