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<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div>While Apple, Google and other major handset makers are packing smartphones with ever more bells and whistles, a Japanese company is releasing a phone that latches onto another trend: the rise of the smaller, simpler smartphone.NTT Docomo is scheduled to <a href="https://www.nttdocomo.co.jp/product/feature_phone/ky01l/">release a phone in November</a> that they claim is the world's thinnest and lightest smartphone ever made, and is designed as a "lite" version with only basic smartphone capabilities.But this isn't even first phone produced this year that prides itself on being so tiny. Here's how NTT Docomo's&#xa0;<a href="https://www.nttdocomo.co.jp/product/feature_phone/ky01l/">Card Keitai KY-01L</a> stacks up against other smartphones that aim to be more ultra-mobile and simplistic than ever.

This card-sized smartphone may be world's thinnest and lightest ever made

MUMBAI: Japan’s <keyword id="18313" type="CITY" weightage="40" keywordseo="NTT-Docomo">NTT DoCoMo</keyword> has decided to exit <keyword id="6359475" type="CITY" weightage="40" keywordseo="Tata-Teleservices">Tata Teleservices</keyword> by selling its 26.5% stake in its telecom joint venture with the <keyword id="6355725" type="CITY" weightage="40" keywordseo="Tata-Group">Tata Group</keyword> through a pre-agreed put option, setting the stage for protracted negotiations over valuation as the Indian conglomerate is likely to renegotiate the sum it has to pay to buy back the shares. The agreement was signed between the two companies in 2008-09. 
 
Both Cos have Hired Legal Teams 
 
Under the terms of the agreement, the Tata Group needs to ensure that its partner in the lossmaking joint venture gets the higher of either half the investment it made — which amounts to Rs 7,250 crore — or the stake’s fair market price in case the company fails to perform at a certain level. NTT DoCoMo had issued a notice to the Tatas three days ago, exercising its option to get a refund of Rs 7,250 crore by returning its 26% in Tata Teleservices before the deadline on July 9, said a lawyer involved in the transaction. 
 
Confirming the development, Tata Sons spokesman Debasis Ray said in an email: “The formal communication has now been received from NTT DoCoMo to that effect.” However, the Tata Group, which has applied for RBI approval to pay NTT DoCoMo as per the put option, expects regulatory hurdles. A central bank rule says put options must be exercised based on prevailing return on equity at the time the option is exercised, which could play spoilsport for DoCoMo’s exit plan. 
 
Since Tata Tele has been making losses and its net worth is negative, this clause could mean DoCoMo might not get the price it is looking for. RBI, in its latest monetary policy in May, had indicated that it was examining a mechanism linking such options to a fair market value, but it is yet to implement that decision. 
 
DoCoMo had purchased its Tata Tele stake in instalments in 2009 and 2011 for $2.7 billion, at a time the telecom sector was the poster child of India’s fast-growing economy. 
 
Facing the prospect of lengthy negotiations to arrive at a middle ground on valuations, the Tatas have lined up legal eagle Harish Salve, law firm Amarchand Mangaldas, UK-based firm Freshfields, and Mumbai-based AZB Partners to act on its behalf. NTT DoCoMo is likely to be represented by Khaitan &amp; Co, law firm Skadden, Arps, Slate, Meagher &amp; Flom. 
 
NTT DoCoMo spokeswoman Hiroko Shimoyama said she cannot comment due to confidentiality obligations.The joint venture partners will soon enter into fresh talks to arrive at a final price, according to people familiar with the matter. “One hopes that it won’t come to a legal battle. Both groups are reasonable and prefer to avoid that,” said a person involved.“ 
 It is not possible to predict how events will unfold; however, Tata Sons is cognizant of its responsibilities, and will act keeping in mind the interests of all stakeholders and in accordance with law,” added Roy, reiterating an April 25 statement by Tata Sons.The RBI rule was also invoked by the <keyword id="6425677" type="CITY" weightage="40" keywordseo="Essar-Group">Essar Group</keyword> when Vodafone exercised its option to buy Essar’s 33% in Vodafone India in 2011. 
 
However, the two companies agreed to up the price a little for the Indian promoter by depositing additional funds in an escrow account in case tax is imposed on the transaction, else the deposited amount will be given to Essar. This time around, as money will go out of India, the deal might attract more scrutiny. 
 
