In a bid to expand its business aggressively, Paytm has ventured into online movie ticket market and has tied up with PVR.Paytm inked a deal with PVR as part of its Rs 120 crore investment in the online movie ticket business.
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Following this, Paytm will start selling PVR tickets on its platform.
"This is in line with our overall strategy of bringing more payment use cases online. Customers today are asked to shell out more when they pay in advance digitally. We want to eradicate this practice," said Paytm’s Vijay Shekhar Kumar.
"Through this deal, we aim to reach out to more consumers and achieve better penetration in micro markets," said Sanjeev Kumar Bijli, Joint MD of PVR.
Paytm intends to double the online movie ticket market, which is presently 15% of the total domestic market.
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