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$4, and spoke about catering the company's products to Chinese tastes.
The gold iPhone was introduced to please Chinese customers, Cook said.
Gold is a lucky colour in China, where it's considered to be a good luck charm. Cook suggests that a major reason why Apple introduced gold iPhones, MacBooks iPads and watches is that the colour will be popular in China (not to mention the fact that Apple can charge a higher margin on the gold Apple Watch.)
The $4. The device isn't cheap - it retails for 126,800 yuan ($20,000), but still sold out in minutes.
China is arguably Apple's most important market, and it's expanding its presence in the country at a rapid pace. $4, and at the start of this year, $4.