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The pace of digital transformation, both globally and in India when it comes to audio and video consumption on smartphones, is tremendous. It is not surprising to note the gradual shift in consumer preference to consume content has drifted from TVs to personal desktops to laptops and now finally to smartphones. With over 200 million mobile Internet users in the country and an upswing in content consumption, <a href="http://www.rediff.com/business/report/tech-internet-drives-mobile-in-india-says-google/20160226.htm">smartphones are becoming</a> the most potent engines, driving the growth of internet usage in India, as per a Google India study. Recognizing this and as part of taking forward its legacy of providing an ecosystem of services to its users in China, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, the global internet and technology conglomerate recently launched its ecosystem membership program in India. 
 As mobile screens outpace other platforms of viewing content, both globally and in India, to emerge as the primary screen, it is imperative to have a content ecosystem that responds to the trend. LeEco is the first company to introduce the concept of content ecosystem on mobile devices in India. The company’s latest Superphone launch, <keyword id="3347084" type="UNKNOWN" weightage="100" keywordseo="Le-1s-Eco">Le 1s Eco</keyword>, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program. LeEco introduced Le 1s Eco at an amazing introductory price of Rs 9999 over which the company announced 10% cashback offer on HDFC credit and debit cards. In the recently concluded first flash sale of Le 1s Eco, the company sold content worth Rs 320 million worth in just 29 minutes, thereby creating another unimaginable record in the industry. This is a clear testimony to the fact that Indian users are now looking for smartphones that come bundled with entertainment, that gives them access to movies and songs and much more. 
 
Le 1s Eco is truly a Blockbuster Superphone that packs the following - 
 <keyword id="3347083" type="UNKNOWN" weightage="100" keywordseo="LeEco-Membership">LeEco Membership</keyword> built-in with Le 1s Eco 
 
1. Users would get access to - 2000+ movies (in 10 languages), 100+ live TV channels, which will happen soon through an OTA software update 
2. 5 TB cloud personal storage space and *3.5 + million songs in 25 languages which will come live in Q3 of 2016 
3. Users can avail 10% cashback on all HDFC credit &amp; debit cards 
4. Exclusive deals and discounts and live streaming of concerts from all over the world 
 
Le 1s Eco gives buyers many high end specs to boast about: 
 
1. 3 GB RAM, 32 GB ROM 
2. 13.9cm (5.5) 403 ppi screen of FHD 1920x1080 resolution 
3. Sleek full metal Unibody design 
4. Mirror-surfaced fingerprint scanner 
5. LeEco Membership worth Rs 4900 per annum 
 
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere! 
 
About LeEco: 
 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

<div class="KonaFilter image-container display-table"><div><div class="image on-image">BoxedBoxed is launching a new paid membership tier.</div></div></div><ul><li><a href="http://www.businessinsider.com/category/boxed">Boxed</a> has launched its new paid membership program, Boxed Up.</li><li>For $49 a year, members of the new program will receive free rush shipping on all orders $20 and over, improved customer service, and cash back on purchases. Boxed will also price match for members</li><li>The membership program also offers exclusive discounts and entry to giveaways.</li><li>The company created the paid tier because customers were "looking for deeper discounts and unique offerings and were willing pay a little to get those," Ashish Prashar, the company's head of communications told Business Insider.</li></ul>Boxed is hoping to trap more customers in its square ecosystem.The online bulk-selling store, known as the <a href="https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/forbestreptalks/2016/10/19/costco-for-millennials-how-chieh-huang-built-boxed-a-mobile-juggernaut-with-100m-in-revenue/&amp;refURL=https://www.google.com/&amp;referrer=https://www.google.com/">Costco for millennials</a>, launched Boxed Up on Monday, its first paid membership tier. It is not intended to replace the standard free membership, but instead offer added benefits for die-hard shoppers."All the best services have some sort of subscription model," Ashish Prashar, the company's head of communications told Business Insider, said, using Netflix and Spotify as examples. "People will pay for that premium service if it's unique and brings value to their lives."<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Boxed</div></div></div>The key benefit for Up is free "priority shipping" for all orders over $20 for members. Boxed Up members will also see 2% Cash Rewards on what they spend, price-matching for competitors, and "VIP customer service."Regular Boxed members must spend $50 on an order for free shipping, and only get 1% cash rewards back. Discounts and giveaways will rotate in and out, with discounts on Boxed' private label Prince &amp; Spring starting with 15% off at launch.The service is designed for customers who shop often on Boxed and were looking for a little something extra. "Boxed Up is the premium offering customers have been asking for," Prashar said. "They were looking for deeper discounts and unique offerings and were willing pay a little to get those."Paid membership services are increasingly seen as a way for online stores to ensure customer loyalty in a competitive environment. The shining example is Amazon Prime, which the e-commerce giant uses to encourage customers to spend more money more frequently.Up differs from Prime when it comes to benefits. Up's priority shipping does not gaurantee tw0-day delivery, thoughBoxed says on its website most orders already get to customers within two business days, and it doesn't come with Prime's entertainment perks.Up is, however, significantly cheaper, at $49 a year to Prime's $99 or $12.99 a month. Customers interested in becoming Up members will be given a 30-day free trial of the service.Boxed has recently been the <a href="http://www.businessinsider.com/amazon-interested-in-acquiring-boxed-report-2018-1">subject of rumors of acquisition</a> by firms like Kroger and Amazon earlier in the year, but a deal has yet to be realized.<a href="http://read.bi/retail-2018"></a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-all-you-can-eat-restaurants-make-money-2018-3">How all-you-can-eat restaurants don't go bankrupt</a></h3> <div> </div> </div>

