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<ul><li>‘Challenge accepted,’ said Gurnani to <keyword id="15681942" type="General" weightage="20" keywordseo="chatgpt" source="Orion">ChatGPT</keyword> maker OpenAI CEO <keyword id="257641" type="General" weightage="20" keywordseo="sam-altman" source="Orion">Sam Altman</keyword> who had said it was totally hopeless to compete with his company on training foundational AI models.</li><li>Gurnani has taken a contrarian stance to that of the industry recently on the <keyword id="64527" type="General" weightage="20" keywordseo="moonlighting" source="Orion">moonlighting</keyword> issue.</li><li>He had created a unique approach to downsizing when his company took over troubled Satyam Computers. </li></ul>Come December, <keyword id="351287" type="General" weightage="20" keywordseo="c-p-gurnani" source="Orion">C P Gurnani</keyword> is all set to hang his boots as <keyword id="43217" type="General" weightage="20" keywordseo="tech-mahindra" source="Orion">Tech Mahindra</keyword>’s CEO, but that’s not making him take a back seat. Unlike most tech CEOs and other top leaders in general, he is unafraid to speak his mind. So much so that Gurnani made OpenAI CEO Sam Altman back down and clarify his comments that it’s hopeless for India to compete with his company on AI. The first to respond was Gurnani who ‘accepted a challenge’ on behalf of India — to create a ChatGPT-like product. “From one CEO to another, challenge accepted,” Gurnani said after Altman said, “The way this works is we're going to tell you, it’s totally hopeless to compete with us on training foundational models, you shouldn’t try and it’s your job to try anyways,” responding to a question on the capability of small team of Indians to try it. Altman’s comments, however, ended up reportedly offending the likes of minister of state for IT and electronics, Rajeev Chandrasekhar. Meanwhile, the 64-year-old Gurnani, never one to shy away from taking on challenges or voicing his opinions, however contrary — has taken the bull by the horn one more time. A votary of moonlighting Not too long ago, when moonlighting was a hot debate, almost every tech major including Tata Consultancy Services (TCS) and Infosys opposed it calling it an ‘ethical issue’. In fact, Wipro’s executive chairman Rishad Premji was a vocal opponent, claiming to have fired people for taking up side hustles while being employed with the company and ‘working’ from home. Amidst a sea of dissent, Gurnani was one of the first voices who supported moonlighting – only asking his employees to be open about it. He asked them not to cover up the extra work as it would aid their resumes. “If you go by my word, if someone is meeting the efficiency and productivity norms, and he wants to make some extra money as long as he is not committing fraud, he is not doing something against the values and ethics of his company, I have no problem. I would like to make it a policy. So, if you want to do it, cheers to that, but be open about it," Gurnani had said. ‘People were not toxic’ Such out-of-the-box thinking and policies are not new for Gurnani. After the shocking Satyam scam, where its founder admitted to falsifying accounts, Mahindra &amp; Mahindra bought the company and brought Gurnani to run it. Almost all the employees of the beleaguered company had turned persona non grata. However, he said, “The company’s accounting books were toxic, the people were not.” Amidst dealing with legal and regulatory issues, he did roadshows lasting many months to convince clients to stay with the company. However, as the immediate task was to improve profitability of the company, he had to do what he dreaded — fire around 18,000 people. The firing was not done at one go however. The company gave a small salary for six months, set up job fairs, trained them and even had psychiatrists to help tide over the crisis – until they found another job. As with moonlighting and the Satyam restructuring, Gurnani brings his unique perspective to artificial intelligence (AI) as well. The chemical engineer from NIT Rourkela isn’t worried about AI taking over human jobs – he believes it will give humans more leeway to create emotional connections and relationships, and of course bring in more creativity to work and life.

