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<keyword id="19896515" type="General" weightage="20" keywordseo="Durga-Puja" source="keywords">Durga Puja</keyword>, one of the most revered Hindu festivals, celebrates Goddess Durga's victory over the demon Mahishasura, symbolising the triumph of good over evil. This grand festival, also known as <keyword id="23483677" type="General" weightage="20" keywordseo="Durgotsav" source="keywords">Durgotsav</keyword>, will commence on Tuesday, October 8, 2024, and conclude on October 12, 2024. Beyond its deep religious significance, Durga Puja unites millions of devotees, especially in India, fostering a sense of spiritual and cultural unity. Here are some heartfelt wishes and greetings to share with your loved ones during this joyous celebration. <h2>30 <keyword id="5037038" type="General" weightage="100" keywordseo="Durga-Puja-wishes" source="Orion">Durga Puja Wishes</keyword></h2><ul><li>Wishing you a Durga Puja filled with joy, devotion, and the blessings of <keyword id="19968294" type="General" weightage="20" keywordseo="Maa-Durga" source="keywords">Maa Durga</keyword>. Happy Durgotsav! </li><li>May Goddess Durga shower her blessings on you and your family and fill your life with happiness and prosperity. Shubho Durga Puja! </li><li>Wishing you strength, courage, and immense happiness on this auspicious Durga Puja. May Maa Durga guide you always! </li><li>May this Durga Puja bring peace, prosperity, and joy into your life. Happy Puja! </li><li>May the divine blessings of Maa Durga protect you and your family from all evils. Shubho Sharodiya! </li><li>Let’s celebrate the triumph of good over evil and fill our hearts with hope and positivity. Happy Durga Puja! </li><li>May Maa Durga bless your home with joy and remove all obstacles from your path. Shubho Puja! </li><li>Wishing you the energy of Maa Durga, the wisdom of Goddess Saraswati, and the prosperity of Maa Lakshmi. Happy Durga Puja! </li><li>May your life be as vibrant and joyous as the festivities of Durga Puja. Shubho Durga Puja! </li><li>May this Puja strengthen your faith and bring renewed hope into your life. Happy Durga Puja! </li><li>May the divine energy of Goddess Durga flow through your life, giving you strength and courage. Shubho Mahalaya! </li><li>Wishing you a joyous Durga Puja filled with the sound of dhaak, fragrance of flowers, and divine blessings. </li><li>May Maa Durga bless you with wisdom, good health, and endless happiness. Shubho Bijoya Dashami! </li><li>As the auspicious festival of Durga Puja begins, may Maa Durga bless you with good health and happiness. </li><li>May you find all the delights of life, and may all your dreams come true. Wishing you a joyous Durga Puja! </li><li>Wishing you a festival as magnificent as the celebration of Durga Puja itself. Shubho Durga Puja! </li><li>May Maa Durga empower you with the courage to face any challenge and the strength to overcome every hurdle. Happy Durgotsav! </li><li>May the celebrations of Durga Puja fill your heart with joy and warmth. Shubho Sharodiya! </li><li>Wishing you a Durga Puja as enchanting as the blessings of the goddess. Shubho Puja! </li><li>May Goddess Durga illuminate your life with countless blessings. Happy Durga Puja! </li><li>On this auspicious occasion of Durga Puja, may all your troubles fade away, and may you be blessed with everlasting peace. </li><li>May Maa Durga enrich your life with positivity, good fortune, and immense joy. Happy Durga Puja! </li><li>Let us welcome Maa Durga and ask her to bless us with eternal happiness and prosperity. Shubho Durga Puja! </li><li>May the arrival of Maa Durga usher in a new dawn of happiness and success. Shubho Bijoya Dashami! </li><li>Wishing you good health, prosperity, and eternal joy this Durga Puja. May Maa Durga bless you. </li><li>May you and your family be blessed by the nine divine forms of Maa Durga. Shubho Durga Puja! </li><li>May the celebrations of Durga Puja bring peace and contentment to your soul. Shubho Mahotsav! </li><li>May Goddess Durga empower you with the courage to face life's battles. Happy Durga Puja! </li><li>May the blessings of Maa Durga keep enlightening your life and protect you from harm. Shubho Durga Puja! </li><li>May the divine energy of Goddess Durga be your guiding light today and forever. Happy Durgotsav! </li></ul><h2><keyword id="20270579" type="General" weightage="20" keywordseo="Durga-Puja-2024" source="Orion">Durga Puja 2024</keyword> Messages</h2>Durga Puja is a reminder of the power of faith and the strength of good over evil. May the blessings of Maa Durga always be with you! As we celebrate the victory of Maa Durga over Mahishasura, let’s embrace her blessings and live with courage and grace. Durga Puja is not just a festival; it’s a time to celebrate traditions, togetherness, and the eternal victory of light over darkness. This Durga Puja, may you find joy in every moment, peace in every prayer, and strength in every blessing. May Maa Durga’s blessings remove all obstacles from your path and grant you the strength to achieve greatness. Happy Durga Puja! May the grandeur of Durga Puja fill your heart with endless happiness and your home with prosperity and love. Wishing you a Durga Puja as joyous as the vibrant celebrations, and may Maa Durga’s blessings be your guiding light. May the sound of dhaak and the scent of flowers fill your life with endless joy and the blessings of Maa Durga. Happy Durga Puja! This Durga Puja, may you be blessed with divine energy and the strength to conquer all adversities in life. Durga Puja is a time to reconnect with our roots, celebrate life, and seek the blessings of Maa Durga for a future filled with peace and prosperity. SEE ALSO: <a href="https://www.businessinsider.in/science/health/food/webstories/8-reasons-why-fasting-during-navratri-is-beneficial-for-your-health/slidelist/114053587.cms" data-type="tilCustomLink" target="_blank">8 reasons why fasting during Navratri is beneficial for your health</a> <a href="https://www.businessinsider.in/travel/india/webstories/top-dussehra-getaways-from-delhi-escapes-for-the-festive-weekend/slidelist/114046437.cms" data-type="tilCustomLink" target="_blank">Top Dussehra getaways from Delhi: Escapes for the festive weekend</a>

Happy Durga Puja 2024: Thoughtful wishes and messages to make your celebrations special

Nestled on the banks of the Krishna River, <keyword id="37103" type="General" weightage="100" keywordseo="vijayawada" source="Orion">Vijayawada</keyword> is a bustling city in the Indian state of <keyword id="37102" type="General" weightage="20" keywordseo="Andhra-Pradesh" source="Orion">Andhra Pradesh</keyword>, steeped in history, culture, and natural beauty. From ancient temples to modern attractions, here are 10 must-visit places that showcase the rich tapestry of Vijayawada's heritage and charm. 1. <keyword id="455733" type="General" weightage="20" keywordseo="kanaka-durga-temple" source="Orion">Kanaka Durga Temple</keyword> Perched atop the Indrakeeladri Hill, the Kanaka Durga Temple is a sacred Hindu shrine dedicated to Goddess Kanaka Durga. The temple's architecture, adorned with intricate carvings and sculptures, is a sight to behold. Visitors can climb the steps to seek blessings and enjoy panoramic views of the city from the hilltop. 2. <keyword id="6567821" type="General" weightage="20" keywordseo="Undavalli-Caves" source="Orion">Undavalli Caves</keyword> Located just 8 kilometres from Vijayawada, the Undavalli Caves are a marvel of rock-cut architecture dating back to the 4th to 5th centuries. Carved out of solid sandstone, these caves feature stunning sculptures of Hindu deities and Buddhist influences. The largest cave houses a magnificent statue of Lord Vishnu in a reclining posture. 3. <keyword id="55555" type="General" weightage="20" keywordseo="prakasam-barrage" source="Orion">Prakasam Barrage</keyword> Spanning across the Krishna River, the Prakasam Barrage is a prominent landmark of Vijayawada. Built in the 19th century, this massive structure not only controls the flow of the river but also offers a picturesque backdrop for leisurely strolls and boat rides. 4. <keyword id="987978" type="General" weightage="20" keywordseo="bhavani-island" source="Orion">Bhavani Island</keyword> Situated amidst the Krishna River, Bhavani Island is a popular recreational spot and one of the largest river islands in India. Visitors can enjoy boating, water sports, and picnics amidst lush greenery and serene surroundings. The island also offers cozy cottages for those looking to extend their stay. 5. <keyword id="6194457" type="General" weightage="20" keywordseo="gandhi-hill" source="Orion">Gandhi Hill</keyword> Named after Mahatma Gandhi, Gandhi Hill is a historic landmark in Vijayawada. It houses a stupa with seven stupas inside, symbolising the seven principles of Mahatma Gandhi. The hilltop also offers a panoramic view of the city and hosts a memorial library dedicated to Gandhi's life and teachings. 6. <keyword id="21169073" type="General" weightage="20" keywordseo="mogalarajapuram-caves" source="Orion">Mogalarajapuram Caves</keyword> Dating back to the 5th century, the Mogalarajapuram Caves are ancient rock-cut caves renowned for their exquisite architecture and intricate carvings. The highlight of these caves is the stunning idol of Lord Nataraja, adorned with fine detailing and craftsmanship. 7. Rajiv Gandhi Park Spread across lush greenery, Rajiv Gandhi Park is a popular recreational hub in Vijayawada. The park features lush gardens, vibrant flower beds, and well-manicured lawns, making it an ideal spot for leisurely walks, picnics, and family outings. 8. <keyword id="5800947" type="General" weightage="20" keywordseo="victoria-museum" source="Orion">Victoria Museum</keyword> Housing a rich collection of artifacts, sculptures, and paintings, the Victoria Museum offers insights into the history and culture of Vijayawada and its surrounding regions. Visitors can explore ancient relics, archaeological finds, and exhibits showcasing the region's heritage. 9. Prakasam Tank Built during the British era, the Prakasam Tank is a historic water reservoir that served as a source of drinking water for Vijayawada. Today, it is a serene spot for relaxation, with well-maintained gardens, walking paths, and scenic views of the surrounding landscape. 10. <keyword id="12944623" type="General" weightage="20" keywordseo="mangalagiri-temple" source="Orion">Mangalagiri Temple</keyword> Located just 12 kilometres from Vijayawada, the Mangalagiri Temple is a revered shrine dedicated to Lord Narasimha. The temple's architecture, with its unique gopuram adorned with intricate carvings, is a testament to the region's rich cultural heritage. From ancient temples to scenic parks and historic landmarks, Vijayawada offers a myriad of attractions waiting to be explored. Whether you're a history buff, nature lover, or spiritual seeker, there's something for everyone in this vibrant city on the banks of the Krishna River. So pack your bags, embark on a journey of discovery, and immerse yourself in the cultural tapestry of Vijayawada. Note: The article is based on content generated by AI models like Bard and Chatgpt.

