"Virat has, for a while, been darling of the advertisers. Now I think he is just driving the point home. Today, he is very much on par, if not higher, with
It was in 2014 that Kohli had set the endorsements world abuzz when he signed Rs 10 crore per annum deal with German sports goods giant Adidas. The next big deal in his life was a Rs 6.5 crore-per-year deal that he cracked with MRF. As of now, he also endorses Pepsi, Audi, Vicks, Boost, USL, TVS, Smaash, Nitesh Estates, Tissot, Herbalife, and Colgate.
"He is physically and mentally very strong and comes across as fearless. He ticks out the top five boxes that any advertiser will look for while engaging with a celebrity," Sajdeh said. "He is giving advertisers a reason to look outside Bollywood, which is a very cluttered space. That is why he is so successful at such a young age," he added.
Experts are also of the view that Kohli will surpass Dhoni this year in terms of earnings per brand.
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