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<ul><li>This is the first time <keyword id="5030468" type="General" weightage="100" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> has appointed brand ambassadors since its inception.</li><li>Vijay and Varun are coming together as part of a brand campaign.</li></ul>EaseMyTrip has announced the appointment of ace actors <keyword id="31515" type="General" weightage="80" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> and <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> as brand ambassadors. This is the first time that EaseMyTrip has appointed any brand ambassadors. Additionally, Vijay Raaz and Varun Sharma are also coming together as a duo for the first time for any brand campaign. The actors with their mass appeal and strong connect with the audience will complement the brand’s image of EaseMyTrip. The actors are admired by the fans for their genuine and down-to-earth personalities and their ability to make each and every act memorable. Vijay Raaz and Varun Sharma are also known for their impeccable comic timings and both actors have created a niche in the market basis their unique performances. The association is in sync with the brand’s image where EaseMyTrip has established itself and gained market share purely basis performance to date. The company is known for its consistent performance while being 100% bootstrapped and profitable since inception. Speaking on the occasion, Nishant Pitti, CEO &amp; Co-Founder, EaseMyTrip said, “We are thrilled to associate with Varun Sharma and Vijay Raaz as the faces of our brand. Similar to EaseMyTrip, they are the epitome of great performances. They have a unique mass appeal that cuts across all audiences and geographies. EaseMyTrip has revolutionised online travel by introducing initiatives such as a hassle-free booking experience, zero convenience fee and full refund due to medical reasons. Now is the right time for us to let more people be aware of such initiatives by EaseMyTrip through our brand campaign with Vijay Raaz and Varun Sharma.” Both the actors are elated and excited to be associated with EaseMyTrip as there is similar synergy between them making this partnership extremely special and one of a kind. Sharing his excitement on the partnership, Varun Sharma said, “I am absolutely honoured and delighted to be partnering with one of the fastest-growing brands in the world. They have revolutionized the way we travel and looking forward to working closely with EaseMyTrip to create an exceptional brand connect.” Speaking on the association, Vijay Raaz said, “My best wishes to EaseMyTrip as the brand is well known for its customer centricity and consistent performance. Wish to work together and create something memorable.”

EaseMyTrip signs Vijay Raaz and Varun Sharma as its first-ever brand ambassadors

Online travel tech platform <keyword id="5030468" type="General" weightage="20" keywordseo="EaseMyTrip" source="Orion">EaseMyTrip</keyword> on Tuesday said it has acquired a 55 per cent majority <keyword id="6375562" type="General" weightage="20" keywordseo="stake" source="Orion">stake</keyword> in <keyword id="16232316" type="General" weightage="20" keywordseo="cheqin" source="Orion">cheQin</keyword> for Rs 3 crore. cheQin is a real-time marketplace, which allows travellers to bargain with hoteliers without any effort. The deal will help in strengthening EaseMyTrip's hotel channel in terms of technology, adaptability, personalisation, and the acceptance of bulk booking and long stay requests, the company said in a statement. "EaseMyTrip is focusing on the growth of its non-air segments. This acquisition is a step towards revolutionising the hotel business altogether. Through cheQin, which is a unique app in the hotels industry, we will diversify our hotel booking experience through technology support," EaseMyTrip CEO and <keyword id="170488" type="General" weightage="20" keywordseo="co-founder" source="Orion">Co-Founder</keyword> <keyword id="6106039" type="General" weightage="80" keywordseo="nishant-pitti" source="Orion">Nishant Pitti</keyword> said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/airtel-hikes-the-price-of-its-base-plan-by-57-reduces-validity-to-24-days/articleshow/97299532.cms">Airtel price hike announced – customers will have to pay 57% more for the telco’s cheapest plan</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/healthtech-unicorn-innovaccer-lays-off-245-workers-2nd-job-cut-in-5-months/articleshow/97297979.cms">Healthtech unicorn Innovaccer lays off 245 workers, 2nd job cut in 5 months</a>