Journey through Vijayawada: 10 unmissable stops for every visitor

<ul><li>Durga Puja in <keyword id="6357783" type="General" weightage="20" keywordseo="west-bengal" source="Orion">West Bengal</keyword> is synonymous with fun, enthusiasm and power.</li><li>This year, brands celebrated <keyword id="445934" type="General" weightage="20" keywordseo="maa-durga" source="Orion">Maa Durga</keyword>’s power, resilience by paying a tribute to Indian women.</li><li>Here are a few campaigns that caught our attention.</li></ul><keyword id="48284" type="General" weightage="100" keywordseo="navratri" source="Orion">Navratri</keyword> and Durga Puja is one of India’s widely celebrated festivals, especially in West Bengal. Millions of people visit Kolkata every year to attend the four-day festival which celebrates the victory of good over evil. It is that time of the year when every part of West Bengal is decked up, consumers are filled with optimism and joy. Pandal hopping, gorging on foods, <keyword id="3105575" type="General" weightage="20" keywordseo="dhunuchi-naach" source="Orion">Dhunuchi Naach</keyword> (dance with the incense burner) are some of the inseparable moments associated with Durga Puja. This is when the entire local community and tourists come together and celebrate the festival with enthusiasm. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. It is during Navratri and Diwali that consumers shop a lot and spruce up their houses to welcome Maa Durga. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses also see a hike during this period. In keeping with the festive spirit, brands left no stone unturned to celebrate Maa Durga during the nine auspicious days of Navratri. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Brands also use this opportunity to start a conversation around gender equality. They point out how the irony of celebrating <keyword id="87480" type="General" weightage="20" keywordseo="nari-shakti" source="Orion">Nari Shakti</keyword> and female power for the nine days of Navratri is very stark. As the country bids adieu to Maa Durga tomorrow, for this year, we take a look at how the festival was celebrated in the brandverse. Here are a few campaigns that stood out: Elegant Steel <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Shoppers Stop <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> ITC Aashirvaad <div type="Youtube" id="5lpFle-skcs" title="Eta Amar Maa" thumbUrl="https://i.ytimg.com/vi/5lpFle-skcs/mqdefault.jpg"></div> Joy Personal care <div type="Youtube" id="Z-Ixcs4WkL8" title="Pujo 2021 - Joy Beautiful by Nature | Mimi Chakraborty | Joy Personal Care" thumbUrl="https://i.ytimg.com/vi/Z-Ixcs4WkL8/mqdefault.jpg"></div> Tata Tea Gold's new packaging <div type="Youtube" id="AjFo4axK7jg" title="Durga Pujo with Tata Tea Gold Special Edition Festive Packs" thumbUrl="https://i.ytimg.com/vi/AjFo4axK7jg/mqdefault.jpg"></div> 7UP <div type="Youtube" id="owe2SzTk1c0" title="7UP and Fido is here with some fresh dhak beats!" thumbUrl="https://i.ytimg.com/vi/owe2SzTk1c0/mqdefault.jpg"></div>

Navratri 2021: Here’s how brands celebrated the spirit of Navratri across India

<ul><li>With low spirits still looming around for many, people are unsure how to enjoy the Pujo celebrations or go pandal hopping this year.</li><li>Brands united to encourage people to come together while adhering to safety norms and paid a tribute to the positivity and strength of the human spirit as we all want to step out of dark times and emerge victorious and bright like Maa Durga.</li></ul>It’s that time of the year when West Bengal turns into one grand carnival, <keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword>, in normal times is as much about the fun and food as it is about the fervour of welcoming Durga into our homes and lives. Intricately woven into the cultural fabric of West Bengal, the festivities spread cheer across, turning its cities into a beautiful dreamland of joy and togetherness. While this year is different, brands haven't shied away from celebrating this grand festival. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Here are a few campaigns and product and packaging innovations that stood out: Tata Tea Tanishq <div type="Youtube" id="tPec4SJPFBM" title="Tanishq presents Aparajita - Ekotai Shundor, Ekotai Shokti!" thumbUrl="https://i.ytimg.com/vi/tPec4SJPFBM/mqdefault.jpg"></div> <keyword id="106317" type="DOMAIN" weightage="20" keywordseo="Asian-Paints">Asian Paints</keyword> <div type="Youtube" id="VuDs2-8VgkM" title="Asian Paints Sharad Shamman ‘Dugga Elo Ghawrey’" thumbUrl="https://i.ytimg.com/vi/VuDs2-8VgkM/mqdefault.jpg"></div> Joy Personal Care <div type="Youtube" id="xytF80lvSV8" title="Dugga Elo (দুগ্গা এল)| Priyanka Sarkar | Akriti Kakar | Ajay S | Baba Yadav | Joy Personal Care |SVF" thumbUrl="https://i.ytimg.com/vi/xytF80lvSV8/mqdefault.jpg"></div> Welspun <div type="Youtube" id="4J4ZbS3gbUk" title="Celebrate the Magic of Reversible | This Durga Puja #ChaloPaltai | Welspun 2in1 Reversible Bed sheet" thumbUrl="https://i.ytimg.com/vi/4J4ZbS3gbUk/mqdefault.jpg"></div> Shoppers Stop <div type="Youtube" id="tl9qEgRs4tY" title="Ami Alo | Pujo 2020" thumbUrl="https://i.ytimg.com/vi/tl9qEgRs4tY/mqdefault.jpg"></div> Big FM <div type="Youtube" id="u_KnfZFZFgw" title="Big Mahalaya | Mahalaya ki nayi dhun | Swagatalakshmi | 92.7 Big FM | Durga Pujo" thumbUrl="https://i.ytimg.com/vi/u_KnfZFZFgw/mqdefault.jpg"></div> <keyword id="874458" type="COMPANY" weightage="20" keywordseo="Xiaomi">Xiaomi</keyword> <div type="Youtube" id="a6zcmYEmFWI" title="Ekdol Bondhu | Xiaomi | Rupam Islam | Pujo 2019" thumbUrl="https://i.ytimg.com/vi/a6zcmYEmFWI/mqdefault.jpg"></div>

