Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

Route Mobile, Britannia, RIL and other top stocks to watch out for on November 9

<ul><li>As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, <keyword id="9613152" type="COMPANY" weightage="20" keywordseo="britannia-cheese">Britannia Cheese</keyword> witnessed an increase in its demand. </li><li>We caught up with <keyword id="917197" type="PERSON" weightage="20" keywordseo="Gunjan-Shah">Gunjan Shah</keyword>, CCO, <keyword id="146218" type="COMPANY" weightage="20" keywordseo="Britannia-Industries">Britannia Industries</keyword> to understand if the brand has been able to retain the demand it saw in the beginning and how it has changed its marketing strategy in the unlocking period. </li><li>He also told us how the company transformed its business digitally during the lockdown and all about its biggest digital campaign, Britannia Cheese StarChef starring Saif Ali Khan, that brought in the highest growth for the brand till date. </li></ul>With the pandemic-induced lockdown, consumers started brushing up their cooking or baking skills and eating became more of a family exercise. It brought out people’s hidden talent for cooking, especially among the urban masses, which they were exploring only now, thanks to them staying at home and not having to travel to work everyday. In April, recipe searches also surged on the internet, as people began experimenting with a variety of cuisines ranging from the easy to the complex, gourmet varieties. Cheese became one of the ‘star ingredients.’ Britannia Cheese was quick to recognise this opportunity and it amped up its digital marketing strategy to latch onto the increasing demand for cheese, which became an integral part of consumers’ grocery list -- providing a huge impetus for the growth of the category. As a result, cheese became one of the highest growing food categories during the lockdown. As per Nielsen’s report on COVID-19 Impact on FMCG &amp; Retail, the cheese category saw a 60% growth. The report also highlighted how the rapidly evolving preference of urban consumers includes cheese as part of the monthly shopping cart. <div type="image" title="cheese trend" msid="78258099" hostid="261"></div>(Source: Nielsen RMS) Britannia Cheese saw 300% of its business coming from E-commerce during April to August. To leverage this demand, Britannia executed a three-way plan. Elaborating on the company’s digital plan, Gunjan Shah, CCO, Britannia Industries, said, “We provided ease of discoverability and convenience to new users on key ecommerce platforms like BigBasket by creating Britannia Cheese Brand stores on the home pages for an extended shop-in-shop experience. Secondly, we have tied up with several subscription-based e-commerce platforms like Milkbasket and Supr Daily, which provide daily essentials delivery services across all major metros. This helped us recruit new users, gain consumer retention and increase stickiness by incentivizing purchase frequency. Thirdly, to strengthen the last-mile delivery, we have also entered into partnerships with portals like Dunzo, Swiggy and Zomato which provide superior hyper local grocery delivery services.” Star campaign on digital mediums To become a part of people’s daily meals, Britannia Cheese launched a digital campaign with Saif Ali Khan called Britannia Cheese StarChef. The show transforms Khan into a StarChef as he learns to cook from MasterChef winner Shipra Khanna. It targeted newbie cooks and keen learners and provided easy-to-cook recipes. Sharing the insight behind the campaign, Shah said, “The dramatic rise in in-home cooking since the outbreak of the pandemic, was the key trend that informed the making of the show. We worked on the insight that every home chef is looking for extraordinary dishes that makes her a star in the kitchen! And Cheese is the magical ingredient that has the power to help make those dishes. The adage ‘Life is great, Cheese makes it better!’quite sums up the universal love for cheese. The Britannia Cheese StarChef show hones in on Cheese as that special, star ingredient that turns a good dish into a dish extraordinaire.” It soon became the company's best performing digital campaign. Shah said, “The Campaign was significant on two fronts- first, it