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New Delhi/Kolkata, Two plants of <keyword id="40233" type="COMPANY" weightage="20" keywordseo="emami">Emami</keyword> Limited, located at Vapi and Masat in Gujarat, producing range of its healthcare portfolio products under the brand name of <keyword id="195963" type="COMPANY" weightage="20" keywordseo="Zandu">Zandu</keyword>, have been accredited with <keyword id="3004043" type="PERSON" weightage="20" keywordseo="WHO-GMP">WHO-GMP</keyword> and Certificate of Pharmaceutical Products (CoPP) for more than 40 Ayurvedic products with a validity for 3 years. India has almost 9,000 manufacturing units of Ayurvedic products out of which only a handful of companies have achieved this quality benchmarking of WHO-GMP. After receiving WHO-GMP with CoPP in 2017 for 11 products under the Zandu brand, Emami has received the same for its two manufacturing units and more than 40 products under the Zandu umbrella in 2020. As per World Health Organization (WHO), about 80% of the global population prefers to use traditional medicine for their health. Considering a wide variation in knowledge level and quality consciousness in this regard across nations, WHO, after due cross-country deliberations, has identified three attributes of quality, safety and efficacy and issued a detailed guideline of Good Manufacturing Practices (GMP) to ensure an uniform quality benchmark for these traditional medicines. Accreditation of the manufacturing facility and Certificate of Pharmaceutical Products (CoPP) are the two steps in the WHO-GMP guideline after stringent inspection and review of Processes, SOPs, Quality Management Systems and other important documents. Harsha V. Agarwal, Director, Emami Limited said, "Many countries have provided official recognition to AYUSH but WHO-GMP and CoPP are mandatory for registration. It is due to this reason that many Indian companies despite having good number of products are not able to export ayurvedic <keyword id="185841" type="ORGANIZATION" weightage="20" keywordseo="healthcare-products">healthcare products</keyword> outside India. Issuance of WHO GMP to the Emami units and CoPP for more than 40 such products under our Zandu brand umbrella, is a recognition and global testimony of the superior quality, safety and efficacy of our 100 plus year old brand. Besides authenticating the quality of our Zandu brand of Ayurvedic products, this certification also provides Emami a unique competitive edge for exporting them and realizing the potential of the global awareness of AYUSH to take its traditional natural goodness to a wider world-wide consumer base. In the wake of COVID pandemic, the world has noticed the benefits of Indian Ayurvedic medicines in enhancing immunity and lowering mortality in India compared to other nations afflicted with this virus. Boosted by the patronage of the Government of India, the efficacy of AYUSH products have received the world's attention triggering a higher global demand and opening a wider export opportunity. In this context, WHO-GMP and CoPP are extremely important global quality benchmarking and facilitators in realizing the export potential of AYUSH products. In India, WHO-GMP and CoPP for individual products is granted by Drugs Controller General of India after joint inspection of the unit, evaluation of manufacturing facility and quality of raw material and product by representatives from CDSCO (Central Drug Standards Control Organization), Ministry of Health &amp; Family Welfare as well as Ministry of AYUSH. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-infosys-wipro-jubilant-foodworks-bajaj-auto-majesco-and-others/articleshow/79909712.cms">Top stocks to watch – Infosys, Wipro, Jubilant FoodWorks, Bajaj Auto, Majesco, and others</a> <a href="https://www.businessinsider.in/stock-market/news/there-are-one-of-only-17-indian-companies-out-of-500-that-aced-the-du-pont-test/articleshow/79911627.cms">There are one of only 17 Indian companies out of 500 that aced the Du Pont test</a> <a href="https://www.businessinsider.in/business/corporates/news/wipro-buyback-offer-details-and-700-million-metro-ag-deal-drives-share-price/articleshow/79911875.cms">Wipro offers 10% more to buy back shares and signs a $700 million deal with Metro AG – everything that’s driving the IT services stock higher today</a>

