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3 mins read
ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive
Advertising Standards Council of India (ASCI) has unveiled a new brand identity
3 mins read
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…
1 min read
Paid Partnership tag on Instagram now accepted as adequate disclosure for influencer advertising, says ASCI
ASCI has a new update for influencers
3 mins read
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI aims not just to be an industry watchdog, but also help protect consumers from objectionable a…
2 mins read
ASCI asks BYJU’s White Hat Jr to withdraw its social ads for making misleading claims
When IPL kicked-off, White Hat Jr went on an ad spree and faced a barrage of trolling
1 min read
ASCI and FSSAI join hands to curb misleading claims in food and beverage advertisements
There has been a marked increase in the number of complaints against F&B ads during the COVID-19 pa…
7 mins read
ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not
ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…
2 mins read
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Google, Facebook to strengthen Advertising Standards Council of India board
1 min read
ASCI launches mobile app to check deceptive ads
Advertising
Standard Council of India (ASCI) has today launched India’s first consumer complaint mo…
3 mins read
Here's what India takes offence to in ads according to ASCI
ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers …
11 mins read
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI today released its draft guidelines to help consumers understand the difference between paid a…
4 mins read
No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
As the demand for online gaming increases, ASCI updates its policies
3 mins read
Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI
COVID-19 has made many brands experiment with ‘antivirus’ or ‘immunity-boosting’ offerings but not …
3 mins read
55.7% influencers witness a significant dip in engagement post the ASCI guidelines: IPLIX Influencer Survey
Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…
3 mins read
ASCI to launch a report to provide actionable insights to shape positive depiction of women in advertising
The Advertising Standards Council of India will launch the report in association with Futurebrands
3 mins read
Nothing in the Tanishq ad was indecent, vulgar or repulsive: ASCI
Industry bodies like ASCI, AAAI, IAA have come forward to support Tanishq and its right to express …
4 mins read
People trust ads on newspapers, TV and Radio the most: ASCI
TV (94%) was the most common medium for consumption of advertising
1 min read
DoCA Ties Up With Advertising Council Of India To Regulate Misleading Ads
“The problem of misleading advertisements and the consequent unfair trade practices that arise is w…