This year, Durga Puja campaigns are all about the celebration of resilience

<ul><li>While Durga Puja/Navratri is here, this year, the festivites are subdued.</li><li>Brands are therefore excercising caution in where and how much they spend in the next few days.</li><li>However, things are gradually improving and there are signs of recovery, experts tell us.</li></ul><keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> or <keyword id="48284" type="CITY" weightage="20" keywordseo="navratri">Navratri</keyword> is one of the biggest festivals in India and every year the festival is marked by marketers pouring in big monies during the nine days of festivity. Actually the festival is so big in states like West Bengal that streets of cities like Kolkata usually become one big advertising canvas. However, things are different this year. With coronavirus still going nowhere, people are cautious. While every year, the streets become adorned by ads and hoardings from brands from all kinds of industries, because this is the best way to grab people’s attentions, this year, even during the festival, advertisers have been cautious. For the ad and marketing industry which saw a huge dip in investments during the first few months of the lockdown, a lot of hope had been resting on the festive season. However, this year there will hardly be a celebration. Just yesterday, the Calcutta High Court also directed all Durga puja pandals in the state to be turned into 'no-entry zones'. Many pandals in the city are barring physical entry of devotees and making the entire experience virtual. Even in other cities, people are planning to give the festivities a skip. Even Prime Minister Narendra Modi during his address to the nation advised people to exercise caution while going out during the festival. So what does this mean for advertisers? Will they get a bang out of their buck if they advertiser this year? Explaining how things are going to be different this year, <keyword id="3364704" type="PERSON" weightage="20" keywordseo="Sujata-Dwibedy">Sujata Dwibedy</keyword>, Group Trading Director, Amplifi India, dentsu international said, “Durga Puja in the east and Navratri in the west, are two of the grandest of all festivals, The festival marks the start of the auspicious period. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. People shop a lot. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses are seen in this period. A lot of business-led decisions are also made around this time. However, this year would be different as people would not step out like before, but they would be hooked on to the media to get a glimpse of the Goddess. So, the media/channel who can give them the best experience would score over the others.” Every year, categories like FMCG, apparel, auto, e-commerce and consumer durables become the biggest spenders during the festive season. But have these brands come ahead and advertised this year? <keyword id="8330648" type="PERSON" weightage="20" keywordseo="Sidharth-Parashar">Sidharth Parashar</keyword>, President – Investments and Pricing, GroupM India said, “With demand picking up in Aug-Sep, key categories like Ecommerce, FMCG, Telecom, Durables, Auto and certain segments within BFSI are expected see increased ad spends this festive season. FMCG saw recovery in Jul-Sep quarter, driven by essentials like health-hygiene products and immunity boosting food products. Brands in these categories coupled with discretionary like skin &amp; personal care products are likely to see an uptick in consumer spending and therefore in ad spending too. Consumer durables and Retail are expected to benefit from the govt.’s LTC cash voucher and festival advance schemes, which would lead to increased spending from government employees on products like apparels, laptops, smart phones, consumer durables, home appliances, fitness, jewellery, beauty &amp; personal care during this festive. For Ecommerce sector, RedSeer estimates this festive to surpass a GMV of U$D 7Bn. driven by a surge in shoppers from Tier-II towns, considerable discounts available and financing options being easily accessible to consumers. Large players like Amazon and Flipkart are scaling up their supply chain vendors, fulfillment centres and higher manpower for delivery, in order to meet surge in demand and are spending heavily on TV, digital &amp; Print.” While people might give pandal-hopping a skip this year, they have also started spending money. At this point, people are on the lookout for a change, for something positive and this has led to a visible shift in consumer sentiments in the past few months, Dwivedy added, “We are seeing that market sentiments have improved over the past few months. A surge in online purchases has been witnessed through the various platforms. Indian consumers have started embracing the new normal, and consumption of products is back. There are multiple new categories of products, new convenience food products, health, hygiene-related – all have been accepted and are being tried out. In the last few days, the malls have also opened with new offerings from the shops. Many are offering home delivery, video selections and are even ready to send people home with multiple samples for trials. Home delivery of groceries, foods and other products is preferred. Implying that the emotions have revived, the consumption has begun, however, the mode of consumption is new.” This positive sentiment has led to a month-on-month increase in spends since July across categories. “TV has been almost at the same levels as the previous year. Print, on the other hand, is kind of catching up but it will still take some more time in top metros. Nevertheless, Tier II towns are tracking better. Radio has also picked up. OOH and Cinema that have been worst hit this year should see some relief in this quarter,” she explained. While Television has steadily been seeing an increase in ad spends over the past few months, mediums like Radio and OOH that had suffered a lot during the lockdown are hoping to see some recovery. These are both mediums that see a lot of spends during the festive season in normal years. So how are things this year? Abraham Thomas, CEO, Reliance Broadcast Network Limited said, “The festive season is considered the 5th quarter in India, an auspicious time, for businesses across industries, that contributes 40-45% of sales. Marketers certainly leverage this opportunity with ad volumes showcasing a significant surge. Clearly the most trusted and credible media, this lockdown has helped radio being reimagined amongst the audiences with the overall listenership of medium growing by 30%. The surge in listenership across different TG’s have driven ad volumes across Males, Females, the young and older targeted brands. We have witnessed a rise of 24% in Ad Volumes in week 33 with consistent growth in Ad volume from Aug’20 where average Ad volume surged by 4.8 times as compared to April. With the staggered unlocking of the economy, Radio with its ‘mass local reach’, trusted influencers and digital amplification have witnessed a sharp recovery with certain categories booming more than the others.” However, things aren’t all that great in the outdoor medium and Noomi Mehta, Chairman &amp; MD, Selvel One paints a not-so-rosy picture. He said, “Right now we are at 50% in terms of business when compared to a normal year, and if you compare puja-to-puja, we would be at less than 40% this year. It is true that people are venturing out now and there is an opportunity for brands but they are very cautious.” Every year, especially during Navratri/Durga Puja, brands from segments like FMCG, consumer durables etc go all out and make a lot of noise. “But this year, only those forced to advertise are advertising. For instance, auto brands that are launching new offerings are advertising and currently they are out top advertisers. Every year, we see financial institutes, paint companies, e-commerce platforms and apparel brands also invest in festive but that hasn’t happened this year,” he shared. Despite the fact that brands are cautious in spending, data points towards many cities almost coming to a state of normalcy. Shared <keyword id="2406965" type="PERSON" weightage="20" keywordseo="Atul-Shrivastava">Atul Shrivastava</keyword>, CEO, <keyword id="2911687" type="PERSON" weightage="20" keywordseo="Laqshya-Media-Group">Laqshya Media Group</keyword>, “As far as traffic on the roads is concerned, per data generated through SHARP, Laqshya’s traffic metrics platform, traffic in Kolkata is currently 89-92% of normal times and it is increasing every day. Long traffic jams are also back. So, we see that situation is coming back to normal, aided by the festive season.” However, Shrivastava had something positive to share. He pointed towards signs of recovery, even in terms of ad spends. “Even in the current situation, we are seeing brands in the jewellery, textiles, retail, garments, footwear and the automobile sectors spending their pent-up OOH budgets. FMCG brands are also advertising in OOH media, especially for sanitizing products. OTT platforms and entertainment channels are also investing in OOH media to promote new shows and programs. Hence, even if we do not see 100% spend by clients as compared to last year, current spends are around 60-65%.” On what the rest of the year will look like, Arnab Samanta, Head of Marketing, Graphixstory said, “With the nation gradually ‘unlocking’ itself and with IPL happening around the festive season, the markets are much positive of a revival in the second half of the year. Brands will be spending 1.5 times digitally more than the usual plan of action. The advertising spend will be increased, thoughtful engaging ad campaigns and tech innovations like augmented reality will be introduced to create massive engagement with the target audience. The higher ad spends for various brands will be distributed on a different mix of categories and channels compared to last year, depending on consumer trends and shopping pattern. Digital businesses will now make the way for a sharper trajectory.” While things have still not picked up as much as the ad industry had hoped, the number of new coronavirus infections dropped below 50,000 for the first time in nearly three months in India yesterday. So here’s hoping that things will keep getting better gradually and we will have a better and safer Diwali, one that also brings relief to the industry.

Durga Puja and Navratri is finally here, but are advertisers excited?