Emami manufacturing units for Zandu brands get WHO-GMP quality certification

<ul class="summary-list"><li>A woman got lead poisoning after taking infertility pills from a popular type of alternative medicine.</li><li>Ayurvedic medicine is a traditional practice with a long history in India, and isn't inherently risky.</li></ul>A Canadian woman was diagnosed with lead poisoning after repeated visits to the emergency room for symptoms like pain and nausea, all because of pills she had taken as a popular form of alternative medicine to treat infertility. The 39-year-old patient went to the hospital three times over six weeks, and initially doctors couldn't determine the source of her symptoms, according to the report published August 8 in the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.cmaj.ca/content/195/30/E1010">Canadian Medical Association Journal</a>. At follow-up appointments, she also reported shortness of breath, headaches, and ringing in the ears, collectively known as tinnitus. Tests revealed that the level of lead in her blood was more than 25 times the normal amount, resulting in toxicity which explained the symptoms, according to the report. However, it was unclear where the lead came from at first, since doctors determined she hadn't been exposed to common sources of lead such as paint, pipes, or scrap metal at work or home. The woman eventually told doctors that she had been using Ayurvedic medicine in an attempt to treat her infertility, taking up to a dozen pills daily for the past year. Her symptoms resolved after she stopped taking the pills and completed treatment for lead poisoning.<h2>Ayurveda an ancient healing system often repurposed by modern wellness trends</h2><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.insider.com/what-is-ayurvedic-medicine-doctors-explain-the-indian-practice-2022-3">Ayurvedic medicine</a> is a traditional medical practice dating back 5,000 years in India. It's based on the concept of restoring a natural state of balance to the body by correcting any factors that may have been disrupted, using strategies like herbal remedies, dietary changes, and lifestyle habits. Many trendy practices in the wellness industry have, or claim to have, roots in Ayurveda, but may be taken out of their original context. Cleanses, diets, supplements, and tools like tongue scrape with their origins in Ayurvedic medicine have been branded and sold by celebrities such as Gwyneth Paltrow and Kourtney Kardashian. Despite popular misconceptions around Ayurveda as a type of "folk medicine" or in opposition to mainstream Western medicine, it can be beneficial in the right context, according to <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hopkinsmedicine.org/health/wellness-and-prevention/ayurveda">Johns Hopkins Medicine</a>. However, testing in this case study strongly suggested that the Ayurvedic pills this woman had been taking were behind the lead poisoning. A local public health agency later investigated the Ayurvedic clinic which provided the patient's pills. Health officials tested samples of the pills and other products and found detectable levels of lead. One sample pill was more than 10% lead, and several contained levels of mercury that were thousands of times over the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.fda.gov/food/environmental-contaminants-food/technical-information-development-fdaepa-advice-about-eating-fish-those-who-might-become-or-are#:~:text=Any%20fish%20with%20an%20average,week%20%3D%200.23%20%C2%B5g%2Fg.">safe limits recommended by the FDA</a> and EPA. Subsequent investigations found high levels of lead, arsenic, and mercury in the Ayurvedic products seized by health officials at the clinic in question, according to the report. The products also contained some substances that typically require a prescription such as birth control and other hormonal medications, corticosteroids, and antihistamines often used to treat allergies. <h2>Use caution with any supplement — unknown ingredients or doses can be risky</h2>Ayurvedic medicines aren't regulated in the same way as prescription medications, but are part of the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.businessinsider.com/supplements-vitamins-bad-or-good-health-2017-8">poorly-regulated supplement industry</a>. Some Ayurvedic products have previously been found to contain <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6060866/">potentially risky heavy metals</a>, in part from contamination, but also because in some cases, those substances are believed to have therapeutic effects. Supplements outside of Ayurvedic medicine can also be risky, as a lack of oversight can make it difficult to know what you're really getting, and how much. Previously, doctors have warned against <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.insider.com/antioxidant-supplements-can-cause-liver-damage-experts-warn-2021-1">liver damage from taking too many supplements</a>. There are also serious health problems that can occur from <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.insider.com/supplements-can-become-lethal-combined-with-prescription-drugs-calcium-iron-2022-5">combining supplements with prescription medications</a>And lead poisoning in particular can be a serious health risk, according to the <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.mayoclinic.org/diseases-conditions/lead-poisoning/symptoms-causes/syc-20354717">Mayo Clinic.</a> High levels of lead can cause pain, high blood pressure, and reproductive issues, as well as neurological issues such as mood problems and difficulty concentrating. It's particularly harmful to children, potentially causing mental and physical developmental delays, hearing loss, and more. It typically occurs through <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.insider.com/half-us-adults-exposed-harmful-lead-levels-as-children-study-2022-3">environmental lead exposure from everyday objects</a> like paint, pipes, drinking water, contaminated food, and even gasoline in cars (prior to the 1970s). The health effects can worsen as lead accumulates in the body over time.

A 39-year-old woman was hospitalized with lead poisoning after taking popular supplements to treat infertility  

It is India’s love for everything herbal that <keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword> Ayurved has in no time made a name for itself. Not only this, several of its rival companies have also seen a rise in the sales of herbal products. 
 In six months ending December 2015, the company led by <keyword id="6355107" type="PERSON" weightage="100" keywordseo="Baba-Ramdev">Baba Ramdev</keyword> has seen a 64% jump in sales, standing at Rs 731 crore, while rivals Dabur and Himalaya have also grown in double digits in the consumer products market, as per the IMRB data. 
 
The figures don’t include commodity products such as ghee and flour. 
 
Not only are herbal products cheaper, they are also made of natural ingredients and health benefits, which is what has led to the popularity of these products. 
 
"Patanjali has registered a near-80 per cent growth in penetration, which is about 5 per centage points on an absolute level, in one year," K Ramakrishnan, GM of IMRB Kantar Worldpanel told ET. 
 
"The first wave of growth came from personal care products only, but the recent growth has been driven by homecare and food and beverages, which still has a smaller base," he said. 
 
Not only this, Patanjali has grabbed market share from non-ayurvedic companies as well. While the growth of ayurvedic brands in the category of ‘face wash’ products category increased to 50% from 36%, the growth of non-ayurvedic brands fell down to 16% from 21% last year. 
 
Talking of shampoos, sales of Ayurvedic brands more than doubled and currently stands at 194%, while for non-ayurvedic MNCs, it declined to 15% from 21%. 
 
"This unusual phenomenon of consumer products market disruption is rare as brand erosion or loyalty for well-established brands generally doesn't happen so quickly," said Devendra Chawla, president, food and FMCG, at Future Group. 
 
"Other Ayurvedic companies are coming up with good quality products at even cheaper prices, which is ultimately doing good. The country is huge and the FMCG market is so large that we may not be able to provide for everyone," Acharya Balkrishna, MD at Patanjali Ayurved told ET. He also added that the company has almost met its sales target of Rs 5,000 crore for the financial year ending March 2016, which is more than double its revenue in 2014-15. 
 
<a href="http://www.nextbigwhat.com/wp-content/uploads/2016/01/maxresdefault2.jpg">Image source</a>

Thanks to Patanjali, India’s herbal market has got a new life

Until a few years back, herbal product markets in India had just two names to reckon for, <keyword id="6842" type="COMPANY" weightage="100" keywordseo="Baidyanath">Baidyanath</keyword> and <keyword id="2057176" type="COMPANY" weightage="100" keywordseo="Vicco">Vicco</keyword>. However, in 2006, a new company entered the market and in just 10 years, it has left behind both these companies. 
 
Yoga guru Baba Ramdev's Patanjali Ayurved has set on a wave of Ayurveda love in the country, which has resulted in it being a successful business model using traditional products and the ancient system of medicine. 
 
