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New Delhi: Consumer Electronics maker <keyword id="20046687" type="General" weightage="20" keywordseo="samsung-india" source="keywords">Samsung India</keyword> on Tuesday launched a new range of <keyword id="20097714" type="General" weightage="20" keywordseo="AI-powered" source="keywords">AI-powered</keyword> <keyword id="20101665" type="General" weightage="20" keywordseo="washing-machine" source="keywords">washing machine</keyword>s and aims to be the market leader in the <keyword id="20097242" type="General" weightage="20" keywordseo="premium" source="keywords">premium</keyword> segment in the coming quarters, said a company official on Tuesday. The company, which currently holds around 20 per cent of the washing machine market, has "an objective of becoming a consumer leader" by gaining market share quarter-on-quarter, outpacing the industry growth, said <keyword id="19897758" type="General" weightage="100" keywordseo="Samsung" source="keywords" meta.keywordsubtype="org" meta.entityname="Samsung" meta.hostid="153" meta.entityid="Samsung">Samsung</keyword> India Senior Director, Digital Appliances, Saurabh Baishakhia. Samsung expects new launches, the ongoing trend of premiumisation in the appliances segment and the coming festive season this year and tailwind from attractive financing schemes breaking down acquisition costs will help it gain in the segment and claim market leadership, he said. "We have 20 per cent market share and are looking further improving it. We aspire to become a brand that is bought by most consumers," Baishakhia told PTI. At present, South Korean maker LG Electronics is the leader in the Indian Washing Machine segment, with over 35 per cent overall market. In the washing machine vertical, brands like Haier, Bosch, Siemens, IFB, Godrej Appliances, and Whirlpool of India compete with Samsung. Samsung is looking at the new consumer trends, where people are upgrading and replacing, opting for a higher capacity washing machine of over 9 kg, which currently contributes 40 per cent of the front-load model sales. As per its strategy, Samsung is focusing on the front-load washing machine. Within this, models with a load capacity of nine kg and above are having a higher growth of 50 per cent, said Baishakhia. "So, people are already paying a premium in this industry for a large capacity of nine kg. We are doing is democratising it further by giving them even a larger load," he said, adding that the demand for the large sizes is growing because of changes in lifestyle besides growing urbanisation and rise in disposable income. Consumers are paying around a 5 per cent premium on the addition of every one kg load capacity. However, Samsung is a 12 kg capacity washing machine with a 10 per cent premium only against a 20 per cent market trend. "We have got the inflection point to almost half of it, which means that even at a premium of 10 per cent, they will not only get a larger capacity size but also get all these features," Baishakhia said. The Indian washing machine market is estimated to be around 10 million units annually, growing in single digits. Semi-automatic machines are still popular in rural markets, but full automatic front load and top load models are catching up now. When asked if Samsung would have a leadership position in the premium segment of Washing Mahchine over Rs 30,000 plus per unit, Baishakhia said the company would. "For us, our first target is to become a leader in this front-loading segment... So, our current goal would be, as to how, in this category, we can gain the highest market share and lead the market," he said. Samsung has claimed that its new AI-powered line-up of 10 large-sized front-load washing machines of 12 Kg will help to reduce energy consumption by around 70 per cent and be a "game changer". These machines with larger drums will reduce the wash timing to 39 minutes as the AI will detect the fabric and water turbidity and also decide on the perfect amount of detergent and fabric care. "Through this AI energy mode, we will be reducing energy consumption by more than 70 per cent. So, it will also be adapting to the consumer habit, with habit learning to suggest what kind of cycles suit most washing times," he said, adding that users will also have seamless information exchange through Samsung's app.

