Amazon's online supermarket project Amazon Pantry comes to India

Amazon Pantry, a global variant of e-commerce giant Amazon, has been brought to India, with an objective to increase the sales of bulk packs of monthly and weekly grocery and household essentials. The project echoes an online supermarket, and will give a tough competition to modern retail chains like Big Bazaar and Spencer's.

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As of now, the project has only been started in certain areas of Hyderabad; however, a nationwide expansion is planned, depending on the experience.

The service allows customers to fill a box with up to 15 kg of products which they can buy at the lowest prices, and get delivered to their homes the very next day, paying a mere shipping charge of Rs 20.

Certain exclusive products will be sold on Amazon India website through Amazon Pantry, including 5 kg and larger size packs of atta, rice, pulses, edible oils and other staples.

Saurabh Srivastava, Amazon India director of category management - consumables, told ET that the format has been modified to suit the Indian customers. These changes include Amazon Pantry being accessible to all Indian customers, while in the global format, only Amazon Prime customers can make use of these services.

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Other than this, Amazon India will be delivering the Pantry orders the next day, while it 2 to 4 days in overseas markets, like US, UK, Japan, Germany etc.

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