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<ul><li>In an interview with Business Insider, Amazon India's Director &amp; Head of Prime <keyword id="4697979" type="PERSON" weightage="20" keywordseo="Akshay-Sahi">Akshay Sahi</keyword> said that the Amazon offices turn into war rooms with the ability to pivot if things go wrong. </li><li>Teams start working 6-9 months prior to the event and sometimes, even before that!</li><li>With July being the monsoon season in India, there’s also a special emphasis on ensuring deliveries aren’t delayed because of rains.</li></ul>Preparations of the ongoing <keyword id="4746445" type="PERSON" weightage="20" keywordseo="Amazon-Prime-Day-Sale">Amazon Prime Day sale</keyword> started at least nine months before the event. And what do they prepare for? A war-like situation, as during Prime Day, the Amazon office sets up war rooms. “The concept of war rooms is associated with battles, but in reality there’s a lot of planning, coordination and the ability to pivot if things go wrong,” Akshay Sahi, Head of Prime, Amazon India told Business Insider. They are also set to weather the monsoon problems. “We have built all contingencies and plan to deliver fast even if it’s raining in certain areas,” said Sahi. Then, there is the prime rush. Most new prime members join right before the <keyword id="3492906" type="PERSON" weightage="20" keywordseo="Prime-Day-sale">prime day sale</keyword>. The teams also spend a lot of time forecasting what kind of event it would be, how many shipments they would have to deliver, what’s the speed customers expect etc. To make it all possible, Amazon invests heavily in building the logistics infrastructure to support it. “Last year, we had 30 fulfillment centres, but now we have over 50. We have built the technology to enable more deliveries, like seller flex. Seller flex allows us to put technology in a seller’s warehouse so that it works exactly like an Amazon warehouse – we can move faster and it also allows us to add more selections,” said Sahi. The major part are the deliveries, as customers expect instant gratification which Amazon wants to provide. “We don’t do delivery just by ourselves. We partner with service providers who have built these small regional channels. First we get the right partners, train them and then also give them the right technology to ensure deliveries happen at the same speed,” said Sahi. Space partners Amazon also started the ‘I Have Space’ partner service where if those who have space can offer storage. In India, Amazon has over 20,000 IHS partners. “Before Prime Day, we are talking to our IHS partners too, we let them know that huge shipments would be coming in,” said Sahi. <keyword id="758541" type="ORGANIZATION" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> has also flooded television and digital space with advertisements which the marketing teams have been working on for a long time. In the meanwhile, the Amazon Pay team too is working on bringing on payment strategies and offers. Sahi said marketing, merchandising, customer experiences, deal making with brands, is all a part of the Prime Day event. See Also: <a href="https://www.businessinsider.in/news/amazon-prime-day-sale-brings-diwali-early-for-indians-says-akshay-sahi-head-of-prime/articleshow/70221119.cms">Amazon Prime Day sale brings Diwali early for Indians, says India head</a> <a href="https://www.businessinsider.in/amazon-prime-days-best-deals-on-smartphones-and-other-discounts-which-non-prime-members-can-avail-of-too/articleshow/70221015.cms">Amazon Prime Day’s best deals on smartphones and other discounts which non-prime members can avail of too</a>

