The collection paid special attention to the Atari 2600, the company's biggest hit. "The Atari 2600 was the s**t, bar none, in that period," Kelly says.
When the Atari 2600 — initially known as the Atari Video Computer System (VCS) — came out in 1976, it caused a massive Atari craze, including entire lines of merchandise, including t-shirts, frisbees...
For Kelly's money, the best of the rare add-ons for the Atari 2600 was the Mindlink, a head-mounted controller that Atari claimed used high-tech sensors to read the player's mind — but actually used a run-of-the-mill infrared beam to detect when the player scrunched their forehead. "It's so far-fetched, but still kind of cool," says Kelly.
Other oddities from the collection included prototype Atari cartridges and CDs not intended for full release. An interactive version of the 'Rocky Horror Picture Show'?
The collection also included playable versions of many of Atari's classic consoles for some hands-on time.
After its collapse in the 1980s, Atari made a valiant but ultimately unsuccessful attempt to get back on the scene with its Jaguar and Lynx consoles in the nineties.
Where is Atari today?
With the failure of those systems, Atari had some rough times, including an acquisition by Hasbro Interactive, which was in turn acquired by Infogrames Entertainment, of which it's now a wholly-owned subsidiary. Last June, Atari announced a new corporate strategy focusing on “reaching out to new audiences – including LGBT, social casinos, real-money gambling, and YouTube with exclusive video content."
Fortunes can fade quickly. Just remember Atari was out there making video games and computers back when people still thought you had to be a genius to use one, as seen in this ad for the Atari 800 line of PCs, also from the collection.