This wave has also inspired the other two companies to pull up their socks and cash on to the increading popularity of Ayurvedic products. 
 The reason why some of these companies dealing in Ayurvedic products, like Vicco, Sandu, <keyword id="277948" type="COMPANY" weightage="100" keywordseo="Amrutanjan">Amrutanjan</keyword> and <keyword id="589160" type="PERSON" weightage="100" keywordseo="charak">Charak</keyword>, were not able to attract Indians to them was their limited portfolio, which never went beyond the traditional products. However, Patanjali sells products ranging from detergents and toothpaste to ghee, atta and noodles in an FMCG market, thereby making Ayurvedic products a big deal in India. 
 
This success of Patanjali Ayurved has inspired other gurus like Sri Sri Ravi Shankar, Sadhguru Jaggi Vasudev, Ram Rahim as well as Aurobindo Ashram to enter the consumer segment with Ayurveda-centric products. 
 However, Kolkata-based Baidyanath is of the opinion that they don’t need to rival Patanjali, <keyword id="62997" type="CITY" weightage="100" keywordseo="Dabur">Dabur</keyword> or <keyword id="26169" type="COMPANY" weightage="100" keywordseo="himalaya">Himalaya</keyword> in the core FMCG segments. "We have been here for 100 years and want to survive another century in a sustainable way. No point getting into all FMCG segments and be a fringe player," Ameve Sharma, its third-generation scion, told ET. 
 
Coming back to Patanjali, why a company the originated in 1997 as a small pharmacy has reached these heights? The reason is the nonconventional approach of catering to categories like noodles, oats and detergents. 
 "What we have done is consistently focused on quality and pricing. Ask consumers about our product quality. Why are repeat purchases coming? It's because of the quality we are offering consumers," said SK Tijarawala, spokesperson of <keyword id="700471" type="UNKNOWN" weightage="100" keywordseo="Patanjali-Ayurveda">Patanjali Ayurveda</keyword>. "As far as pricing is concerned, we are trying to give consumers the best possible prices. 
 
