Like Walmart Connect, Walmart Luminate — a data monetization platform — has grown in spades since its launch in October 2021.
Walmart Luminate allows suppliers to access information on shopper behavior, customer perception, and more. Though Walmart doesn't often publicly disclose numbers on this product offering, it said that it grew by 75% quarter-over-quarter in the second quarter of last year.
"What we're doing is groundbreaking — not just for Walmart but for the industry in itself," Mark Hardy, Walmart's head of data ventures, previously told Insider. "We're building the right ecosystem that drives the right insights in a very agile manner, but then allows us to quickly apply those insights to then become more relevant to the customers."
Walmart has been working hard to increase its number of sellers on Walmart Marketplace. As of fall 2022, close to 200,000 third-party sellers listed products on Walmart Marketplace — about twice as many compared to the summer of 2021, according to estimates from Marketplace Pulse, an e-commerce analytics firm. For comparison, Amazon said it has nearly 2 million third-party sellers on its marketplace.
Through its packaging and shipping arm, Walmart says it guarantees two-day shipping to anywhere in the contiguous United States, excluding peak season months, which are September through January.
Walmart GoLocal
Walmart is even trying to make extra money by offering a delivery service business for other businesses.
"Through Walmart GoLocal, any merchant from national retailers to small town shops can use Walmart's growing delivery platform to power their local delivery efforts. The service is white-label, in that our clients brands are front and center."
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