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Snap CEO Evan Spiegel and Facebook CEO Mark Zuckerberg.
2016 was the year that Facebook recognized the threat Snapchat poses to its core business, and started relentlessly cloning the app's core features. It makes sense considering Facebook unsuccessfully tried to acquire Snapchat in 2013; CEO Evan Spiegel rebuffed a $3 billion offer from Mark Zuckerberg.The result is that Instagram, Messenger, Facebook's main app, and even WhatsApp look much more like Snapchat than they did one year ago. And Zuckerberg now believes that the future of how people communicate on Facebook will be through the camera - a concept Snapchat pioneered.
Here are all of the ways that Facebook copied Snapchat in 2016: