Tata Motors is making concrete efforts to gain significant market share in India’s passenger vehicles market and going to launch compact sedan Tigor soon.
Tata Tigor will compete with the likes of
Maruti Suzuki Dzire,
Honda Amaze,
Ford Aspire and
Volkswagen Ameo, which are priced in the range of Rs 5.35 to Rs 9.55 lakh.
Tata Tigor has been christened from Kite 5 concept that was showcased at
Auto Expo 2016.
"The Tata Tigor is the next offering of the IMPACT design language and is targeted at young, talented and confident individuals who express their individuality with a unique style of their own," the company said.
Announcing the name,
Tata Motors President, Passenger Vehicle Business Unit, Mayank Pareek said: "After Hexa, we are speeding towards our next market introduction, the Tata Tigor which opens a new category of style and attitude in this segment."
Tata Motors has set a target of being among the top three passenger vehicles manufacturer in India by 2019. It's hatchback Tiago has been received well in the market. It has also launched a new SUV Hexa.