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<ul class="summary-list"><li>The <a target="_blank" href="https://www.businessinsider.com/guides/deals/black-friday-deals">holiday shopping season</a> continues to start earlier in the year, thanks largely to Amazon.</li><li>Amazon's 48-hour deals event is underway, along with competing sales by the major retailers.</li></ul>Nevermind Black Friday, <a target="_blank" href="https://www.businessinsider.com/october-becoming-new-black-friday-amazon-walmart-target-sales-2024-9">Green October is in full swing</a>.The holiday shopping season is underway earlier than ever, thanks largely to Amazon moving up its <a target="_blank" class="" href="https://www.businessinsider.com/guides/deals/best-prime-day-deals-big-deal-days-2024-10">Prime Day</a> deals event.Faced with what would ordinarily be a shorter stretch of discounting (Thanksgiving and Christmas are closer together on the calendar than usual), the e-commerce juggernaut is pulling the start of the spending spree into early October.And in modern retail, many competitors look to follow what Amazon does to stay competitive.As Amazon has inched its 48-hour event earlier — from October 11 and 12 in 2022, to October 10 and 11 in 2023, and now to October 8 and 9 this year — competing promos by major retailers are also stepping up to win shoppers' dollars.Target kicked off the sequence early on Sunday with its Circle Week, while Walmart's Deals event gets underway online on Tuesday and in stores on Wednesday.The quasi-gravitational influence of all this promotional activity has even roped Costco into the mix with a Member Savings Event that started on Monday. Costco isn't typically a trend-chasing company, so it's notable that it's on the pre-holiday deals bandwagon during this particular week in October ahead of its formal start to holiday savings in November.Even if the traditional interval between Thanksgiving and Christmas was on the longer side, it would make sense for this further encroachment into pre-Halloween deals to occur.As inflation has eased off, the big lesson for retailers over the past year is that <a target="_blank" href="https://www.businessinsider.com/americans-budget-era-value-retail-walmart-target-tj-maxx-2024-8">customers are still willing to spend</a> — if the price is right. US shoppers also splurged for celebrations and special occasions.What better way for retailers to tap into those trends than to <a target="_blank" href="https://www.businessinsider.com/history-of-amazon-prime-day-impact-on-retail-industry2023-7">invent a holiday that celebrates deals</a> and kicks off a whole season of festivities?

Amazon's jump-start to the holiday shopping season has even roped in Costco this year

<keyword id="22362521" type="General" weightage="20" keywordseo="tourists-travellers" source="keywords">Tourists Travellers</keyword> from India have taken to <keyword id="20166206" type="General" weightage="20" keywordseo="international-travel" source="keywords">international travel</keyword> with newfound enthusiasm over the past two years, a new report by ride-hailing platform <keyword id="19895382" type="General" weightage="20" keywordseo="Uber" source="keywords" meta.keywordsubtype="org" meta.entityname="Uber" meta.hostid="261" meta.entityid="Uber">Uber</keyword> revealed on Wednesday. Indians travelled close to 1,000 cities across 68 countries significantly broadening their horizons, the report revealed. Their top destinations, however, remained consistent in the United States, the United Kingdom, and Canada. As per the report the <keyword id="22362520" type="General" weightage="20" keywordseo="summer-holiday-period" source="keywords">summer holiday period</keyword> when schools and colleges break, emerged as the prime time for these adventures for Indians. Interestingly, it said May 2023 outpaced June 2022 as the most popular month for <keyword id="21753645" type="General" weightage="20" keywordseo="overseas-travel" source="keywords">overseas travel</keyword>, indicating a shift in vacation timing. While abroad, Indians traveled longer distances, averaging 25 per cent more distance than their trips back home. Their Uber journeys spanned 21 different products, from premium electric vehicles like Comfort Electric to multimodal transit options that integrate trains and other mass transit modes, along with the ubiquitous UberX. The report underscores a significant uptick in the number of Indians using Uber internationally, with 2023 seeing Indian travellers ranking second only to Americans in terms of app usage abroad. During the ongoing summer travel season, Indians are expected to cross records set in the previous years, the report predicted. Moreover, many countries frequented by Indians support peer-to-peer ridesharing, allowing individuals to use their personal vehicles for Uber rides. This not only highlights the global appeal of the <keyword id="19913761" type="General" weightage="20" keywordseo="gig-economy" source="keywords">gig economy</keyword> but also showcases the country's adaptability and enthusiasm for diverse transportation options, the report noted. Commenting on the trend, Prabhjeet Singh, President, Uber India and <keyword id="19897710" type="General" weightage="20" keywordseo="south-asia" source="keywords">South Asia</keyword>, said, "Indians have been breaking all travel records over the past couple of years, and it's heartwarming to see how Uber continues to be their trusted last-mile partner in these travels. Be it the familiarity when landing at an airport in a new city or the safety when riding late at night, it's a huge mark of trust for us to see Indians book an Uber for their overseas travels."

