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This reputation for being expensive has spawned a nickname that has become popular with critics of the company: "Apple tax." The thinking went that customers were willing to pay more to have the famous Apple logo adorn their products.
Recently, however, we have reported that Apple seems to be backing away from its expensive image - offering its Apple Watch and AirPods at competitive prices that won't break the bank. The tech giant's latest move came on Tuesday, when it announced that its new standard iPad would cost only $329 - which is remarkable considering the original iPad cost $499 when it was released in 2010.
This might truly mark the beginning of a new era for Apple, so we thought it would be fitting to look back on some of the most expensive products that the company has ever offered.