EaseMyTrip acquires 55% stake in cheQin for ₹3 crore

Online <keyword id="6354692" type="General" weightage="20" keywordseo="travel" source="Orion">travel</keyword> platform <keyword id="5030468" type="General" weightage="100" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> has launched a new television campaign featuring <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> and <keyword id="31515" type="General" weightage="80" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword>. The campaign highlights EaseMyTrip’s free of charge, full-refund <keyword id="117238" type="General" weightage="20" keywordseo="medical-policy" source="Orion">medical policy</keyword> through which customers can claim a complete refund on domestic air ticket cancellations caused due to medical emergencies*. The TVC also highlights how EaseMyTrip is providing exceptional services and customer care support during such unprecedented times. The campaign is now playing across all television and digital platforms. The campaign will also be amplified through outdoor and print media presence. <div type="Youtube" id="EskMdMTZxqM" title="Get Better Support in Emergencies, Full Refund on Medical Grounds. 😷✈︎" thumbUrl="https://i.ytimg.com/vi/EskMdMTZxqM/mqdefault.jpg"></div> Varun Sharma and Vijay Raaz have created a niche in the market basis their unique performances, which syncs with the EaseMyTrip brand’s image of establishing itself and gaining market share purely basis performance to date. Through this campaign, EaseMyTrip aims to target digital-savvy customers who make online bookings. The brand has chosen Varun Sharma and Vijay Raaz as they have a strong mass appeal and connect well with both the young and old audience base. This is the first time that Varun Sharma and Vijay Raaz are coming together as a duo for a brand campaign. Speaking on the TVC launch, <keyword id="3571926" type="General" weightage="20" keywordseo="prashant-pitti" source="Orion">Prashant Pitti</keyword>, CEO &amp; Co-Founder, EaseMyTrip said, “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times. We are excited to associate with Varun Sharma and Vijay Raaz who enjoy a unique mass appeal for their impeccable comic timing and incredible versatility. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand's narrative of providing an exceptional and hassle-free booking experience.” EaseMyTrip has always believed in leveraging relevant and meaningful avenues for brand connect and this association is in-line with the same brand philosophy. The company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, ‘train waitlisted’ feature which offers discounted airfares to users with unconfirmed train tickets and many more.

EaseMyTrip launches a new campaign featuring Vijay Raaz and Varun Sharma to promote its full-refund medical policy