C P Gurnani and the contrarian stance

<ul><li>One of the top five IT services companies, <keyword id="43217" type="General" weightage="20" keywordseo="tech-mahindra" source="Orion">Tech Mahindra</keyword> reported a 25% decline in net profit for April-June quarter.</li><li>The management attributed the decline in profitability to rising employee benefits costs, which includes promotions and salary hikes.</li><li>However, high spending towards retaining employees by giving hikes and promotions has paid off the firm’s attrition rate, which has come down to 22% from 24% last quarter.</li><li>Tech Mahindra’s attrition is still better than peers Infosys (28.4%) and TCS (23.3%).</li></ul>A fourth of Tech Mahindra’s first quarter revenues were eaten up by employee expenses, pushing its profits down by 25% on a sequential basis. The company’s CEO C P Gurnani says that this wage hike has reduced its attrition by 2% from last quarter, and predicts that it will reduce by another 4% in six months. But when asked for specifics, he said, “Attrition is as hard to predict as death,” at the post-earnings press conference. Its total income grew marginally by around 3% to ₹12,830 crore sequentially. Its constant currency revenue growth stood at 3.5%, the company said in its press release. “We are confident that we will be presenting to you continuously over the next few quarters industry leading growth. We are also confident that we will have an opportunity to work on the profitability levers,” said Gurnani. High spending towards retaining employees by giving hikes and promotions has aided as Tech Mahindra’s attrition rate has come down to 22% from 24% last quarter. If it’s able to keep up with its predictions, in the next two quarters, it could come down to 18%. Tech Mahindra’s attrition is still better than peers Infosys which is at 28.4% and that of TCS at 23.3%. Tech Mahindra’s expenses shot up 30% on year and 7% sequentially in June quarter to ₹8,937 crore and most of it was due to wage hikes, promotions and more. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Employee benefit expenses </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amount </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q1 FY23 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹3,286 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q4 FY22 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹2,945 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q1 FY22 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹2,601 crore </td></tr></tbody></table> “Delivery transformation, cost optimization and cash conversion will be key focus areas, as we continue to offset the strong supply side headwinds in the market. We aim to expand our profitability through operational excellence and improved operating metrics over the course of FY’23,” Rohit Anand, chief financial officer at Tech Mahindra said. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q1 FY23 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q4 FY22 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Q1 FY22 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹12,830 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹12,436 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹10,484 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Net profit </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,147 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,545 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,365 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Margin </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">14.8% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17.2% </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">18.4% </td></tr></tbody></table> SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/policy/economy/news/house-of-cards-goldman-sachs-cuts-msci-china-index-earnings-forecast-to-zero/articleshow/93113216.cms">House of cards: Goldman Sachs cuts MSCI China's earnings forecast to zero</a> <a href="https://www.businessinsider.in/india/news/india-has-the-highest-rate-of-women-taking-action-against-harassment-calls-and-messages/articleshow/93107553.cms">India has the highest rate of women taking action against harassment calls and messages</a> <a href="https://www.businessinsider.in/science/health/news/monkeypox-outbreak-in-india-heres-what-we-know-so-far-about-symptoms-prevention-of-the-infection/articleshow/93111853.cms">Monkeypox outbreak in India: Here’s what we know so far about symptoms, prevention of the infection</a>

Attrition is as hard to predict as death says C P Gurnani after TechM loses profits to wage hikes

<ul><li>The annual compensation of top Indian IT CEOs in the IT sector ranges from ₹16 crore to ₹28 crore. </li><li>Rajesh Gopinathan of Tata Consultancy Services and Abidali (Abid) Z. Neemuchwala of Wipro were also featured in the CEOWORLD global rankings of the top CEOs across the globe. </li><li>Rajesh Gopinathan is one of the youngest CEOs in the Tata Group. </li></ul>The Indian IT sector has been <a href="https://www.businessinsider.in/hiring-tcs-infosys-wipro-and-others-up-12-months-in-a-row/articleshow/69019342.cms">growing</a> at a healthy pace, unlike many other sectors which are on the edge of a downturn. A lot of this success is attributed to nimble strategies of the leadership in the sector, who succeeded in spite of the dynamic nature of the sector. It hence comes as no surprise that Rajesh Gopinathan of Tata Consultancy Services and Abidali (Abid) Z. Neemuchwala of Wipro were also featured in the <a href="https://www.businessinsider.in/heres-the-list-of-the-top-indian-ceos-featured-in-ceoworld-global-rankings/articleshow/70444805.cms">CEOWORLD global rankings</a> of the top CEOs across the globe Let us see how the CEOs of this sector are being compensated for their hard work and success. Here’s a list of annual compensation of top IT CEOs of the country right from <keyword id="328377" type="PERSON" weightage="20" keywordseo="Salil-Parekh">Salil Parekh</keyword> of Infosys to CP Gurnani of Tech Mahindra: 
	