is the largest single brand Digital Campaign that Britannia has ever embarked upon and second it has performed the best in terms of the metrics that we track for our digital investments. The Click throughs achieved on our promos have been between 200-250% of the industry benchmarks and the campaign has helped drive a significant spike in growth for Britannia Cheese Year till date. The overwhelming response to the campaign made us take it to mainstream TV media towards the end of August.” Altering marketing strategy with changing times The lockdown period proved to be challenging for companies across business verticals in India. There was no rulebook in place for an unprecedented situation such as a pandemic. However, Britannia Cheese understood the magnitude of the situation. To seize the opportunity, it altered its strategies and concentrated on achieving short-term goals. Sharing how the company responded to lockdown, Shah said, “First and foremost, we responded quickly to the changing consumer preferences by keeping our ears on the ground. The Britannia Dairy Team reached out to over 500 retailers in the first month of the lockdown, analyzed the demand-supply situation and the swiftly emerging consumer trends. Anticipating a rapid uptick in cheese consumption, we worked with our manufacturers to ramp up supply by removing bottlenecks and increasing the supply of the fastest moving formats like Cheese Slices, Cubes, Blocks and ‘Cheezza’. Secondly, on the field, we focused on Pareto outlets to ensure that we get a massive increase in throughput from the same stores. We also mapped geographies displaying a huge shift in consumer awareness and adoption to increase our width and depth of distribution of cheese, in the process leading to a sustained growth in our cheese business and growing revenue from E-commerce by over 300% (Apr-Aug’20).” Changing consumer preferences after lockdown Globally, more than <a href="https://www.marketresearchreports.com/blog/2020/07/07/cheese-market-india-leading-players-industry">3,000</a> varieties of cheese are available for consumption, whereas only about 30 to 40 variants are marketed in India. With the changing preference, this presents a huge opportunity for global and local players to grow in the country. As we start entering the unlock phases, the consumer is demanding a range of products to experiment with. Britannia Cheese is also working on expanding its portfolio to meet this demand. “We have put the focus on new outlets and towns and will scale up both range and depth to ensure that we are ahead of the curve, while continuing to tap the potential of e-commerce platforms. Driving availability of even smaller SKUs like Spreads and Cream Cheese is becoming more important and hence, Britannia is driving the width of availability,” said Shah. “The extended stay-at-home period has led to consumers learning how to use the many available cheese formats for the first time. This has led to inorganic business growth in new stores and new towns. Post unlock phase, it’s imperative for us to nurture these stores and towns through loyalty programs, tracking and monitoring,” added Shah. On the brand’s unlocking strategy, Shah said, “With demand stabilizing, the market is again becoming competitive and hence there is a need to increase investment in the ATL and BTL space. We have now taken Britannia Cheese StarChef content on to TV which still delivers the widest reach for us. We have also increased our in –store investment.” Britannia’s focus is going to be on staying agile and invested in making the most out of the behavioral shifts and macro consumer trends. Vision for the brand Britannia is currently the second-largest player in the Rs 850+ crore Indian retail cheese category. Even post-COVID, it aims to be the consumers’ most preferred ally for culinary experimentation. “We will continue to build preference for Britannia Cheese. In the past few years, a lot of consumers have made us an integral part of their cooking forays and celebrations. We value this and are committed to stay invested with a unique positioning and taste delivery, peerless quality and easy accessibility. We aim to build an ever-expanding consumer franchise firmly rooted in their passion point of cooking,” said Shah.

Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020

<ul><li><keyword id="1199021" type="ORGANIZATION" weightage="20" keywordseo="Kantar">Kantar</keyword> India released the 9th edition of its annual <keyword id="11748120" type="UNKNOWN" weightage="20" keywordseo="brand-footprint">Brand Footprint</keyword> report today.</li><li> The report ranks the <keyword id="11748540" type="UNKNOWN" weightage="20" keywordseo="most-chosen-fmcg-brands">Most Chosen FMCG Brands</keyword> based on Consumer Reach Points (CRP’s). </li><li>Parle Products, Amul, Britannia, Clinic Plus and <keyword id="7636498" type="UNKNOWN" weightage="20" keywordseo="tata-consumer-products">Tata Consumer Products</keyword> were the top 5 most chosen brands in 2020.</li></ul> Parle Products, Amul and Britannia were India's Most Chosen FMCG Brands based on Consumer Reach Points according to Kantar India's Brand Footprint report. CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year. The top three brands are followed by Clinic Plus and Tata Consumer Products. With a CRP score of 5715 (Mn), Parle holds the top spot for a record 9th year in a row. In a year dominated by health &amp; hygiene, <keyword id="6488831" type="UNKNOWN" weightage="20" keywordseo="Dettol">Dettol</keyword> unsurprisingly grew a whopping 48% in CRP’s (923 Mn) and entered the top 25 brand list. Dettol was followed by Lifebuoy with a growth of 25% CRP’s (1798 Mn), Vim at 21% CRP’s (1454 Mn), Dabur at 14% CRP’s (1458 Mn) and Britannia at 11% CRP’s (4694 Mn). <div type="image" title="Kantar most chosen" msid="84857770" hostid="261"></div> Key highlights from the report: <ul><li>Higher the CRPs, higher the opportunity for brand growth.</li><li>Overall consumer reach points (CRP’s) have increased from 86 Bn to 89 Bn however, the rate of growth has come down to 4% (from 18% in 2019).</li><li>COVID impacted the frequency of purchase as average trips made to purchase grocery reduced but more purchases per trip were recorded in 2020. Purchase frequency reduced by 1% but spend per trip grew by 5%. This resulted in a lower number of brands (50%) growing in terms of CRP as compared to 2019 (72%).</li><li>Growth in CRP is directly proportional to the brand hierarchy in the ranking. Across board, the percentage of brands growing fell by 22% however brands in the top 50 only fell by 14% (over 2019).</li><li>Penetration continues to remain the driving force. High penetrated brands still manage to grow faster. Low penetrated brands showcase a CRP growth of 3% while high penetrated brands show a 4.5 % growth.</li><li>At 88%, <keyword id="73802" type="COMPANY" weightage="20" keywordseo="Colgate">Colgate</keyword> (including all brands like Dental Cream, Cibaca, Active Salt, Gel etc) recorded the highest household penetration in 2020.</li><li>Overall brand gains (in terms of penetration) are led by health and hygiene brands like Dettol (13.3%), Lifebuoy (6.3%), <keyword id="2725285" type="PERSON" weightage="20" keywordseo="Savlon">Savlon</keyword> (5.4%) and Harpic (4.3%).</li></ul> Speaking about this year’s report and rankings, <keyword id="793916" type="PERSON" weightage="20" keywordseo="K-Ramakrishnan">K Ramakrishnan</keyword>, Managing Director- South Asia, Worldpanel Division at Kantar said, “Brand footprint is a great way of measuring and rewarding brands by the extent to which they are chosen by consumers. Choice is a function of penetration and frequency. However, we always year after year find that brands grow a lot more on account of penetration gain than frequency gain. The biggest gainers in brand footprint 2020 were expectedly the hygiene brands. That said, the traditional leaders also held their positions by ensuring penetration growths even during the pandemic.”

Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar

<ul><li>The 30-share BSE index Sensex was up 0.17%, and the NSE Nifty was trading 18.45 points higher at 9:55 am. </li><li>Here’s a list of the top losers and gainers in the Nifty pack. </li><li>These are the top stocks that are buzzing in trade today.</li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider.</a> </li></ul>Indian stock market indices opened higher on Tuesday, tracking gains in index majors Infosys, HDFC Bank and TCS, despite weak cues from global markets. The 30-share BSE index Sensex was up 0.17%, and the NSE Nifty was trading 18.45 points higher at 9:55 am. Here’s a list of the top losers and gainers in the Nifty pack. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Top Nifty Gainers </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Top Nifty Losers </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">HCL Tech </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Britannia </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">L&amp;T </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IOC </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Asian Paints </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ONGC </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">M&amp;M </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">SBI </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tech M </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tata Motors </td></tr></tbody></table>*as of October 20, 09:50 am These are the top stocks in news today. Britannia shares dip 5% The shares of biscuit major dipped 5% after it reported a sequentially lower profit growth compared to the last quarter. It is worthy to note that the profit was comparatively 23% higher than what it reported during the same quarter last year. However, the drop in volume growth has kept investors jittery. ACC opens 3% higher The shares of ACC opened 3% after the company posted a 20.25% increase in consolidated net profit to ₹363.85 crore for the third quarter ended September 30. The brokerages also reiterated their ratings to ‘Buy’, with Motilal Oswal raising their target price at ₹1805 and Nirmal Bang with a revised target of ₹1772. Larsen &amp; Toubro up over 3% The shares of construction and engineering company Larsen &amp; Toubro were trading over 3% higher after <a href="https://www.business-standard.com/article/companies/l-t-set-to-win-one-of-the-largest-civil-works-tender-for-bullet-train-120102000021_1.html">reports</a> emerged that it is set to win one of the largest infrastructure tenders for the alignment of the Mumbai-Ahmedabad High-Speed Rail corridor. Wipro gains over a percent The shares of IT major were up over 1% after it announced that it had won a five-year Application Management (AMS) and Services Integration &amp; Management (SIAM) <a href="https://www.businessinsider.in/business/corporates/news/wipro-wins-five-year-contract-with-europes-third-largest-producer-of-clean-electricity/articleshow/78761079.cms">contract </a>from one of the leading clean-energy companies, Fortum, which is headquartered in Espoo, Finland. HDFC Life up over 1% The shares of life insurance provider, HDFC Life were trading over 1% higher after the company reported a 6.1% increase in consolidated net profit to ₹327.83 crore for the quarter ended September 30. The total income of the company saw a stellar 90% rise to ₹16,426.03 crore. Amber Enterprises pares gains After two days of bull run, Amber Enterprises pared the early gains. The share price was trading 4% lower today at 10:00 am. Amber’s shares have surged nearly 25% in the past two days after the government banned import of AC’s to boost local manufacturing. SEE ALSO: <a href="https://www.businessinsider.in/policy/foreign-policy/news/trump-versus-biden-what-the-result-of-us-election-could-mean-for-india/articleshow/78750339.cms" data-type="tilCustomLink" style="">EXCLUSIVE: Trump versus Biden — Here’s what the result of the US election could mean for India</a> <a href="https://www.businessinsider.in/business/auto/news/exclusive-why-tata-motors-ceo-is-not-worried-about-musks-tesla-coming-to-india/articleshow/78749755.cms" data-type="tilCustomLink">EXCLUSIVE: Why Tata Motors CEO is not worried about Musk's Tesla coming to India</a> <a href="https://www.businessinsider.in/business/startups/news/byjus-renewal-rates-stand-at-86-the-founder-of-the-11-billion-edtech-startup-shares-how-they-cracked-the-code-for-repeat-subscriptions/articleshow/78749254.cms" data-type="tilCustomLink">EXCLUSIVE: BYJU’S renewal rates stand at 86% – the founder of the $11 billion edtech startup shares how they cracked the code for repeat subscriptions</a>

Top stock movers — ACC, Britannia, Amber Enterprises, HCL Tech, Wipro, L&T and others