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“In 2008, there was no regulation around put calls. People assumed that these contracts will be honoured and so incorporated them in JV agreements. But RBI has now become far stricter and concerned over outflow of dollars,” said a legal advisor involved. 
 
NTT DoCoMo is the second large Japanese investor to be faced with disappointment in its India investment after Daiichi Sankyo’s buy into generic drug-maker Ranbaxy. Daiichi exited its Ranbaxy investment in May this year, selling its stake to Sun Pharma at less than half the $4.6 billion it paid in 2008. 
 
LOSS-MAKING VENTURE 
 
The Japanese company is exiting the Indian telecom venture since it is known to prefer owning a majority in its ventures and because it feels it cannot control management actions adequately in India, said a person familiar with DoCo-Mo’s thinking. They are also disappointed by the company’s performance. For the year ending March 31, 2014, Tata Teleservices recorded a loss of nearly Rs 2,000 crore, according to data from the Registrar of Companies (RoC). Its user base has been shrinking over the past two years. 
 
In December last year, Tata Teleservices’ lenders had insisted on a Rs 4,000-crore equity investment from the parents to recapitalise the company. Tata Sons had agreed to put in that amount through two tranches. In an effort to reduce losses, Tata Teleservices shut base stations at around 8,000 locations and entered into agreements with rivals Aircel and Reliance Communications to provide coverage where its network has gaps. 
 
In the financial year that ended in March 2013, Tata Teleservices’ net worth was completely wiped out and equity value fell to a negative Rs 1,863 crore from around Rs 3,000 crore in the previous year, according to data with RoC. Tata Teleservices is also weighed down by its debt of Rs 28,000 crore. The sum is said to have deterred potential suitors including Vodafone, and the exit of NTT DoCoMo may put this company at risk of becoming a distress sale target, said an investment banker. 
 The Tata Sons spokesman said substantial value had been created. “On the valuation of TTSL, it is an unlisted company. Substantial value has been created in it, reflected not only in its large retail subscriber base of over 63 million and its successful enterprise offerings, but also in its market leading position in data carriage, reflected in the high <keyword id="34527" type="UNKNOWN" weightage="40" keywordseo="market-share">market share</keyword> of products like Photon,” said the spokesperson. 
 
Top executives at two potential acquirers of the company said they were interested but did not want to take on the debt. For a deal to take place, they said, lenders need to take a “haircut” by writing off part of their exposure to Tata Tele, or the Tata Group has to assume responsibility for some of the debt. The Tata Group had evinced interest in exiting the telecom business as far back as 2010, and has refrained from any major investments since Chairman Cyrus Mistry took over.

Tata Teleservices & DoCoMo To Split, Setting Stage For Negotiations Over Valuation

<keyword id="6354335" type="CITY" weightage="100" keywordseo="reserve-bank-of-india">Reserve Bank of India</keyword> (RBI), the central banking authority of the country has opposed a pact between the <keyword id="6355725" type="CITY" weightage="100" keywordseo="Tata-Group">Tata Group</keyword> and <keyword id="18313" type="CITY" weightage="100" keywordseo="NTT-Docomo">NTT Docomo</keyword>, which was made to resolve a long standing <keyword id="45001" type="UNKNOWN" weightage="100" keywordseo="dispute">dispute</keyword> between the two. 
 
It was during a hearing in the <a href="http://www.businessinsider.in/topic/Delhi-High-Court">Delhi High Court</a> that <keyword id="4271219" type="UNKNOWN" weightage="100" keywordseo="RBI-opposed-Tata">RBI opposed Tata</keyword>’s decision to pay Docomo, arguing that such payment would amount to transfer of shares, thus rendering it illegal. 
 
The dispute was over the enforcement of a $1.17-billion arbitral award by an international court to Docomo. 
 
Justice S Murlidhar, however, wanted to know if the banking authority could oppose the award's enforcement when both Tata and Docomo had agreed to settle down the matter. Tata group has already deposited the amount with the court, and the next hearing is on March 14. He also added that the case had international implications. 
 
Also read: <a href="http://www.businessinsider.in/is-rbi-regretting-demonetization/articleshow/56537156.cms">Is RBI regretting demonetization?</a> 
 
To this, RBI lawyer Mukund C told the court that any step that led to payment being made to Docomo would set an example, and that Docomo he <a href="http://www.businessinsider.in/This-is-what-makes-RBI-one-of-the-countrys-most-desirable-employers/articleshow/52832249.cms">banking regulator </a>was also concerned that the Japanese company may pursue similar enforcement in the US and the UK if it doesn't succeed in India. 
 
