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Weirdest comment of the day - Ramdev Baba says Patanjali will shut the gate in Colgate, make Nestle's bird disappear

Weirdest comment of the day - Ramdev Baba says Patanjali will shut the gate in Colgate, make Nestle's bird disappear
Enterprise1 min read


Roared by the success of his FMCG company Patanjali, yoga guru Baba Ramdev has started to openly target his FMCG rivals, like Colgate, Unilever and Nestle, adding that they will be uprooted in just a few years.

"Colgate will be below Patanjali by this year, and in three years, we will overtake Unilever," Ramdev told reporters while he was announcing Patanjali Ayurved's Rs 1,000-crore investment plan this year. The plan includes setting up five or six new processing units in Assam, Maharashtra, Madhya Pradesh, Rajasthan, Haryana and Uttar Pradesh.

"Patanjali would shut the 'gate' in Colgate. The birds in Nestle's nest (logo) will also fly away," Ramdev said, openly mocking his arch rivals.


"Pantene ka to pant gila hone wala hai, aur do saal me Unilever ka lever kharab ho jayega," the yoga guru added.

He was also asked whether his firm was eating into the market share of MNCs, to which he (jokingly?) replied, "We are totally vegetarian."

Patanjali also has plans to venture into exports and e-commerce this year, while wanting to venture into dairy products and yoga clothing.

"We will be exporting honey and cosmetics to 10-12 countries, including US, Britain, Canada, African and Arab countries," said Patanjali managing director Acharya Balkrishna.

The FY that ended saw Patanjali reaching its revenue target of Rs 5,000 crore. "We have made profits of 8-12%," he said. "And we are just getting started. Wherever we see MNCs taking advantage of Indian consumers, we will enter that segment with better quality natural products and affordable pricing. At the same time, we need to get more competitive in modern trade. These mega stores will help us get there," he said.

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