<a href="http://static.panoramio.com/photos/large/73116827.jpg">Image source</a>

Patanjali is taking over the entire Ayurveda industry

<ul class="summary-list"><li>Ayurveda is a traditional Indian medical practice dating back 5,000 years.</li><li>Ayurveda is growing in popularity among American <keyword id="12046488" type="UNKNOWN" weightage="60" keywordseo="wellness" source="Orion">wellness</keyword> celebrities, and demand for its services could reach $6 billion by 2026.</li></ul>The wellness industry is becoming inundated with products marketed as having roots in Ayurveda, a traditional medical practice originated and established in Indian.<a href="https://www.businessinsider.in/science/health/news/kourtney-kardashian-recently-tried-a-sex-fast-and-said-it-felt-crazy-to-forego-orgasms-but-it-made-everything-better-in-the-long-run/articleshow/89978695.cms">Kourtney Kardashian</a> and <a href="https://www.insider.com/gwyneth-paltrow-shares-lockdown-wellness-routine-gemstone-mat-sex-oil-2020-7">Gwyneth Paltrow</a> have said they practiced certain Ayurvedic treatments, including a multi-day cleanse and eating foods meant to restore the body's imbalances. The two sell products linked to Ayurvedic <keyword id="12037532" type="UNKNOWN" weightage="60" keywordseo="medicine" source="Orion">medicine</keyword> — including a <a href="https://shop.poosh.com/products/sustainable-ayurvedic-oral-care-set">tongue scraper</a> and <a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fgoop.com%2Fwellness%2Fhealth%2Fmetabolism-boosting-superpowder%2F">basil supplements</a> — on their respective wellness sites, Poosh and Goop.American celebrities bringing the practice to their audiences depicts the growing demand for Ayurvedic treatments and services. French market research firm <a href="https://www.reportlinker.com/p06208015/Global-Ayurveda-Market.html?utm_source=GNW">ReportLinker</a> estimates the global Ayurveda market <a href="https://www.yahoo.com/now/global-ayurveda-market-expected-grow-110300562.html">could grow by $6.81 billion</a> between 2022 and 2026. The World <keyword id="11894571" type="UNKNOWN" weightage="100" keywordseo="health" source="Orion">Health</keyword> Organization announced in 2020 plans for a <a href="https://www.thehindu.com/news/national/who-to-set-up-centre-for-traditional-medicine-in-india/article33091388.ece">global center</a> dedicated to studying and teaching Ayurveda in <keyword id="11892747" type="UNKNOWN" weightage="60" keywordseo="india" source="Orion">India</keyword>.According to two practitioners who obtained Bachelor of Ayurvedic Medicine and Surgery degrees from schools in India, interest in Ayurveda has ballooned in the last decade, but misconceptions about the practice remain widespread in the US.Here's what you need to know about the practice:<h2>The two words that underpin Ayurvedic principles, and what they mean</h2>Ayurveda is a traditional Indian medicine practice that dates back 5,000 years. The main principle of Ayurveda is restoring a person's prakruti, or their body's original state at the time of birth, said <a href="https://www.coloradoayurveda.org/bharat-vaidya.html">Dr. Bharat Vaidya</a>, a Colorado-based practitioner with both a Bachelor of Ayurvedic Medicine and Surgery degree from India and a medical degree from Catholic University in Belgium. Vaidya said a person's prakruti can become unbalanced by unhealthy diet and <keyword id="11893304" type="UNKNOWN" weightage="60" keywordseo="lifestyle" source="Orion">lifestyle</keyword> choices. The Ayurvedic doctor's job is to locate where the imbalances lie and offer treatments bring the body back to its original state.Ayurveda views human beings as a microcosm of the universe, said <a href="https://ayurvedaforhealing.com/aboutus/">Ashlesha Raut</a>, an Illinois-based practitioner with a Bachelor of Ayurvedic Medicine and Surgery who has served as an executive on the <a href="https://www.aapna.org/">Association of Ayurvedic Practitioners of North America</a>.Raut said the framework of viewing humans as part of the universe means the elements we use to analyze the outside environment — fire, wind, and water — should be applied internally to humans. The "bioenergies," or the elements of fire, wind, and water that exist within the body, are called doshas.In Ayurveda, doshas comprise a person's entire physiology. "As you move, whatever happens to your body is because of these three doshas, and that is the whole basis of Ayurveda," Raut said.An Ayurvedic doctor's job is to study their patient's doshas and determine which ones are out of alignment, causing an imbalanced prakruti. The Ayurvedic doctor restores the balance by prescribing herbal remedies and changes to diet and lifestyle.Vaidya said modern medicine has added context to Ayurvedic's reliance on diet and lifestyle treatments. For example, evidence that eating poorly disrupts the <a href="https://www.insider.com/microbiome-based-drugs-in-development-seres-second-genome-2018-2">microbiome</a>, or the assortment of microorganisms that live in our gut, contributes to our understand of balance in the body. <keyword id="12602488" type="UNKNOWN" weightage="60" keywordseo="gut-bacteria" source="Orion">Gut bacteria</keyword> manufactures most of the body's <a href="https://www.insider.com/how-to-increase-serotonin">serotonin</a>, a chemical that aids in motor skills, cognition, mood, healing, and a variety of other functions. He also pointed to the fact that studies have repeatedly shown eating more vegetables and exercising can <a href="https://www.insider.com/plant-based-diet">prevent against diseases</a> and <a href="https://www.insider.com/less-exercise-linked-to-higher-risk-of-depression-anxiety-study-2020-11">improve mental wellbeing</a>."Restoration of the balance of mind and body is the key line of treatment in Ayurveda," Vaidya said.<h2>Ayurvedic doctors have adapted to work within Western medicine</h2>Raut said she assess a patient by observing their body and emotions by interviewing them during an initial consultation. She then runs physical tests to check a patient's pulse, tongue, nails, skin, facial expressions to determine the body's imbalances.After getting an assessment from the patient, Ayurvedic doctors will suggest changes to their diet, lifestyle, and "thought process," Vaidya said. Many vaidyas, or Ayurvedic doctors, practicing in the US work within allopathic medicine, meaning they do not ask patients discontinue using pharmaceutical drugs and other modern treatments, Vaidya said. He said he makes recommendations within Western diets and does not tell his patients to stop eating meat, even though traditional Ayurveda suggests following a <keyword id="13368749" type="UNKNOWN" weightage="60" keywordseo="vegetarian-diet" source="Orion">vegetarian diet</keyword>.<h2>Ayurveda is not religious</h2>Furthermore, Vaidya said Ayurveda is not bound to any religion, and he treats clients of many different faiths.Raut said a common misconception about Ayurveda is that it's a "folk medicine," which implies something passed on by word of mouth. Ayurvedic doctors have documented their practices for centuries, she said, and written their findings in reference books.Raut said people who have obtained a Bachelor of Ayurvedic Medicine and Surgery from an accredited school in South Asia must spend eight to 10 years after graduating high school to learn the entire curriculum. After graduating, Raut then spent years in residency learning from other Ayurvedic doctors."One has to understand that this is a complete, defined science," Raut said. "People many times just think, 'Oh, it's some folk medicine from India.' It is really not like that."

Ayurvedic medicine is taking the wellness industry by storm. Here's what you need to know about the traditional Indian practice.