Indians are travelling abroad like never before: Uber study

<ul class="summary-list"><li>The NFL will play two nationally televised games on Christmas this year.</li><li>Previously, the NFL avoided games on Tuesdays and Wednesdays, but the TV ratings were huge.</li></ul>The NFL is already deeply entwined with Thanksgiving, and now it wants to be a bigger part of Christmas.<a target="_blank" class="" href="https://affiliate.insider.com?disabled=1&amp;h=da87257629e2ed94e92e971117f6d935a62a1a03acbe85893ff56b7abb0618a4&amp;postID=66169abfd6bbe8bd161355b3&amp;postSlug=nfl-christmas-day-games-tradition-football-history-thanksgiving-tv-ratings-2024-4&amp;site=bi&amp;u=https%3A%2F%2Fwww.nfl.com%2Fnews%2Fnfl-to-play-two-games-on-christmas-a-wednesday-during-2024-season">The NFL announced</a> in March that it will play two nationally televised games on Christmas this year.While the league has played games on December 25 before, this year is unusual because the holiday falls on a Wednesday, a day the league typically avoids. And, after 2024, the NFL will have had the same number of games on Christmas in the last two years as it did between 1973 and 2003. If that trajectory continues, NFL games on Christmas could be an <a target="_blank" href="https://theathletic.com/5131860/2023/12/15/nfl-christmas-day-games-schedule-tradition/">annual tradition moving forward</a>, and the move could have a huge impact on how millions of Americans spend the holiday.Previously, the NFL only played on Christmas when it fell on one of the traditional days for NFL games — Sunday, Monday, Thursday, and Saturday. The NFL typically avoids games on Tuesdays and Wednesdays to avoid <a target="_blank" href="https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/nfl-seems-to-be-moving-toward-tuesdays-and-wednesdays-and-maybe-fridays-and-saturdays">short-week scenarios</a> where teams don't have enough rest between games and might be at a higher risk of injury.But the TV ratings for past Christmas games were huge.<h2>The NFL put up massive TV numbers on Christmas</h2>The NFL's three Christmas games in 2023 <a target="_blank" href="https://www.usatoday.com/story/sports/2023/12/28/nfl-ratings-dominate-nba-on-christmas/72052196007/">averaged 29.2 million viewers</a>, according to CBS, which broadcasts the game. Those featured some of the most popular teams in the league — <a target="_blank" href="https://www.businessinsider.com/travis-kelce-taylor-swift-brother-christmas-gift-2023-12">and Taylor Swift</a> — including the San Francisco 49ers, New York Giants, Philadelphia Eagles, Las Vegas Raiders, and the eventual Super Bowl champions, Kansas City Chiefs.The 2023 Christmas games were <a target="_blank" href="https://www.sportico.com/business/media/2024/nfl-posts-93-of-top-100-tv-broadcasts-2023-1234761753/">three of the 19 most-watched programs on TV</a> last year, according to Nielsen. However, they still trailed the Turkey Day games as those averaged 33 million viewers and had two of the top seven TV programs of the year.Without knowing yet which teams will be playing in the games and their time slots, it is difficult to predict how big they will compare to last Christmas' and Thanksgiving games, said Jon Lewis, founder of the sports media news and information site Sports Media Watch."I do think viewership should remain elevated, but last year was a particularly good stroke of luck with the matchups," Lewis told Business Insider.<div type="image" title="Fans attend an NBA game in Denver on Christmas in 2023." height="1566" width="2500" msid="109246639" hostid="261" sizebytes="329442"></div>If the NFL is the big winner on Christmas, it will come at the expense of the NBA, which has long been the main annual sports draw on the holiday, with games featuring the best teams and many of the most popular players.However, the NBA games are not nearly as popular in US households on the holidays compared to the NFL, and the gap is widening. In 2023, the five NBA games played on Christmas averaged 2.9 million viewers, <a target="_blank" href="https://www.hollywoodreporter.com/tv/tv-news/nfl-new-years-eve-holiday-2023-24-tv-ratings-1235780558/">according to The Hollywood Reporter</a>. That was down 30% from 2022.