The court held this argument as "absurd, as RBI's writ wouldn't run overseas in any case. 
 
Also read: <a href="http://www.businessinsider.in/Tata-Teleservices-DoCoMo-To-Split-Setting-Stage-For-Negotiations-Over-Valuation/articleshow/38125072.cms">Tata Teleservices &amp; DoCoMo To Split, Setting Stage For Negotiations Over Valuation</a> 
 
"RBI has no jurisdiction outside India," the judge said. "How can you object to enforceability anywhere else in the world? If they (Tata) have assets anywhere else, they (Docomo) can move a court there for the enforcement of the award. There is no law prohibiting it," he added. 
 
When asked if the deal required special permissions, Mukund sought for time to seek instructions about the same. 
 
The case involves <a href="http://www.businessinsider.in/topic/NTT-Docomo">NTT Docomo</a> fighting Tata Sons over the right to sell its stake in the Indian wireless venture for at least half the original value, according to the terms of the 2009 agreement. Even though Tata group said that it was willing to pay the award, Indian rules prohibited it, saying that valuation has to be based on present fair value. 
 
(Image source: IB Times)

RBI opposes Tata’s decision to pay Docomo over two-year long dispute

Bharti Airtel on Tuesday said its subsidiary has acquired an additional 6.3 per cent stake in Bangladesh's <keyword id="9373071" type="UNKNOWN" weightage="20" keywordseo="telecom-operator-robi-axiata">telecom operator Robi Axiata</keyword> from NTT Docomo for an undisclosed sum. This will raise the stake of Bharti International (Singapore) -- wholly-owned subsidiary of Bharti Airtel -- in Robi Axiata Limited to 31.3 per cent from 25 per cent at present, the company said in a BSE filing. "...Bharti International (Singapore) Pte Ltd (directly and through its affiliate entities)... has acquired additional 6.3 per cent stake in Robi Axiata Limited (an entity in Bangladesh) from NTT DOCOMO INC and its group entities, on June 09, 2020," it said. Acquisition of the ordinary shares of Robi from Docomo is done at mutually-agreed valuation. "The said valuation is non-material and is not disclosed herein due to reasons of confidentiality," it said. Robi is the second largest mobile network operator in Bangladesh. It is a subsidiary company of Axiata Investments (Labuan) Limited, which is an arm of Asian telecom giant, <keyword id="344041" type="ORGANIZATION" weightage="20" keywordseo="Axiata-Group">Axiata Group</keyword> Berhad, based in Malaysia. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/these-google-maps-pics-show-how-some-of-the-most-crowded-places-in-india-are-at-least-half-empty-in-unlock-1-0/slidelist/76282760.cms" data-type="tilCustomLink">These Google Maps pics show how some of the most crowded places in India are at least half empty in Unlock 1.0</a> <a href="https://www.businessinsider.in/business/corporates/news/titan-doesnt-see-full-recovery-from-covid-19-crisis-until-early-2021-and-now-gold-prices-threaten-to-squeeze-profit/articleshow/76281308.cms" data-type="tilCustomLink">Titan doesn’t see full recovery from COVID-19 crisis until early 2021⁠— and now gold prices threaten to squeeze profit</a>

Bharti Airtel arm buys additional 6.3% stake in Robi Axiata from NTT Docomo

<keyword id="6355725" type="CITY" weightage="100" keywordseo="Tata-Group">Tata Group</keyword> has lined up funds to buy back NTT <keyword id="6711152" type="COMPANY" weightage="100" keywordseo="Docomo">Docomo</keyword>'s 26.5% stake in their telecom joint venture, according to insiders familiar with the development. 
 In April this year, the Japanese firm decided to exit the JV with loss-making <keyword id="6359475" type="CITY" weightage="100" keywordseo="Tata-Teleservices">Tata Teleservices</keyword>, which means the Indian company is now left with two options – it can either buy back the stake in the JV or can look for another buyer as per the 2009 JV agreement. According to that accord, if it can't find a buyer by the end of June 2014, the Tata Group will have to pay a market-linked price or at least Rs 7,250 crore, which is 50% of the investment that the Japanese firm had made into the joint venture. 
 Sources informed that the Tata Group had approached <keyword id="15492" type="CITY" weightage="60" keywordseo="Vodafone">Vodafone</keyword> India for a lock-stock-and-barrel sale of the unit. However, neither Tata Teleservices nor Vodafone confirmed the development. 
 