	
	<div type="Slideshow" msid="70548354" hostid="261" title="Here’s the list of India's highest-paid tech CEOs" firstImageMsid="70548471" slideCount="5"></div>

Here’s the list of India's highest-paid tech CEOs

<ul><li>Indian markets may open slightly lower as <keyword id="90570" type="General" weightage="20" keywordseo="sgx-nifty" source="Orion">SGX Nifty</keyword>, an early indicator of the market, was down 0.21%.</li><li>Most global markets including peers Asian markets gave negative cues ahead of a key Fed rate decision due this week. Investors expect a sharp interest rate hike by the US Fed.</li><li>Tech Mahindra, Tata Steel, Axis Bank among stocks to watch out for on July 26.</li></ul>Indian markets may open slightly lower today mirroring mixed cues from global markets that remained cautious ahead of the US Fed meet this week. Investors expect a sharp interest rate hike by the US Fed. <keyword id="6484188" type="General" weightage="20" keywordseo="sensex" source="Orion">Sensex</keyword> and Nifty closed 0.5% lower, down by 306 points at 55,766 and 88 points down at 16,631 respectively. In China, not only are Covid-19 cases going up, its financial troubles are mounting too. Goldman Sachs reduced its earnings growth outlook of the Chinese stock market i<a href="https://www.businessinsider.in/policy/economy/news/house-of-cards-goldman-sachs-cuts-msci-china-index-earnings-forecast-to-zero/articleshow/93113216.cms">ndex, MSCI, to zero, y</a>esterday. This came after a housing bubble has built up in the nation, so much so that people are refusing to pay mortgages. Meanwhile, Indian investors will closely monitor the 5G spectrum auction that starts today. Four companies -- Reliance Jio, Bharti Airtel, Vodafone Idea, Adani Group will bid for the 72 GHz of radiowaves. The bidding will begin at 10 am and continue until 6 pm. Here are stocks that will remain in focus during the day on their developments. Tech Mahindra The IT company’s June quarter revenues were eaten up by employee expenses, pushing its profits down by 25% on a sequential basis. Tata Steel The company reported a sharp decline in its consolidated profit in the first quarter of fiscal year 2023, even as its revenues from operations rose by 18.6% to ₹63,430 crore. Axis Bank The third largest private sector bank reported a net profit of ₹4,125 crore in the opening quarter of FY23, a jump of 91% annually but remained flat sequentially. Bajaj Finserv The NBFCs board of directors will meet on Thursday to consider the proposal for a stock split of company's equity shares. Macrotech Developers The real estate company reported a 68% jump in its consolidated net profit to ₹270.80 crore for the June quarter on better sales. Life Insurance Corporation of India The insurance company has reduced its stake in pharma company Sun Pharmaceuticals Industries to 5.02% from 7.03%. Earnings today Asian Paints, L&amp;T, Bajaj Auto, Tata Power, and Union Bank among companies to declare June quarter earnings today. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/it-is-attrition-rates-and-not-the-wage-hikes-dampening-indian-it-cos-earnings/articleshow/93120202.cms">It is attrition rates and not the wage hikes dampening Indian IT cos earnings</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/tech-mahindra-reported-a-25-decline-in-net-profit-for-april-june-quarter-/articleshow/93116643.cms">Attrition is as hard to predict as death says C P Gurnani after TechM loses profits to wage hikes</a>