<ul><li>The company’s stock was trading at around ₹714 in early trading hours on Friday.</li><li>The development comes a day after <keyword id="5030468" type="General" weightage="20" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> expanded its international footprint to the US, Philippines and Thailand.</li><li>The company had doubled its net profit to ₹61.4 crore in the financial year 2021.</li></ul>Publicly-listed travel ticketing app EaseMyTrip has hit $1 billion in market capitalisation earlier on Friday, September 17. The company’s stock was trading at ₹714.15 at 9:38 a.m., on Friday. That’s when the company’s market cap crossed the ₹7,300 crore threshold. Shares of the travel tech startup, which goes by the name Easy Trip Planners, were trading at ₹663.55 at 11:10 a.m., on Friday as its market cap dropped to ₹7,215 crore ($981 million). The development comes a day after EaseMyTrip expanded its international footprint in the United States, The Philippines and Thailand. The company has forayed into new countries anticipating a huge pent-up global travel demand in the coming months, the company said in its regulatory filings. Aloke Bajpai, founder and chief executive of another travel tech startup ixigo, congratulated EaseMyTrip on achieving this benchmark. Like EaseMyTrip, rival ixigo is also planning to hit the public markets this year and has filed the preliminary papers for its<a href="https://www.businessinsider.in/business/startups/news/travel-app-ixigo-files-for-a-1600-crore-ipo/articleshow/85292327.cms"> ₹1,600 crore</a> initial public offering (IPO). <div type="twitter" handle="alokebajpai" handlename="Aloke Bajpai" image="http://pbs.twimg.com/profile_images/1285439472339791873/wki9K2bg_normal.jpg" favoritecount="78" retweetcount="16" status="Congratulations to @EaseMyTrip @nishantpitti @rikantpitti @ppitti for hitting $1 Bn market cap in the public market… https://t.co/Ow4gE1YSKW" createdat="1631853920000" id="1438725735686959106"></div> Earlier this month, Anand Rathi had issued a buy call on Easy Trip Planners with a target price of ₹550. At the time, the company’s stock was trading at ₹462.35. <div type="image" title="EaseMyTrip touches market cap of a billion dollars" msid="86285944" hostid="261"></div> Founded in 2008 by Nishant Pitti, Prashant Pitti and Rikant Pitti, EaseMyTrip offers deals on flight booking, hotels and holiday packages. The company has been one of the few bootstrapped startups to hit the public market and has been profitable as well. The company even doubled its net profit to ₹61.4 crore in the financial year 2021, when the entire travel segment was brought down to its knees due to COVID-19. Its revenue, however, declined to ₹150 crore from ₹181 crore reported in FY20. SEE ALSO <a href="https://www.businessinsider.in/careers/news/the-only-way-to-beat-the-bots-from-taking-your-job-is-to-be-more-human/articleshow/86282273.cms">Future of Work 2021: The only way to beat the bots from taking your job is to be more human</a> <a href="https://www.businessinsider.in/stock-market/news/biocon-hero-motocorp-tvs-motor-banks-and-other-top-stocks-to-watch-out-for-on-september-17/articleshow/86281250.cms">Biocon, Hero MotoCorp, TVS Motor, banks and other top stocks to watch out for on September 17</a> <a href="https://www.businessinsider.in/business/news/biocon-biologics-to-offer-15-stake-to-serum-institute-life-sciences-at-valuation-of-4-9-billion/articleshow/86281318.cms">Biocon Biologics to offer 15% stake to Serum Institute Life Sciences at valuation of $4.9 billion</a>

EaseMyTrip touches market cap of a billion dollars

<ul><li>The online ticketing portal is planning to double its team strength by the end of the next financial year.</li><li>The hiring will be done across various domains like technology, marketing, support sectors to name a few.</li><li>In an interaction with Business Insider, Pitti mentioned that <keyword id="5030468" type="General" weightage="20" keywordseo="easemytrip" source="Orion">EaseMyTrip</keyword> will be acquiring a few more companies in the near future, but didn’t reveal any details about it.</li></ul>EaseMyTrip, a Delhi-based online ticketing portal, is looking forward to doubling its team size by the end of the next financial year (FY 2022-23). The company, which has a current employee strength of 488, is looking to hire another 370 people in the coming months, Prashant Pitti, co-founder of EaseMyTrip, told Business Insider. Pitti said, “As there is a huge requirement to grow organically and inorganically, that is why we are looking forward to doubling our headcount by next year or so.” The hiring will be done across various domains like technology, marketing, support sectors to name a few. In a conversation with Business Insider, Pitti also expressed his interest in hiring interns as well across product and analyst segments. He said, “We are more than happy to hire interns on the product side, analyst side. If we can connect to some universities, we’re happy to take interns.” When asked about how many internships the travel company is planning to roll out, Pitti said, “ There is no specific number in our mind, but we’re really looking forward to welcoming interns or freshers in our team.” Talking about the growth plans of the company, Pitti also mentioned that EaseMyTrip will be acquiring a few more companies in the near future, but didn’t reveal the name of the companies. “There are many more acquisitions which are in the pipeline.. But we can’t reveal the names and other details,” Pitti told Business Insider. EaseMyTrip, in 2021, had acquired three companies — YoloBus, a premium intercity mobility platform, Spree Hospitality, a hospitality management company and Traviat, a business to business travel platform — for an undisclosed amount. “ We also plan on leveraging our vast agent network and utilising it for the holiday bookings which shall complement the company’s hotel and holiday businesses. We also aim to rapidly grow across our international markets where we have recently expanded our international presence to six countries where we added the Philippines, Thailand, and the USA as well,” he added. The publicly-listed travel company even doubled its net profit to ₹61.4 crore in the <a href="https://www.businessinsider.in/business/news/easemytrip-doubled-investors-money-during-one-of-the-worst-periods-for-the-travel-industry/articleshow/89172116.cms">financial year</a> 2021, when the entire travel segment was brought down to its knees due to COVID-19 and sits on a market cap of ₹5,600 crore, as of January 27. It had crossed ₹7,500 crore ($1 billion) market cap milestone in September last year. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/manyavars-vedant-fashions-ipo-is-heavily-expensive-for-investors-as-per-analysts/articleshow/89299258.cms">Here’s why analysts are saying Manyavar’s IPO is heavily expensive leaving very little room for investor profit</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/hdfcs-standalone-net-profit-up-11-backed-by-strong-demand-for-home-loans/articleshow/89298483.cms">Major housing finance firm says demand for home loan continue to be strong across segments</a>