Boxed, the Costco for millennials, is launching a free shipping membership program - and it has one big advantage over Amazon Prime

<div class="KonaFilter image-container display-table"><div><div class="image on-image">John Zeedick/AP PhotosAmazon has a number of different strategies and programs aimed at younger users.</div></div></div><ul class="summary-list"><li>Amazon has a number of different strategies and programs aimed at younger users.</li><li>Teens and members of <a href="https://www.businessinsider.com/category/gen-z">Gen Z</a> have plenty of reasons to sign up for Prime, from free two-day delivery to deals on textbooks and online <a href="https://www.businessinsider.com/category/gaming">gaming</a> platforms.</li><li>Here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul><a href="https://www.businessinsider.com/category/amazon">Amazon</a> is on a mission to encourage teen shoppers into its <keyword id="6354851" type="UNKNOWN" weightage="100" keywordseo="retail">retail</keyword> ecosystem. The online shopping mega-hub offers a number of deals and features catered to young users, from special deals on textbooks to trial periods that appeal to their "try before you buy" mentality."It benefits Amazon to turn young people into Prime subscribers because once people sign up for Prime, they are likely to stay members. In fact, 95% of Prime members surveyed <a href="https://marketingland.com/report-prime-members-now-represent-63-percent-amazons-us-customers-226573">in a 2017 report</a> said they were likely to renew their memberships. Read more: <a href="https://www.businessinsider.com/difference-millennials-baby-boomers-2019-4">5 major differences between the lives of millennials and baby boomers</a>With that in mind, here are eight subtle ways that Amazon is trying to turn teens into loyal Prime members.<a href="https://www.businessinsider.com/intelligence/40-big-tech-predictions-for-2019?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=amazon&amp;itm_campaign=40-big-tech-predictions-for-2019-2"></a>

8 subtle ways Amazon is targeting teenagers and turning them into loyal Prime members

