You Searched For "Creative Data" and got 20 results
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2 mins read
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
2 mins read
Xaxis launches AI-driven creative solutions to boost impact of digital ads in India
XCS brings value to brands through outcome-focused designs and customized creatives
3 mins read
Cannes Lions 2021: India brings home a Gold, four Silver Lions and three Bronze Lions on Day 2
Here are the winners of Cannes Lions 2021 on Day 2 from India
2 mins read
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
The tool uses AI & ML to predict how audiences will engage and react to any creative message in rea…
3 mins read
Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women
Ogilvy's Sonal Dabral will head Direct Lions
4 mins read
Two Viacom alums are combining with an award-winning creative agency to challenge Madison Avenue and are already pulling in $100 million in revenue
Known's tech stack can handle small tasks so employees can focus on strategy, like trying different…
Tanya Dua
2 mins read
Advertising Planner Says Big Data Shouldn't Make The Industry Forget Its Creative Roots
For a long time, the advertising industry has had science-envy. Unlike the messy world of creativit…
John Kenny, EVP Strategic Pla…
4 mins read
Sir Martin Sorrell says the holding companies will survive, but there will be more consolidation
Sir Martin Sorrell: We almost have the complete train set, probably about, three-quarters to seven-…
Tanya Dua
2 mins read
Marketing is an art and a science. Here are 3 ways to amplify creativity in the generative-AI era
Matthew Lieberman, CMO at PwC, shares his tips for marketing leaders on how to use GenAI and other …
Matthew Lieberman
2 mins read
Top soft skills than can help new-age employees beat competition from machines
India adds 12 million people to its workforce every year. In an era where technology is eating away…
1 min read
This was the best of the best in advertising from the past 12 months
The awards run across several categories - mobile, press, film, health, and creative data, to name …
Lara O'Reilly
2 mins read
Spotify says: 'Thanks 2016, it's been weird,' in its largest ad campaign yet
Spotify's CMO Seth Farbman told Creativity: "There has been some debate about whether big data is m…
Hannah Roberts
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
1 min read
Mediabrands launches Mediabrands Content Studio in India
The content division of Mediabrands India has been integrated with MBCS India
3 mins read
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…
1 min read
The 10 least valuable college majors
Bankrate recently took a look at the most and least valuable college majors based on data from the …
Hillary Hoffower
3 mins read
P&G has overhauled how it works with agencies, reducing media waste by 20% and saving upwards of $1 billion in agency and production fees
Last summer, the world's second-largest advertiser after Samsung, according to AdAge's Data Center,…
Tanya Dua
6 mins read
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Weiss was in India as a part of DDB’s first global creative council meet held in Mumbai last month.
3 mins read
Liberty Mutual slashed its agency costs 30% by bringing 80% of its creative work in-house
"It puts everyone across the company on the same page, because it's not like we're working with one…
Tanya Dua
4 mins read
Challenging times need purpose-led creativity
Ready for recovery?