EaseMyTrip says it will double its workforce by March 2023

<ul><li>EaseMyTrip recently appointed <keyword id="31515" type="General" weightage="20" keywordseo="vijay-raaz" source="Orion">Vijay Raaz</keyword> and <keyword id="337442" type="General" weightage="20" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword> as its first-ever brand ambassadors to expand its reach across the country.</li><li>As the travel platform launches its campaign with new ambassadors and rolls out its marketing blitzkrieg, we speak to <keyword id="6106039" type="General" weightage="20" keywordseo="nishant-pitti" source="Orion">Nishant Pitti</keyword>, CEO and Co-Founder, EaseMyTrip about the idea behind choosing Vijay and Varun, platform’s game plan to deal with COVID and macro-economic changes that might come in our way and larger vision.</li></ul>Six days into 2022 and brands and organisations are planning to completely return to work-from-home model and prepare for the impending wave of COVID-19 and macro-economic challenges that it might bring along. The economic impact of the third wave might not be as devastating as the second wave, but it might take a toll on the hospitality industry yet again. If the government strengthens lockdown restrictions across the country in the coming days, the hospitality sector might face a recap of 2020. However, home-grown hospitality and travel brand EaseMyTrip witnessed a six-fold growth in revenue during the peak of the second wave and on the back of its ‘flexible and lean business model,’it is optimistic about maintaining its financial health in 2022 as well. With its first-ever brand ambassadors in Vijay Raaz and Varun Sharma and a slew of customer-centric initiatives such as zero-convenience fee, full refund on medical grounds, discounted air tickets for train waitlisted customers, EaseMyTrip has entered this year all guns blazing! So, to discuss what lies ahead, Advertising and Media caught up with Nishant Pitti, CEO and Co-Founder, EaseMyTrip. He told us about his game plan for the platform in 2022, larger vision, marketing strategy and a lot more. Q. Can you tell us how 2021 was for EaseMyTrip and the travel industry? In FY20-21, we almost doubled our profits and this was despite halving of Gross Booking Revenue in a pandemic struck year. In Q4 of FY21, we witnessed a V-shaped recovery, registering almost 89% of the gross booking revenue of the corresponding quarter in the previous fiscal. Additionally, Q1FY22 was one of the worst periods for the travel industry due to the second wave, however, we grew our profits six-fold to more than Rs 15 crore in Q1FY22 as against a net profit of Rs 2.5 crore in the corresponding quarter of the previous fiscal. This makes us one of the few companies to be profitable in the industry that has been the worst impacted in the country in the quarter of April- June’21. We have been able to maintain our profitability through the pandemic as we have been flexible and maintained a lean business model, which has been the key driver in maintaining financial health. For the travel industry, the year started well as there was a strong demand. However, the second wave struck soon after, which led to a fall in travel demand. The second wave had impacted the entire tourism industry. However, the strong vaccination drive helped in lowering active cases and the industry was seeing a recovery again. The festive season further pushed travel demand as people were comfortable travelling and had adapted to the travel norms. The rise in travel bookings during this festive period was a clear sign of the underlying pent up travel demand and the growing sentiment among travellers to venture out for leisure travel. We believe that the sector has been able to weather the storm as a lull period was followed by strong growth in demand. We also witnessed a rise in travellers from smaller cities and towns which eventually led to a rise in passenger traffic and demand. Q. You have recently onboarded your first-ever brand ambassadors. Firstly, why did you think this was a good time to bring on the actors and what was the thought behind choosing Varun and Vijay? We have been witnessing strong growth, even during the pandemic, and we have been constantly innovating and providing value to the consumer. As a result, we believe that now is the right time for branding and to get more people to know about EaseMyTrip. EaseMyTrip has always believed in leveraging relevant and meaningful avenues for brand connect and this association is in-line with the same brand philosophy. We believe that Varun Sharma and Vijay Raaz are unique actors who have