Amazon India sets up ‘war rooms’ to handle Prime Day pressure

<ul><li>In an interview with Business Insider, <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>’s Head of Prime <keyword id="4697979" type="PERSON" weightage="20" keywordseo="Akshay-Sahi">Akshay Sahi</keyword> says the sale is intended to be a ‘big celebration’ like an Indian festival. </li><li>Amazon <keyword id="3492906" type="PERSON" weightage="20" keywordseo="Prime-Day-sale">Prime Day sale</keyword> on July 15 -16 is a global event where the e-tailer offers discounts and deals. </li><li>Prime is in its third edition in India, although it’s a fifth for them, globally. </li></ul>The <keyword id="758541" type="ORGANIZATION" weightage="20" keywordseo="Amazon-Prime">Amazon Prime</keyword> Day sale, which will last for ‘days’ this time with a 48-hour timeline, is one of its most awaited events. Prime Day is in its third edition in India although its a fifth time they are hosting it, globally. In India, the e-retail giant faced one challenge – how to make prime day different from the otherwise discount-laden Indian market. “India is such a sales heavy, deals heavy market. Every one of our competitors has sale events which is further complemented by offline sale events,” Akshay Sahi, Amazon Prime India head, told Business Insider. So, they intended to turn Prime Day into a festival, make it a celebration. In doing so, the deals that they bring on-board are critical. “Prime members shop a lot more and the appeal of a Prime-only event is very high with sellers as well. So, we offer the lowest prices of the year, even better than the Diwali sale. We want to create the best celebration for prime members, we look at it this way – can we bring Diwali a little early for prime members,” said Sahi. From 30 new launches in its first edition to 200 in the second and now, 1000 new product launches in the third, Sahi said that Prime in India has come a long way. “This year, we have 1000 product launches, out of which more than 500 are from small and medium sized businesses. From Amazon’s launchpad for startups, we have 75 products being launched by startups,” said Sahi. Amazon Prime’s another top offer is the prime video vertical, which is also a part of the prime day sale. They have 14 new titles releasing, which include seven from regional languages. Amazon also came up with Virtual Reality Experience zones in nine cities, to provide its consumers a sense of ‘touch-and-feel’. And, it all seems to be working in Amazon’s favour. “We had the largest number of prime members join the program in the month leading up to prime day in 2018. That gave us a lot of confidence that we are on the right path,” said Sahi.

Amazon Prime Day sale brings Diwali early for Indians, says India head

<ul><li> Cipla is back with the fourth chapter of #BerokZindagi to strengthen awareness and drive acceptance of inhalation therapy for asthma patients.</li><li>It is conceputalised by <keyword id="3068126" type="General" weightage="20" keywordseo="schbang" source="Orion">Schbang</keyword>.</li></ul>Cipla Limited is back with its fourth chapter of #BerokZindagi, its largest patient awareness initiative #InhalersHainSahi - which aims at helping people with asthma to live unstoppable lives with inhalers. The initiative focuses on creating awareness about asthma and the inherent role of inhalers in managing the disease. The campaign encourages patients to accept and adopt inhalers by eradicating the social stigma around it. In the new chapter of the campaign, celebrities like <keyword id="6380080" type="General" weightage="20" keywordseo="sonali-bendre" source="Orion">Sonali Bendre</keyword>, <keyword id="2218" type="General" weightage="20" keywordseo="satish-kaushik" source="Orion">Satish Kaushik</keyword>, <keyword id="3849" type="General" weightage="20" keywordseo="mandira-bedi" source="Orion">Mandira Bedi</keyword> and Priyanshu Painyuli have extended their support to the initiative by narrating their asthma stories. These celebrities will be seen in a series of Mythbuster films on digital platforms like YouTube, Instagram, Facebook, etc. as they address the misconceptions about the disease and help build confidence in patient to accept inhalers. The Mythbuster film in this series has been launched with Satish Kaushik and Mandira Bedi. <div type="Youtube" id="yUvB0J6uh6U" title="Breaking Inhaler Myths with Satish Kaushik #InhalersHainSahi" thumbUrl="https://i.ytimg.com/vi/yUvB0J6uh6U/mqdefault.jpg"></div> <div type="Youtube" id="HVFII_VdlgM" title="Berok Zindagi | Asthma ke liye #InhalersHainSahi | Mandira Bedi" thumbUrl="https://i.ytimg.com/vi/HVFII_VdlgM/mqdefault.jpg"></div> The campaign aims to address some of the most pressing misconceptions around inhalers that continue to persist. The primary guiding insight for Asthma ke liye #InhalersHainSahi is the fact that while Inhalers constitute the right treatment for asthma, there are lot of barriers in the minds of the patients when it comes to accepting it. As a result, a large set of asthma patients are not accepting inhalers. Besides the social stigma, myths and misinformation around inhalers are some of the contributing barriers. India has 37.9 million cases of asthma, and despite the rising numbers, the usage of inhalers which is the most effective treatment is abysmally low1. In the current phase, the initiative is to normalise the use of inhalers in public by building confidence amongst asthmatics. Commenting on the campaign, Dr Vikas Gupta, India Business Rx – Head, Cipla Ltd. said, “At Cipla, all our efforts are anchored towards helping patients and empowering them to make the right choice. Through our #InhalersHainSahi campaign, we want people to come forth and talk about their experiences with asthma without any fear of judgement or stigma. We believe personal stories and experiences narrated by individuals will inspire patients to get over the myths associated with the disease and various treatment options like inhalers. For us, it is very encouraging to see more and more people coming forward, narrating their personal stories and getting associated with the cause.” With the success of the previous campaign, there has been an ad recall of 52% and consideration of inhalers has gone up by 6%.2 The fourth chapter of this campaign continues to convey the core message that ‘Asthma ke liye Inhalers Hain Sahi’ (inhalers are right for asthma) by building awareness and educating everyone about asthma and its right treatment. Talking on the film, Mr Akshay Gurani, CEO &amp;Co-Founder, Schbang mentioned, "In a country where asthma is stigmatised and inhalers are looked down upon, we wanted to create awareness by driving social acceptance and adherence for inhalers. With the #InhalersHainSahi campaign our continuous effort is to inspire patients to live a life without barriers. Our success in the last three years has motivated us to address social stigma through education and we took that a step ahead by crafting a mythbuster story series this year. This video series talks about prejudices faced by asthmatics and who better than these renowned asthmatics and role models themselves to narrate their stories and push our core message - ‘Asthma Ke Liye Inhalers Hain Sahi’" The campaign will be amplified on different digital media platforms like –YouTube, Facebook, Instagram and supported by Radio.