Samsung launches AI-powered washing machines, all you need to know

A sixth-grade social science textbook that I read described India as a piece of fabric, with countless threads coloured in a myriad of majestic shades, woven together. This metaphor holds exceptionally well when put into the context of our <keyword id="22706215" type="General" weightage="20" keywordseo="handloom-industry" source="keywords">handloom industry</keyword>. India has a rich history of handlooms and weaving cultures. The culture of handlooms is so intricately woven into Indian culture, that there are whole towns dedicated to the same: <keyword id="248532" type="General" weightage="20" keywordseo="Chanderi" source="Orion">Chanderi</keyword> in Madhya Pradesh to Pochampally in Telangana and a dozen more! Unfortunately, the handloom industry in India is dying. The struggle is multi-faceted, ranging from a declining workforce to fierce competition from <keyword id="20496028" type="General" weightage="20" keywordseo="power-looms" source="keywords">power looms</keyword>. Hence, five years ago, August 7 was proclaimed <keyword id="22677698" type="General" weightage="20" keywordseo="National-Handloom-Day" source="keywords">National Handloom Day</keyword> in response to this crisis and to heighten public awareness. This date holds special historical significance, commemorating the initiation of the Swadeshi Movement in 1905—a pivotal act of defiance against British colonial rule. <h2>When did this industry come into existence?</h2>According to archaeological findings, the origins of handloom in the Indian subcontinent may be traced back to the Indus Valley Civilization. The Mughal Empire was known to support and patronise <keyword id="20258864" type="General" weightage="20" keywordseo="weavers" source="keywords">weavers</keyword>. The support from the royal patrons resulted in the invention of new textiles such as ‘Mulmul’ and ‘Banarasi Brocade’ among others. This era witnessed a heightened worldwide demand for Indian textiles. In the 17th century, India produced 25% of the world’s textiles, with Bengal accounting for more than 50% of textiles and 80% of silks imported by the Dutch from Asia. <h2>What led to the decline of the <keyword id="19934660" type="General" weightage="100" keywordseo="Indian-handloom" source="keywords">Indian handloom</keyword>?</h2>The East India Company's entry fuelled the industry's initial decline, which started in the 1830s. The weavers were obliged to sell only to the British, and that too at exceedingly cheap prices, virtually putting them out of business. On the other hand, Indian cloth was taxed excessively to promote machine-made British clothing. The Industrial Revolution in Britain strengthened their indigenous textile industry, giving rise to new markets for cheaper textiles. In India, the collapse of the Mughal aristocracies meant no access to royal patronage. As a result, textiles like Khadi and muslin had little demand in the market. Circling back to the present, the industry is facing both similar and new challenges. Fabrics made on power looms are cheaper and faster to produce, in comparison to handloom fabrics. The industry is largely unorganised, and the wages are shockingly low. 67% of <keyword id="22706216" type="General" weightage="20" keywordseo="handloom-workers" source="keywords">handloom workers</keyword> are earning less than the minimum wage every month. Faced with economic challenges, the older artisans are thus forced to encourage the newer generation to choose an alternative career path. This migration of the workforce from a traditional sector is evident from the fall in the number of weavers less than 35 years of age- from 26.13 lakh in 2009-10 to 16.07 lakh in 2019-20. The majority of weavers do not have access to banking facilities, let alone institutional credit. Furthermore, if one manages to accumulate credit, there is a mismatch between the supply and demand forces due to the lack of awareness about handwoven textiles in the current generation. <h2>Initiatives for revival</h2>The cultural significance of the Indian handloom isn’t just limited to its beauty and extravagance, but it extends to our independence struggle as well. The Swadeshi movement immortalised the charkha and advocated for the use of indigenous goods. Following