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Investors say these 8 businesses seem Amazon-proof

Mark Matousek   

Investors say these 8 businesses seem Amazon-proof

jeff bezos

Brendan McDermid/Reuters

Despite its considerable resources, Amazon may have trouble breaking into some industries.

It's no secret that Amazon is a major threat to many businesses.

From its humble origins as an online bookseller, Amazon has expanded its business into groceries, streaming, cloud computing, advertising, and transportation logistics, to name a few. In the wake of recent rumors that it may be entering the athleisure market, it may seem that no business is safe from Amazon.

That may not be true, according to a recent investor survey from Morgan Stanley Research. Investors indicated that these eight industries are the least likely to be threatened by Amazon anytime soon.

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