superb comic timing and have created a niche in the market based on their unique performances. They have a unique mass appeal that cuts across all audiences and geographies. We have consciously chosen two unique actors from two different generations as we believe that an association with both of them will help us reach our overall target audience efficiently. The association with Varun and Vijay are in sync with the brand as just like these ace actors, EaseMyTrip too has established itself and gained market share purely based on performance to date. Q. After onboarding your first-ever brand ambassadors, what are you eyeing to achieve from this partnership? The country is witnessing a growing air traffic demand, even from smaller cities now. A significant chunk of these people are digital savvy and prefer doing online bookings. Through this unique marketing campaign, we are trying to reach out to those customers and with the explosion of the internet and online booking, we believe that it is the right time to do so. Additionally, the company has aggressive plans to grow its business with a slew of customer-centric initiatives including the zero-convenience fee, full refund on medical grounds, discounted air tickets for train waitlisted customers, and many more. We believe that this initiative provides us with an opportunity to make more travellers aware of these unique initiatives and grow our customer base. Q. What is your larger marketing strategy? How will your messaging change, if at all, now that you have new brand ambassadors onboard? We aim to cater to the pent-up demand via cross-selling to the huge customer base by promoting the same aggressively across all marketing platforms. We are confident that this pent-up demand will continue to grow. We also aim to continue with our record growth across businesses and grow our market share. We emphasize high ROI marketing spending and instead of opting for very high marketing budgets, we try to source relevant platforms that can gain the maximum interest of our customers. We will continue to move in that direction in 2022 as well. While we have onboarded brand ambassadors, we do not expect our messaging to change. We have always maintained a strong messaging and unique proposition of customer centricity and consistent performance, and our brand ambassadors will continue to take that proposition ahead. Q. Which advertising medium will get your lion's share this year? With people resuming travel, we are expecting a lot more marketing efforts and initiatives in the coming year. The industry is slowly recovering, and we believe that this is the right time for us to strengthen marketing efforts and customer outreach. Seeing a recovery of the industry, in the past year, we have used big-ticket events such as IPL as well as full-page advertisements across national newspapers for marketing initiatives and will continue to explore interesting initiatives this year as well. This year, we plan to release innovative and exciting marketing efforts across digital, print and outdoor media. With the growth in passenger traffic, we will also continue to actively use in-flight branding space, as well as boarding passes as essential touchpoints for travellers. Q. What are some of the trends that you are expecting to see in the travel industry this year? In 2022, we expect a few prominent trends to surface, which are set to be at the forefront of the travel industry. 2022 is set to witness a rise in travel spending by people as they are now, more than ever, ready to take those once-in-a-lifetime trips that they always wanted to embark on. In 2022, we are also expecting more travellers to prefer locations that are adopting sustainable tourism practices as many travellers have woken up to the benefits and the need of sustainable tourism in a post-covid scenario. Technology is also being implemented in a big way in the tourism industry and travellers are showing a higher preference for places that incorporate smart technology. In 2022, the travel industry is expected to move further into a digital shift and adopt newer platforms and technologies that enable travellers to travel seamlessly. Due to the safety concerns, we are expecting a rise in demand for unique, unexplored destinations, short weekend getaways and road trips to nearby tourist destinations. Reunion travel is set to be a major trend next year as people look to reconnect with family by taking a quick getaway trip. As an aftermath of the pandemic, there will also be a rise in the number of people that are opting for short getaways that offer wellness and self-care activities. In 