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All the differences between Cadbury chocolate in India and the UK
From calorie count to portion sizes, we wanted to find all the differences between Cadbury products…
1 min read
Man arrested for stealing truck filled with $48,000 worth of Cadbury Creme Eggs
Joby Pool was arrested in England after prosecutors said he stole a truck containing 200,000 Cadbur…
Aidan Pollard
1 min read
Subway is giving out free Cadbury Creme Egg sandwiches in the UK ahead of Easter weekend and it is surprisingly not a late April Fools' joke
"This is no yolk!" Subway said in a press release. The questionable sandwiches will be available at…
Aaron McDade
3 mins read
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…
1 min read
When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it.
Mikhaila Friel tried both the original UK and US version of Cadbury's Dairy Milk chocolate.Mikhaila…
Mikhaila Friel
3 mins read
Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
2 mins read
You can now earn money for doing nothing; here's how Cadbury 5Star is making it possible
Are you also a fan of doing nothing? Here's how you can encash on this habit
1 min read
From toilet paper to candy bars, companies hide rising costs by shrinking the size of everyday products. Here's what that looks like.
"Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a lit…
Mary Meisenzahl,Grace Dean
4 mins read
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwana…
4 mins read
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…
3 mins read
This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India
Chatpat recreates the classic cricket stadium celebration ad
3 mins read
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
1 min read
Chocolate company Cadbury warns public not to fall for social-media scam that claims to offer free Easter hampers to users
Cadbury urged customers not to interact with messages circulating on WhatsApp and other sites, whic…
Zahra Tayeb
6 mins read
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
5 mins read
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
5 mins read
Hope shines the brightest in Diwali advertising campaigns this year
Campaigns that shone brightest this Diwali
1 min read
CRED's ad featuring Rahul Dravid was the most viral ad in IPL 2021: Report
Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…
6 mins read
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
3 mins read
Cadbury Bournvita's latest campaign aims at raising awareness around children's mental health and emotional well-being
The campaign has been conceptualized by Ogilvy India