<h2>The NFL won't stop at Christmas</h2>With the NFL breaking from the tradition of avoiding Tuesday and Wednesday games, it not only could mean games on Christmas every year, but it could also be the first step in leading to <a target="_blank" href="https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/nfl-seems-to-be-moving-toward-tuesdays-and-wednesdays-and-maybe-fridays-and-saturdays">more mid-week games</a>.More mid-week national TV games were an idea the league seemed to start warming up to last year.In March 2023, NFL Commissioner Roger Goodell told the media that short-week games <a target="_blank" href="https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/nfl-seems-to-be-moving-toward-tuesdays-and-wednesdays-and-maybe-fridays-and-saturdays">do not lead to more injuries</a>. He referenced the league's success in moving games to non-traditional days due to COVID-19 outbreaks on teams in 2020, including one game that was moved to a Wednesday."My instinct meshes with what Roger Goodell said when he invoked what happened during the pandemic," Mike Florio, <a target="_blank" href="https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/nfl-seems-to-be-moving-toward-tuesdays-and-wednesdays-and-maybe-fridays-and-saturdays">NBC's NFL analyst,</a> said on "Pro Football Talk" following Goodell's comments in 2023. "In five to 10 years, they are going to be playing games on Tuesday night and Wednesday night every week."<div type="image" title="NFL fans on Christmas" height="1883" width="2500" msid="109246952" hostid="261" sizebytes="415546"></div>If the NFL schedules more games, it could lead to more income for the league.ESPN, which will air 21 national games in 2024, pays the league <a target="_blank" href="https://frontofficesports.com/espn-paying-for-record-amount-of-primetime-nfl-games-and-cashing-in/">$2.7 billion annually</a>. On the other hand, CBS aired <a target="_blank" href="https://affiliate.insider.com?disabled=1&amp;h=3d84f69b23dfb4fc52c195f14ddae8c591e37bf320b13e3c528ff899e67eedca&amp;postID=66169abfd6bbe8bd161355b3&amp;postSlug=nfl-christmas-day-games-tradition-football-history-thanksgiving-tv-ratings-2024-4&amp;site=bi&amp;u=https%3A%2F%2Fwww.paramountplus.com%2Fshows%2Fnfl-on-cbs%2Fnews%2F1010625%2Fnfl-on-cbs-schedule-how-to-watch-live-football-games%2F%3Fftag%3DPPM-07-10bhe4h%26placement%3D373910525%26creative%3D197380391%26geo%3Dct%253DUS%26st%3DCA%26city%3D15778%26dma%3D208%26zp%3D95746%26bw%3D4%26dclid%3DCL3w-PuEj4EDFeGgjggdTOgFCQ">107 games in 2023</a>, but only six were national TV games. That network pays the NFL <a target="_blank" href="https://www.sportingnews.com/us/nfl/news/nfl-tv-rights-deals-explained/z4rlycwog3jz1f6pqdqoegbxf">$2.1 billion a year</a>.In total, the <a target="_blank" href="https://www.nytimes.com/2021/03/18/sports/football/nfl-tv-contracts.html">NFL is paid about $10 billion a year for TV deals</a> with CBS, NBC, Fox, ESPN, and Amazon.While additional games could lead to more revenue, Lewis is skeptical that the Christmas games will draw bigger audiences than the Thanksgiving matches."I don't see Christmas overtaking Thanksgiving anytime soon, as the latter remains a comfortably bigger draw," Lewis said.

The NFL is starting a new Christmas tradition and it will change how millions of Americans spend the holiday

11 photos that show how the White House and Windsor Castle are decorated for the 2022 holidays

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Amazon's jump-start to the holiday shopping season has even roped in Costco this year

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Indians are travelling abroad like never before: Uber study

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The NFL is starting a new Christmas tradition and it will change how millions of Americans spend the holiday

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11 photos that show how the White House and Windsor Castle are decorated for the 2022 holidays

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