Experiencing hairfall is a common concern for individuals of all genders, and finding the right shampoo to address this issue can be a daunting task. With numerous brands offering hair fall control shampoos, it becomes crucial to choose the one that suits your hair type and provides effective results. To help you make an informed decision, we have researched and compared six popular shampoos available on Amazon. Our analysis is based on factors such as formulation, ingredients, user ratings, and reviews. Read on to find the best shampoo for your hair fall control needs. <cmsannotation type="cmsannotation" annotationid="How we do our research" comment="subhead" text="How we do our research">How we do our research</cmsannotation> In our quest to find the best shampoo for hair fall control, we conducted extensive research on various options available on Amazon. We considered factors such as the formulation of each shampoo, the benefits of its ingredients, user ratings, and reviews. Our aim was to provide you with a comprehensive comparison that would assist you in making an informed purchase decision. <cmsannotation type="cmsannotation" annotationid="Our ranking criteria" comment="subhead" text="Our ranking criteria">Our ranking criteria</cmsannotation> To rank the shampoos, we focused on the following criteria: 1. Formulation: We looked for shampoos with gentle formulas that are not harsh on the hair and scalp. 2. Ingredients: We considered the ingredients used in each shampoo and their specific benefits for hair fall control. 3. User Ratings and Reviews: We analysed the ratings and reviews provided by users to gauge the effectiveness of each shampoo. <cmsannotation type="cmsannotation" annotationid="Features comparison:" comment="subhead" text="Features comparison:">Features comparison:</cmsannotation> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shampoo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Quantity </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 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1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bhringraj, 16 Herbs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B09V5SLZNG">B09V5SLZNG</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kesh King Ayurvedic Anti Hairfall Shampoo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">600 ml (Pack of 1) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aloe Vera, Bhringraj, Amla </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B082MXPRC7">B082MXPRC7</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Khadi Pureus Herbals Shreekesha 10 Herbs in 1 Shampoo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">500 ml (Pack of 1) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10 Herbs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B0C3Z8YH9L">B0C3Z8YH9L</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Meghdoot Herbal Shikakai Ayurvedic Shampoo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">500 ml (Pack of 1) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shikakai </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B08C32JBQ3">B08C32JBQ3</a> </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vedix Customised Ayurvedic Shampoo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">100 ml (Pack of 1) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Taritha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.amazon.in/dp/B09CQ6GJ61">B09CQ6GJ61</a> </td></tr></tbody></table>Our Top Choice: Indulekha Bringha <keyword id="12825694" type="General" weightage="20" keywordseo="ayurvedic-shampoo" source="Orion">Ayurvedic Shampoo</keyword> It contains 9 full Bringhraja plant extracts in every bottle, which are known for their hair fall reduction properties. This shampoo is free from parabens, synthetic dyes, and synthetic perfume, making it a safe and effective choice for both men and women. With its unique formulation, it reduces hair fall and is recommended by Ayurvedic experts. Best Performance: Sesa Ayurvedic Medicinal Shampoo It stands out for its exceptional performance in controlling hair fall. Enriched with 17 Ayurvedic herbs, including Bhringraj and Triphala, this shampoo effectively reduces hair fall within 15 days. It also improves overall hair and scalp health by treating problems like itchiness, dandruff, and scalp infections. With its paraben-free formula, it cleanses the scalp gently while making the hair smooth, silky, and shiny. <cmsannotation type="cmsannotation" annotationid="Features to look for while buying:" comment="subhead" text="Features to look for while buying:">Features to look for while buying:</cmsannotation> 1. Formulation: Choose a shampoo with a gentle formulation that suits your hair type. 2. Ingredients: Look for shampoos enriched with natural ingredients known for their hair fall control properties. 3. User Ratings and Reviews: Consider the ratings and reviews provided by users to gauge the effectiveness of the shampoo. 4. Brand Reputation: Opt for shampoos from reputable brands known for their quality hair care products. 5. Price and Quantity: Consider the price and quantity of the shampoo to ensure it fits your budget and lasts for an adequate duration. <bulletContentEmbed name="B07MZJ62FL" columns="1"><bulletContentHeading name="B07MZJ62FL_head"><div type="image" title="Indulekha" msid="104301939" hostid="261" sizebytes="10648"></div></columnHeadThumb>B07MZJ62FL</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07MZJ62FL_body"><bulletContentRow name="B07MZJ62FL_0368532889401218"><bulletContentRowHeading><bulletContentRowHead col="1">Indulekha Bringha Ayurvedic Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A proprietary Ayurvedic medicine for hair fall control. It contains 9 full Bringharaj plant extracts, Amla, and Shikakai to reduce hair fall and promote healthy hair growth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> Key Specifications: <ul><li>Size: 340 ml (Pack of 1)</li><li>Formulation: Bringharaja Extracts, Amla, Shikakai</li><li>Reduces hair fall</li><li>Recommended by Ayurvedic experts </li></ul> <bulletContentEmbed name="B09V5SLZNG" columns="1"><bulletContentHeading name="B09V5SLZNG_head"><div type="image" title="Sesa" msid="104302002" hostid="261" sizebytes="8778"></div></columnHeadThumb>B09V5SLZNG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09V5SLZNG_body"><bulletContentRow name="B09V5SLZNG_6360073408874551"><bulletContentRowHeading><bulletContentRowHead col="1">Sesa Ayurvedic Medicinal Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A hair fall control shampoo enriched with 17 Ayurvedic herbs, including Bhringraj and Triphala. It effectively reduces hair fall within 15 days and improves overall hair and scalp health.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> Key Specifications: <ul><li>Size: 500 ml (Pack of 1)</li><li>Formulation: Bhringraj, 16 Herbs</li><li>Controls hair fall within 15 days</li><li>Treats scalp problems like dandruff and infections</li></ul> <bulletContentEmbed name="B082MXPRC7" columns="1"><bulletContentHeading name="B082MXPRC7_head"><div type="image" title="Kesh King" msid="104302071" hostid="261" sizebytes="12584"></div></columnHeadThumb>B082MXPRC7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B082MXPRC7_body"><bulletContentRow name="B082MXPRC7_0271546464312788"><bulletContentRowHeading><bulletContentRowHead col="1">Kesh King Ayurvedic Anti Hairfall Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A herbal preparation clinically proven to reduce hair fall by 80% with regular use. It contains 21 natural ingredients, including Aloe Vera, Bhringraja, and Amla, for silky and shiny hair.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> Key Specifications: <ul><li>Size: 600 ml (Pack of 1)</li><li>Formulation: Aloe Vera, Bhringraja, Amla</li><li>Reduces hair fall by 80%</li><li>Nourishes and strengthens hair follicles</li></ul> <bulletContentEmbed name="B0C3Z8YH9L" columns="1"><bulletContentHeading name="B0C3Z8YH9L_head"><div type="image" title="Khadi" msid="104302109" hostid="261" sizebytes="19678"></div></columnHeadThumb>B0C3Z8YH9L</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0C3Z8YH9L_body"><bulletContentRow name="B0C3Z8YH9L_3995701931695730"><bulletContentRowHeading><bulletContentRowHead col="1">Khadi Pureus Herbals Shreekesha 10 Herbs in 1 Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A herbal hair cleanser with Ayurvedic properties. It contains 10 powerful natural ingredients that control hair fall, increase hair growth, and promote a healthy scalp.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> Key Specifications: <ul><li>Size: 500 ml (Pack of 1)</li><li>Formulation: 10 Herbs</li><li>Controls hair fall and promotes hair growth</li><li>Strengthens hair roots and repairs damage </li></ul> <bulletContentEmbed name="B08C32JBQ3" columns="1"><bulletContentHeading name="B08C32JBQ3_head"><div type="image" title="Meghdoot" msid="104302133" hostid="261" sizebytes="9722"></div></columnHeadThumb>B08C32JBQ3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08C32JBQ3_body"><bulletContentRow name="B08C32JBQ3_9184501084885613"><bulletContentRowHeading><bulletContentRowHead col="1">Meghdoot Herbal Shikakai Ayurvedic Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This shampoo is formulated to control hair fall, prevent dandruff, and nourish the hair. It soothes the scalp, fights dandruff, and cleanses the hair, curbing hair loss.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> Key Specifications: <ul><li>Size: 500 ml (Pack of 1)</li><li>Formulation: Shikakai</li><li>Soothes the scalp and prevents dandruff</li><li>Nourishes and cleanses the hair </li></ul><bulletContentEmbed name="B09CQ6GJ61" columns="1"><bulletContentHeading name="B09CQ6GJ61_head"><div type="image" title="Vedix" msid="104302175" hostid="261" sizebytes="13530"></div></columnHeadThumb>B09CQ6GJ61</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09CQ6GJ61_body"><bulletContentRow name="B09CQ6GJ61_8253195115910281"><bulletContentRowHeading><bulletContentRowHead col="1">Vedix Customised Ayurvedic Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Specifically formulated to prevent hair fall and dandruff. It significantly reduces dandruff, strengthens hair follicles, and boosts overall scalp health.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> Key Specifications: <ul><li>Size: 100 ml (Pack of 1)</li><li>Formulation: Taritha</li><li>Reduces dandruff and hair fall</li><li>Safe and effective herbal formulation </li></ul><cmsannotation type="cmsannotation" annotationid="Frequently Asked Questions:" comment="subhead" text="Frequently Asked Questions:">Frequently Asked Questions:</cmsannotation> 1. Is it safe to use these shampoos daily? Yes, these shampoos are safe for daily use as they are formulated with natural ingredients and do not contain harmful chemicals. 2. Can these shampoos be used by both men and women? Yes, these shampoos are suitable for both men and women. 3. Do these shampoos have any side effects? These shampoos are formulated with natural ingredients and do not have any reported side effects. However, it is always recommended to do a patch test before using any new product. 4. How long does it take to see results? The results may vary from person to person. It is recommended to use the shampoo regularly for a few weeks to see noticeable results. 5. Can these shampoos be used on coloured or chemically treated hair? Most of these shampoos are suitable for coloured or chemically treated hair. However, it is advisable to check the product label or consult a hair care professional for specific recommendations. Choosing the right shampoo for hair fall control is essential for maintaining healthy and lustrous hair. The Indulekha Bringha Ayurvedic Shampoo emerges as our top choice due to its unique formulation and recommendation by Ayurvedic experts. However, each of the six shampoos mentioned in this comparison offers its own set of benefits. Consider your specific hair care needs and preferences before making a purchase.

