Snapchat superstars are inking deals directly with advertisers and making 6-figure salaries

Snapchat faces competition in its quest for advertising dollars. Snapchat stars are signing lucrative advertising deals with brands themselves, according to a new report from The Information.

Snapchat's most popular users, people like Shaun "Shonduras" McBride and the Vine-famous Jerome Jarre, are landing deals with huge consumer brands like Major League Soccer.

No Snapchat star has outright confirmed how much money they're making off of these partnerships, though they could be making as much as six-figure incomes.

Here's how it works: a Snapchat star makes a deal directly with a brand. They'll post a sponsored Snap promoting the brand to their Snapchat Story, visible to anyone who follows them, in the form of a picture or a video. Or the Snapchat star will "take over" a brand's Snapchat account, posting videos and pictures directly to the corporation's Snapchat Story.

The Information reports that brands like working directly with the stars instead of working with Snapchat because it seems authentic to have a personality promoting a company, as opposed to running an advertisement.

"With teenagers especially we have found that having [a message] come through authentically and organically is better for us," Farrah Bezner, a marketing director at Mondelez, told The Information.

Since Snapchat stars are landing these deals by making them directly with brands, Snapchat doesn't get a cut of the advertising revenue. And interestingly, The Information points out that Snapchat's terms of use prohibits individuals using Snapchat for commercial purposes.

But for now, Snapchat, which now draws more than 4 billion video views per day, seems to be "turning a blind eye to the conflict while observing them," The Information's Tom Dotan says. And eventually, Snapchat could come around to embracing the people becoming stars on its platform - just like YouTube has.

In fact, a Snapchat spokesperson told The Information: "At a high level, we are paying attention to what they are doing and trying to learn what's working and what isn't. They're obviously important to us, and we'll use this to inform our longer term thinking for how to best support them."

Snapchat charges marketers two cents per view on a 10-second ad that shows up on one of the Live Stories contents, according to an earlier report in Re/code. SinceLive Stories can attract about 20 million people on average in a 24-hour span, meaning ad space on a 20 million view story can be worth about $400,000.