Markets may open slightly lower on mixed cues from Asian markets

IT major <keyword id="43217" type="DOMAIN" weightage="20" keywordseo="Tech-Mahindra">Tech Mahindra</keyword> on Monday posted a 34.6 per cent rise in consolidated net profit to ₹1,081.4 crore for the March 2020 <keyword id="6545597" type="UNKNOWN" weightage="20" keywordseo="quarter">quarter</keyword>. Its net profit stood at ₹803.9 crore in the corresponding period a year ago, Tech Mahindra said in a regulatory filing. The Mumbai-based company saw its <keyword id="1153513" type="PERSON" weightage="20" keywordseo="consolidated-revenue">consolidated revenue</keyword> from operations increasing 2.5 per cent to ₹9,729.9 crore as against ₹9,490.2 crore in the year-ago quarter, it added. For the full financial year, the net profit was up 9.8 per cent to ₹4,428 crore, while revenue from operations was higher by 2.7 per cent to ₹37,855.1 crore as compared to 2019-20. Tech Mahindra Managing Director and Chief Executive Officer C P Gurnani said, "Our continued focus on cutting-edge technologies has expanded client engagement with large deal wins this quarter. We are witnessing a strong demand acceleration." He added that the health and wellness of Tech Mahindra associates and community at large. <keyword id="1118568" type="PERSON" weightage="20" keywordseo="Milind-Kulkarni">Milind Kulkarni</keyword>, chief financial officer at Tech Mahindra, said the company has witnessed substantial margin improvement and cash flow generation during the year. "Our focus on delivery transformation will continue, as we increasingly witness a structural shift towards digital to adapt to the new normal. We are positioned uniquely to gain from this shift, while improving our financial and operating metrics going forward," he added. The board of directors have recommended a final dividend of ₹30 per share (including <keyword id="1729046" type="PERSON" weightage="20" keywordseo="special-dividend">special dividend</keyword> of ₹15 per share) for the financial year ended March 31, 2021, subject to shareholder approval. The special and final dividend, if approved, will be paid by August 11, 2021. This dividend is in addition to the special dividend of ₹15 per share paid as interim dividend. The total dividend for 2020-21 will be ₹45, the filing said. Tech Mahindra has also announced the acquisition of Eventus Solutions Group, a US-based consulting and technology service company. The acquisition will help Tech Mahindra bolster its consulting capabilities in customer experience (CX) and customer management space and move up the value chain in the BPS business. Tech Mahindra's total headcount stood at 1,21,054 at the end of March 2021 quarter, down 847 from the preceding quarter. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/sundar-pichai-and-satya-nadella-will-use-google-and-microsoft-resources-and-technology-to-support-india-during-the-covid19-crisis/articleshow/82253126.cms">From Sundar Pichai to Satya Nadella – Indian-Americans wake up to the COVID-19 crisis at home</a> <a href="https://www.businessinsider.in/science/health/news/covid-19-what-is-proning-and-how-can-it-help-you-increase-oxygen-levels-at-home/articleshow/82251671.cms">COVID-19 – What is proning and how can it help you increase oxygen levels at home</a> <a href="https://www.businessinsider.in/business/startups/news/upgrad-gets-its-first-external-funding-from-singapore-based-temasek/articleshow/82253861.cms">Edtech startup upGrad gets its first external funding – a $120 million cheque from Temasek</a> <a href="https://www.businessinsider.in/science/health/news/maharashtra-kerala-and-chhattisgarh-states-are-on-top-covid-19-positivity-rate-in-india/articleshow/82254421.cms">COVID-19: These are the five states in India with the highest positivity rates</a>