<ul><li>Millions of people will hit <keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> Pandals today to celebrate one of the world's biggest street festivals. </li><li>The Durga Puja festival, a 10-day long carnival is celebrated early October. </li><li>One of the artists crafted Durga idols made of 50 kg pure gold worth ₹500 million. </li><li>Here are some pictures of Durga Puja pandals across the country. </li></ul>Millions of people will hit Durga Puja Pandals today to celebrate one of the world's biggest street festivals. The Durga Puja festival, a 10-day long carnival is celebrated early October. According to Hindu mythology, it is believed that Goddess Durga comes down to Earth by her four children to visit her parents. She is also known to have slayed the demon Mahishashur, during the same period. Business Insider India picked up the top Durga puja pandals created across several states to celebrate the festival. This community festival is celebrated in the company of friends and family. They also relish foods at street stalls and and patiently stand in long queues to visit the statues of the Goddess. <div type="image" title="AF8F1DFB-59C2-48E7-B636-125B1C75F428" msid="71480280" hostid="261"></div>

 There are several puja committees which create pandals, or marquees, of all shapes and sizes. <div type="image" title="e3cdaf690671f9516b57061bfbd5b10a" msid="71480281" hostid="261"></div>
 One of the artists crafted Durga idols made of 50 kg pure gold worth ₹500 million. Artists also recreated India’s historic mission to the moon, Chandrayaan 2, at puja pandals in Nagpur and Varanasi. <div type="image" title="Nagpur: A replica of &amp;#39;Chandrayaan&amp;#39; made into a Durga Puja pandal during Navratri..." msid="71480273" hostid="261" caption="&amp;lt;p&amp;gt;A replica of &amp;#39;Chandrayaan&amp;#39; made into a Durga Puja pandal during Navratri Festival, in Nagpur.Photo) (&amp;lt;/p&amp;gt;"></div>

 In Kolkata, around 3,000 community pujas and 5,000 family pujas are being held. Another 25,000 community pujas were organised by local clubs, non-government and social organizations. <div type="image" title="A5B87F24-3319-44AD-B15A-1D467DE69216" msid="71480282" hostid="261"></div>
 The puja festivities and prayers begin on the sixth day of the first quarter of the moon and end on Dashami or the 10th day, celebrated across the country as Dassehra. <div type="image" title="7E370E5F-8BF7-4926-A959-14F3DA6AC6F7" tempid="77742" msid="71480321" hostid="261"></div>

 The main fervor starts from the seventh (Saptami), eighth (Ashtami), and ninth (Navami) day when people start visiting the pandal for celebration. 
	<div type="image" title="Kolkata: A Durga Puja pandal themed on letter-box during the ongoing Durga Puja ..." msid="71480291" hostid="261" caption="&amp;lt;p&amp;gt;A Durga Puja pandal themed on letter-box during the ongoing Durga Puja festival, at Chetla Agrani, in Kolkata.Photo) (&amp;lt;/p&amp;gt;"></div>

 The festival concludes the 10th day, called Vijayadashami. 
 <div type="image" title="F0921F65-4097-4C8C-9D8E-E2100B410DE9" tempid="77748" msid="71480322" hostid="261"></div>

See how artists blend faith with India's moon mission, obsession with gold, and much more during one of India's biggest religious festivals

<ul><li><keyword id="5025800" type="UNKNOWN" weightage="20" keywordseo="Cardi-B">Cardi B</keyword>’s latest photo shoot with a magazine cover for the upcoming launch of Sneaker Collection with Reebok hasn’t gone down well with a lot of Indians. </li><li>The rapper posed as Goddess Durga to celebrate power, femininity and women empowerment. </li><li>Cardi B has now apologised for offending people's religious sentiments. </li></ul>Just after Reebok announced its association with global icon Cardi B for the launch of a sneaker collection, the rapper started making news for the wrong reasons. Cardi B posed as Goddess Durga for a magazine cover to promote the upcoming collection. Her aim was to pay homage to the goddess. However, it didn't go down well with a lot of Indians who felt the image was disrespecting Goddess Durga. Cardi B took to Instagram to apologise for offending people's religious sentiments. She said, “Sorry guys, I didn't mean to offend or disrespect anyone’s culture. I can’t change the past but I will be more cautious for the future. When I did the Reebok shoot, the creator told me that I will be representing a Goddess that stands for strength, femininity, liberation and that’s something I love and I am all about it. I did not intend to hurt anyone’s religious sentiments.” Explaining the thought behind the photo shoot, the magazine’s social media caption said, “In a <a href="https://www.instagram.com/GeorgesHobeika/">@GeorgesHobeika</a> dress, she pays homage to Durga, the Hindu goddess, whose symbols of protection and inner strength resonate as much in modern times as they have through the centuries. Like Durga, Cardi B is a dominant female voice at a critical time.⁠” <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div>Many Indians found it disrespectful and criticised Cardi for her bare bodied homage to the Goddess, while others were displeased that she was holding a shoe in her hand.

Cardi B apologises for her magazine cover promoting Reebok Shoes that paid homage to Maa Durga

The year 2014 is just two days old, marking the beginning of yet another <keyword id="89477" type="UNKNOWN" weightage="100" keywordseo="Gregorian-calendar">Gregorian calendar</keyword> year. But revellers who painted the town red and want more party time need not lose heart. Officially, the year has taken off on January 1, but the regional variants of the New Year’s Day still prevail in a country like India – home to a colourful mélange of cultures and traditions. So we are yet to experience a spate of <keyword id="471694" type="UNKNOWN" weightage="100" keywordseo="New-Year-festivities">New Year festivities</keyword>, celebrated from <keyword id="6354495" type="CITY" weightage="100" keywordseo="kashmir">Kashmir</keyword> to Kanyakumari, from the <keyword id="53478" type="CITY" weightage="100" keywordseo="North-East">north-east</keyword> to the western coast. 
 Interestingly, both the Gregorian calendar (introduced by Pope Gregory XIII in 1582) and the previous <keyword id="89476" type="PERSON" weightage="100" keywordseo="Julian-calendar">Julian calendar</keyword> (first implemented by Julius Caesar in 46 BC) kick off on the same day – January 1. The Romans originally dedicated the first day of the year to Janus, the god of gates, doors and beginnings, and January, the first month of the year, was named after him. Later on, most nations in Western Europe officially started the New Year from January 1. The UK was a late adopter, though, and observed New Year’s Day on <keyword id="47282" type="ENTERTAINMENT" weightage="100" keywordseo="march">March</keyword> 25, popularly known as Lady Day since it celebrated Virgin Mary and the Feast of the Annunciation. This practice stayed in England up to 1752. 
 Closer home, we have many time-reckoning systems but the most significant among them is the <keyword id="1998432" type="UNKNOWN" weightage="100" keywordseo="Sakabda">Sakabda</keyword> or the <keyword id="1998433" type="UNKNOWN" weightage="100" keywordseo="Saka-calendar">Saka calendar</keyword>. It was introduced in 78 AD, most probably by the Kushan ruler Kanishka, and was even used in other countries such as Kampuchea and Indonesia. Another one is the popular <keyword id="1998435" type="UNKNOWN" weightage="100" keywordseo="Bangabda">Bangabda</keyword> or the <keyword id="1282409" type="UNKNOWN" weightage="100" keywordseo="Bengali-calendar">Bengali Calendar</keyword>, a <keyword id="1998436" type="UNKNOWN" weightage="100" keywordseo="Solar-calendar">solar calendar</keyword> started by Mughal emperor <keyword id="6363995" type="PERSON" weightage="80" keywordseo="Akbar">Akbar</keyword> in 1584 AD. Then there is the <keyword id="1998437" type="UNKNOWN" weightage="100" keywordseo="Hijri-New-Year">Hijri New Year</keyword>, also known as the <keyword id="1926173" type="UNKNOWN" weightage="100" keywordseo="Islamic-new-year">Islamic New Year</keyword>, which started in 610 AD when <keyword id="6358086" type="PERSON" weightage="80" keywordseo="Prophet-Muhammad">Prophet Muhammad</keyword> migrated from Mecca to <keyword id="89362" type="CITY" weightage="80" keywordseo="Medina">Medina</keyword>. 
 With so many calendars around and so many regional New Year’s Days to celebrate, it’s time to soak in the traditional rituals once more, mostly observed during the months of <keyword id="368788" type="PERSON" weightage="100" keywordseo="Chaitra">Chaitra</keyword> and <keyword id="1998439" type="UNKNOWN" weightage="100" keywordseo="Baishakh">Baishakh</keyword> (March-April). Here’s a quick look at the key events. 
 
 
 
<keyword id="4349969" type="UNKNOWN" weightage="100" keywordseo="Navreh">Navreh</keyword> – Kashmir: Let us start with Navreh, the New Year’s Day in the <keyword id="911185" type="UNKNOWN" weightage="100" keywordseo="Lunar-calendar">lunar calendar</keyword> and observed on the <keyword id="1998440" type="UNKNOWN" weightage="100" keywordseo="Shukla-Pratipada">Shukla Pratipada</keyword> (first day of the waxing moon) in the month of Chaitra (March-April). It is the <keyword id="1998441" type="UNKNOWN" weightage="100" keywordseo="Oldest-New-Year-celebration">oldest New Year celebration</keyword>, and finds mention in historical works such as Nilamat Purana, <keyword id="1998443" type="UNKNOWN" weightage="100" keywordseo="Kalhana">Kalhana</keyword>’s <keyword id="1998442" type="UNKNOWN" weightage="100" keywordseo="Rajtarangini">Rajtarangini</keyword> and Persian scholar <keyword id="1792427" type="UNKNOWN" weightage="80" keywordseo="Al-Biruni">Al-Biruni</keyword>’s writing. Each household prepares the ‘<keyword id="1998444" type="UNKNOWN" weightage="100" keywordseo="Holi-thali">holi thali</keyword>’ with great care, containing food, flower and other essentials, and it is viewed at the dawn of Navreh while family members pray for <keyword id="6383453" type="ORGANIZATION" weightage="100" keywordseo="Wealth">wealth</keyword>, knowledge and <keyword id="23119" type="ENTERTAINMENT" weightage="100" keywordseo="good-luck">good luck</keyword>. From this day, <keyword id="1998445" type="UNKNOWN" weightage="100" keywordseo="Nav-Durga-Puja">Nav Durga Puja</keyword> or <keyword id="31525" type="UNKNOWN" weightage="100" keywordseo="Navratra">Navratra</keyword> also begins in Kashmir and continues for 9 days. 
 