<ul class="summary-list"><li>Tech columnist Jason Aten calls Apple "the benevolent dictator of the podcast universe."</li><li>Its new creator platform shows it's ready to keep its power from major competitor <keyword id="685487" type="COMPANY" weightage="60" keywordseo="Spotify">Spotify</keyword>.</li><li>Their models are similar, and Apple's new model is also similar to its app developer model.</li></ul>For years, Apple was sort of the benevolent dictator of the podcast universe. Even though it controlled and managed the directory used by <a href="https://www.buzzsprout.com/blog/podcast-directories">virtually every other podcast app</a>, it never made any attempt to monetize its position. Now, however, Apple has made what might be the most significant change to <keyword id="1591083" type="PERSON" weightage="60" keywordseo="Podcasts">podcasts</keyword> since it first rolled out the ability <a href="https://www.macworld.com/article/176125/podcastingfirstlook.html">to download shows to your iPod</a> using iTunes back in 2005. On Tuesday, Apple said it would allow podcast creators <a href="https://www.businessinsider.com/apple-event-april-2021-colorful-imac-new-ipad-pro-airtags-2021-4#apple-is-redesigning-its-podcasts-app-and-adding-subscriptions-6">to sell monthly subscriptions</a> from within the Podcasts app. This move signals that the tech giant is ready to take on its major competitor - Spotify - in the race to dominate the podcast industry.The idea of allowing listeners to pay a monthly fee for bonus or ad-free content isn't new. Many shows already offer this exact type of subscription or "membership." The biggest difference is that Apple's service will handle all of the moving parts, as opposed to an individual podcaster having to piece together a membership service, unique subscriber feeds, and payment processing.For a while now, there have been <a href="https://gizmodo.com/apple-might-also-launch-its-rumored-subscription-podcas-1846711627">rumors that Apple was working on a way to monetize</a> its unique role in the podcast ecosystem. Those rumors came as Spotify was spending big to build out its own competing ecosystem. The streaming app spent $235 million in November to <a href="https://www.businessinsider.com/spotify-megaphone-deal-taking-on-apple-podcasts-2020-11">buy Megaphone</a>, a hosting and advertising platform. It's also been spending on exclusive shows, most notably paying reportedly <a href="https://www.businessinsider.com/joe-rogan-experience-podcast-spotify-exclusive-2020-5">more than $100 million for "The Joe Rogan Experience</a>." This spring, Spotify says it will start testing a subscription service that allows podcast creators to offer exclusive content to listeners who pay a monthly fee. That's different than what most people expected Spotify to do, which is launch a paid service similar to what it offers for music streaming, where users would <a href="https://www.businessinsider.com/spotify-considers-podcast-only-subscription-plan-service-2020-11">pay $10 a month to listen to ad-free podcasts</a> or shows that are exclusive to the paid tier.Their new offering is remarkably similar to what Apple just announced. <h2>Spotify and Apple have battled for years over streaming music. </h2>Spotify has even accused Apple of <a href="https://www.businessinsider.com/apple-app-store-fee-cut-purchases-commission-spotify-epic-match-2020-11">anti-competitive practices</a>, most recently with the <a href="https://www.businessinsider.com/spotify-apple-fight-apple-one-subscription-bundle-2020-9">introduction of Apple One</a>, and is a part of the group of developers that has <a href="https://www.businessinsider.com/why-spotify-european-competition-complaint-about-apple-not-google-2019-3">challenged Apple's control over the App Store</a>.Meanwhile, Apple seemed not to be paying attention to what was happening with podcasts. While Spotify was busy building its platform, Apple mostly left podcasts alone. It continued to support the directory and made updates to the app - even <a href="https://www.theverge.com/2019/6/3/18647182/apple-itunes-podcasts-music-tv-mac-os-wwdc-2019">bringing it to the Mac</a> - but did not much else. Even still, Apple's <a href="https://techcrunch.com/2021/03/02/spotify-podcast-listeners-to-top-apples-for-the-first-time-in-2021-forecast-claims/">podcast app has 28 million users</a>. That's impressive considering it built that audience without really even trying. It was only this year that Spotify's efforts finally pushed it over the top, with 28.2 million users.Now, Apple's essentially turned its Podcasts app into a creator-centric version of the App Store, selling subscriptions to your favorite show instead of your favorite productivity app. At the same time, it's creating a wall around its own podcast ecosystem in a way it hasn't before. That's certainly a smart move if the goal is to win the fight against Spotify, but it's definitely a departure from the company's hands-off approach that won it so much goodwill with the podcast industry."As a podcast creator, I'm very interested in Apple's new Podcast Subscription Service," Stephen Robles, the host of the "<a href="https://appleinsider.com/podcast">AppleInsider Podcast</a>," which recently launched a membership program, told Insider. "This is the first move Apple has made in over 15 years to close the podcast ecosystem with content only available in <keyword id="8081698" type="UNKNOWN" weightage="60" keywordseo="Apple-Podcasts">Apple Podcasts</keyword>," he added.Even though it doesn't seem likely that podcast subscriptions are going to be a huge money-maker in the short term, Apple has made <a href="https://www.businessinsider.com/apple-services-contributes-more-than-one-fifth-of-revenue-2019-8">growing its services revenue a priority</a>, and podcasts are certainly having their moment. That means there's a big upside to offering an alternative to Spotify.<h2>Apple is rolling out its podcast platform with almost the exact same model it offers app developers. </h2>Apple will charge creators $19.99 to be a part of the program, and will then take 30% of the monthly subscription fee in the first year. The commission drops to 15% in the second year. The difference is, Apple doesn't appear to be offering podcasters the same deal it offered small businesses when it lowered the <a href="https://www.businessinsider.com/apple-cutting-commissions-app-store-small-developers-misses-point-2020-11">commission to 15% for businesses generating less than $1 million in revenue</a>. Surely that would cover almost every podcast that might use Apple's subscription program.Apple might argue that taking a cut is fair since it's able to make the entire experience frictionless for existing podcast listeners, even if that means they're forced to use Apple's app. "While listeners may be more likely to subscribe using the in-app button that just charges the card in file with their Apple ID, that exclusive content won't be available in apps like Overcast, Pocket Casts, or Android," Robles said. Marco Arment, the developer behind the popular Overcast podcast player, <a href="https://twitter.com/marcoarment/status/1384852674613497856">highlighted on Twitter</a> the potential that Apple may be about to cut off other <keyword id="11137173" type="UNKNOWN" weightage="60" keywordseo="podcast-apps">podcast apps</keyword> in favor of its own.Apple's new interface for creating and hosting a podcast has the option to make a feed public. This is what makes the show available in the API used by other apps. If you don't choose that option, your podcast would only be available in Apple Podcasts, for example.Obviously, Apple's time as the quiet caretaker in the back of the podcast industry is over, though I don't think it intends to upend the ecosystem entirely. Instead, I think it saw an opportunity to slow the growth of its biggest competitor in the space, while also getting paid for the work it's done over the past 15 years to nurture a vibrant and growing industry. If nothing else, it shows it's taking podcasting very seriously, even if it's for the first time.Insider reached out to Apple for comment but didn't immediately receive a response.