The valuation, too, may become a sticking point in the negotiations as Tata Teleservices has run into a massive debt, making its net worth negative. "With this debt level and inadequate profit generation to service it, the company's equity value to a third party is very little," a banker told the Economic Times. 
 
According to analysts’ estimates, Tata Teleservices' enterprise value could range between Rs 29,700 crore and Rs 32,200 crore. Having taken out the debt, its value is likely to be between Rs 1,700 crore and Rs 4,200 crore. 
 
Insiders also say that the Tata Group is unlikely to sell the business at that price and it may keep the stake after buying it from Docomo unless it gets an adequate price. 
 The latest development involving the JV between Tata Teleservices and NTT Docomo reflects the sorry state of affairs faced by the less popular operators which are struggling to stay afloat in a market dominated by three leaders – Bharti <keyword id="15491" type="COMPANY" weightage="60" keywordseo="Airtel">Airtel</keyword>, Vodafone India and <keyword id="6354924" type="PERSON" weightage="60" keywordseo="Idea-Cellular">Idea Cellular</keyword>.

Tata Group May Buy Back NTT Docomo’s Stake
In JV

The battle between <keyword id="46894" type="PERSON" weightage="20" keywordseo="Tata-Sons">Tata Sons</keyword> and Cyrus Mistry is not going to end soon as it is just getting murkier. Now, Mistry has dismissed accusation levelled by Tatas that he acted on his own regarding the Docomo deal, without informing the Tata Board. 
 Mistry, in a statement, said it was 'false and mischievous' to suggest that he acted on his own or without the knowledge of <keyword id="6360722" type="PERSON" weightage="20" keywordseo="ratan-tata">Ratan Tata</keyword> on the Tata-Docomo matter. 
 
“Insinuations that Docomo issue was handled in a manner inconsistent with Tata culture and values are baseless,” the statement from Mistry’s office read. 
 
Mistry said all the decisions regarding the Docomo deal was taken after the approval of Ratan Tata and Tata Sons Board. 
 
" The suggestion that Ratan Tata and the trustees would not have approved of the manner in which the litigation was conducted is contrary to what transpired," the statement said. 
 
Stating that a number of discussions on the Docomo situation had been held in the Tata Sons board, the statement added: "Mistry had always mentioned that the Tatas should honour all commitments within the law. This stance is based on Tata Sons' board view and was always consistent with the series of board meetings in which the Docomo issue was discussed." 
 
Tata Group is entangled in a legal tussle with Japanese firm, NTT DoCoMo. DoCoMo had in November 2009 acquired 26.5 per cent stake in Tata Teleservices for about Rs 12,740 crore (at Rs 117 per share) with an understanding that in case it exits the venture within five years, it will be paid a minimum 50 per cent of the acquisition price. 
 
DoCoMo, in April 2014, decided to exit the joint venture that struggled to grow subscribers quickly and sought Rs 58 per share or Rs 7,200 crore from the Tatas. 
 
But the Indian group offered Rs 23.34 a share in line with RBI guidelines that states that an international firm can only exit its investment at a valuation "not exceeding that arrived at on the basis of return on equity". 
 
The Japanese firm then dragged the Tatas to international arbitration where it won a $1.17 billion award. 
 
"Nevertheless, the Tatas applied to RBI for approval. Since RBI approval was not forthcoming, Docomo initiated arbitration. The award was passed in favour of Docomo and against the Tatas," the statement added. 
 
Tatas did not challenge the award in the UK. On the contrary, RBI was approached once again by the Tatas for permission to pay the amount awarded. RBI again refused permission, the statement said. 
 
"When Docomo sought enforcement of the award in the Delhi High Court, in order to show their bonafides, Tatas deposited a sum in excess of Rs 8,000 crore in court," it added. 
 
Insisting that Tata and NA Soonawala, Trustee, were kept informed throughout the process, the statement said they even participated in separate meetings held with Mistry. 
 
