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From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements
With three hits last year with movies that are based on offbeat stories and smaller budgets — …
Virat Kohli continues to be the most valuable celebrity with a brand value of $237.5 Million: Duff & Phelps Study
The report titled ‘New is Gold’ brings forth how the advent of digital media and OTT platforms have…
MS Dhoni is the most popular celebrity endorser this IPL 2020 , shows report
The captain cool has emerged the top Celebrity
Why Shahrukh Khan will always be the king of brandverse
Here is a list of SRK's best ads
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall
Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…
Akshay Kumar pips Deepika Padukone in celebrity brand ranking; Kohli continues at top spot: Report
There have been new entrants in the top-20 list like Article-15 actor Ayushman Khurana at rank 10 …
PTI
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
CSK’s brand value has reduced from INR 732 crore to INR 611 crore
What makes Virat Kohli the most loved brand ambassador during IPL
Kohli is one of the most visible faces on television with more than 17 brands in his kitty
A look at Captain Cool Mahendra Singh Dhoni's brand associations
While the cricketer may not appear in stadiums from now on, we have got you covered with a list of …
Virat Kohli hits a sixer on Instagram, becomes the first Indian to hit 50M followers
Kohli had replaced the ‘captain cool’ MS Dhoni to lead the Indian cricket team, in 2014. Dho…
Dhoni to power Coca Cola’s Powerade; signs 3 year endorsement deal
Dhoni’s previous soft drink endorsement deal with Pepsi Co ended in 2016. In the 11-year old a…
COVID-19's impact on IPL 2020: Duff & Phelps
Santosh N, Managing Partner D and P Advisory LLP and External Advisor, Duff & Phelps talks about th…
85% FMCG companies have had a negative influencer experience but half of these companies will spend up to 50% of marketing budget on influencers post-COVID-19: Report
One in 10 global FMCG companies generated between $1.1 mn-$5 mn in sales from their best campaign
Ananya Panday on her brand endorsements: I want it to be an extension of my personality
Ananya Panday represents young brands such as Skechers, VEGA, Esprit, ONLY, Fastrack, Lakmé and Gil…
SURVEY: London will lose its crown as the world's global financial centre within 5 years
"It's refreshing to see that attitudes towards London's global status have improved in the past 12 …
Michael Selby-Green,Michael S…
Another British high street retailer has gone into administration
The company - which holds two warrants to provide clothing to the Royal Family, and used to outfit …
Will Martin
Inside Edge star Richa Chadda believes web series pushed Bollywood to do better
“The threat to cinema will not come from OTT platforms. It has actually nudged the Bollywood i…
Mike Ashley is in hot water over the bizarre collapse of a retailer
Elsewhere, more details have emerged around the alleged breach of workers' rights at USC. Some are …