Tech Mahindra Q4 net profit jumps 34.6% to ₹1,081.4 crore

New Delhi, Jan 31 () IT services firm Tech Mahindra on Friday reported a 4.7 per cent decline in its consolidated net profit at Rs 1,145.9 crore for the December 2019 quarter.
 The Mumbai-based firm had registered a net profit (attributable to owners of the company) at Rs 1,202.9 crore in the corresponding quarter of the last fiscal, Tech Mahindra said in a statement.
 However, its revenue from operations grew 7.9 per cent to Rs 9,654.6 crore in the quarter under review from Rs 8,943.7 crore in the year-ago period, it added.
 Earnings per share (EPS) was at Rs 13.13. In dollar terms, the net profit was up 1.3 per cent sequentially to USD 160.6 million, while revenue grew 5.1 per cent to USD 1,353 million in the said quarter.
 This is a quarter of strong growth across the company's Communications and Enterprise businesses, Tech Mahindra Managing Director and CEO C P Gurnani said.
 "We continue to win marquee deals and are well poised to capitalise on new market opportunities with technology shifts like 5G, which continues to be a key focus area in the year ahead," he added.
 The company's total headcount was at 1,30,839 people, a reduction of 683 people from the September 2019 quarter.
 The company witnessed substantial operational and financial metrics improvement with healthy cash flow generation this quarter, Manoj Bhat, chief financial officer at Tech Mahindra said.
 "We continue to invest in emerging technologies and streamline delivery as we ready ourselves for the next phase of growth," he added.
 Tech Mahindra also announced the acquisition of 70 per cent stake in Bengaluru-headquartered Cerium Systems.
 "Cerium will boost the company's Engineering Services practice in VLSI (very large scale integration) and Embedded Software.
 "We continue to invest in niche digital assets complementing our service offerings. Cerium provides cutting edge solutions with a strong foothold in global semiconductor industry," Tech Mahindra Head of Corporate Development and Portfolio Companies Vivek Agarwal said.
 Shares of Tech Mahindra closed marginally higher at Rs 796.00 on the BSE on Friday. SR SHW
SHW