"They also participated in the meeting with the legal counsel (who also happened to be a trustee of the Dorabji Tata trust) and who represented Tatas in the litigation. At all times, Ratan Tata and Soonawala concurred and approved the course of action adopted by the Tatas and as advised by legal counsel," it said. 
 
"In light of the above facts, to suggest that Mr Mistry acted on his own, or contrary to 'Tata values', or without the knowledge and/or concurrence of Ratan Tata and Soonawala is as false as it is mischievous," the statement by his office added.

Mistry’s war of words with Tatas escalates; says 'mischievous' to suggest he acted on his own on Docomo deal

Mumbai, Dec 8 () Japanese technology major NTT has set a target of crossing the USD 1 billion revenue target in the next two years from its India operations.
 This means that the company that has been growing at an average of 18 per cent in topline income for the past eight years will have to ensure a better run rate in revenue growth, a top official has said.
 Currently, the overall India revenue of the company, which announced an integration of all businesses into a single entity recently, is over Rs 5,000 crore (over USD 700 million), according to the official.
 Though 28 companies have been integrated under a single brand, NTT derives as much as 90 percent of the revenue from system integration (erstwhile Dimension Data) and data centres (Netmagic).
 "We want to focus more on the domestic business opportunity and grow the business to make it a USD 1-billion (over Rs 7,100 crore) business in the next two years," Chief Executive Officer (South Asia) Kiran Bhagwanani told in a recent interaction.
 He admitted that given the shape of the domestic economy, this is tough task but said NTT's first focus will be to protect the average revenue and profit growth and then take it northward.
 Bhagwanani said the key focus will be Japan-related businesses pointing out that projects like the Delhi Mumbai Industrial Corridor and other dedicated corridors in the south part-funded by Japan, as also Japanese companies' investments in India are untapped areas.
 Along with it, the "ballooning" data centre market also presents an opportunity for high growth, he said, choosing not to reply to questions on increased competition from domestic players like Adani Enterprises, which has plans of investing over Rs 70,000 crore into the segment.
 Currently, a bulk of the system integration revenue is derived from the finance and manufacturing companies, making the Indo-Japan trade-linked area as an untapped potential, he said.
 Bhagwanani said it is indeed difficult to do business with government entities due to oft repeated concerns like payment schedules but added that this line contributes less than 2 per cent to its revenue.
 To drive home the point, he said the company has delivered profit as expected for the past 28 quarters consecutively.
 He hoped NTT's solutions on agriculture, mobility and the 'smart world' initiative will also gain traction as it implements the 'Digital India' and 'Smart Cities' programmes.
 NTT India employs 6,500 and will continue to add people at the rate of 15 per cent per annum despite the progress done on automation, he said.
 Bhagwanani said the company is a "net job creator" in India and that if one were to consider the strength of its workforce which is delivering services to global units from India, the staff strength is over 32,000 people.
 When asked about the telecom venture Docomo and about the payments due as part of the adjusted gross revenue ruling of the Supreme Court, Bhagwanani said that this is beyond his company's remit as it is an investment by a different group entity. AA BEN HRS

NTT India sets USD 1 bn revenue target in two years

Most cellphone carriers looking to advertise their data services usually follow a well-trodden marketing route, using words like "unlimited" and obvious metaphors to emphasize speed. Japan's biggest carrier NTT Docomo Inc. has taken the metaphor idea to the extreme.
Its latest commercial, dubbed "Three-Second Cooking: Explosively Fast Fried Shrimp" is a one-minute high octane romp. (See video below.) 
It sees two "TV chefs" load up a highly-pressurized double-barreled cannon with shrimp, to fire through bread crumbs, egg, oil and a flamethrower - with the action set to a suitable death metal soundtrack. Their meal cooks in seconds flat. And it also hasn't taken long for the ad to notch up an impressive <a href="http://www.youtube.com/watch?v=lkaIoH6Um60">6 million views on YouTube</a>.
The <a href="http://blogs.wsj.com/cmo/2014/12/01/this-may-be-the-years-wackiest-japanese-tv-commercial/">Wall Street Journal's CMO Today</a> says the video, which sees the shrimp fired down two separate lanes is meant to be representative of the two bandwidths that its LTE mobile data uses.
Whether Japanese viewers make that connection remains to be seen, but the company will be hoping its left-field <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> approach will endear some consumers to the brand, which could go some way to turning around its <a href="http://online.wsj.com/articles/ntt-docomo-to-combine-broadband-mobile-services-to-fight-competition-1414753716">recent sharp earnings decline</a>.