<keyword id="1296432" type="UNKNOWN" weightage="100" keywordseo="Chaitti">Chaitti</keyword> – <keyword id="6358126" type="CITY" weightage="100" keywordseo="Himachal-Pradesh">Himachal Pradesh</keyword>: In this hill state, the New Year’s Day is celebrated on the first day of Chaitra according to the <keyword id="1998446" type="UNKNOWN" weightage="100" keywordseo="Vikrami-calendar">Vikrami calendar</keyword> and festivals such as <keyword id="48284" type="CITY" weightage="100" keywordseo="navratri">Navratri</keyword> and <keyword id="1998448" type="UNKNOWN" weightage="100" keywordseo="Ralli-Puja">Ralli Puja</keyword> are held throughout the month in honour of Goddess Durga/Bhagwati. The month-long Ralli Puja ends in the marriage of Lord Shiva and the goddess as spinsters seek blessings of the divine duo for a spouse like Lord Shiva. 
 
<keyword id="42862" type="PERSON" weightage="100" keywordseo="Ugadi">Ugadi</keyword> – <keyword id="37102" type="COMPANY" weightage="100" keywordseo="Andhra-Pradesh">Andhra Pradesh</keyword> &amp; <keyword id="6354780" type="ENTERTAINMENT" weightage="100" keywordseo="Karnataka">Karnataka</keyword>: It is celebrated on the same day as Navreh, in the month of Chaitra, and marks the beginning of the South Indian lunar year. People of these southern states believe that Lord Brahma began the creation of the universe on this auspicious day. Houses are decorated with mango leaves and <keyword id="202308" type="PERSON" weightage="100" keywordseo="Rangoli">rangoli</keyword> designs; Panchanga or the <keyword id="1998452" type="UNKNOWN" weightage="100" keywordseo="Religious-almanac">religious almanac</keyword> is recited and puja offerings are made for a prosperous New Year. Ugadi <keyword id="758269" type="UNKNOWN" weightage="100" keywordseo="pachadi">pachadi</keyword>, the traditional dish of six flavours made of <keyword id="6441002" type="UNKNOWN" weightage="100" keywordseo="neem">neem</keyword>, <keyword id="137842" type="UNKNOWN" weightage="100" keywordseo="jaggery">jaggery</keyword> &amp; banana, salt, green chilli/pepper, tamarind juice and unripe mango, is also relished on this occasion to acknowledge six different aspects of life. 
 
<keyword id="608876" type="PERSON" weightage="100" keywordseo="Gudhi-Padva">Gudhi Padva</keyword> – <keyword id="13126" type="COMPANY" weightage="100" keywordseo="Maharashtra">Maharashtra</keyword> &amp; <keyword id="826" type="CITY" weightage="100" keywordseo="Goa">Goa</keyword>: Observed on the same day as Navreh and Ugadi (Chaitra Shukla Pratipada), the New Year festivities in these states celebrate the bounty of Nature. Houses are decked up with rangoli and colourful gudhi – a bright-hued, embellished silk banner tied to a decorated <keyword id="1808323" type="UNKNOWN" weightage="100" keywordseo="bamboo-pole">bamboo pole</keyword> and an upside down brass/silver pot fitted on the top. A day after Gudhi Padva, <keyword id="127745" type="UNKNOWN" weightage="100" keywordseo="Cheti-Chand">Cheti Chand</keyword> or the <keyword id="610532" type="UNKNOWN" weightage="100" keywordseo="Sindhi-New-Year">Sindhi New Year</keyword> is observed to celebrate the birth anniversary of <keyword id="1998458" type="UNKNOWN" weightage="100" keywordseo="Ishtadeva-Uderolal">Ishtadeva Uderolal</keyword> or <keyword id="987886" type="UNKNOWN" weightage="100" keywordseo="Jhulelal">Jhulelal</keyword>, the patron saint of the Sindhis. Lord Varuna, the water god, is also worshipped on this day, followed by <keyword id="6771793" type="UNKNOWN" weightage="100" keywordseo="feasting">feasting</keyword> and <keyword id="240265" type="UNKNOWN" weightage="100" keywordseo="devotional-music">devotional music</keyword>. 
 
Varuda Pirappu/Puthandu – <keyword id="20154" type="ORGANIZATION" weightage="100" keywordseo="tamil-nadu">Tamil Nadu</keyword>: Held in mid-April, the <keyword id="6407830" type="UNKNOWN" weightage="100" keywordseo="Tamil-New-Year">Tamil New Year</keyword>’s Day is celebrated on the first day of Chithirai, which is the first month of the traditional <keyword id="525554" type="UNKNOWN" weightage="100" keywordseo="Tamil-calendar">Tamil calendar</keyword>. Just like Navreh, the day begins with <keyword id="1998464" type="UNKNOWN" weightage="100" keywordseo="Auspicious-sighting">auspicious sighting</keyword> or <keyword id="1009356" type="UNKNOWN" weightage="100" keywordseo="kanni">Kanni</keyword>, as people <keyword id="1873" type="UNKNOWN" weightage="100" keywordseo="Worship">worship</keyword> <keyword id="13726" type="PERSON" weightage="100" keywordseo="rice">rice</keyword> &amp; farm products, <keyword id="119992" type="ORGANIZATION" weightage="100" keywordseo="precious-metals">precious metals</keyword> and <keyword id="1246513" type="UNKNOWN" weightage="100" keywordseo="new-clothes">new clothes</keyword>. Ritualistic patterns called kolams are drawn; traditional lamps or kuthu vilakkus are lighted and placed in the centre, and brass bowls known as niraikudums are filled with water to usher in <keyword id="73094" type="UNKNOWN" weightage="100" keywordseo="prosperity">prosperity</keyword> and <keyword id="800742" type="UNKNOWN" weightage="100" keywordseo="fulfillment">fulfillment</keyword>. It is followed by the <keyword id="1998469" type="UNKNOWN" weightage="100" keywordseo="Almanac-worship">almanac worship</keyword> called <keyword id="1998471" type="UNKNOWN" weightage="100" keywordseo="Panchanga-Puja">Panchanga Puja</keyword>. And the festive meal features pachadi, fruits and payasam or dessert. 
 
<keyword id="345699" type="PERSON" weightage="100" keywordseo="Vishu">Vishu</keyword> – <keyword id="28504" type="CITY" weightage="100" keywordseo="Kerala">Kerala</keyword>: Vishu is the <keyword id="1010370" type="UNKNOWN" weightage="100" keywordseo="Malayalam-New-Year">Malayalam New Year</keyword>’s Day, observed in Kerala on the first day of the Malayalam month of Medam. As in other South Indian states, auspicious sighting and other rituals are observed as part of the celebration; <keyword id="51941" type="UNKNOWN" weightage="100" keywordseo="firecrackers">firecrackers</keyword> are burst and an elaborate <keyword id="1998461" type="UNKNOWN" weightage="100" keywordseo="Festive-lunch">festive lunch</keyword> called <keyword id="1998473" type="UNKNOWN" weightage="100" keywordseo="Sadya">sadya</keyword> is served. 
 
 
 
<keyword id="1334751" type="UNKNOWN" weightage="100" keywordseo="Poila-Baishakh">Poila Baishakh</keyword> – <keyword id="6357783" type="CITY" weightage="100" keywordseo="West-Bengal">West Bengal</keyword>: The Bengali New Year’s Day is celebrated in the month of Baishakh (mostly on <keyword id="6364510" type="PERSON" weightage="100" keywordseo="april">April</keyword> 14). Also known as <keyword id="989326" type="UNKNOWN" weightage="100" keywordseo="Naba-Barsha">Naba Barsha</keyword>, <keyword id="27928" type="PERSON" weightage="100" keywordseo="Lord-Ganesha">Lord Ganesha</keyword> and <keyword id="462664" type="ORGANIZATION" weightage="100" keywordseo="Goddess-Lakshmi">Goddess Lakshmi</keyword>, deities of wealth, are worshipped on this day while businesses open fresh ledgers known as <keyword id="1998474" type="UNKNOWN" weightage="100" keywordseo="Haal-Khata">Haal Khata</keyword>. Feasting, festivities and <keyword id="6409104" type="UNKNOWN" weightage="100" keywordseo="cultural-programmes">cultural programmes</keyword> are the main attractions here. <keyword id="1998475" type="UNKNOWN" weightage="100" keywordseo="Maithili-New-Year">Maithili New Year</keyword> <keyword id="1998426" type="UNKNOWN" weightage="100" keywordseo="Juri-Sheetal">Juri Sheetal</keyword> is also celebrated on this day. 
 
