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7 mins read
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …
8 mins read
7-month-old PagarBook aims for 10 million active users by FY2021 after its first mass campaign with brand ambassador Akshay Kumar
Here is how a 7-month-old start-up manage to rope an ambassador as big as Akshay Kumar
9 mins read
Some Olaplex users say their hair broke and fell out after using the TikTok-famous luxury hair brand. Experts question a connection to the products.
Some Olaplex users said they experienced hair breakage and loss after using the brand's products. E…
Allana Akhtar,Alex Bitter,Sin…
3 mins read
DeepVeer, Virushka and now Alia-Ranbir are power ‘couple brand ambassadors’
The latest entrant into this short and exclusive club are Ranbir Kapoor and Alia Bhatt, who ar…
3 mins read
A look at Captain Cool Mahendra Singh Dhoni's brand associations
While the cricketer may not appear in stadiums from now on, we have got you covered with a list of …
3 mins read
A talent agency shares how to turn your dog or cat into an Instagram celebrity
The biggest story in tech right now is how to turn your dog or cat (or toad) into an Instagram cele…
Jordan Parker Erb
5 mins read
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Here is what makes Ayushmann Khurrana influential in the brandverse.
13 mins read
Millennials reveal their 105 favorite brands, from Gucci to Amazon
Marketing firm Moosylvania surveyed 1,000 millennials to find their favorite brands.
Mary Meisenzahl,Natasha Dailey
1 min read
Dream11's parent firm gets $225 million in fresh funds – valuation could hit $2.5 billion for the gaming unicorn
Dream11’s long time investor Chinese tech giant Tencent’s stake (10.9/%) was set to come down wi…
2 mins read
BTS will make history when they perform at the Grammys. Whether they take home an award or not, they've already won.
The 7-member group has contributed a whopping $4.65 billion to South Korea's GDP.
Cheryl Teh
2 mins read
Jessica Alba's startup reportedly just raised $100 million at a $1.7 billion valuation
Earlier this summer, some Honest Co. customers complained that the company's sunscreen doesn't work…
Maya Kosoff
6 mins read
After crossing an annual revenue run rate of Rs 100 crore, nutrition brand OZiva eyes 4X growth this year
We hope to bring about a change in the way ‘clean nutrition’ is perceived in the country: Aarti Gil…
4 mins read
Brands are playing a 'deadly game of Russian roulette' with celebrities that's costing them millions
One of the worst celebrity endorsements of all time was Subway's relationship Jared …
Mallory Schlossberg
17 mins read
A 'nonsense' valuation of $1 billion, a failed sale to Snap, and an investor fight: Inside Blippar's dramatic collapse
Blippar would roll out the "Halos" facial recognition feature inside its app, seven months after it…
Shona Ghosh
4 mins read
Indian hotel companies have shown resilience during the pandemic and now the markets are celebrating them
The stocks of India’s hotel companies have rebounded in the past few months, as several indicators …
2 mins read
Tom Brady is launching a new company called 'Autograph' that will sell unique digital memorabilia from sports icons and celebrities
After smashing trading-card records Wednesday with a $2.3 million sale, Tom Brady is ready to sell …
Grace Kay
2 mins read
Kanye West just filed a trademark application for a YEEZY-branded cosmetics line — hinting at a potential foray into the beauty business
The filing includes provisions for Yeezy-branded cosmetics, makeup, body glitter, skin creams, hair…
Graham Rapier
5 mins read
These 4 startups are changing the way millennials pay at brands like Casper and Warby Parker, and have attracted investors including a16z and Snoop Dogg
In a crowded market, they're all competing for retailer partnerships. By offering the installment p…
Shannen Balogh
1 min read
How Revolve used a massive network of influencers and celebrities to become a fashion giant valued at $1.2 billion
The company's $1.2 billion valuation points to the power of a data-driven online model built with t…
Bethany Biron
3 mins read
A Huge YouTube Network That Manages The Platform's Biggest Stars Sells Itself At A $200-$300 Million Valuation
"Our relationship with George started over three years ago when he launched Fullscreen in our offic…