Cipla encourages people with asthma to accept and adopt inhalers in a series of myth-buster films

<ul><li>Amazon has partnered with GMR to expand its Hyderabad <keyword id="2023143" type="PERSON" weightage="20" keywordseo="Fulfillment-centre">fulfillment centre</keyword>. </li><li>The company will be expanding its 400,000 square feet space by 180,000 sq ft. </li><li>The expansion will help the e-commerce giant fasten its speed of delivery.</li></ul>E-commerce giant Amazon partnered with GMR Hyderabad Airport City for its largest ever fulfillment centre in India. The company will be expanding its 400,000 square feet space by another 180,000 sft. “In line with our vision to transform the way India buys and sells, we have been consistently investing in our infrastructure and delivery network, so we can increase our speed of delivery and provide a superior experience to both – customers and sellers,” said Akhil Saxena, Vice President, Customer Fulfilment - Asia, Amazon. Amazon holds 30% of the market share in Indian e-commerce industry. It has been ramping up its operations to grow its market further. In Telangana alone, Amazon has three fulfillment centres. In June it had also launched its largest delivery station in the state, spreading over 20,000 square feet. Across the country, Amazon now has more than 60 FCs with over 20 million cubic storage space. The expansion of FCs in India seems to be aligned with Amazon’s plan to have faster deliveries. In an earlier conversation with Business Insider, Akshay Sahi, Director &amp; Head of Prime, <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword>, said that they are looking to expand their options for same day deliveries, to more cities. Under the partnership, Amazon is working with <keyword id="1471567" type="PERSON" weightage="20" keywordseo="GMR-airport">GMR Airport</keyword> Land Development, a subsidiary of the GMR Group, which is leading the development of the airport city in Hyderabad.

Amazon's Hyderabad warehouse will get much bigger as it partners with GMR airport

