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Kim Kardashian's Mobile Game Won't Make Nearly As Much Money As Analysts Predicted

Maya Kosoff   

Kim Kardashian's Mobile Game Won't Make Nearly As Much Money As Analysts Predicted

Kim Kardashian

Scott Barbour/Getty Images

Last summer, Kim Kardashian's mobile game, "Kim Kardashian: Hollywood," became insanely popular.

Analysts predicted the game - which let players pursue the life of an "A-lister" in Hollywood, a la Kim Kardashian - was on track to earn over $200 million, Bloomberg News reported.

The game dominated Apple's App Store charts, peaking at the #1 spot and #4 in top-grossing apps. "Kim Kardashian: Hollywood" also raked in $1.6 million in its first five days on the market, according to Glu Mobile, the studio that made the game.

However, it looks like those $200 million expectations may have been a bit far-flung. Yahoo Finance reports the game's sales might not be doing so well after all.

According to Yahoo's Aaron Pressman, "Shares of Glu peaked at $7.60 in July but have since lost 50%. That was just as the $200 million predictions were flying. But the game earned only $43 million in the third quarter."

"Kim Kardashian: Hollywood," which is free to download, made money through in-app purchases. Players bought "Koins," the game's currency, which they then used to buy clothes and change how their avatar looks. As with most mobile games, though, the "Kim Kardashian: Hollywood" hype wore off over time.

Glu Mobile doesn't report its fourth quarter earnings until Feb. 4, so we'll have to wait to see how "Kim Kardashian: Hollywood" is making out. But Kim Kardashian will be fine either way: Forbes estimates that her empire earned her $28 million in the past year, and she reportedly earns a royalty of 45% of revenues, Pressman says.

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