2022, travellers are set to showcase an increased preference for locations that have a focus on wellness activities that help them rejuvenate, take a break away from the monotony of their daily lives and lead healthier lives. Q. How did the consumer sentiment change in December and what's it usually like in January? Travel this month is majorly focused on safety. There has been a significant shift in the mindset of travellers towards health and hygiene, and the services provided by travel companies regarding this, make a significant impact on the decision making. While there are safety concerns right now, the travel sentiment of customers is still strong. There is an underlying pent-up travel demand, which is expected to lead to a growth in revenge travel. We are also ensuring safety and hygiene for our customers with the help of our airlines and hotel partners. Q. We're at that time of the year when people are normally in the mood to travel. What are some of the tourist hotspots in India this year? Have consumers shown any interest in traveling to places they wouldn’t have thought of visiting earlier? The tourist destinations that have been in demand and that we expect to be tourist hotspots this year as well include Kashmir, Goa, Jaipur, Leh and Srinagar. With safety concerns, the demand for unique, unexplored domestic destinations has also shot up in the past few months, and a lot more unheard domestic destinations will come to the fore in the coming months. Q. In India, we love saving a little extra on hotels while traveling to a different city -- a lot of people in India prefer staying at a relative's place. Has that trend changed after COVID? Yes, we believe that this trend has changed as people have witnessed the high levels of sanitisations and safety protocols undertaken by hotels since the pandemic. Since the pandemic there has been an increased emphasis on safety and sanitization within the travel industry and enhanced health screenings have become the new normal across all travel segments. As a leading travel portal, we also provide all the sanitization protocols that each hotel follows, to ensure that the travellers are aware of the practices followed. This provides them with a sense of relief during this period as safety and hygiene has become a top priority in the current period, which is not guaranteed at a relative’s place. In fact, during the pandemic, there has been an increase in 4 and 5-star hotel bookings as compared to the pre-pandemic period as people would want a better level of sanitization at this time. The average duration of the stay has also gone up from 3.2 days to 4.7 days. While hotels and apartments have performed well, we have also seen an increased demand for private villas and homestays as customers find them more secure and safe during these unprecedented times. Q. Can you tell us what would be some of your focus areas in 2022? The company plans to focus heavily on its hotel and holiday package businesses and expand in the existing markets. We are working proactively to cater to the increased demand that we foresee. We will look at enhancing the revenues and profitability going forward by leveraging our existing base of customers for cross-selling. We also plan on leveraging our vast agent network and utilizing it for the holiday bookings which shall complement the company’s hotel and holiday businesses. Apart from the Indian market, we are present across UAE, Singapore, UK, Philippines, Thailand, and the USA. We want to establish our air ticketing business in these countries as we have forayed into these new countries anticipating a huge pent-up travel demand. In the coming year, we plan to launch a localized travel search engine in each global subsidiary to strengthen our offerings within each country. We may also look to expand to more viable countries if we see a strong performance and value addition from our existing global subsidiaries. Q. What is your larger vision for the platform? We aim to continue with the record growth with increased revenue margins and market share. We have been extremely bullish in the air segment and expect to become the number one player in the air segment in the next three to four years. While air travel bookings constitute around 95% of our revenues, we are also growing our non-air travel businesses including hotels, buses, trains and holidays in double digits. We are also looking to expand our services across Tier 2 and 3 cities as we have been witnessing a rise in air ticket bookings in these cities. All in all, we are aiming to be the preferred booking partner for all travellers across the country.

