+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Women's dress code at college: Let the Lakme Fashion Week Summer/ Resort guide you

Feb 7, 2017, 19:00 IST

Advertisement

Fashion weeks have passed their limitations from the lounges of elite houses. Surpassing the wardrobes, fashion weeks have got more meaningful than just exhibiting the latest oeuvre of trends.

Lakme Fashion Week Summer/ Resort, which has created a niche for itself in revolutionizing the fashion space is no exception this season. The 2017 season just witnessed a ‘#NotWhatIWear’ movement launched by Ajio.com, a curated online fashion and style destination.

Of late we have come across college diktats asking women students not to wear this and that. With ‘NotWhatIWear’ campaign, Ajio.com has added its voice to thousands of conversations of this nature taking place across the nation. The campaign aims to sensitize and encourage ‘inclusivity’ towards one another as well as choices, including the sartorial ones.

Show must go on
The show opened with a powerful thematic audio-visual presentation that set the context, featuring women sporting cardboard boxes, which had on them statements such as ‘I’m wearing skinny jeans. Should I be banned from college?’
Advertisement


What followed was a spectacular sequence that had four models strutting down the ramp in card board boxes highlighted with thought provoking messages. The show picked up tempo when four female and two male models showcased stylish monochrome creations, leading to the four female models dramatically ripping off the boxes to reveal an attractive collection of black minis, off- shoulder numbers and funky cropped tops.

Then came the Work Wear sequence headlined as ‘They told me not to wear this to work’ made interesting by Ajio.com coming out with a fashionable dateline ranging from Fun Filled Mondays to Monochrome Tuesdays, Ethnic Wednesdays, Sporty Thursdays, and Feminine Fridays.

Later, the show had a fun and sporty collection for campus clothing spunkily themed ‘They told me not to wear this to college’, which featured edgy denim shorts, colourful Tees, slinky maxis, and skinny jeans.

Marriage of ethnic and western

It was party time when a mix of western and ethnic wear took to the ramp with creatively draped saris teamed with tube tops, will-power dresses, and chic western styles with fusion elements.
Advertisement
The finale had models clad in identical fabrics with thematic graffiti that urged women to express their style freely and fearlessly. The models moved in formation and dramatically turned when the lights went out to reveal a glow in the dark neon sign “#NotWhatIWear” on their clothes.

Show stopper
But the high point of the show was yet to come when the ramp was dazzled by celebrities, RJ Malishka, Mallika Dua and Varun Thakur as they whole-heartedly endorsed the relevant #NotWhatIWear movement initiated by Ajio.com.
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article