Best ayurvedic shampoo for hair fall in India

<ul class="summary-list"><li><keyword id="11996153" type="UNKNOWN" weightage="60" keywordseo="kourtney-kardashian" source="Orion">Kourtney Kardashian</keyword> told Bustle she gave up <keyword id="11899146" type="UNKNOWN" weightage="60" keywordseo="sex" source="Orion">sex</keyword> during an Ayurvedic <keyword id="13262460" type="UNKNOWN" weightage="60" keywordseo="cleanse" source="Orion">cleanse</keyword>.</li><li><a href="https://www.hopkinsmedicine.org/health/wellness-and-prevention/ayurveda">Ayurvedic medicine</a> is a traditional Indian practice with roots dated back 3,000 years.</li></ul>Kourtney Kardashian said she gave up sex to practice an Ayurvedic, or traditional Indian medicine, cleanse.Kardashian said in an interview with Bustle she went on a sex and orgasm fast during an Ayurvedic cleanse. <a href="https://www.hopkinsmedicine.org/health/wellness-and-prevention/ayurveda">Ayurvedic medicine</a> is a traditional Indian practice that dates back 3,000 years. The practice uses natural therapies and lifestyle habits — like diet, herbs, yoga, and meditation — to treat mental and physical ailments, with a focus on balance."Oh my God, it was crazy," Kardashian told Bustle. "But it actually made everything better. Like, if you can't have caffeine, when you have your first matcha, it's so good."Orgasms have a number of <a href="https://www.insider.com/orgasm-health-benefits-2018-11">health benefits</a>, including anxiety relief and improved sleep. A <a href="https://www.insider.com/when-you-dont-have-sex-what-happens-to-your-body-2020-6">lack of physical intimacy</a> can have a negative impact on <keyword id="11894571" type="UNKNOWN" weightage="100" keywordseo="health" source="Orion">health</keyword> and increase depression and anxiety.Kardashian did not specify what kind of Ayurvedic cleanse she did, but she has <a href="https://www.thecut.com/2016/01/kourtney-kardashians-wellness-belief-system.html#:~:text=Kourtney%20is%20a%20ghee%20goddess,interview%20with%20Natural%20Health%20Magazine.">previously spoken about</a>doing the Panchakarma cleanse after getting "really into" Ayurveda.Kardashian isn't the only <keyword id="6355064" type="UNKNOWN" weightage="60" keywordseo="celebrity" source="Orion">celebrity</keyword> to try Panchakarma — last week, Green Bay Packers quarterback Aaron Rodgers said he recently tried the 12-day cleanse, which involved drinking warm ghee in the morning and taking an herbal laxative at night, <a href="https://www.insider.com/nfl-aaron-rodgers-panchakarma-12-day-cleanse-warm-butter-laxatives-2022-2">as Insider's Gabby Landsverk reported</a>. It also involves abstaining from sex and other stimulating activities like exercise and watching television, and should be done with a trained practitioner, according to the <a href="https://www.ayurveda.com/introduction-to-panchakarma/#">Ayurvedic Institute</a>.Registered dietitian Bonnie Taub-Dix told Landsverk there is no published evidence to suggest that the cleanse has health benefits beyond the spiritual.Kardashian's <keyword id="12046488" type="UNKNOWN" weightage="60" keywordseo="wellness" source="Orion">wellness</keyword> brand Poosh has sold products inspired by Ayurvedic practices. Poosh sells a tongue scraper based on the Ayurvedic self-care tradition meant to detoxify the body, according to the <a href="https://kripalu.org/resources/health-benefits-tongue-scraping-and-how-do-it">Kripalu School of Ayurveda in Massachusetts</a>, and an "Ayurveda-inspired" <a href="https://poosh.com/slimming-body-oil/">"slimming" body oil</a>.Ayurvedic practitioner and yoga teacher Leila Johnson told <a href="https://www.eonline.com/news/625843/kourtney-kardashian-s-baby-weight-is-falling-off-two-months-after-giving-birth-find-out-how-she-s-doing-it">E! News</a> in 2015 she helps Kardashian with her diet and referred to the celebrity as a "ghee goddess" who eats the clarified butter on an empty stomach.