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

<ul><li>After 3 confirmed <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> cases, Kerala fears mass cancellations from tourists </li><li>State tourism minister <keyword id="916683" type="PERSON" weightage="20" keywordseo="Kadakampally-Surendran">Kadakampally Surendran</keyword> said the hotels have seen mass cancellations. </li><li>Business Insider India reached out to online travel portals like EaseMyTrip and Cleartrip to assess the impact of Coronavirus on <keyword id="6362858" type="COMPANY" weightage="20" keywordseo="Kerala-Tourism">Kerala Tourism</keyword>. They say that the demand remains strong as of now. </li></ul>The outbreak of <keyword id="8637381" type="UNKNOWN" weightage="20" keywordseo="Coronavirus-in-Kerala">coronavirus in Kerala</keyword> has cast a shadow on the state’s vibrant tourist inflow. After the state reported<a href="https://www.businessinsider.in/science/health/news/806-people-in-kerala-under-observation-for-coronavirus/articleshow/73754612.cms?upcache=2"> three confirmed coronavirus cases</a>, even its border states like <keyword id="6354780" type="LOCATION" weightage="20" keywordseo="Karnataka">Karnataka</keyword> have turned alert. State tourism minister Kadakampally Surendran said the hotels have seen mass cancellations. “After the Nipah virus and deadly floods, the coronavirus outbreak has also adversely impacted the holiday industry as hotel bookings during February-March have been cancelled widely across the state, ''<a href="https://www.livemint.com/news/world/coronavirus-live-update-death-toll-jumps-to-425-hyundai-suspends-production-line-11580788423653.html"> he said in a press conference</a>. Business Insider India reached out to online travel portals like EaseMyTrip and Cleartrip to assess the impact of Coronavirus on Kerala Tourism. They say that the demand remains strong as of now. Too early to asses, say travel portals Balu Ramachandran, senior vice president of Cleartrip believes that it is very early to say conclusively if there will be any discernible impact on travel with respect to Coronavirus “As of now, we haven't received any updates from airlines for flight cancellations for Kerala. However, we have observed a few cancellations of hotel bookings especially of women travellers,” Prashant Pitti, co-founder and executive director of EaseMyTrip. If any, this will be the third time that the state’s tourism sector has been hit. Two years ago in August 2018, Kerala was swept away by deadly monsoon rains taking as many as 504 lives. In all, 23 million were affected and the losses for the state mounted to $2.7 billion. In June 2019, 17 people were killed in 21 days after catching Nipah virus infection (NiV) that too like Coronavirus has no cure. SEE ALSO : <a href="https://www.businessinsider.in/science/health/news/fighting-wuhan-coronavirus-pictures-show-how-china-built-a-1000-bed-hospital-in-10-days/articleshow/73758306.cms">Fighting Wuhan Coronavirus: Pictures show how China built a 1000-bed hospital in 10 days</a>

Kerala’s tourism is infected following three confirmed cases of coronavirus

New Delhi, Feb 3 () As many as four companies, including online travel firm EaseMyTrip and realty firm Puranik Builders, have received markets regulator Sebi's go-ahead to float initial public offerings.
 Construction firm Montecarlo and manufacturer of pharmaceutical chemicals Chemcon Speciality Chemicals are the other companies that obtained clearance from Sebi.
 The companies had filed draft offer documents with the Securities and Exchange Board of India (Sebi) during September-December 2019.
 According to latest update with the markets watchdog, EaseMyTrip and Puranik Builders obtained Sebi's "observations" on January 28, while the same for Montecarlo and Chemcon Speciality Chemicals was obtained on January 31.
 Sebi's observations are necessary for any company to launch public issues such as initial public offer, follow-on public offer and rights issue.
 Going by the draft papers, EaseMyTrip.com plans to float a Rs 510 crore initial public offering (IPO), through which the company's founders Nishant Pitti and Rikant Pitti will each sell shares to the tune of Rs 255 crore through offer-for-sale mechanism.
 EaseMyTrip.com is operated by Easy Trip Planners Private Ltd.
 The IPO of Puranik Builders consists of fresh issue of shares worth Rs 810 crore, besides an offer for sale up to 18,59,620 equity shares by the company's promoters and existing shareholders.
 According to market sources, the IPO size could be estimated at Rs 1,000 crore.
 Montecarlo filed fresh papers with Sebi in September 2019 to launch an IPO comprising fresh issuance of shares worth Rs 450 crore, besides an offer for sale of up to 30 lakh equity stocks by existing shareholder Kanubhai M Patel Trust.
 According to market sources, Montecarlo's IPO size is estimated to be Rs 550 crore.
 In May 2018, Montecarlo had approached Sebi with draft prospectus seeking its approval to raise funds through initial share-sale and secured the market regulator's nod in August last year to float the public issue. However, the company did not launch the IPO.
 Chemcon Speciality Chemicals' IPO comprises of fresh issue of shares worth Rs 175 crore and an offer for sale of 43 lakh equity shares from the promoters.
 Sources pegged the company's IPO size at Rs 350 crore. SP
RVK