<keyword id="1998425" type="UNKNOWN" weightage="100" keywordseo="Maha-Vishuva-Sankranti">Maha Vishuva Sankranti</keyword> – <keyword id="6357961" type="CITY" weightage="100" keywordseo="Odisha">Odisha</keyword>: In neighbouring Odisha, the New Year’s Day is also known as <keyword id="1998476" type="UNKNOWN" weightage="100" keywordseo="Pana-Sankranit">Pana Sankranit</keyword> or <keyword id="1998424" type="UNKNOWN" weightage="100" keywordseo="Jala-Sankranti">Jala Sankranti</keyword> or <keyword id="1998427" type="UNKNOWN" weightage="100" keywordseo="Mesha-Sankranti">Mesha Sankranti</keyword> that marks the beginning of a year in the solar calendar. Traditionally held on the first day of Baishakh (mid-April), a sweet drink called <keyword id="1998477" type="UNKNOWN" weightage="100" keywordseo="Pana">Pana</keyword> is made using fruits, card, milk, water and sugar/jaggery and bestowed as <keyword id="1998478" type="UNKNOWN" weightage="100" keywordseo="Puja-offering">puja offering</keyword>. People also drink Pana and water is offered to all, even to birds and animals, for a month. Throughout this period, <keyword id="1998479" type="UNKNOWN" weightage="100" keywordseo="Goddess-Hingula">Goddess Hingula</keyword> is worshipped for driving the evil away. Devotees often keep fast and perform penances as part of the rituals. 
 
Rongali/Bohag Bihu – <keyword id="6354915" type="CITY" weightage="100" keywordseo="Assam">Assam</keyword>: Held in the month of Baishakh (mid-April), this weeklong colourful and vibrant festival not only marks the beginning of a year in the solar calendar, but also heralds the new agricultural season. As in all other states, pujas are offered to ensure a prosperous year ahead; <keyword id="974604" type="UNKNOWN" weightage="100" keywordseo="festive-food">festive food</keyword> such as pitha and laru is made and shared, and young people get together to choose their life partners. Fairs are held; games are played, and the traditional <keyword id="1998481" type="UNKNOWN" weightage="100" keywordseo="Bihu-songs">Bihu songs</keyword> &amp; dances make it the perfect season for jollity and merriment. 
 
<keyword id="1998480" type="UNKNOWN" weightage="100" keywordseo="Cheiraoba">Cheiraoba</keyword> – <keyword id="6359754" type="CITY" weightage="100" keywordseo="Manipur">Manipur</keyword>: Moving further north-east, one gets to celebrate the Manipuri New Year Sajibu Cheiraoba in the month of April. Puja offerings, delicious food and festivities mark this occasion as well. In addition, locals climb the nearest hill tops, thus aspiring to rise to great heights in real life. 
 
Baisakhi/Vaisakhi – <keyword id="6354953" type="COMPANY" weightage="100" keywordseo="Punjab">Punjab</keyword>: Traditionally a <keyword id="404010" type="UNKNOWN" weightage="100" keywordseo="harvest-festival">harvest festival</keyword>, the <keyword id="1011009" type="UNKNOWN" weightage="100" keywordseo="Punjabi-New-Year">Punjabi New Year</keyword>’s Day is held on April 13/14 (the first day of the second month of the year, according to the Nanakshahi Calendar). It is a significant day for the <keyword id="81001" type="UNKNOWN" weightage="100" keywordseo="Sikh-community">Sikh community</keyword> as well since they celebrate the day in honor of the 10th guru, <keyword id="138545" type="PERSON" weightage="80" keywordseo="Guru-Gobind-Singh">Guru Gobind Singh</keyword>, who did away with the <keyword id="6434481" type="UNKNOWN" weightage="100" keywordseo="Caste-System">caste system</keyword>. Otherwise, fun, food and <keyword id="1998485" type="UNKNOWN" weightage="100" keywordseo="Country-dances">country dances</keyword> like <keyword id="6920" type="CITY" weightage="100" keywordseo="Bhangra">Bhangra</keyword> and <keyword id="465865" type="PERSON" weightage="100" keywordseo="giddha">Giddha</keyword>, keeping time with the beats of dhols and drums, mark this occasion. 
 
<keyword id="585610" type="UNKNOWN" weightage="100" keywordseo="Bestu-Varas">Bestu Varas</keyword> – <keyword id="6354766" type="COMPANY" weightage="100" keywordseo="Gujarat">Gujarat</keyword>: In certain parts of northern and western India, Diwali heralds the New Year and Gujarat is one of them. Bestu Varas is held a day after the Festival of Lights, in the month of <keyword id="6376330" type="PERSON" weightage="100" keywordseo="Kartik">Kartik</keyword> (October-November) and houses are splendidly decked up with <keyword id="5823" type="PERSON" weightage="100" keywordseo="Flowers">flowers</keyword>, rangoli and torans (door hangings). Pujas are offered; New Year <keyword id="54214" type="UNKNOWN" weightage="100" keywordseo="Fireworks">fireworks</keyword> are everywhere and gifts are generously exchanged. And one must not forget the festive food either, especially the delectable and traditional snacks of Gujarat such as <keyword id="107294" type="CITY" weightage="100" keywordseo="farsan">farsan</keyword>. 
 
Images: Wikipedia

New Year Festivities
Not Over Yet; Here Is How India
Celebrates

Kolkata, Jun 11 () An idol maker from Kumartuli, a potters' hub in north Kolkata, has shipped a fibreglass idol of Goddess Durga to Australia, becoming the first artisan from the area to send his artwork overseas amid the COVID-19 outbreak. Soon after shipping the fibreglass idol to Melbourne on Wednesday, Koushik Ghosh has become busy in making arrangements for sending another to Germany. The fibreglass idol was sanitised before being shipped to Australia, he said. Ghosh's shipment has given some hope to the artisans of Kumartuli who are getting lesser orders and facing cancellation of bookings this year due to the pandemic. Lightweight fibreglass idols are in demand among NRI Bengalis during Durga Puja. Ghosh said he has received only nine orders from abroad this year, a sharp dip from 30-32 in the previous years. It would have been 12 but three organisers cancelled their bookings, said Ghosh, who has been making idols for Durga Puja organisers abroad for the last 15 years. Apart from Australia and Germany, the idols made by him will be shipped to Canada, the US and the UK this year. "The fact that an idol has been shipped abroad like previous years brings hope that the jinx brought about by COVID-19 has been broken," Ghosh said. Earlier, in April, five overseas customers of another famous Kumartuli artisan, Prodyut Pal, had cancelled their bookings citing the COVID-19 situation, disheartening him and other idol makers. "Most of the customers were from the US. Two of them have promised me that they will organise Durga Puja next year and buy idols from my studio," Prodyut Pal said. Kanchi Paul, one of the few female artisans in the potters' hub, said, "The jinx has been broken. I have got confirmation from five Durga Puja committees in Kolkata. We will start work in full swing once the artisans return to Kumartuli from their villages." "Other artisans are also getting orders for idols, albeit smaller in size, from local puja committees but the numbers so far are lesser than last year's. We badly want things to look up," she said. SUS SBN ACD ACD

In a first, Kumartuli artisan ships Durga idol to Australia amid COVID-19 outbreak

