With the
Mi Air Purifier 2, Chinese smartphone maker
Xiaomi has forayed into a new product category in India. Xiaomi first home appliance, Mi
Air Purifier 2 is now available in India. The compact air purifier which is part of company’s ‘Mi Home’ range was launched in China couple of months back. India is a key market for Xiaomi and the smartphone company is already quite popular in the country for its budget smartphones. Xiaomi has almost always played it right with the pricing and that’s the reason why the company decided to launch the most affordable air purifier in India simply stating “it’s designed to disrupt the market”. Also, According to a report released by World Health organisation earlier this year, half of the world's 20 most polluted cities are in India. With Delhi, Patna, Allahabad, Kanpur, Lucknow making it to the list and Gwalior which is just about 350kms from Delhi was flagged the second most polluted city in the world after Zabol in Iran, this certainly makes
India Xiaomi’s next big bet after China for selling their air purifiers.
