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3 mins read

I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.

Aimee Smale started her fashion brand, Odd Muse, four years ago, but struggled with how quickly the…

Lindsay Dodgson   


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This new 'Shazam' for fashion app could change the way the world shops online

Capsule mines the entire internet to find shoppable styes to match whatever you are looking for. It…

Lakshmi Varanasi   


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8 mins read

The fall of Gucci was inevitable

Gucci's growth under Alessandro Michele was unsustainable. Its new designer now faces a struggle to…

Madeline Berg   


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1 min read

Amazon and Nike are among major brands advertising on websites that spread COVID-19 misinformation, report says

Amazon services ads, along with those from other major companies, were found on more than 30 sites …

Zahra Tayeb   


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Mary Hanbury   


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2 mins read

Online fashion giant Asos posted a 329% jump in profits — but its shares fell 9% after it warned that its customers have less money to spend

Asos posted a record 329% increase in pretax profit, but remains "cautious on the outlook for consu…

Grace Dean   


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2 mins read

Online fashion giant ASOS has bought Topshop as part of a $364 million deal, but the retailer's physical stores will still close

Online-only ASOS has bought Topshop, Topman, Miss Selfridge, and HIIT, which generated a combined £…

Grace Dean   


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1 min read

Topshop might be acquired by online fashion retailer ASOS: report

ASOS is seeking to buy the Topshop brand for more than £250 million ($342 million), Sky News report…

Victoria Cavaliere   


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2 mins read

Fashion giant Asos now offers paid leave and work-from-home options to staff experiencing menopause and pregnancy loss

The fashion giant now offers paid time off for staff dealing with abortions, miscarriages, fertilit…

Hannah Towey   


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4 mins read

Brands like Target and ASOS are doubling down on the pajama-inspired 'day gown' as Americans stuck home look to elevate their leisurewear

Suddenly, ethereal day gowns are everywhere, from sponsored posts on Instagram to the debut music v…

Bethany Biron   


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4 mins read

Some say 'deshopping' or returning already-worn clothes should be illegal. Others argue it's an invaluable marketing tool — so who's right?

Online-return policies are too lenient; shoppers who return worn clothes become loyal customers but…

Sara Davies   


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2 mins read

British fashion retailer ASOS reports $1 billion revenue, a 10% jump — but UK sales have dropped. Rival Boohoo may have grabbed some of its market share.

ASOS' UK sales fell 1.5% — in contrast, UK sales for rival fast-fashion retailer Boohoo jumped 30% …

Shalini Nagarajan   


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2 mins read

You could soon be punished for making too many returns at your favorite retailer

As returns remain an expensive headache for retailers, they could start turning to a new solution: …

Avery Hartmans   


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1 min read

Emma Thomasson, Paul Sandle, …   


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4 mins read

Asos is facing backlash from yoga teachers who say its models are performing poses incorrectly and dangerously in product images

Not only do Asos' images encourage poor form, they also add to the cultural appropriation of yoga i…

Rachel Hosie   


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4 mins read

Salina Jivani   


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4 mins read

Retailers are jumping on the resale bandwagon now that secondhand clothes are cool (and profitable)

The secondhand clothing market is booming, and it seems like everyone — from teen-focused retailers…

Avery Hartmans   


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4 mins read

Áine Cain   


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4 mins read

If you have no idea where to shop for clothes anymore, you're not alone

Many millennial women are seeking out more sustainable options than fast-fashion as they return to …

Avery Hartmans   


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2 mins read

Gap is shuttering all its 81 stores in the UK and Ireland, as the fashion brand struggles with falling global sales

Gap, a 52-year-old brand, had "suffered from a kind of benign neglect," Danni Hewson, financial ana…

Grace Dean