This Crazy Japanese Ad Featuring A Double-Barreled 'Shrimp Cannon' Is Predictably Addictive

As the price competition in India’s telecom space heats up, a number of smaller players are falling by the wayside. <keyword id="6359475" type="COMPANY" weightage="20" keywordseo="tata-teleservices">Tata Teleservices</keyword>, which comprises the <keyword id="6711152" type="UNKNOWN" weightage="20" keywordseo="docomo">DoCoMo</keyword> network and T24 mobile service, posted a net <keyword id="6357392" type="UNKNOWN" weightage="20" keywordseo="loss">loss</keyword> of ₹275 billion ($4 billion) for the financial year 2017-18 - the largest ever loss in a financial year for an Indian company. In addition, another company in the telecom space, Reliance Communications (not to be confused with Reliance <keyword id="2003276" type="PERSON" weightage="20" keywordseo="Jio">Jio</keyword> Infocomm Ltd), posted the second largest annual loss for an Indian company in 2017-18. The company, which is headed by Anil Ambani, reported a loss of ₹239 billion for the year, after ending its wireless operations and offloading its telecom infrastructure to Jio. The free sale to Airtel Tata Teleservices’ net revenue almost halved in 2017-18 to ₹70 billion as it sold off its wireless business. While the company’s operating loss was a relatively paltry ₹6.6 billion, its huge overall loss is mostly due to the fact that it sold its wireless services business to market leader Airtel in October 2017 for <a href="https://economictimes.indiatimes.com/news/company/corporate-trends/tata-teleservices-to-sell-its-wireless-mobile-business-to-bharti-airtel/articleshow/61051618.cms">absolutely nothing</a>, taking a write-off on the entire unit in the process. The debt-ridden wireless business had been making losses for years on end, which is why Tata was looking to exit the unit completely. The unit was originally a joint venture with NTT Docomo, a Japanese mobile operator, which sold off its 26% stake at a considerable loss in 2014. With the pending sale to Airtel, Tata will be able to offload some of its current spectrum payment obligations. The rest of the business? The future of the remaining parts of Tata Teleservices is not completely certain. In March 2018, the former managing director of Teleservices,Mukund Govind Rajan, mounted a $1 billion bid along with TPG, a private equity firm, for the the parts of the business that were unsold - the enterprise communications and fibre segments. However, Tata Teleservices’ parent, Tata Sons, rejected the bid, saying it would merge the business with Tata Communications, its internet provider subsidiary, instead. This is contingent on the approval of the government, which has a 26% stake in Tata Communications. It will probably not be too keen on forking out a proportional amount (around $260 million) to buy the remaining parts of Teleservices. It is still said to be assessing the merger.

India Inc’s biggest loss now belongs to a telco

<div class="KonaFilter image-container float_right" style="width:400px"><div class="image"><a href="http://www.flickr.com/photos/arne-list/3263766779/sizes/l/">arne.list/Flickr</a></div></div>In the U.S.-centric world most Americans live in, all the greatest and most valuable <keyword id="31174" type="PERSON" weightage="60" keywordseo="brands">brands</keyword> were created here. Several studies by brand valuation experts show that to be true.
But some of the world's most valuable brands are not only owned by <keyword id="22917" type="CITY" weightage="60" keywordseo="Companies">companies</keyword> outside the United States, they are brands that many Americans know nothing about and may never have heard of. <keyword id="1737310" type="UNKNOWN" weightage="60" keywordseo="24/7-Wall-St-">24/7 Wall St.</keyword> has taken a look at some of these brands and found that the U.S. is not the only brand capital.
<a href="/famous-brands-americans-dont-know-2012-11#11-movistar-1" target="_blank">See the biggest brands Americans know nothing about &gt;</a>
U.S. brands that dominate the top spots of most brand valuation lists include Apple, Google, Microsoft, Marlboro, Coca-Cola, McDonald's and IBM. These top brands fall into one of two categories. They are either technology or consumer products brands. They are also all global. Apple, Microsoft and IBM have tremendous overseas sales. McDonald's has restaurants around the world.
The most valuable brands owned by companies outside the U.S. fall into two different categories. The first is financial services and banks. The most widely known and highly valued of these brands have also been around for some time. RBS, the largest bank in Canada, is more than a century old. So is Sberbank in Russia.
The second set of famous overseas brands are cellular phone companies. By their nature they are relatively new, because the wireless revolution is barely 20 years old. China Mobile was incorporated in 1997. Japan's NTT DoCoMo was formed in 1992.
To pick the most valuable brands that Americans have not heard of, 24/7 Wall St. relied on the BrandZ Top 100 Most Valuable Global Brands 2012. We ranked the brands that made the list based on gross domestic product of country of origin, and then picked the most valuable brands from the eleven largest countries based on that GDP measurement. In order to exclude well-known brands in America, those with very large market share in the U.S were excluded. That meant Toyota, BMW and Louis Vuitton did not make the cut.
These are the most famous brands Americans don't know.