<ul><li>The US equities closed sharply lower on Monday as investors awaited direction on the stimulus deal amidst rising COVID cases.</li><li>Here’s a list of stocks to watch for in trade today. </li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider. </a></li></ul>Amidst mixed cues from the global markets, the Indian equities are likely to open lower on Tuesday. The SGX Nifty was trading 0.14% down at 7:45 am, indicating a negative start for Nifty50. The US equities also closed sharply lower on Monday as investors awaited direction on the stimulus deal amidst rising COVID cases. The Dow Jones Industrial Average dropped 410.89 points, and the S&amp;P 500 was down 1.63%. These are the stocks to watch out for during the trading session on October 20: Coal India, NTPC, NMDC and Engineers India The shares of Coal India, NTPC, NMDC and Engineers India will be in focus today <a href="https://timesofindia.indiatimes.com/business/india-business/centre-asks-at-least-8-state-run-companies-to-consider-buybacks-report/articleshow/78746179.cms">after reports surfaced</a> that the Indian government asked these companies and 4 state-run companies to consider share buybacks in the fiscal year that runs through March 2021. The shares of Coal India, NTPC, NMDC and Engineers India ended in green on Monday. Britannia Industries The biscuit major Britannia Industries reported a 22.96% jump in consolidated net profit to ₹495.20 crore for the quarter ended September 30. While revenue from operations rose 12.15% to ₹3,419.11 crore during the quarter under review. However, the profit growth was much lower compared to the sequential lockdown quarter. The shares of Britannia Industries ended 2% higher on Monday. HDFC Life HDFC Life Insurance Company reported a 6.1% increase in consolidated net profit to ₹327.83 crore for the quarter ended September 30. The total income of the life insurer jumped nearly 90% to ₹16,426.03 crore, it said in a stock-exchange filing. The shares of HDFC Life ended 2% higher on Monday. MRPL and ONGC Mangalore Refinery and Petrochemicals will buy 49% stake in ONGC for ₹ 1,220 crore. Also, ONGC has issued non-convertible debentures worth ₹1,140 crore on a private placement basis. The shares of MRPL ended 2% higher on Monday, whereas ONGC gained over 3%. ACC The cement maker ACC reported a 20.25% increase in consolidated net profit to ₹363.85 crore for the third quarter ended September 30. The company follows the January-December financial year. The overall revenue from operations remained flat at ₹3,537.31 crore. The shares of ACC ended 0.41% higher on Monday Larsen &amp; Toubro Infotech and Hindustan Unilever (HUL) Larsen &amp; Toubro Infotech and Hindustan Unilever (HUL) are slated to report their second-quarter earnings today. The shares of Larsen &amp; Toubro Infotech ended 1% lower on Monday, whereas HUL ended 2% higher. Equitas Small Finance Bank The Equitas Small Finance Bank ₹517.6 crore initial public offer (IPO) will open today for bidding. Price band has been fixed at ₹32-33 per share. The issue will remain open for investors until October 22. SEE ALSO: <a href="https://www.businessinsider.in/policy/foreign-policy/news/trump-versus-biden-what-the-result-of-us-election-could-mean-for-india/articleshow/78750339.cms" data-type="tilCustomLink">EXCLUSIVE: Trump versus Biden — Here’s what the result of the US election could mean for India</a> <a href="https://www.businessinsider.in/business/auto/news/exclusive-why-tata-motors-ceo-is-not-worried-about-musks-tesla-coming-to-india/articleshow/78749755.cms" data-type="tilCustomLink">EXCLUSIVE: Why Tata Motors CEO is not worried about Musk's Tesla coming to India</a> <a href="https://www.businessinsider.in/business/startups/news/byjus-renewal-rates-stand-at-86-the-founder-of-the-11-billion-edtech-startup-shares-how-they-cracked-the-code-for-repeat-subscriptions/articleshow/78749254.cms" data-type="tilCustomLink">EXCLUSIVE: BYJU’S renewal rates stand at 86% – the founder of the $11 billion edtech startup shares how they cracked the code for repeat subscriptions</a>

You Searched For "Britannia results" and got 5 results

Route Mobile, Britannia, RIL and other top stocks to watch out for on November 9

Rounak Jain

Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020

Karuna Sharma

Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar

BI India Partner

Top stock movers — ACC, Britannia, Amber Enterprises, HCL Tech, Wipro, L&T and others

Navdeep Yadav

Top stocks to watch — HDFC, HUL, Britannia, ACC, MRPL, ONGC, Coal India, and others

Navdeep Yadav

Popular Keywords

Buying Guides