independence, the Indian government took many measures to revive the handloom industry. In 1953, India’s Parliament approved the Khadi and Other Handloom Industries Development Act. In 1955, the All India Handloom Fabrics Marketing Cooperative Society was formed to promote the sale of fabrics produced by handloom cooperatives across India. The National Handloom Development Programme (NHDP) aimed to provide financial assistance for marketing and production. The Handloom Weavers’ Comprehensive Welfare Scheme offers health and life insurance to weavers, to ensure social security. The organisation commenced a fortnight-long exhibition, “VIRAASAT” dedicated to celebrating the 10th National Handloom Day began at Handloom Haat in Janpath, New Delhi on Saturday, 3rd August 2024, and will conclude on 16th August 2024. The Handloom Mark scheme was introduced to authenticate handloom products, thus enabling weavers to gain better market access and ensuring that consumers get genuine products. Moreover, the India Trade Portal also mentions that the GOI plans to provide financial assistance of Rs. 30 crore to at least 10,000 handlooms. Various state governments also regularly conduct handloom expos and fairs, providing platforms for weavers to showcase and sell their products directly to consumers. <h2>Contemporary Brands and their love for Indian handloom</h2>Modern, popular designers such as <keyword id="8264" type="General" weightage="20" keywordseo="Sabyasachi" source="Orion">Sabyasachi</keyword> and <keyword id="21493890" type="General" weightage="20" keywordseo="ritu-kumar" source="keywords">Ritu Kumar</keyword> are known to work closely with weavers and have been doing their part by bringing worldwide attention to the handloom industries. Recently, <keyword id="1472101" type="General" weightage="20" keywordseo="Ajrakh" source="Orion">Ajrakh</keyword> was brought into the limelight when Alia Bhatt wore a custom Abu Jani Sandeep Khosla Ajrakh saree to Joy Awards in Riyadh. However, it’s not just the fashion moguls who are working towards the revival of this industry. Contemporary indie brands are partnering with local weavers, and creating awareness about their work. The emergence of such indie brands and their association with local artisans is beneficial for both entities. For instance, Joskai Studio derives its name from ‘Joskai’, a woven piece of cloth worn as a part of the traditional costume of the Tiwa community of Assam. They work with artisans in northeast India, specifically from the weaving village of Saualkuchi in Assam. Rouka by Sreejith Jeevan is a Kerala-based brand that works strictly with weavers from Kerala, specifically Chendamangalam and Kuthampally. <h2>Employment and Exports</h2>According to the Indian Trade Portal, the Indian handloom sector is the country’s second-largest employer after agriculture in rural areas. The Handloom Census 2019-20 mentions that the industry employs about 35,22,512 workers across the country, with women forming 77.29% of the workforce. India is the second largest exporter of handloom products in the world, with exports valued at $ 353.9 million in 2017- 18, as per EXIM bank's working papers. The major handloom export centres are Karur, Panipat, Varanasi and Kannur where handloom products like bed linen, table linen, toilet linen, floor coverings, and embroidered textile materials and curtains etc. are produced for export markets. During April 2021-February 2022, India exported handloom products worth 1693 crore, as per Indian Trade Portal. Indian silk scarves also form a sizable chunk of total handloom exports, in addition to home textiles like carpets, rugs and mats, which constitute over 13.6% of India’s total handloom exports. <h2>The Path Forward</h2>The mere existence of organisations and allocation of funds isn’t enough to sustain the legacy of India’s rich handloom industry. Big corporations working with local weavers ensure employment but don't protect them from exploitation and meagre wages, leaving them vulnerable. The people in power ought to come up with strategies that ensure the trickle-down effect of the schemes and funds. The new generation of buyers has a greater purchasing power than the one before them. Marketing focused on bringing Indian handloom practices into the limelight can do wonders in this case.