11 Famous Brands Most Americans Have Never Heard Of

<div class="image-container float_right" style="width:400px"><div class="image"><a href="http://www.flickr.com/photos/arne-list/3263766779/sizes/l/">arne.list/Flickr</a></div></div>In the U.S.-centric world most Americans live in, all the greatest and most valuable <keyword id="31174" type="PERSON" weightage="60" keywordseo="brands">brands</keyword> were created here. Several studies by brand valuation experts show that to be true.
But some of the world’s most valuable brands are not only owned by <keyword id="22917" type="CITY" weightage="60" keywordseo="Companies">companies</keyword> outside the United States, they are brands that many Americans know nothing about and may never have heard of. <keyword id="1737310" type="UNKNOWN" weightage="60" keywordseo="24/7-Wall-St-">24/7 Wall St.</keyword> has taken a look at some of these brands and found that the U.S. is not the only brand capital.
<a href="/famous-brands-americans-dont-know-2012-11#11-movistar-1" target="_blank">See the biggest brands Americans know nothing about &gt;</a>
U.S. brands that dominate the top spots of most brand valuation lists include Apple, Google, Microsoft, Marlboro, Coca-Cola, McDonald’s and IBM. These top brands fall into one of two categories. They are either technology or consumer products brands. They are also all global. Apple, Microsoft and IBM have tremendous overseas sales. McDonald’s has restaurants around the world.
The most valuable brands owned by companies outside the U.S. fall into two different categories. The first is financial services and banks. The most widely known and highly valued of these brands have also been around for some time. RBS, the largest bank in Canada, is more than a century old. So is Sberbank in Russia.
The second set of famous overseas brands are cellular phone companies. By their nature they are relatively new, because the wireless revolution is barely 20 years old. China Mobile was incorporated in 1997. Japan’s NTT DoCoMo was formed in 1992.
To pick the most valuable brands that Americans have not heard of, 24/7 Wall St. relied on the BrandZ Top 100 Most Valuable Global Brands 2012. We ranked the brands that made the list based on gross domestic product of country of origin, and then picked the most valuable brands from the eleven largest countries based on that GDP measurement. In order to exclude well-known brands in America, those with very large market share in the U.S were excluded. That meant Toyota, BMW and Louis Vuitton did not make the cut.
These are the most famous brands Americans don’t know.

You Searched For "NTT Docomo" and got 11 results

This card-sized smartphone may be world's thinnest and lightest ever made

Paige Leskin

Tata Teleservices & DoCoMo To Split, Setting Stage For Negotiations Over Valuation

Economic Times

RBI opposes Tata’s decision to pay Docomo over two-year long dispute

BI India Bureau

Bharti Airtel arm buys additional 6.3% stake in Robi Axiata from NTT Docomo

PTI

Tata Group May Buy Back NTT Docomo’s Stake In JV

BI India Bureau

Mistry’s war of words with Tatas escalates; says 'mischievous' to suggest he acted on his own on Docomo deal

BI India Bureau

NTT India sets USD 1 bn revenue target in two years

PTI

This Crazy Japanese Ad Featuring A Double-Barreled 'Shrimp Cannon' Is Predictably Addictive

Lara O'Reilly

India Inc’s biggest loss now belongs to a telco

Dilsher Dhillon

11 Famous Brands Most Americans Have Never Heard Of

24/7 Wall St.

11 Famous Brands Most Americans Have Never Heard Of

24/7 Wall St.

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