Kourtney Kardashian recently tried a sex fast, and said it felt 'crazy' to forego orgasms but 'it made everything better' in the long run

<keyword id="19933581" type="General" weightage="20" keywordseo="prayagraj" source="keywords">Prayagraj</keyword>, a city steeped in culture and history, offers a delightful shopping experience for visitors looking to take a piece of its essence back home. From religious artifacts to exquisite handicrafts, the markets of Prayagraj boast a diverse array of items. Here's a guide to the 10 things you must consider buying when exploring the vibrant markets of this charming city. Religious Artifacts: Start your shopping spree with religious artifacts, as Prayagraj is a significant pilgrimage site. Idols of deities, rudraksha beads, and sacred scriptures make for meaningful souvenirs, reflecting the spiritual essence of the city. <keyword id="20242661" type="General" weightage="20" keywordseo="kumkum" source="keywords">Kumkum</keyword> and Sandalwood Paste: Prayagraj is renowned for its religious rituals, and traditional items like kumkum (vermilion) and sandalwood paste are commonly used. Purchase these sacred substances, often sold in ornate containers, to bring a touch of spirituality to your home. Khadi Products: Embrace the spirit of India's independence movement by purchasing Khadi products. From clothing to accessories, the hand-spun and handwoven Khadi fabric is a symbol of self-reliance and a unique memento from Prayagraj. <keyword id="19903693" type="General" weightage="20" keywordseo="banarasi" source="keywords">Banarasi</keyword> Silk Sarees: Just a short distance from the silk city of Varanasi, Prayagraj offers an excellent selection of Banarasi silk sarees. Known for their intricate designs and vibrant colors, these sarees are a timeless addition to any wardrobe. <keyword id="20464202" type="General" weightage="20" keywordseo="wooden-toys-and-handicrafts" source="keywords">Wooden Toys and Handicrafts</keyword>: Explore the local markets for intricately carved wooden toys and handicrafts. These traditional items showcase the skilled craftsmanship of the region and make for charming gifts or decorative pieces. Allahabad Papads: Indulge your taste buds with the local specialty, Allahabad papads. These thin, crispy discs are made from lentil flour and seasoned with unique spices, providing a delicious taste of the city's culinary delights. Ganga-Jamuna Saris: A unique specialty of Prayagraj, Ganga-Jamuna saris are woven with two different colored threads symbolizing the confluence of the Ganges and <keyword id="20076776" type="General" weightage="20" keywordseo="yamuna" source="keywords">Yamuna</keyword> rivers. These sarees are not only beautiful but also carry a cultural significance. Chikankari Embroidery: Immerse yourself in the fine art of Chikankari embroidery, a traditional craft of Uttar Pradesh. Elegant and timeless, Chikankari garments and fabrics make for exquisite keepsakes reflecting the city's cultural heritage. Glass Beaded Jewelry: Adorn yourself with the vibrant and colorful glass beaded jewelry that Prayagraj is known for. From necklaces to bangles, these accessories add a touch of local flair to any ensemble. Ayurvedic Products: Explore the markets for Ayurvedic products, including herbal oils, soaps, and skincare items. Prayagraj is home to many Ayurvedic stores offering natural and locally-made wellness products. Prayagraj's markets are a treasure trove of cultural riches waiting to be explored. From religious souvenirs to handcrafted textiles, each purchase tells a story of the city's rich heritage. Whether you're a devout pilgrim or a curious traveler, these 10 items will not only serve as reminders of your time in Prayagraj but also as cherished tokens of its vibrant culture and traditions. Note: The article is based on content generated by AI models like Bard and Chatgpt. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/webstories/7-best-places-to-visit-in-prayagraj-you-must-explore-on-your-next-trip/slidelist/107429054.cms" data-type="tilCustomLink" target="_blank">7 Best places to visit in Prayagraj you should explore on your next trip</a>

List of famous things to buy in Prayagraj

You would find a Patanjali Ayurvedic store in almost every known locality in India. And if you have had a chance of taking a sneak peek inside the store you must have noticed, they have a variety of products at their disposal right from soaps, shampoos, cosmetics to food products, medicines and <a href="http://www.businessinsider.in/searchresult.cms?query=ayurvedic">ayurvedic</a> products. The shops, which are apparently like any normal brick and mortar stores are licensed by Patanjali and sell products keeping very less profit margins, as claimed by the company. 
 
<a href="http://www.businessinsider.in/topic/Baba-Ramdev">Baba Ramdev</a> is known for his yoga. Besides, his opinions have often led to controversies. And Ramdev promoted <a href="http://www.businessinsider.in/searchresult.cms?query=patanjali">Patanjali Ayurved</a> (PAL) has captured the attention of stock market analysts, thanks to its meteoric rise over the years. 
 