Fabric of a nation: Sustaining India's handloom legacy in modern times

As <keyword id="19900550" type="General" weightage="20" keywordseo="air-pollution" source="keywords">air pollution</keyword> rises in the national capital, experts have advocated the use of <keyword id="23378997" type="General" weightage="100" keywordseo="activated-charcoal" source="keywords">activated charcoal</keyword> as a <keyword id="20677308" type="General" weightage="20" keywordseo="natural-remedy" source="keywords">natural remedy</keyword> for preventing clogging of skin pores and keep out toxins. The experts said activated charcoal masks are effective in reducing sebum (oily substance) from the face skin, thus helping treat acne as they have good absorbing properties. Dr R P Parasher, the national president of the Integrated Medical Association (Ayush), said that activated charcoal, dubbed as '<keyword id="23640477" type="General" weightage="20" keywordseo="black-diamond" source="keywords">Black Diamond</keyword>', has good sebum absorbing properties. As pollution levels escalate, it causes concern for the skin as particulate matter ranging from PM2.5 to PM10 may lead to the blockage of the skin pores and lead to breakouts, Dr Parasher said. Further, chemicals like lead and nitrogen which increase in the atmosphere during the pollution surge, may damage the skin and may even enter the blood stream through the skin pores which may further damage organs in the body in the long term, he said. "Activated charcoal is not absorbed in the skin but absorbs the toxic elements as well as microbes present in the acne and in this way it saves the skin from getting damaged," he said. Activated charcoal can help balance and control <keyword id="22273531" type="General" weightage="20" keywordseo="sebum-production" source="keywords">sebum production</keyword> which can otherwise lead to breakout and acne. A study "Review of Green Synthesis: Activated Charcoal to Reduce Sebum Levels in Oily Facial Skin" by researchers from Indonesia stated that the porous texture of activated charcoal positively captures and attracts negatively charged molecules. Since activated charcoal is not absorbed by the body, it carries its surface-bound toxins out of the body. Director of Ayouthveda, a skincare brand, Dr Sanchit Sharma, said that the process of creating activated charcoal involves carbonising harvested bamboo at very high temperatures, enhancing its surface area to weight ratio of about 1200:1. This method not only maximises its effectiveness in absorbing toxins but also makes it a powerful ally in the fight against acne, he said. As awareness grows, several varieties of charcoal products are gaining popularity in Asian and European markets, promising a natural solution to many skin issues exacerbated by pollution, Sharma said. Talking about his facewash product, he said, "Ayouthveda <keyword id="23640475" type="General" weightage="20" keywordseo="charcoal-face-wash" source="keywords">charcoal face wash</keyword> prepared from activated bamboo charcoal effectively cleanses the skin by removing dirt and impurities. "It protects the skin from pollution and absorbs excess oil, making it easy to remove makeup. It also eliminates sweat and toxins accumulated, for instance, during workouts or after a long day." Though charcoal face wash are generally safe, overuse can cause some skin dryness, Dr Parasher pointed out.

Experts advocate using activated charcoal for skin benefits amid rising pollution in Delhi!