<ul><li>The <keyword id="6921472" type="UNKNOWN" weightage="20" keywordseo="samaj-sebi-sangha">Samaj Sebi Sangha</keyword> came up with an innovative idea to devote their 73rd puja celebration to the blind by creating a <keyword id="6357958" type="PERSON" weightage="20" keywordseo="durga">Durga</keyword> pandal with nails and threads. </li><li>The creators want people to enter the space and feel the texture of the sculpture. </li><li>The committee has also made sure that the visually impaired and pregnant women do not need a separate entry card for VIP entrance.</li></ul>Have you ever seen a sculpture made entirely of nails and that too with a purpose? <keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> is one of the most widely celebrated Hindu festivals in India. And, during this year’s Durga Puja, one of the organising committees in <keyword id="6354925" type="LOCATION" weightage="20" keywordseo="kolkata">Kolkata</keyword>, the Samaj Sebi Sangha, decided to take things up a notch by <a href="https://www.telegraphindia.com/states/west-bengal/a-durga-puja-pandal-to-touch-for-the-visually-impaired/cid/1671368">constructing</a> a Durga idol so that even the visually impaired can experience the statue. Breaching the usual norms of a Durga Puja pandal - to not to touch the artefacts - Samaj Sebi committee has been motivating people to touch Durga’s face instead. It’s an initiative to promote inclusive celebration and they even devoted their 73rd puja to the sightless and the blind. The sculpture of Durga has been put together using 20,000 screws and 1,200 nails at the entrance of the pandal. Though not the whole Durga, the sculpture has the face and the eyes of the goddess. The committee has also carved out a wall display with different thread patterns to form words like ‘Ma’ and ‘Jai Maa Durga’. The visually impaired are also being provided with a puja itinerary with in-depth information about the details of festivals in <keyword id="6363733" type="UNKNOWN" weightage="20" keywordseo="BRAILLE">Braille</keyword>. In a conversation with Business Insider India, Chandan Basu from Samaj Sebi Sangha said, “We have created this pandal for the visually impaired people so that they can feel the Durga Puja. We also wanted to educate the general people to donate their eyes after death to give light to the visually impaired. Samaj sebi sangha always pass a social message every year.” Samaj Sebi also partnered with Voice of the world to help visually impaired children enjoy the festival. Moreover, it has set up an eye donation camp with M.P Birla <keyword id="6607668" type="UNKNOWN" weightage="20" keywordseo="eye-bank">Eye bank</keyword> near the pandal. According to Samaj Sebi, 85 people have already pledged to donate their eyes. And it’s not just about the visually impaired. The Samaj Sebi Sangha has provided wheelchair and stretcher facilities for the old as well as differently-abled people. The surprise doesn’t end here.The puja committee also encouraged visually impaired children to perform in the cultural evening conducted on 16th October 2016 at the puja premises. This isn’t the first time that the committee has been in the news for its innovative approach towards Durga Puja. Just last year their display garnered appreciation for being India’s longest ‘Alpona’, which is a type of graffiti made in India using rice flour paste. Here is a glimpse of the creative Durga Puja concept

Blind-friendly deity sculpture made from 1,200 nails and 20,000 screws helps the visually impaired ‘see’ Durga Puja

<keyword id="20211589" type="General" weightage="20" keywordseo="Dussehra" source="keywords">Dussehra</keyword>, also known as <keyword id="23407130" type="General" weightage="20" keywordseo="Vijayadashami" source="keywords">Vijayadashami</keyword>, is a significant Hindu festival celebrated across India, symbolising the triumph of <keyword id="21053098" type="General" weightage="20" keywordseo="good-over-evil" source="keywords">good over evil</keyword>. The festivities vary by region, reflecting diverse cultural interpretations. Vijayadashami commemorates <keyword id="19897033" type="General" weightage="20" keywordseo="Lord-Ram" source="keywords">Lord Ram</keyword>'s victory over the ten-headed demon king Ravan in parts of Northern and Southern India. Meanwhile, in Eastern India, it marks the culmination of Durga Puja, celebrating Goddess Durga’s victory over the buffalo demon Mahishasura. When Mahishasura’s tyranny reached its height, Goddess Durga, with her ten arms, battled him for nine days, defeating him on the tenth day. This victory represents the restoration of dharma and cosmic balance. Throughout India, Dussehra is celebrated with vibrant fairs and Ramlila performances, where Ravan’s effigies are set aflame, symbolising the ultimate victory of good over evil. This year, Dussehra will be celebrated across India on October 12, as people come together to exchange greetings and spread joy. To make the occasion even more special, here are wishes, messages, and quotes you can share with your loved ones. <h3>Dussehra Wishes for 2024</h3><ul><li>May the light of Dussehra illuminate your life with joy, prosperity, and success. <keyword id="23513612" type="General" weightage="100" keywordseo="Happy-Dussehra-2024" source="keywords">Happy Dussehra 2024</keyword>!</li><li>Wishing you victory in all aspects of life as we celebrate the triumph of good over evil. Happy Dussehra!</li><li>May this Dussehra burn all the darkness in your life and light up your days with happiness. Have a wonderful Vijayadashami!</li><li>On this auspicious day, may Lord Ram bless you with strength, courage, and wisdom. Happy Dussehra 2024!</li><li>May the victory of good over evil inspire you to conquer all your challenges. Happy Dussehra to you and your family!</li><li>Let’s celebrate Dussehra by spreading love, peace, and positivity. Wishing you a blessed and joyful Dussehra!</li><li>May this Dussehra bring new beginnings, endless prosperity, and the courage to always stand for the truth. Happy Dussehra 2024!</li><li>Sending you warm wishes on this Dussehra! May all your worries burn away with Ravan's effigy, and may you be blessed with happiness.</li><li>Let’s celebrate the victory of good over evil, truth over lies. Wishing you a joyous and prosperous Dussehra!</li><li>May this festival bring you loads of joy and endless opportunities. Happy Dussehra to you and your loved ones!</li><li>May the blessings of Lord Ram fill your life with happiness, success, and fulfillment. Wishing you a victorious Dussehra!</li><li>On this auspicious occasion, may you find peace, strength, and wisdom. Happy Dussehra 2024!</li><li>Wishing you all the strength to defeat evil within and around you. Have a blessed and joyous Dussehra!</li><li>May the divine blessings of Goddess Durga and Lord Ram bring light into your life. Happy Dussehra 2024!</li><li>On this day of victory, may you be victorious in all your endeavours and lead a life filled with happiness. Happy Dussehra!</li><li>May your life be as bright and cheerful as the festival of Dussehra! Sending you my best wishes on this joyous occasion.</li><li>As we celebrate the triumph of good over evil, may this Dussehra bring peace, prosperity, and happiness to your life.</li><li>Wishing you success, happiness, and a lifetime of peace as we celebrate the power of good on this special day. Happy Dussehra 2024!</li><li>May this Dussehra light up your path with joy and success and bring you closer to your goals. Wishing you a victorious day!</li><li>Let’s celebrate Dussehra with a heart full of gratitude, love, and positivity. May Lord Ram bless you with endless happiness. Happy Dussehra!</li></ul><h2><keyword id="23460662" type="General" weightage="20" keywordseo="Dussehra-messages" source="keywords">Dussehra Messages</keyword> for 2024</h2>This Dussehra, let’s burn away our ego, jealousy, and negativity along with Ravan’s effigy. Wishing you a happy and peaceful Vijayadashami! As the effigies of Ravan are set ablaze, may all your troubles burn away with them. Here’s to a fresh start filled with success and joy. Happy Dussehra! Dussehra reminds us that no matter how strong evil may seem, it will always be vanquished. Wishing you strength and happiness on this auspicious day. On this special day, may you conquer all your fears and embrace success. Wishing you a joyous and blessed Dussehra! As we celebrate Dussehra, let’s fill our hearts with positivity and hope, just as Lord Ram’s victory filled the world with light. Happy Dussehra! This Dussehra, may you find the strength to overcome all challenges and emerge victorious in every aspect of life. Wishing you a blessed festival! On this Vijayadashami, may you be empowered to defeat all the evils within and lead a life of righteousness and joy. Happy Dussehra! May the festival of Dussehra inspire you to always fight for the truth and stand up against injustice. Wishing you and your family a victorious day! As Ravan’s effigy burns, may all your worries, anxieties, and obstacles disappear, and may you be blessed with happiness and success. Happy Dussehra! This Dussehra, let’s embrace the good in ourselves and in others and let the light of Lord Ram’s victory brighten our lives. Wishing you a joyful Dussehra! <h2>Quotes for Dussehra</h2>"Good always triumphs over evil. It's the law of nature that the truth will prevail in the end." "The fire of the spirit must burn within the soul for the victory of good over evil, and that is the essence of Dussehra." "Dussehra reminds us that no matter the challenge, with willpower and determination, we can defeat the greatest of evils." "Every storm in life is followed by a rainbow, and Dussehra symbolises the triumph of light over darkness." "The victory of good over evil inspires every generation to stand for truth, peace, and harmony." SEE ALSO: <a href="https://www.businessinsider.in/travel/india/webstories/dussehra-2024-best-places-in-delhi-ncr-to-experience-ravan-dahan/slidelist/114144765.cms" data-type="tilCustomLink" target="_blank">Dussehra 2024: Best places in Delhi NCR to experience Ravan dahan</a>

