A survey on the dynamic changes in shopping habits and expectations of consumers during COVID-19.

Covid-19 has accelerated the pace of digital adoption.

"As consumer product companies move into the 'next' and 'beyond' phase, their ability to digitally…

70% of gamers feel that the time they spend gaming online has increased.

Reimagined consumers will abandon brands that don’t support their new values—and pay more to those …

Consumers are healing now and moving towards a new normal.

New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…

The status quo has changed – marketing is all digital.

The report talks about ways in which marketers can navigate this change in consumer behaviour

The online channel remains the top choice as Consumers intend to use it to procure products.

This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

The market is opening gradually and brands are rushing to address the pent-up demand

Reveals deeper insights on the evolving shopping patterns this year among the Bargain Hunters, Cate…

Overall consumer sentiment rises by 1 point in October over last month

Economic sentiment is looking buoyant with ~64% of the respondents expecting the Sensex to cross 60…

​Mark Leadercramer, General Manager, South APAC, Mintel has some advice for brands

"As countries are providing fiscal and monetary stimulus, it remains to be seen how much the loss …

This festive season will require marketers to re-think their media strategies in order to be succes…