Apple's new creator platform for podcasts shows it's taking Spotify more seriously as a competitor

<ul><li>2000 investor meetings held in one day; over 100 investors join mega ‘funding festival’ </li><li>Nancy Bhasin of This for That declared Grand Prize winner of coveted Elevator Pitch contest </li></ul>The fourth edition of <keyword id="71561" type="CITY" weightage="20" keywordseo="Lufthansa">Lufthansa</keyword> Start-up Expo, India’s largest ecosystem of start-up success, drew a power-packed gathering of 100 top investors, 500 experts, mentors and industry stalwarts, and thousands of young <keyword id="53533" type="COMPANY" weightage="20" keywordseo="entrepreneurs">entrepreneurs</keyword> among 15,000 plus participants. Powered by Lufthansa and TiE Delhi-NCR, the Expo focused sharply on funding this year and facilitated over 2000 investor meetings at the one day event. It also held expert sessions that helped entrepreneurs gain a deeper understanding of the fundraising process in addition to invaluable mentoring, partnership, business networking, and knowledge-sharing opportunities. The Expo, witnessed widespread participation and support of key government institutions, including the Department for Promotion of Industry and Internal Trade (DPIIT), StartupIndia as well as start-up programs of the State governments of Odisha, Haryana and Jharkhand. Among the highlights of Lufthansa Start-up Expo 4 was the Grand Finale of the Elevator Pitch Contest, which saw Nancy Bhasin of This for That unanimously selected as the winner of an unprecedented Grand Prize, including direct access to investors at the offices of Indian Angel Network, a dedicated mentor for six months, a seat on the Cambridge Ignite global entrepreneurship program, a Lufthansa Business Class Ticket to Europe and complimentary membership of TiE Delhi-NCR. The day also featured addresses by prominent industry leaders including Alain Chisari (Vice President Sales Asia &amp; Pacific – Lufthansa Group Airlines), Rajan Anandan (President TiE Delhi-NCR) and Geetika Dayal (Executive Director – TiE Delhi-NCR) among others, highlighting the significance of collaborative ecosystems like the Start-up Expo. Speaking on the occasion, George Ettiyil, Senior Director Sales South Asia – Lufthansa Group Airlines, said, “As the 3rd largest start-up ecosystem in the world, start-ups are a key driving force of business in India. Our commitment to enabling their success by bringing together the collaborative power of new India is an extension of our long-standing partnership with Indian business. As a global brand, we understand how important nurturing this spirit of entrepreneurship is to the long-term growth of the business ecosystem.” This year, Lufthansa Start-up Expo brought together over 500 mentors, over 100 partners and 100 investors. The event was also attended by 375 start-up exhibitors. Geetika Dayal, Executive Director – TiE Delhi-NCR, said, ““Start-up Expo is a unique growth opportunity for Indian ventures. It is the fulfilment of TiE’s mission of fostering and nurturing the startup ecosystem. Its impact and scope are unparalleled. Nowhere else do so many industry stakeholders interact with high-potential start-ups in a captive and focused environment.”

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Le 1s Eco’s incredible success story so far - a testimony to India’s demand for entertainment on the go!

Sponsored BI

Boxed, the Costco for millennials, is launching a free shipping membership program - and it has one big advantage over Amazon Prime

Dennis Green

8 subtle ways Amazon is targeting teenagers and turning them into loyal Prime members

Stephanie Taylor

Apple's new creator platform for podcasts shows it's taking Spotify more seriously as a competitor

Jason Aten

15,000 entrepreneurs, 2000 investor meetings: Here’s what went down at the Startup Expo 4

BI India Bureau

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