<ul><li>During the <keyword id="4746445" type="PERSON" weightage="20" keywordseo="Amazon-Prime-Day-Sale">Amazon Prime Day sale</keyword>, users bought smart home devices, smartphones in millions. </li><li>The sale saw prime members from over 70% pin codes of India.</li><li>Small and medium sellers on Amazon India saw their sales go up by 67% after Prime Day.</li></ul>Millions of cartons with Amazon stamp will travel far and wide across the country, as users from over 70% pin codes, shopped during the Prime Day Sale. Its prime members had snapped up deals within minutes, during the two day sale between July 15-16. Most such deals were with smartphones. “Xiaomi was the No 1 selling smartphone brand by unit sales with Redmi Y3 being the highest selling smartphone by unit sales. Customers purchased top deals in minutes including OnePlus 6T, <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword> Galaxy M10 and Apple XR,” said Amazon India. Some of the other smartphones with delicious deals that flew off the shelves, were Apple iPhone XR, OnePlus 7, Samsung Galaxy M40, OPPO F11 Pro, Redmi Y3, Samsung Galaxy M30 &amp; M20, LG W30 and flagship models of OnePlus 7 and OnePlus 7 Pro. Millions of smart homes devices were also sold along with its own Fire TV Stick with Alexa voice remote. However, it is just smart and big that won during the sale. Small and medium businesses also saw their sales go up by 67%. Kalahaat artisans from Amazon’s initiative to support weavers across India, witnessed their sales volume increase close to 150%. Launchpad sellers, startups from Amazon Launchpad, had 75 products in store during the sale. Their sales over 65% on a year-on-year comparison. “This year, we have 1,000 product launches, out of which more than 500 are from small and medium sized businesses. From Amazon’s launchpad for startups, we have 75 products being launched by startups,” Akshay Sahi, Director &amp; Head of Prime, Amazon India had told Business Insider in an interview earlier. See Also: <a href="https://www.businessinsider.in/prime-day-sale-how-amazon-india-prepares-for-the-two-day-online-event/articleshow/70222978.cms">Amazon India sets up ‘war rooms’ to handle Prime Day pressure</a>

Indians bought OnePlus 6T, Samsung Galaxy M10 and Apple XR within minutes during the Amazon Prime Day Sale

<ul><li><keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword>’s Prime Day Sale will find a tough fight in <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>’s big shopping days event. </li><li>Flipkart’s flagship biggest sale event ‘Big Billion Days’ will take place later in the year. </li><li>For Prime Day, Amazon India is launching 1,000 new products and 14 new titles on prime video.</li></ul>Flipkart and Amazon are at it again, raining discounts on online shoppers. While Amazon’s Prime Day sale is ongoing (July 15 and 16), Flipkart’s big shopping days festival will match this and more with its sale (between July 15 to 18). Interestingly, while Amazon has made a big splash with the Prime Day sale with print, television and digital advertisements, Flipkart has taken the slightly quieter approach for this one. However, it could also be because the Indian e-retail giant is gearing up for its own biggest sale event – Big Billion Days later this year. Smartphones up for grabs Flipkart’s focus seems to be on the mobile phone category promising to offer best-in-class mobile phones at the most affordable prices. Models like ASUS 6Z, PIXEL 3A and Redmi Note 7 pro; wlong with superior devices for gaming buffs like the Black Shark 2 and POCO F1, are available on the Walmart-owned Flipkart. For Amazon however this is the biggest sale of the year with offers across various categories on the website. For Prime Day 2019, Amazon India has signed with brands to launch about 1,000 new products and 14 new titles on prime video too. Right before the sale event, Amazon India also offered a 50% cashback on Prime membership to Indian millennials between the age group of 18-24. “We recognize that customers in the age group of 18-24 years want the freedom to do more with less. With the cashback, customers can enjoy the best of shopping and entertainment through Prime, while at the same time saving ₹500 to spend on all their favourite activities like shopping, food delivery, entertainment, travel and more,” said Akshay Sahi, Director and Head of Amazon Prime, India. See Also: <a href="https://www.businessinsider.in/news/prime-day-sale-how-amazon-india-prepares-for-the-two-day-online-event/articleshow/70222978.cms">Amazon India sets up ‘war rooms’ to handle Prime Day pressure</a> <a href="https://www.businessinsider.in/news/amazon-prime-day-sale-brings-diwali-early-for-indians-says-akshay-sahi-head-of-prime/articleshow/70221119.cms">Amazon Prime Day sale brings Diwali early for Indians, says India head</a> <a href="https://www.businessinsider.in/amazon-prime-days-best-deals-on-smartphones-and-other-discounts-which-non-prime-members-can-avail-of-too/articleshow/70221015.cms">Amazon Prime Day’s best deals on smartphones and other discounts which non-prime members can avail of too</a>