CLSA, an investment banking company has recently come out with a report ‘'Wish you were listed: Patanjali Ayurved'. The study shows, Patanjali is bigger than Emami and Jyothy Labs and is perhaps the fastest growing fast moving consumer company in India with revenues in excess of Rs 2,500 crore for 2014-15. The dramatic growth has been achieved in less than a decade. 
 
In past three years, despite tough rivals, Patanjali’s revenues have increased four folds. PAL's operating margin is around 20% higher than many of its peers which advertise aggressively. 
While most FMCG firms outsource their products and just market, Patanjali played it traditional using the backward integration model. This requires large tracts of land to cultivate and run factories and workshops, thereby investing much more than other players. 
 
Listed <a href="http://www.businessinsider.in/searchresult.cms?query=FMCG+">FMCG</a> firms are currently trading at an average earnings multiple of 46. With revenues of close to Rs 2,500 crore and an estimated after-tax profit of Rs 300 crore, a similar earnings multiple would give Patanjali a valuation of Rs 14,000 crore. 
 
There are plans to come out with malted food drinks, and interestingly, instant noodles, where Nestle, is the market leader. 
 
Even though Patanjali has spent very little on branding and advertising, Ramdev's sermons and his mass following may have had a positive rub off on the products. In gatherings attended by thousands and interviews with news channels, he has been outspoken on the evils of MNCs, corruption in corporates, and high usage of chemicals in consumer products. However, <a href="http://www.businessinsider.in/topic/Swami-Ramdev">Baba Ramdev</a> has no stake in the company.

Ramdev Baba's Patanjali Ayurved is now larger than Emami ! It's revenues for 2014-15 are a mind blowing Rs 2,500 cr

New Delhi, Mar 17 () The National Company Law Appellate Tribunal (NCLAT) has dismissed a petition filed by Kerala Ayurveda challenging an NCLT order that held claims by Tata Global Beverages (now Tata Consumer) against the company as 'financial debt'. A two-member NCLAT bench headed by Acting Chairperson Justice B L Bhat said that the Kochi bench of the National Company Law Tribunal (NCLT) is yet to pass any final order over the insolvency plea filed by Tata Global Beverages Ltd (TGBL) against Kerala Ayurveda Ltd (KAL). The appellate tribunal said it was "premature" to decide about the claim at this stage, as the NCLT would pass order over insolvency only after considering debt along with default and can appeal against that order before it. "The appeal is accordingly, dismissed as being premature leaving it open to the learned Adjudicating Authority (NCLT) to decide the application on merit and in the event of the Appellant being aggrieved of order of admission passed under Section 7, it shall be open to the Appellant to raise all issues in appeal," said NCLAT.KAL had challenged the order of NCLT, which had on February 10, 2020 held a default of Rs 4.25 crore claimed by TGBL as financial debt.It has contended that the advance paid as per the terms of the agreement dated June 28, 2013 by TGBL is Inter Corporate Deposit (ICD). KAL further contended that claim of TGBL arises out of a claim for providing goods and services, which is a share in the intellectual property of the product developed by it and cannot be classified as a financial debt but an operational debt.Moreover, as per the agreement, disputes shall be resolved by initiating arbitration proceedings.However, NCLT oserved that interlocutory application for referring the matter to arbitration is filed by KAL only after filing an interim counter. TGBL had approached NCLT, filing application under section 7 of IBC to initiate insolvency proceedings against KAL.The Tata group firm had earlier signed MoU with KAL to explore formation of a joint venture to develop products based on proven ayurvedic recipes and to market them globally on December 27, 2010.Subsequently, a joint development agreement, effective from November 1, 2011 was entered into between the parties whereby it was agreed that KAL will develop ayurvedic products, and TGBL will have a right to hold the intellectual property over the products jointly developed, by reimbursing 50 per cent development cost to KAL. KRH MRMR

NCLAT rejects Kerala Ayurveda's plea

<keyword id="73802" type="COMPANY" weightage="100" keywordseo="Colgate">Colgate</keyword>’s share in the Indian market fall by 1.8% in 2016. That was reason enough for <keyword id="123630" type="COMPANY" weightage="20" keywordseo="Colgate-Palmolive">Colgate Palmolive</keyword>'s global CEO <keyword id="656330" type="PERSON" weightage="20" keywordseo="Ian-Cook">Ian Cook</keyword> take <keyword id="6355107" type="PERSON" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword> endorsed <keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword> quite seriously. In a call with the investors, <keyword id="9230" type="PERSON" weightage="20" keywordseo="Cook">Cook</keyword> said, “Patanjali in India takes a very nationalist view of its business. These are concepts in the local market. They tend to be premium price oriented and it means that you have to respond with a very specifically constructed offering that attacks the benefit the consumer is looking for.” Colgate’s sales volume has declined 4% last fiscal with the trend in consumer being shifting to ayurvedic or herbal brands. According to ET news report, market share of 55.6% in toothpaste and 47.3% in the toothbrush category in 2016, Colgate still remains the country's largest oral care player. But Patanjali has been able to challenge its dominance despite being present in only two lakh traditional retail stores against the US multinational's access to more than five million stores. Patanjali has become a giant with Rs 10,000 crore turnover in less than a decade. To fight it, <keyword id="6365619" type="CITY" weightage="20" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> has relaunched Ayush brand of ayurvedic personal care products, acquired Indulekha hair care brand and launched Citra skincare brand, while L'<keyword id="1518571" type="COMPANY" weightage="20" keywordseo="Oreal">Oreal</keyword> launched a hair care range under Garnier Ultra Blends made with natural ingredients. Dabur launched India's first ayurvedic gel toothpaste under the Dabur Red franchise to establish ayurveda for the younger generation.

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