Happy Dussehra 2024 messages, wishes and quotes

<keyword id="21521132" type="General" weightage="20" keywordseo="Ranikhet" source="keywords">Ranikhet</keyword>, a charming hill station in the Indian state of Uttarakhand, is known for its stunning natural beauty, serene environment, and rich cultural heritage. If you're planning a trip to <keyword id="21761828" type="General" weightage="20" keywordseo="Ranikhet-in-2024" source="Orion">Ranikhet in 2024</keyword>, here are some must-visit places that will make your journey memorable. <cmsannotation type="cmsannotation" annotationid="Quick Information" comment="subhead" text="Quick Information">Quick Information</cmsannotation> <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">District </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Almora </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nearest Railway station </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kathgodam </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nearest Airport </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pantnagar </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Best time to visit </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">March to June and September to November </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pincode </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">263645 </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="Jhula Devi Temple" comment="subhead" text="Jhula Devi Temple"><keyword id="21761830" type="General" weightage="20" keywordseo="Jhula-Devi-Temple" source="Orion">Jhula Devi Temple</keyword></cmsannotation> <div type="image" title="2" msid="110333036" hostid="261" sizebytes="2108148" caption="&amp;lt;p&amp;gt;The peaceful Jhula Devi Temple adorned with countless bells.&amp;lt;/p&amp;gt;"></div>Jhula Devi Temple is a beautiful temple dedicated to the goddess Durga. It’s famous for its unique collection of bells, which devotees hang in the temple as a mark of respect and fulfilment of their wishes. The temple’s peaceful atmosphere and scenic surroundings make it a perfect spot for meditation and relaxation. <cmsannotation type="cmsannotation" annotationid="Chaubatia Gardens" comment="subhead" text="Chaubatia Gardens">Chaubatia Gardens</cmsannotation> Chaubatia Gardens are known for their extensive orchards of apples, plums, peaches, and apricots. This place is a paradise for nature lovers and photographers. You can enjoy a leisurely walk through the garden, tasting fresh fruits and taking in the panoramic views of the Himalayas. <cmsannotation type="cmsannotation" annotationid="Majkhali" comment="subhead" text="Majkhali">Majkhali</cmsannotation> Majkhali offers breathtaking views of snow-capped Himalayan peaks, including the famous Trishul and Nanda Devi. It’s an ideal place for a peaceful picnic or a quiet day out in nature. Bird watchers will also find Majkhali fascinating due to its diverse bird population. <cmsannotation type="cmsannotation" annotationid="Bhalu Dam" comment="subhead" text="Bhalu Dam">Bhalu Dam</cmsannotation> <div type="image" title="Bhalu Dam" msid="110333086" hostid="261" sizebytes="105862" caption="&amp;lt;p&amp;gt;Serenity and natural beauty at Bhalu Dam.&amp;lt;/p&amp;gt;"></div>Bhalu Dam is a small, artificial lake surrounded by lush forests and snow-clad peaks. It’s a great spot for picnicking, fishing, and bird-watching. The calm and serene environment is perfect for those looking to escape the hustle and bustle of city life. <cmsannotation type="cmsannotation" annotationid="Ranikhet Golf Course" comment="subhead" text="Ranikhet Golf Course">Ranikhet Golf Course</cmsannotation> <div type="image" title="3" msid="110333099" hostid="261" sizebytes="2126789" caption="&amp;lt;p&amp;gt;Picturesque landscapes at the Ranikhet Golf Course.&amp;lt;/p&amp;gt;"></div>One of the highest golf courses in Asia, the Ranikhet Golf Course, also known as Upat Golf Course, is a must-visit. Even if you’re not a golfer, the scenic beauty and tranquillity of the place are worth experiencing. The well-maintained course set amidst rolling hills and pine forests provides a picturesque setting. <cmsannotation type="cmsannotation" annotationid="Haidakhan Babaji Temple" comment="subhead" text="Haidakhan Babaji Temple">Haidakhan Babaji Temple</cmsannotation> <div type="image" title="4" msid="110333130" hostid="261" sizebytes="1893108" caption="&amp;lt;p&amp;gt;Spiritual solace at Haidakhan Babaji Temple.&amp;lt;/p&amp;gt;"></div>Situated a few kilometres from Ranikhet, the Haidakhan Babaji Temple is dedicated to the spiritual teacher Haidakhan Babaji. The temple complex is beautifully constructed and offers panoramic views of the surrounding hills. It’s a serene place for meditation and reflection. <cmsannotation type="cmsannotation" annotationid="Dwarahat" comment="subhead" text="Dwarahat">Dwarahat</cmsannotation> <div type="image" title="Dwarahat" msid="110333171" hostid="261" sizebytes="269224" caption="&amp;lt;p&amp;gt;Dwarahat&amp;lt;/p&amp;gt;"></div>Dwarahat, located about 35 km from Ranikhet, is a small town rich in ancient temples and cultural heritage. It’s famous for its intricate temple architecture and historical significance. The temples of Dwarahat are a testimony to the town’s glorious past and are a must-visit for history enthusiasts. <cmsannotation type="cmsannotation" annotationid="Binsar Mahadev Temple" comment="subhead" text="Binsar Mahadev Temple">Binsar Mahadev Temple</cmsannotation> Located in the dense forests of cedar and pine, Binsar Mahadev Temple is an ancient temple dedicated to Lord Shiva. The temple is surrounded by natural beauty and offers a tranquil environment for worship and meditation. The area is also known for its natural springs and streams. <cmsannotation type="cmsannotation" annotationid="Katarmal Sun Temple" comment="subhead" text="Katarmal Sun Temple">Katarmal Sun Temple</cmsannotation> <div type="image" title="5" msid="110333203" hostid="261" sizebytes="2195304" caption="&amp;lt;p&amp;gt;Architectural marvels at the ancient Katarmal Sun Temple.&amp;lt;/p&amp;gt;"></div>The Katarmal Sun Temple is an ancient temple dedicated to the Sun God. Built in the 9th century, it’s an architectural marvel and one of the few sun temples in India. The temple’s intricate carvings and historical significance make it a fascinating place to visit. <cmsannotation type="cmsannotation" annotationid="Mankameshwar Temple" comment="subhead" text="Mankameshwar Temple">Mankameshwar Temple</cmsannotation> Built by the Indian Army, Mankameshwar Temple is another popular religious site in Ranikhet. It’s dedicated to various deities, including Lord Shiva, Goddess Kali, and Radha-Krishna. The temple is well-maintained and offers a peaceful environment for prayer and meditation. <cmsannotation type="cmsannotation" annotationid="Tips for Travellers" comment="subhead" text="Tips for Travellers">Tips for Travellers</cmsannotation> Best Time to Visit: The best time to visit Ranikhet is from March to June and September to November when the weather is pleasant. Accommodation: There are various accommodation options ranging from budget hotels to luxury resorts. Booking in advance is recommended during peak seasons. Travel Essentials: Carry warm clothing, comfortable walking shoes, and a good camera to capture the stunning landscapes. Don’t forget to pack your essential medicines and travel documents. Ranikhet is a delightful destination that offers a perfect blend of natural beauty, spiritual solace, and historical richness. Whether you are an adventure enthusiast, a nature lover, or someone seeking peace, Ranikhet has something to offer everyone. So, pack your bags and get ready to explore this enchanting hill station in 2024! <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. How can I reach Ranikhet? Ranikhet is well-connected by road, and the nearest major city is Delhi, which is about 350 km away. You can reach Ranikhet by: By Air: The nearest airport is Pantnagar Airport, approximately 115 km away. From there, you can hire a taxi or take a bus to Ranikhet. By Train: The nearest railway station is Kathgodam, around 80 km from Ranikhet. Taxis and buses are available from Kathgodam to Ranikhet. By Road: Regular bus services are available from Delhi and other major cities in Uttarakhand to Ranikhet. You can also drive your own car or hire a taxi for a more comfortable journey. 2. What are some popular activities to do in Ranikhet? Ranikhet offers a variety of activities for visitors, including: Nature Walks and Hiking: Explore the beautiful trails and scenic landscapes around Ranikhet. Golfing: Enjoy a round of golf at the Ranikhet Golf Course. Picnicking: Visit places like Bhalu Dam and Chaubatia Gardens for a relaxing picnic. Temple Visits: Discover the spiritual side of Ranikhet by visiting temples like Jhula Devi Temple, Haidakhan Babaji Temple, and Binsar Mahadev Temple. Shopping: Shop for local handicrafts, woollen items, and souvenirs in the local markets. 3. What kind of accommodation options are available in Ranikhet? Ranikhet offers a range of accommodation options to suit different budgets and preferences. These include: Luxury Resorts: For a comfortable and lavish stay, several luxury resorts provide top-notch amenities and services. Mid-range Hotels: Numerous mid-range hotels offer comfortable rooms with essential facilities. Budget Hotels and Guesthouses: For budget travellers, there are many affordable hotels and guesthouses that provide basic amenities. Homestays: Experience local hospitality by staying in a homestay. 4. Is Ranikhet a family-friendly destination? Yes, Ranikhet is a family-friendly destination with plenty of activities and attractions suitable for all age groups. The serene environment, beautiful landscapes, and easy accessibility make it a great place for a family vacation. There are many picnic spots, nature trails, and temples that families can enjoy together. The peaceful ambience and safe surroundings add to its appeal as a family destination.

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Blind-friendly deity sculpture made from 1,200 nails and 20,000 screws helps the visually impaired ‘see’ Durga Puja

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Happy Dussehra 2024 messages, wishes and quotes

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