Flipkart, Amazon fight it out on discounts with sale events on the same days

Mumbai, May 4 () Bollywood superstars Shah Rukh Khan, Aamir Khan, Hrithik Roshan, Madhuri Dixit Nene among others turned signers for a digital concert to raise funds for the frontliners working round-the-clock to contain the coronavirus pandemic in the country.Facebook collaborated with some of the biggest names in Indian entertainment industry and Hollywood names like Mick Jagger, Will Smith and Sophie Turner to put together a home-to-home fundraiser concert, 'I For India' on Sunday.The line-up was introduced by filmmakers Karan Johar and Zoya Akhtar, with Akshay Kumar kick-starting the concert with a poem penned by lyricist Manoj Muntashir, titled "Tumse Ho Nahi Payega."It was followed by Aamir and his director-wife Kiran Rao, who said it was important in current times to extend support to the needy."But most importantly, to not leave hope," Aamir said, urging people to donate for the frontline workers. The duo then sang classics such as "Aa Chalke Tujhe Main Leke Chalun" and "Jeena Isika Naam Hai".Shah Rukh closed the concert with a song composed by rapper Badshah and penned by lyricist Saini. Titled "Sab Sahi Ho Jayega", the song is about the perils of being locked up inside homes and the hope that sooner or later the world will be coronavirus free. "Everybody who knows me knows that I cannot sing to save my life. So thank you for taking a chance on me, everybody. But that's what life is about, it's about good chances, hope, kindness and compassion in whatever ways we can," Shah Rukh said.Shah Rukh's son, AbRam, also made an appearance in the song and the duo put up some adorable dance moves together. Towards the end, when the "Fan" actor said he can go for "one more", AbRam said, "Papa, it's enough."Madhuri performed her rendition of popstar Ed Sheeran's "Perfect" with her son Arin on the piano. Alia Bhatt, along with sister Shaheen and composer Ankur Tewari, sang "Ek Kudi" from her film "Udta Punjab" and title song of her father Mahesh Bhatt's film "Dil Hai Ki Manta Nahin".Alia and Shaheen thanked the essential service providers and frontline workers for their continued, winning efforts amid testing times.Farhan Akhtar, along with his band, performed "Tum Ho Toh" from his film "Rock On!!", while Hrithik sang the popular track "Tere Jaisa Yaar Kahan" and played the piano. Tiger Shroff, known for his dance moves and action films, sang "Theher Ja Tu Kisi Bahane Se" and the classic "Roop Tera Mastana". By the end of the 4 hour 20 minute-long concert, over Rs 3 crore were raised. All the proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia, to support on-ground relief. The concert also featured Priyanka Chopra Jonas, Kareena Kapoor Khan, Vidya Balan, Shabana Azmi, Aishwarya Rai Bachchan, Arjun Kapoor, Saif Ali Khan, Rani Mukerji, Diljit Dosanjh, Dulquer Salmaan, Katrina Kaif, Vicky Kaushal, Anushka Sharma, Ayushmann Khurrana, Mindy Kaling, Jack Black, among others.The celebrities also addressed plight of migrant workers, daily wage earners, hunger in times of COVID-19, child abuse and domestic violence, both of which have been on a rise since the lockdown began in India from March 25.They also encouraged the audience to treat stray animals affectionately and develop eco-friendly habits going forward.The music fraternity saw the presence of Bryan Adams, AR Rahman, Gulzar, Javed Akhtar, Jay Sean, Ustad Amjad Ali Khan, Jonas Brothers, Amaan Ali, Ayaan Ali, Shankar Ehsaan Loy, Sonu Nigam, Arijit Singh, Badshah, Rekha Bhardwaj and others. Filmmakers such Farah Khan, Vishal Bhardwaj, and personalities from the field of sports such as Virat Kohli, Rohit Sharma, and Saina Mirza also took part in the event. JUR RDSRDS

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Amazon India sets up ‘war rooms’ to handle Prime Day pressure

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Amazon Prime Day sale brings Diwali early for Indians, says India head

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Cipla encourages people with asthma to accept and adopt inhalers in a series of myth-buster films

BI India Partner

Amazon's Hyderabad warehouse will get much bigger as it partners with GMR airport

Sanchita Dash

Indians bought OnePlus 6T, Samsung Galaxy M10 and Apple XR within minutes during the Amazon Prime Day Sale

Sanchita Dash

Flipkart, Amazon fight it out on discounts with sale events on the same days

Sanchita Dash

Shah Rukh, Aamir, Hrithik turn singers to raise funds for COVID-19

PTI

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