Tech Mahindra Q3 net profit dips 4.7% to Rs 1,146 cr

<ul><li>Over the years, jingles have proven to be effective for brands in helping them differentiate themselves and create a unique identity.</li><li>However, we haven’t heard too many jingles lately. Much to our delight, a Genie has finally heard our prayers and granted our wish.</li><li>There’s a new jingle in town that the internet is humming to. It is <keyword id="9167642" type="General" weightage="20" keywordseo="swiggy-genie" source="Orion">Swiggy Genie</keyword>’s ‘<keyword id="12405659" type="General" weightage="20" keywordseo="genie-dekh-lega" source="Orion">Genie Dekh Lega</keyword>.’</li></ul>Remember those old, golden days when you would actually turn on your television’s volume during a commercial break to hear ‘Washing Powder Nirma’ or Badshah Masala’s jingle and your whole family would join in and hum along? Be it Lijjat Papad from the 90s or Idea’s Hunny Bunny from the early 2000s, jingles hold a special place in our hearts. They are still fresh in our memories like they were launched yesterday. Over the years, jingles have played a critical role in building a brand’s identity -- helping them stand apart from the crowd because jingles stick and leave a long-lasting impression on consumers’ minds. However, lately, we haven’t been hearing too many jingles in India. Granting our wish to revisit these old days, <keyword id="6358977" type="General" weightage="80" keywordseo="swiggy" source="Orion">Swiggy</keyword> Genie has come up with the new earworm, a jingle called ‘Genie dekh lega.’ <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Conceptualised by Schbang, Swiggy has launched a new campaign that aims to position it as a brand that comes to its consumer’s rescue even at the eleventh hour. With a catchy jingle that will make a home in your mind, Swiggy reminds the audience that no matter how small the item is -- be it a lehenga or a charger or sending a Diwali gift to your loved ones -- it will deliver it to you or for you. Commenting on the release of the film, Rishabh Pande, Creative Lead at Schbang said, “When you land a brief from Swiggy India, you need to tell yourself as a creative to take the excitement down a notch and channel that energy to create work that takes creativity up a notch. This film isn’t memorable because it chose to explore humour, like all Swiggy ads, but because it chose to explore and own a category unlike any Swiggy ad we’ve seen before. That’s where the idea of this ear-worm was born and boy does it deliver.” Sneha John, Director, Marketing at Swiggy said, “Festivals like Diwali see a lot of consumers using Genie to run last minute errands for the home or to send sweets and homemade treats to family and friends. With this film, we want to showcase Genie as an always dependable service that comes to your aid for last minute Diwali shopping and party needs.” According to the Oxford Dictionary, a Genie is a spirit of Arabian folklore, as depicted traditionally imprisoned within a bottle or oil lamp, and capable of granting wishes when summoned. Swiggy has been focusing on establishing its delivery associates as superhumans of sorts, a genie, to be precise. It grants your wishes anytime you summon it and deliver to you in a jiffy -- as if appearing from thin air. Before the ‘Genie Dekh Lega’ advertisement, Swiggy ran a campaign called ‘Swiggy Genie’s got your back.’ It shows how Swiggy can share the load if you have got a lot on your plate and pick up your grocery for you. <div type="Youtube" id="Rqjyt2iTlMI" title="Tired of being a running Ranjith? Swiggy Genie's got your back!" thumbUrl="https://i.ytimg.com/vi/Rqjyt2iTlMI/mqdefault.jpg"></div> <div type="Youtube" id="8gEcscom18s" title="On the go all day? Swiggy Genie is here to help." thumbUrl="https://i.ytimg.com/vi/8gEcscom18s/mqdefault.jpg"></div> When the Indian Government announced the country's first lockdown last year in March 2020 and said that only essential service providers were allowed to function, Swiggy came up with the idea of launching Swiggy Genie. Whether it was flu medicine or healthy food, Genie has been helping end-users to make instant deliveries from one point to another. Client: Swiggy India Agency: Schbang Production House: Schbang Motion Pictures Head, Schbang Motion Pictures: Abhimanyu Balasubramanyam Director: Nilay Singh Cinematographer: Jay Charola Executive Producer: Raashi Priya Nahata Associate Producer: Rahul Rohra Music Composer - Kanishk Seth Chief Assistant Director: Sohil Kohli Line Producer - Durgesh Dadhich (OMG Productions) Production Manager - Lalit Sippy DA - Gaurav Ahuja 2nd AD: Rishabh Sharma Art Director: Prince and Team Costume Stylist: Vidhi Gurnani Hair and Makeup - Priti Pannu Vice President- Isha Amin Group Solutions Manager - Sanjana Jaikishin Rohera Creative Director - Aditya Mehendale Group Creative Manager- Tanaiya Saigal Creative Lead - Rishabh Pande Sr. Creative Strategist- Pearl Alex Account Lead- Mehernaz Mistry Sr. Solutions Strategist - Janya Sindhu Business Development Manager- Radhika Raheja Sr. BD Executive- Jinita Shah Creative Strategist- Simran Kumar, Rebecca D'silva Cast - Manoj Mathew, Shruti Puranic, Usha Palan, Vallabh Gada, Myra Shah Support Cast- Deven Patel, Devendra Ahirwal, Nihal Nischal, Gaurav Ahuja, Rishabh Pande, Rishabh Sharma, Prakhar Casting Director- Shubham Tiwari and Team Offline Editor - Vishnu Prasad Designer - Ayushi Bhawsar and Abhishek Shigwan Animation- Nitin Malekar Colourist- Christian Leivia Online- After Studio Sound Mix and Master - Kardam 1st AC- Kshitij Singh Gaffer- Rajesh Singh Focus Puller- Chandan Yadav Camera Equipment - Uni10 Media Works Pvt Ltd Light Equipment - Light World Storyboard - Akhilesh Catering - Nathmauli Spot Team - Noor Alam Sheikh and team Accounts - Suryakant Bondre, Prathamesh Patkar and Kailas Salunke Location- SS bunglow Location manager- Laxman Rathore and team Office Boy - Vaibhav Kamble

