The purchase price will total $405 million in aggregate and will be comprised of approximately $322…

For the first time ever, three branded videos cracked YouTube's top 10 most watched videos of the y…

Google's ownership of YouTube, which gets a billion views per month, has kept it the video ad leade…

And also, this might not hurt AOL in the long run — provided the company can purge click-fraud inve…

"The impact of their IPO will be felt well beyond the Tremor offices," [CEO Mark] Trefgarne said af…

Hiring a CFO of Morse's stature and experience is a pretty clear sign Adap.tv would like go public …

One banker source of ours says it would make some sense for Adap.tv to sell rather than IPO because…

Until now, the AOL-Adap.tv deal didn't look overly spicy. Some say the video server's inventory is …

In addition, Oath is phasing out Convertro - an ad tech company it acquired for over $100 million i…

Tumblr has new analysis tools that are helpful for brands. It will let them know how much time peop…

"Lots of different kinds of companies are injecting themselves into this space, and in some ways th…

"Further, it is irresponsible to suggest that a third party verification service such as ours is di…

6. Four of the five top brands cut down on traditional media and display ad spending this year. Pro…

2. Mobile is the fastest-growing ad medium, and will see 43% annual growth between 2013 and 2018. D…

Despite Marissa Mayer's big announcement in January that Yahoo would consolidate and rebrand its ad…

We decided to look at some of the hotter companies subject to IPO (or at least big exit deal) rumor…

4. AOL is placing itself in direct competition with marketing cloud companies such as Adobe, Oracle…

Felix Salmon worries that Jeff Bezos will fail at running the Washington Post because: "At a large …

6. Kevin Spacey will headline this year's Interactive Advertising Bureau (IAB) Mixx Conference, whi…

The other headline is Comcast's fearlessness before the Justice Department and the Federal Trade Co…