In a significant <keyword id="20359239" type="General" weightage="20" keywordseo="political-development" source="keywords">political development</keyword>, <keyword id="19969165" type="General" weightage="20" keywordseo="Atishi" source="keywords">Atishi</keyword> is poised to become the next Chief Minister of Delhi, following the resignation of Arvind Kejriwal. The <keyword id="19935664" type="General" weightage="20" keywordseo="Aam-Aadmi-Party" source="keywords" meta.keywordsubtype="org" meta.entityname="Aam Aadmi Party" meta.hostid="261" meta.entityid="Aam Aadmi Party">Aam Aadmi Party</keyword> (AAP) convened a legislative meeting earlier today, where all MLAs unanimously accepted Kejriwal's proposal to nominate Atishi for the top post. <h2>Who is Atishi?</h2>Atishi Marlena, widely known as Atishi, is a prominent figure within the AAP and currently holds multiple key portfolios in the <keyword id="19925995" type="General" weightage="20" keywordseo="Delhi-government" source="keywords">Delhi government</keyword>. A Rhodes scholar, she has long been a key architect of AAP’s <keyword id="20374249" type="General" weightage="20" keywordseo="education-reforms" source="keywords">education reforms</keyword> in Delhi, which transformed the public schooling system and gained national attention. Her work has earned her recognition as a progressive leader committed to enhancing education, governance, and <keyword id="20228723" type="General" weightage="20" keywordseo="public-welfare" source="keywords">public welfare</keyword>. Atishi has served as a Delhi MLA, representing the Kalkaji constituency, and has been an essential part of the Kejriwal-led government. She took on many responsibilities when Kejriwal was jailed in connection with the excise policy case, and her reputation for efficiency and dedication helped solidify her as a strong contender for the chief ministerial position. <div type="Article" hostid="261" msid="113312516" title="Supreme Court grants bail to Chief Minister Arvind Kejriwal in Liquor scam case" mstype="2" mssubtype="0"></div><h2>Kejriwal’s resignation and resultant suspense</h2>The sequence of events leading to Atishi's ascension began with Arvind Kejriwal's sudden announcement that he would resign as Delhi’s Chief Minister. On September 13, 2024, Kejriwal was released from Tihar Jail, where he was lodged for his alleged involvement in the Delhi liquor policy scam. Following his release, Kejriwal took to the public platform to declare that he would step down, pending a “certificate of honesty” from the people of Delhi. In a political gambit that stunned many, Kejriwal pushed for advancing the polls to November 2024, ahead of the originally scheduled February 2025 elections. His rationale was that only a fresh mandate from the people, whom he asked to consider his honesty as the deciding factor, would validate his return to power. Until then, he vowed not to reassume the office of Chief Minister. "I didn't resign (after arrest in excise policy case) because I respect democracy and the Constitution is supreme for me," Kejriwal had said earlier. <div type="Article" hostid="261" msid="113364559" title="Delhi CM Arvind Kejriwal announces resignation, demands Delhi elections in November" mstype="2" mssubtype="0"></div>Kejriwal’s resignation prompted a flurry of activity within AAP, as speculation mounted about who would succeed him. The party’s Political Affairs Committee (PAC) and other senior leaders, including Manish Sisodia, Saurabh Bharadwaj, and Gopal Rai, held several rounds of discussions. Names floated for the role included Atishi, Gopal Rai, Kailash Gahlot, Saurabh Bharadwaj, and even Kejriwal’s wife, Sunita Kejriwal. Some sources hinted that a surprise candidate from a minority community could also emerge. However, Atishi was always seen as the frontrunner. She holds a majority of the key portfolios in the Delhi government and was handpicked by Kejriwal to unfurl the national flag on August 15 while he was in jail — a symbolic gesture that hinted at her growing political stature within the party. <h2>Atishi’s nomination and the path ahead</h2>The AAP legislative meeting, held at Kejriwal’s residence earlier today, saw Atishi’s nomination as the new Chief Minister of Delhi. The decision was unanimously accepted by all AAP MLAs, with Kejriwal personally proposing her name. Once Kejriwal officially tenders his resignation later today, Atishi will likely meet Lieutenant Governor VK Saxena to stake her claim for the CM’s office. It is expected that Atishi will not take the oath of office immediately, as the process involves proving majority on the floor of the Delhi Assembly and appointing a new council of ministers. Sources suggest that the swearing-in ceremony may take place closer to the next Assembly session. Atishi’s rise to the Chief Ministerial post comes at a time of political turbulence for AAP. Kejriwal’s resignation, driven by his desire to restore his public image following his incarceration, has put the party in a precarious position. The opposition <keyword id="14666" type="General" weightage="20" keywordseo="bjp" source="Orion">BJP</keyword> has termed Kejriwal’s resignation a "PR stunt" aimed at deflecting attention from the corruption charges. Atishi, with her track record of governance and public service, represents a fresh face for AAP, one that can potentially rejuvenate the party’s image. She will need to navigate a host of challenges, including the corruption allegations surrounding Kejriwal and the upcoming elections. Whether she will be able to maintain the party’s grip on Delhi or lead it to a new electoral victory remains to be seen. (With inputs from agencies)

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Samsung launches AI-powered washing machines, all you need to know

PTI

Fabric of a nation: Sustaining India's handloom legacy in modern times

Prerna Tyagi

Experts advocate using activated charcoal for skin benefits amid rising pollution in Delhi!

PTI

Atishi set to become Delhi's new Chief Minister as Arvind Kejriwal steps down months before the assembly elections

BI India Bureau

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