There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

By Yoshita Singh United Nations, May 19 () Four Indian corporations are among over 150 global companies that have signed a statement urging governments around the world to align their COVID-19 economic aid and recovery efforts with the latest climate science that prioritises a faster and fairer transition from a grey to a green economy.Dalmia Cement (Bharat) Chief Executive Officer Mahendra Singhi, Polygenta Technologies Chief Marketing Officer Makarand Kulkarni, Tech Mahindra Chief Executive Officer C P Gurnani and Wipro's Chief Executive Officer Abidali Neemuchwala are the signatories to the statement, along with top executives hailing from 34 sectors across 33 countries.The other signatories include global pharma giant Novartis headed by Vas Narasimhan and Adobe, led by Shantanu Narayen, AstraZeneca, Burberry, Capgemini, Colgate Palmolive, Hewlett Packard Enterprise, Nestlé, Sanofi and Unilever. The statement is the largest ever UN-backed CEO-led climate advocacy effort and has signatories from 155 companies with a combined market capitalisation of over USD 2.4 trillion and representing over five million employees."As countries work on economic aid and recovery packages in response to COVID-19, and as they prepare to submit enhanced national climate plans under the Paris Agreement, we are calling on Governments to reimagine a better future grounded in bold climate action," the joint statement said.Noting that the corporations remain committed to do their part to achieve a resilient, zero carbon economy, the top executives urged governments "to prioritise a faster and fairer transition from a grey to a green economy by aligning policies and recovery plans with the latest climate science.""We must move beyond business-as-usual and work together in solidarity to deliver the greatest impact for people, prosperity and the planet," they said adding that in order to recover better from COVID-19, the corporations will continue to demonstrate that the best decisions and actions are grounded in science, invest in recovery and resilience for a systemic socio-economic transformation and work with governments and scale up the movement."If we work together, these efforts will help reduce vulnerability to future shocks and disasters, and build community resilience. A systemic shift to a zero-carbon and resilient economy is within our reach - our only future depends on making this vision a reality," the statement said.UN Secretary-General António Guterres welcomed the ambitious, science-based actions from leading companies who are demonstrating to policy-makers that green growth remains the best growth strategy."Saving lives and livelihoods, and building a prosperous, inclusive and sustainable future, are at the heart of our efforts to recover from COVID-19. We can beat the virus, address climate change and create new jobs through actions that move us from the grey to green economy.Many companies are showing us that it is indeed possible and profitable, to adopt sustainable, emission-reducing plans even during difficult times like this."The statement comes as governments around the world are preparing trillions of dollars worth of stimulus packages to help economies recover from the impacts of the coronavirus pandemic, and as they prepare to submit enhanced national climate plans under the Paris Agreement.In the coming weeks, several major economies will take key decisions in their recovery efforts, including the European Union Recovery Plan, new stimulus packages from the United States of America and India, and the G7 Heads of State summit in June.The business voices are convened by the Science Based Targets initiative (SBTi) and its Business Ambition for 1.5°C campaign partners, the UN Global Compact and the We Mean Business coalition.The SBTi, which is a collaboration between CDP, the UN Global Compact, World Resources Institute and WWF, independently assesses and validates corporate climate targets against the latest climate science.A joint press release by the Science Based Targets initiative, the UN Global Compact, and the We Mean Business coalition said the 155 companies have already set, or committed to set, science-based emissions reduction targets.By signing the statement, they are reaffirming that their own decisions and actions remain grounded in science, while calling on governments to "prioritise a faster and fairer transition from a grey to a green economy." Policy and spending that incorporates climate targets will reduce vulnerability to future shocks and disasters, create good jobs, reduce emissions and ensure clean air, according to a study from Oxford University. YAS RUP

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