EaseMyTrip, Puranik Builders among 4 cos to get Sebi's go-ahead for IPO

Domestic <keyword id="28168" type="TECHNOLOGY" weightage="20" keywordseo="Smartphone">smartphone</keyword> brand Micromax's IN mobiles on Friday launched a new affordable smartphone -- IN 1 -- that comes in two storage variants. As an introductory offer by the brand, the smartphone with 4GB+64GB will be available for ₹9,999 and 6GB+128GB variant for ₹11,499 in shades of purple and blue. "The IN 1 is inspired by the Indian cinema, and just like a superhit movie, we have tried to incorporate the best-in-class technology and great features to give you a <keyword id="1605556" type="PERSON" weightage="20" keywordseo="seamless">seamless</keyword>, safe and delightful experience," <keyword id="13079" type="PERSON" weightage="20" keywordseo="Rahul-Sharma">Rahul Sharma</keyword>, Co-Founder, <keyword id="1933188" type="PERSON" weightage="20" keywordseo="Micromax-India">Micromax India</keyword>, said in a statement. The IN 1 comes with a 6.67-inch full HD+ punch hole display. It sports triple rear camera setup with 48MP primary sensor, 2MP depth sensor and 2MP macro sensor. There is also an 8MP <keyword id="2505745" type="PERSON" weightage="20" keywordseo="selfie-camera">selfie camera</keyword> with high pixel density. The smartphone is powered by MediaTek Helio G80 with a mix of Arm Cortex-A75 and -A55 CPUs and the internal storage can be expanded up to 256GB. It houses 5000mAh battery. "From the processor, to the display, camera and battery, we have worked hard to incorporate all key features to make it a true blockbuster," Sharma added. The smartphone will be exclusively available on micromaxinfo.com and Flipkart for the first sale on March 26 at 12 pm. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/easemytrip-ipo-listing-price-at-13-5-premium/articleshow/81581828.cms">EaseMyTrip lists at 13.5% premium – but gives up some of the listing gains soon after</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-9-pro-specs-oneplus-9e-specs-and-price-leak-and-oneplus-9-series-launch-date/articleshow/81168227.cms">OnePlus 9 series specifications and features leaked – here's everything we know about the upcoming OnePlus smartphones</a> <a href="https://www.businessinsider.in/tech/mobile/news/checkout-review-of-moto-g10-power-mobile-phone-review-and-features-information/articleshow/81583548.cms">Moto G10 Power mobile review – big battery on a shoestring budget</a> <a href="https://www.businessinsider.in/stock-market/news/future-retail-shares-take-a-massive-hit-as-it-loses-the-case-against-amazon-in-delhi-high-court/articleshow/81583165.cms">Future Retail shares take a massive hit as it loses the case against Amazon in Delhi High Court</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-9r-will-be-the-companys-next-affordable-smartphone-india-launch-confirmed-for-march-23/articleshow/81586104.cms">OnePlus 9R will be the company’s next affordable smartphone, India launch confirmed for March 23</a>

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Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip

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